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Community Relations

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Partner and Charity Events

Cooperation with Prague 5 and Ostrava

Cooperation with Prague 5 and Ostrava

Waste Separation

Waste Separation

Savings in ProductionSavings in Production

Modernization

of Production Technology

Modernization

of Production Technology

Safety and Health

Protection at Work

Safety and Health

Protection at Work

Legal and Financial

Consultancy

Legal and Financial

Consultancy

Responsible ConsumptionResponsible Consumption

Self-regulation Principle

Self-regulation Principle

Responsible ProducerResponsible Producer

Events for EmployeesEvents for Employees

Transparent Communicatio

n

Transparent Communicatio

n

EventsEventsEcological Approach Ecological Approach

COMMUNITY RELATIONSCOMMUNITY RELATIONS

CULTURAL EVENTS

SOCIAL EVENTS

PARTNER AND CHARITY EVENTS

COOPERATION WITH PRAGUE 5 ANDOSTRAVA

Responsible Employer


CommunityRelations

CommunityRelations EnvironmentEnvironment Responsible

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Producer

Staropramen Non-alcoholic brand has been participating as a partner in the Prague International Marathon for many years.

Partner and Charity Partner and Charity EventsEvents


Cooperation Cooperation with Prague 5 and with Prague 5 and

OstravaOstrava


OstravaOstrava

• Fairs in CR and Abroad

• Prague International Marathon

COMMUNITY RELATIONSCOMMUNITY RELATIONSCULTURAL EVENTSCOMMUNITY RELATIONSCOMMUNITY RELATIONSCULTURAL EVENTS



Community Relations

Community Relations EnvironmentEnvironment Responsible

ProducerResponsible

Producer

Pivovary Staropramen has been participating in international fairs Expo Real and MIPIM for many years.

In these events, the Staropramen brand is part of the Prague City exhibition stand, the Ostravar brand is part of the Ostrava Town exhibition stand.




OstravaOstrava


OstravaOstrava

• Fairs in CR and Abroad

• Prague International Marathon

COMMUNITY RELATIONSCOMMUNITY RELATIONSCULTURAL EVENTSCOMMUNITY RELATIONSCOMMUNITY RELATIONSCULTURAL EVENTS



Community Relations


Producer ResponsibleProducer

MIPIMMIPIM

EXPO REALEXPO REAL

On the occasion of an event called „Family Day“ Pivovary Staropramen in 2011 and 2012 organized a clothing donation event among the employees of the Staropramen Brewery, the proceeds of which were designated for Domov Sue Ryder.

In Domov Sue Ryder care is provided to elderly people who are dependent on the assistance of others due to an old age or illness.

In 2012 our employees joined the charity cup „Sue Ryder Charity Cup 2012“ in football.

Cooperation with Cooperation with Prague 5 and OstravaPrague 5 and Ostrava


• Sue Ryder

COMMUNITY RELATIONSCOMMUNITY RELATIONSPARTNER AND CHARITATY EVENTS

COMMUNITY RELATIONSCOMMUNITY RELATIONSPARTNER AND CHARITATY EVENTS



Community Relations


ProducerResponsible

Producer

Cultural EventsCultural EventsCultural EventsCultural Events

• Helppes

• Ward in Ostrava

• Dragon Boats Competition

Helppes is a non-profit organization which helps the handicapped on their way to integration, self-sufficiency and independence by means of specially trained dogs and which provides an all- embracing package of related services - from initial training of the applicant for a specially trained dog, via training of the client up to a subsequent service for the whole life of dog´s active service.

Pivovary Staropramen has been supporting this organization since 2011 on various occasions - Community Days, sponsorship of assistance dog training, product partnership and also with legal help.

In 2013 we became general partners.



• Sue Ryder

COMMUNITY RELATIONSCOMMUNITY RELATIONSPARTNER AND CHARITY EVENTS




Community Relations


ProducerResponsible

Producer


• Helppes

• Ward in Ostrava


http://www.helppes.cz/index.php



• Sue Ryder





Community Relations


ProducerResponsible

Producer


• Helppes

• Ward in Ostrava


Daily children ward in Ostrava is a specialized place for handicapped children .

