1. EVENT MANAGEMENT HOLOGRAM CONCERT Sadk SARIKAYA Cemal DARICI

2. HOLOGRAM KONSER BTE Aklama Kii Ba Masraf Sabit Masraflar Toplam Masraf Yer Kiralama 104.000,00 Hologram (Poly Vision) 1dk*17,000*60 1.020.000,00 Ik, Ses, Setup, Jenaratr, Teknik Ekip (Hologram iin) (Poly Vision) 420.000,00 Personel 150*60,00 9.000,00 Personel Kyafeti 150*15,00 2.250,00 Personel Techizat (Kulaklk, Telsiz ve Mikrafon) (Aselsan) 30*400 12.000,00 Yaka Kart 1.500,00 Bilet Bask (stanbul Bask) 50.000*1,59 79.500,00 zel Davetiye (Koza Davetiye) 1000*50,00 50.000,00 DVD Basm 50.000*1,04 52.000,00 Personel Ulam (Avis Rent a car) 3*800,00 2.400,00 Kumanya (Bortar Catering) 200*8,00 1.600,00 Gvenlik 100*75,00 7.500,00 Telif Hakk 50.000,00 letiim Giderleri (San Ajans) 100.000,00 Konuk Says 50000 5% 53%22% 0%0%1%0% 4% 3% 3%0%0%0%3% 5% 1% Genel Bte Bilgisi Yer Kiralama Hologram (Poly Vision) Ik, Ses, Setup, Jenaratr, Teknik Ekip (Hologram iin) (Poly Vision) Personel Personel Kyafeti Personel Techizat (Kulaklk, Telsiz ve Mikrafon) (Aselsan) Yaka Kart Bilet Bask (stanbul Bask) zel Davetiye (Koza Davetiye) DVD Basm Personel Ulam (Avis Rent a car) Kumanya (Bortar Catering) Gvenlik Telif Hakk letiim Giderleri Dier 3. 2012-2013-2014 http://www.mgm.gov.tr/kurumsal/haberler.aspx?y=2012&f=ekim-sicaklik 28 EKM 4. Strenghts He has a lot of fan A big stadium Stadium has big auto park Organisation team is experience Accessable area Work with a company that makes the hologram concert Work with a company that makes the hologram concert Weaknesses The first hologram concert Lack of experience Opportunities The first hologram concert in IZMIR State calls for brotherhood Have a big chance to place in media Work with a company that makes the hologram concert Threats The governments in consistent behavior. 5. OBJECTIVES The purpose of the organization to provide 45,000 participants. Sell 50,000 DVD. Organization to raise the brand image of the company. Located in the National Press. Be trend in social platforms. 6. STRATEGY We will use instant communication strategy. The communication strategy will start a month ago. By working with a professional team and students. 7. SONGS 8. COMMUNICATION STRATEGY Tarih Grevler Notlar 28/9/2014 letiim Balang Tarihi Sosyal Medya etkinlik sayfalar alacak daha nceden belirlenen hashtag girilecek. