A Publication of NETMERA

USE CASESFOR FUTURE OF MOBILE MARKETING

CASE STUDIES Regarding FUTURE OF MOBILE MARKETING

USE CASES

1.  MARKETING CAMPAIGNS: VODAFONE

2.  TRIGGERED CAMPAIGNS: TURKCELL

3.  SCHEDULED CAMPAIGNS: N11.COM

4.  REAL TIME CAMPAIGNS: SPORX

5.  LOCATION BASED CAMPAIGNS: YELLOW PAGES &

LAST ODA

6.  CROSS SELL CAMPAIGNS: AVEA

7.  DAILY BULLETINS: NASPERS MARKAFONI &

MORHIPO

8.  SEGMENT UPLOAD CASE: GITTIGIDIYOR - EBAY

VODAFONE

Marketing Campaigns Vodafone Case

Netmera   has   been  working   with   Vodafone   since  2013  and  is  now  integrated  into  many  of  its  apps.  One   of   the   most   popular   apps   is   the   ‘Customer  Advantages’  app.    Vodafone,  through  its  ‘Customer  Advantages’  app  offers   its   customers   some   discounts   on   popular  brands.   Coupons   and   campaigns   are   distributed  via  Netmera   rich  Push  NoGficaGons   to  both   their  iOS   and  Android   apps.   By   associaGng  with  major  brands   and   offering   value   to   its   customers,   it   is  increasing   the   number   of   downloads   and  engagement  within  the  app.    Vodafone   have   fully   integrated   their   CRM  plaNorm   via   the   Netmera   rest   API   and   uses  locaGon   and   customer   segments   such   as,  profession,   age,   previous   spend,   to   target  customers.    You  can  find  an  example  of  rich  push  noGficaGon  at  the  right  side.    

TURKCELL

Triggered Campaigns Turkcell Case

Turkcell  offers  customer  self-­‐care  services  via  their  popular  mobile  app  “My  account”(iOS,  Android).  Customers  can  manage  their  account,  purchase  plans,  monitor  data  consumpGon,  reach  Value  Added  Services,  e-­‐purchase  mobile  devices  and  accessories  and  more  via  this  applicaGon.      We  have  been  working  with  “My  Account”  since  April  2014  and  we  played  a  significant  role  in  doubling  their  conversion  rates  and  helping  them  reach  their  “daily  acGve  user  rate  target”      Turkcell  targets  customers  based  on  their  in  app  behaviors,  CRM  segments  (i.e.  prepaid,  postpaid,  corporate  etc.)  or  they  trigger  their  messages  with  some  system  or  client  events  such  as  “bill  is  ready”,  “data  quota  is  about  to  be  reached”  “ba[ery  about  to  die”.  Auto  triggered  messages  usually  ask  for  acGon,  such  as  “You  don’t  have  to  go  to  a  Turkcell  store  to  pay  your  bill,  pay  it  with  My  Account”,  “Data  quota  is  about  to  reached,  upgrade  your  plan  now  and  pay  less”  or  “Your  ba[ery  is  about  to  die,  forward  your  calls  to  a  different  number”      Turkcell  prefers  to  send  standard  text  push  noGficaGons  and  lead  customers  to  related  pages  with  deep  linking.      At  the  right  side  there  is  an  example  of  their  push  noGficaGons  which  is  sent  with  Netmera  

N11.COM

Scheduled Campaigns N11.com Case

N11.com  is  one  of  the  largest  ecommerce  companies  of  Turkey.  

Their  dynamic  and  innovaGve  team  is  admired  by  other  players  of  their  verGcal.  Their  mobile  app  made  a  

fast  entry  to  the  market  with  a  great  media  coverage  and  reached  millions  

in  a  short  Gme.      

We  have  been  working  with  N11  since  May  2014,  and  got  their  applause  by  delivering  latest  

technology  before  everybody  else.      

N11  targets  their  customers  according  to  their  purchasing  

behaviors  (product  category,  number  of  Gmes  they  purchased,  amount  of  money  paid  etc.),  app  engagement  

(i.e  how  many  Gmes  they  opened  the  app)  or  CRM  segments.    

 Every  day  at  11a.m.  N11  makes  “Lucky  hour”  campaigns.  They  schedule  the  campaign  one  day  

before  so  that  they  do  not  miss  the  Gme.      