Employees in Ostrava have been supporting this ward since 2008. Each year they organize a collection for these children. Company joined them in 2011 and donates the ward.

In 2012 company Pivovary Staropramen organized a visit of Helppes organization with assistance dogs which helpped children in so called canistherapy lessons. Other visit is planned for 2013.

In 2011 and 2012 Pivovary Staropramen has taken part in the Charity Dragon Boats Competition at Střelecký Island in Prague. The competition was organized by the Rottary Club Prague International and the funds raised from this event were divided among several organizations.

The company has contributed to this charity event by means of free delivering beer Staropramen.



• Sue Ryder





Community Relations


ProducerResponsible

Producer


• Helppes

• Ward in Ostrava


The volunteers event takes place each autumn under the name Community Days.

In 2012 already the 6th in a row took place in Prague and Ostrava.

In Prague revitalization of the Natural Scientist Station and the area of a non-profit organisation called Helppes took part. Employees in Ostrava helped with revitalisation of a park near by the brewery.

Total number of participants was 130, they worked for 1.040 hours in total.

Cultural EventsCultural EventsCultural EventsCultural Events Partner and Charity Partner and Charity EventsEvents


• Community Days

• Events with Prague 5

COMMUNITY RELATIONSCOMMUNITY RELATIONSCOOPERATION WITH PRAGUE 5 AND OSTRAVA




Community Relations


ProducerResponsible

Producer

Company Pivovary Staropramen cooperates with Prague 5 Municipality in many cultural and social events – mainly on product basis.

Staropramen is closely connected to Prague 5.

Cultural EventsCultural EventsCultural EventsCultural Events Partner and Charity Partner and Charity EventsEvents


• Community Days

• Events with Prague 5





Community Relations


ProducerResponsible

Producer

ENVIRONMENTENVIRONMENT

WASTE SEPARATION SAVINGS IN PRODUCTION

MODERNIZATION OF PRODUCTION TECHNOLOGY



Community Relations


ProducerResponsible

Producer

ECOLOGICAL APPROACH

EVENTS

The company Pivovary Staropramen is actively promoting a trend to reduce non-separated mixed municipal waste.

More than 99 % of its by-products and waste are recycled.

Partners:

Modernization of Production Modernization of Production TechnologyTechnology

Modernization of Production Modernization of Production TechnologyTechnology Savings in ProductionSavings in ProductionSavings in ProductionSavings in Production

ENVIRONMENTENVIRONMENTWASTE SEPARATIONENVIRONMENTENVIRONMENTWASTE SEPARATION

• Waste Processing

• PET Bottle Cap Collection



Community Relations


ProducerResponsible

Producer

EventsEventsEventsEventsEcological ApproachEcological ApproachEcological ApproachEcological Approach

http://www.ecof.cz/

The company came up with a new long-term project concerning PET bottle cap collection in November 2011. .

The aim of this project is to transform - in cooperation with employees, competent metropolitan districts and suppliers who are processing plastics - the caps into the equipment of playgrounds and parks, as e.g. benches, tables, litter bins, game elements and to donate these to people or organizations in need.

In 2012 Prague 5 (public playground) and Moravská Ostrava and Přívoz (playground of nursery school Lechowiczova) were revitalized and equipped.

Modernization of Production Modernization of Production Technology Technology

Modernization of Production Modernization of Production Technology Technology Savings in ProductionSavings in ProductionSavings in ProductionSavings in Production

ENVIRONMENTENVIRONMENTWASTE SEPARATIONENVIRONMENTENVIRONMENTWASTE SEPARATION

• Waste Processing

• PET Bottle Cap Collection



Community Relations


ProducerResponsible

Producer


TRANSFORMTRANSFORMRAJAN EKO s.r.o.RAJAN EKO s.r.o.

TRANSFORMTRANSFORMRAJAN EKO s.r.o.RAJAN EKO s.r.o.

The company Pivovary Staropramen behaves in an environmentally friendly and responsible way.

For that reason, the company uses ecological glass washing detergent tablets in the establishments to which it delivers its beer.



