1
At the recently hosted Billboard Music Awards, Michael Jackson moon- walked to the rhythm of “Slave to the Rhythm” from his new posthumous album. Now we all know that it was just a hologram of the legendary entertainer, but this is a phenomenon sure to ignite many a creative storms in the minds of all people. A startup company called ‘Ostendo’ is taking this phenomenal technological feat and miniaturizing it down until it is small enough to fit in an iPhone. Ostendo is working on technology that can make a smartphone capable of projecting 3D holograms. Ostendo based in Carlsbad, California has raised $90 million from Peter Thiel and other venture capitalists to fund this project. The company has already prepped 2D sample units for sale by 2015. The company has started manufacturing a version of the chip with 3D capabilities for the latter half of 2015 or early 2016, with an expected price of $30 a unit. The unit would be the size of a ‘TicTac’. It is expected to project an image with a display size up to 48 inches. Many units integrated together would be capable of projecting far larger and more complicated images. Ostendo’s founder “Hussein S. El-Ghoroury” has extensive plans for his company, currently 115 employees strong. He sees these 2D & 3D units being extensively used in all sorts of electronic displays in near future. This headwear-free version of 3D imaging is bound to ruffle the social media giant Facebook’s feathers, considering it spent $2 billion to buy virtual reality company ‘Oculus’, which created a phenomenal but evidently a clunky virtual reality headpiece called the ‘Oculus Rift’. While the Rift and its cult might be better in providing 3D immersive gaming experiences, Ostendo’s far less intrusive smartphone projections could offer a sleeker, smarter and user-friendly alternative for non-gaming 3D imaging uses. This holds immense futuristic promises. This is exactly the reason why the Defense Advanced Research Projects Agency has already awarded them governmental contracts. What the future holds, is something that we will have to wait and watch. But come what may, the future sure looks pretty impressive & exciting.

Hologram

Embed Size (px)

DESCRIPTION

Hologram blog by Abhishek Duttagupta (https://www.bloggerkeeda.com)

Citation preview

At the recently hosted Billboard Music Awards, Michael Jackson moon-walked to the rhythm of Slave to the Rhythm from his new posthumous album. Now we all know that it was just a hologram of the legendary entertainer, but this is a phenomenon sure to ignite many a creative storms in the minds of all people. A startup company called Ostendo is taking this phenomenal technological feat and miniaturizing it down until it is small enough to fit in an iPhone. Ostendo is working on technology that can make a smartphone capable of projecting 3D holograms. Ostendo based in Carlsbad, California has raised $90 million from Peter Thiel and other venture capitalists to fund this project. The company has already prepped 2D sample units for sale by 2015. The company has started manufacturing a version of the chip with 3D capabilities for the latter half of 2015 or early 2016, with an expected price of $30 a unit. The unit would be the size of a TicTac. It is expected to project an image with a display size up to 48 inches. Many units integrated together would be capable of projecting far larger and more complicated images.Ostendos founder Hussein S. El-Ghoroury has extensive plans for his company, currently 115 employees strong. He sees these 2D & 3D units being extensively used in all sorts of electronic displays in near future.This headwear-free version of 3D imaging is bound to ruffle the social media giant Facebooks feathers, considering it spent $2 billion to buy virtual reality company Oculus, which created a phenomenal but evidently a clunky virtual reality headpiece called the Oculus Rift. While the Rift and its cult might be better in providing 3D immersive gaming experiences, Ostendos far less intrusive smartphone projections could offer a sleeker, smarter and user-friendly alternative for non-gaming 3D imaging uses.This holds immense futuristic promises. This is exactly the reason why the Defense Advanced Research Projects Agency has already awarded them governmental contracts. What the future holds, is something that we will have to wait and watch. But come what may, the future sure looks pretty impressive & exciting.