N11  sends  standard,  interacGve,  rich  and  imaged  push  noGficaGons.  At  the  right  and  le_  sides  you  can  find  some  examples  of  imaged  push  

noGficaGons  they  sent  via  Netmera    

SPORX

Real Time Campaigns SporX Case

SporX  is  an  online  sports  media  company  which  has  millions  of  unique  visitors  every  day.  Their  apps  are  distributed  to  millions.  (iOS,  Android)  Their  aim  in  integraGng  Netmera  to  app  was  to  send  the  right  messages  to  the  right  people.      SporX  targets  their  users  according  to  the  team  they  support,  type  of  news  they  read  (i.e.  Basketball,  Football,  Europe  Leagues  etc.)and  app  engagement.      They  also  send  real  Gme  score  info.      They  prefer  sending  every  type  of  push  noGficaGons  based  on  their  needs.  (Standard  text,  rich  media  push,  interacGve  etc.)  They  send  videos  via  rich  push  noGficaGons,  scores  with  standard  text,  other  news  with  interacGve  or  rich  push.      Below  is  an  example  of  real  Gme  score  push  that  they  sent  with  Netmera.  They  lead  users  to  real  Gme  match  feed  with  the  noGficaGon.    

YELLOW PAGES & LAST ODA

Locatıon Based Campaigns Yellow Pages & Last Oda Cases

Yellow  Pages  and  Lastoda  are  two  separate  companies  that  use  Netmera  for  the  same  reason.  They  prefer  to  target  their  users  based  on  their  locaGon,  because  their  apps  suggest  places  or  hotels,  and  give  last  minute  deals.  So,  people  nearby,  are  the  best  target  group.      They  build  geofences  around  their  promoGon  and  catch  people  as  they  enter  the  geofence.      Both  companies  send  their  noGficaGons  as  rich  push  noGficaGon,  Yellow  Pages  send  URLs  instead  of  designing  HTML,  while  LastOda  prepares  HTMLs.      You  can  find  examples  of  their  push  noGficaGons  that  they  sent  with  Netmera.    

AVEA

Cross Sell Campaigns AVEA Case

Avea  is  a  mobile  operator.  Their  customers  are  mainly  young  people  and  smart  phone  penetraGon  is  high.  So  they  have  mulGple  mobile  applicaGons.  Their  locomoGve  mobile  app  is  customer  self-­‐care  app,  that  has  millions  of  downloads.(iOS,  Android)  Some  of  their  apps(such  as  Avea  Music)  generate  significant  amount  of  revenue,  thus  they  want  to  promote  those  apps  too.      They  target  their  users  according  to  their  CRM  tags  (prepaid,  postpaid,  student  etc.),  service  that  they  use  (Avea  Music,  Avea  TV  etc.),  their  app  engagement  (how  many  Gmes  they  visit  the  app,  or  which  acGons  they  do  within  the  app)  or  they  auto  trigger  messages  based  on  system  events  such  as  “bill  available”.      They  usually  prefer  rich  push  noGficaGons.      At  the  right  side  there  is  an  example  of  Avea  promoGng  another  app.  They  targeted  people  who  do  not  use  Avea  Music  service  and  they  gave  free  music  for  trial.    .    

NASPERS MARKAFONI & MORHIPO

Daily BulletınsNaspers Markafonı & Morhıpo

Cases Naspers  Markafoni  and  Morhipo  are  private  shopping  companies.  They  fight  hard  to  catch  

users  a[enGon  and  as  they  state  “Push  noGficaGons  are  their  strongest  weapons”      Naspers  Markafoni  target  their  users  based  on  their  previous  interests  (purchasing  a  brand,  purchasing  from  one  category,  visiGng  a  product  detail  page  or  pudng  a  brand  in  their  basket)  while  Morhipo  usually  prefers  broadcast  noGficaGons  or  target  users  based  on  their  app  engagement.      Both  companies  prefer  standard  text  push  noGficaGons.    

GITTIGIDIYOR - EBAY

Segment Upload CaseGıttıGıdıyor – EBAY Case

Ebay  Gidgidiyor  is  one  of  the  strongest  examples  of  marketplace  verGcal.  Since  2001,  they  gained  more  than  11M  users  and  they  have  a  strong  CRM  database.      When  they  decided  work  with  us  in  2014,  they  said  they  needed  to  transfer  this  data  to  Netmera.  It  is  possible  to  upload  tags  or  segments  to  Netmera  and  make  those  previous  data  working.      At  the  right  side  you  will  find  an  example  of  push  noGficaGons  they  sent  via  Netmera.    

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