Daniel S Hoover 171 Hillcrest Road, Watchung, NJ 07069

W: (732)4201304 C: (908)7230780 dsh@research.att.com daniel.s.hoover@gmail.com

Summary A Technical manager with extensive experience supporting network and marketing analysis and statistical decision support. An innovative problem solver with strong analytical and proven managerial skills. Have extensive experience in the telecom industry with database marketing and analysis, forecasting and planning. In support of AT&T client organizations have used various data systems, often based on Big Data; billions daily call detail records, millions of customer records, applying various quantitative and statistical techniques to deliver the tools for optimal decision support. Recent work included award winning management of the development of a 4G LTE critical network planning tool.

Employment AT&T Labs, July 1991­ Present: Senior Member of Technical Staff Currently on a small team developing, and maintaining a rolling six year forecast of wireless network data and voice usage by handset model and category, over the various cell tower technologies, also by line of business, at the market level and at the cell tower level as based off call detail records; billions summarized daily. The forecast influences network build planning.

2014 Small cell analysis of stimulation and substitution of up/download data. Defined a data user population of study by their use of any of the the first one thousand installed small cells. Session level [CDR] data at these small cells and at other macro cells was pulled and pooled to week level for the small user frequency of installation use and relative use on and off small cell installation for weeks with/without small cell touch. Hour level data was explored subsequently. By linking user behavior to locational characteristics of sites under consideration we attempted more informed planning support of installation decisions.

2012­2013 In support of Mobility Supply Chain Management currently developed a model to forecast handset demand at AT&T company owned retail stores using handset characteristics, handset profiles and trends, combined creative measures of the demographics of each store, past customer behaviors and trends, and store sales history.

Worked on a Labs team to refine of measures of quality of cable service and satisfaction. UVERSE set­top boxes feedback data; terabytes of measures stored daily. Reduction of this data to manageable yet robust form is a core task in the replacement of the current model and score framework. Worked on a Labs team to implement a large scale detailed forecast of peak hour demand on network cell site elements.

2010­2011 Lead a small team to design an intranet spreadsheet­like tool, E­PADD to link and coordinate the effort of multiple teams involved in the build­out of ethernet to the cell site as required for 4G LTE deployment. We replaced excel spreadsheets with a web interface and underlying Oracle database, live linked and periodically linked to multiple mobility databases, updated immediately by online manager entry. This was a rapid deployment of tools to accelerate lagging rollout of LTE capabilities, using Labs developed tools. The award winning project filled the critical need and as in life­cycle was handed off to IT for maintenance and slower more steady growth.

2008­2009

Developed an intranet planning tool TFoRCE, a structured google docs­like tool for inter­team collaboration, with underlying Oracle database for circuit planning engineers to coordinate plans with other teams for a rolling three year planning horizon, requiring login roles, jurisdiction and corresponding view/edit permissions. The tools stood as the basis for construction of E­PADD effort to support network planning.

2007 Tracked and modeled the growth of SMS use by handset type, time of day, and month.

Early 2000’s Supported initial efforts of AT&T Callvantage VoIP direct mail marketed to consumers. Helped select sets of customers to be targeted and tracked. Built models to identify and prioritize further targeting of customers most likely to order service, also providing scoring tools.

Held leading role in the development of a large test & learn marketing and tracking platform, in support of AT&T’s effort to enter in the market of consumer local service.

Used stratified sampling methods to provided analysis and data support for a large survey process. Provided an outside market research firm with samples from recently lost customers, and freshly acquired customers.

Supported the marketing clients with analysis for the more than 30 related surveys. Reporting involved merging survey information with internal data from various platforms, deriving benchmark metrics for stable customer bases, the full populations of interest, and survey samples for both scheduled and ad hoc reports to the AT&T marketing clients.

Technical Skills Hardware & Operating Systems: Windows, Unix / Linux, formerly TSO / MVS Software: SQL, R & MS Office Products and formerly SAS, C/C++ & Fortran Methods: Classical and Bayesian statistical methods, including regression and multivariate analyses, discrete choice and classifier analyses, stratified sampling, linear and nonlinear optimization. Familiar with data mining tools such as decision trees,boosting, bagging, neural networks, SVM.

Education Rutgers University, refreshed statistical background with graduate statistical coursework Duke University, North Carolina MA Economics 1988 University of North Carolina, Graduate Department of Mathematics No degree University of Chicago, AB Mathematics 1981

Awards AT&T Labs President’s Excellence Award 2Q2011 Krish Prabhu, President & Chief Executive Officer: In recognition of extraordinary effort in the development of E­PADD, which has become a key enabler for the Ethernet to the Cell Site (ETTC) initiative. Congratulations to our CTO 2nd Quarter 2011 Award Winners, John Donovan CTO AT&T: Daniel Hoover, Senior Member Technical Staff, AT&T Labs – Value to AT&T Dan has been highly instrumental in the creation, data management/analysis, and operationalization of EPADD. EPADD has become one of the most critical tools in the execution of Ethernet to Cell Sites initiative of AT&T. Dan has exhibited exemplary technical leadership and cross­organizational collaboration in getting this system implemented in a fast and efficient pace, which has been critical to AT&T!