ENVIRONMENTENVIRONMENTECOLOGICAL APPROACHENVIRONMENTENVIRONMENTECOLOGICAL APPROACH

• Ecological Glass Washing Detergent Tablets

• Ecological Liquidation of Illuminated Advertisements

• Sanitation by Easily Degradable Agents

• Effective Use of Vehicle Space



Community Relations


ProducerResponsible

Producer


The company Pivovary Staropramen behaves in an environmentally friendly and responsible way

Ecological liquidation of illuminated advertisements placed by the company on the establishments to which it delivers its beer also belongs to such approach.










Community Relations

Community Relations EnvironmentEnvironment Zodpovědný

výrobceZodpovědný

výrobce

EventsEventsEventsEventsWaste SeparationWaste SeparationWaste SeparationWaste Separation


Sanitation by means of easily degradable agents.










Community Relations


ProducerResponsible

Producer



For that reason, the company´s employees have decided to make the vehicle space more efficient. Thanks to that larger amounts of beer get to trucks and vehicles, thus resulting in less drives of such vehicles and hence also in less fuel consumption and air pollution.










Community Relations


ProducerResponsible

Producer



Thanks to energy and heat savings, or reduction in natural gas consumption, CO2 air emissions are substantially reduced.

In 2011 we produced 3,34 kg CO2 per hectoliter of beer, which is 3 times less than our competitors.


Modernization of Production Modernization of Production Technology Technology Ecological ApproachEcological ApproachEcological ApproachEcological Approach

ENVIRONMENTENVIRONMENTSAVINGS IN PRODUCTIONENVIRONMENTENVIRONMENTSAVINGS IN PRODUCTION

• Reduction in Emissions and Energy Consumption

• New Ideas Center



Community Relations


ProducerResponsible

Producer


New Ideas Center serves new ideas within the company´s production and logistics departments submitted directly by their employees.

Here belong the ideas that increase the quality of work, improve environment, support safety and fire protection or lead to resource savings (material, energy, laboriousness reduction etc.) or have another positive impact on department results.

Submitters of the best ideas are remunerated.


Modernization of Production Modernization of Production Technology Technology Ecological ApproachEcological ApproachEcological ApproachEcological Approach

ENVIRONMENTENVIRONMENTSAVINGS IN PRODUCTIONENVIRONMENTENVIRONMENTSAVINGS IN PRODUCTION

• Reduction in Emissions and Energy Consumption

• New Ideas Center



Community Relations


ProducerResponsible

Producer


In the last years a number of investments were made in the operations of the Staropramen and Ostravar breweries, resulting in a more economic brewery operation, energy consumption reduction and contributing to a lesser ecological burden of the surroundings.

For example, a waste water treatment plant has been built up for pH adjustment, use of waste heat from air compressor cooling for heating of additional water in boiler, replacement of cooling towers etc.

Ecological ApproachEcological ApproachEcological ApproachEcological Approach Savings in ProductionSavings in ProductionSavings in ProductionSavings in Production

ENVIRONMENTENVIRONMENTMODERNIZATION OF PRODUCTION TECHNOLOGY

ENVIRONMENTENVIRONMENTMODERNIZATION OF PRODUCTION TECHNOLOGY

• Investments



Community Relations


ProducerResponsible

Producer


5S provides basis for systematic behaviour which creates a better, cleaner and more organized work environment.

5S must become a permanent attitude of every company´s employee.

5S must be used by us everywhere and at all levels in the company.

5S must be used by us not only at a physical level, i.e. at your desks, common premises, boardrooms, surroundings of printers, break rooms, but also at a virtual level, i.e. in your PCs. .



ENVIRONMENTENVIRONMENTEVENTSENVIRONMENTENVIRONMENTEVENTS

• 5S

• Brewery Cleaning

• World Water Day

• Earth Day

• World Environment Day

Zodpovědný zaměstnavatelZodpovědný

zaměstnavatelCommunity Relations

Community Relations EnvironmentEnvironment Zodpovědný

výrobceZodpovědný

výrobce

Ecological ApproachEcological ApproachEcological ApproachEcological ApproachWaste SeparationWaste SeparationWaste SeparationWaste Separation

5 5 SS 5 5 SS

S 1: Sort – SortingS 2: Set in order – ArrangementS 3: Shine – CleaningS 4: Standardize – StandardizationS 5: Sustain - Sustainability

S 1: Sort – SortingS 2: Set in order – ArrangementS 3: Shine – CleaningS 4: Standardize – StandardizationS 5: Sustain - Sustainability

Pivovary Staropramen regularly organize events during which employees help clean up the Staropramen Brewery premises. They carry out cleaning and maintenance of external and internal areas.

At the end of this event refreshment is always prepared for them in the brewing school.




• 5S


• World Water Day

• Earth Day




Community Relations


ProducerResponsible

Producer



Responsible disposal of resources also belongs to such approach.

22 March has been designated as the World Water Day since 1993. .

The reason is a fact that more than one billion people in the world suffer from lack of drinking water, they lack access to water.




• 5S


• World Water Day

• Earth Day




Community Relations


ProducerResponsible

Producer





• 5S


• World Water Day

• Earth Day




Community Relations


ProducerResponsible

Producer


Since 1990, 22 April has been celebrated as a World Environment Day also in our country. The company Pivovary Staropramen encourages their employees to think about and support the activities leading to protection of environment.

Reduction in energy consumption Reduction in water consumption Reduction in chemical consumption Reduction in waste production and increase of waste use Reduction in emissions and greenhouse gases – carbon dioxide

22 April

Every year the company Pivovary Staropramen takes part in the activities associated with the Environment Day.

The employees recall basic rules, the observance of which help protect the environment: Save electrical energy Save water Separate waste Watch document printingBesides cars they also use other ways to travel to work.

5 June




• 5S


• World Water Day

• Earth Day




Community Relations


ProducerResponsible

Producer


RESPONSIBLE EMPLOYERRESPONSIBLE EMPLOYERRESPONSIBLE EMPLOYERRESPONSIBLE EMPLOYER

LEGAL AND FINANCIAL CONSULTANCY

SAFETY AND PROTECTION OF HEALTH AT WORK



Community Relations


ProducerResponsible

Producer

EVENTS FOR EMPLOYEES

TRANSPARENT COMMUNICATION

The company organizes training concerning legal and other regulations to ensure safety and protection of health at work which employee may come into contact with at their workplaces where the work is performed – beyond the scope of law.

Part of training is also induction training at workplace.

Since 2011 this training has been provided also in the form of e-learning.

Responsible Employer Responsible Employer SAFETY AND PROTECTION OF HEALTH AT WORK


• Employee Training

• World Day for Safety and Health at Work

• Safety Day



Community Relations


ProducerResponsible

Producer

Legal and Financial ConsultancyLegal and Financial ConsultancyLegal and Financial ConsultancyLegal and Financial Consultancy Transparent Transparent CommunicationCommunication

Transparent Transparent CommunicationCommunication Events for EmployeesEvents for EmployeesEvents for EmployeesEvents for Employees

Each year, the International Labour Organization (ILO) declares 28 April to be the World Day for Safety and Health at Work.

Pivovary Staropramen as a member of the StarBev Group joins the ILO´s initiative and on the occasion of the World Day for Safety and Health at Work the company will focus on the employees´ safe behaviour while fulfilling their working obligations and duties.





• Safety Day



Community Relations


ProducerResponsible

Producer

28 April 28 April



All-day meeting of employees in production and logistics of Pivovary Staropramen, divided into the training and practice parts, aimed at safety at work. .

Once a year





• Safety Day



Community Relations


ProducerResponsible

Producer



Meeting of the company´s top management with middle management and presentation of quarterly results of Pivovary Staropramen.

Responsible Employer Responsible Employer TRANSPARENT COMMUNICATION Responsible Employer Responsible Employer TRANSPARENT COMMUNICATION

• Presentation of Company´s Results

• Induction Training



Community Relations


ProducerResponsible

Producer

Safety and Protection of Health Safety and Protection of Health at Work at Work


Legal and Financial Legal and Financial ConsultancyConsultancy

Legal and Financial Legal and Financial ConsultancyConsultancy Events for EmployeesEvents for EmployeesEvents for EmployeesEvents for Employees

Four times a year

Four times a year

Induction training for new employees which includes introduction of the company, top management, individual departments and their functioning.

Part of training is also brewing school and a tour of the Staropramen brewery.

Responsible Employer Responsible Employer TRANSPARENT COMMUNICATION Responsible Employer Responsible Employer TRANSPARENT COMMUNICATION

• Presentation of Company´s Results

• Induction Training



Community Relations


ProducerResponsible

Producer




Legal and Financial Legal and Financial ConsultancyConsultancy Events for EmployeesEvents for EmployeesEvents for EmployeesEvents for Employees

Regular meetings of the company´s employees in informal environment of the brewing school over a glass of beer.

The meeting concept is an entertaining form, is always organized by one department which prepares refreshments and entertaining program for others.

Responsible Employer Responsible Employer EVENTS FOR EMPLOYEESResponsible Employer Responsible Employer EVENTS FOR EMPLOYEES

• Have a beer with us

• Family Day



Community Relations


ProducerResponsible

Producer



Transparent Transparent CommunicationCommunication




Four times a year

Four times a year

Annual weekend meetings of the Staropramen and Ostravar breweries employees on the occasion of the Childrens´ Day celebration.

Rich program includes tours of breweries, competitions for children, refreshment and small presents for children and parents, and music production.

Responsible Employer Responsible Employer EVENTS FOR EMPLOYEESResponsible Employer Responsible Employer EVENTS FOR EMPLOYEES

• Have a beer with us

• Family Day



Community Relations


ProducerResponsible

Producer







Family DayFamily Day

RESPONSIBLE PRODUCERRESPONSIBLE PRODUCERRESPONSIBLE PRODUCERRESPONSIBLE PRODUCER

RESPONSIBLE CONSUMPTION

SELF-REGULATION PRINCIPLE



Community Relations


ProducerResponsible

Producer

The project organized under the auspices of the Czech Beer and Malt Association whose member the company Pivovary Staropramen is.

On the occasion of the event organized, the Police, during traffic controls in August 2011, distributed leaflets and stickers in the territory of the whole CR and also non-alcoholic beer cans to responsible drivers. Pivovary Staropramen had its centers in Prague and in the Moravian-Silesian Region.

In 2012 the project included not only abovementioned proposal of cooperation with the Police, but also entertaining information campaign organized at festivals and events throughout the Czech Republic.

Self-regulation PrincipleSelf-regulation PrincipleSelf-regulation PrincipleSelf-regulation Principle

RESPONSIBLE RESPONSIBLE PRODUCERPRODUCERRESPONSIBLE CONSUMPTION

RESPONSIBLE RESPONSIBLE PRODUCERPRODUCERRESPONSIBLE CONSUMPTION

• As I drive I drink non-alcoholic beer



Community Relations


ProducerResponsible

Producer

Ethical Code is a basic self-regulatory code of Pivovary Staropramen regulating complex rules for any and all advertising and marketing activities of the company beyond the legal restrictions.

It is a complex of very sensitively set rules regulating the advertising and marketing activities of the company as an alcohol producer so that no potential undesirable activities take place that might support our product consumption either in inappropriate situations or by the minors.

It also stipulates and regulates the principles and rules that are perceived by the company as cardinal for the conduct of both the companies and all employees within the Group.

RESPONSIBLE RESPONSIBLE PRODUCERPRODUCERSELF-REGULATION PRINCIPLE




Community Relations


ProducerResponsible

Producer

Responsible ConsumptionResponsible ConsumptionResponsible ConsumptionResponsible Consumption

• Ethical Code

• Training for Employees and Agencies

The company regularly organizes trainings for the employees of financial, sales and marketing departments and also for cooperating agencies.

The goal of such trainings is to present basic rules of communication, company´s code of ethics and legal minimum necessary for their work.

Responsible ConsumptionResponsible ConsumptionResponsible ConsumptionResponsible Consumption





Community Relations


ProducerResponsible

Producer

• Ethical Code

• Training for Employees and Agencies

Documents

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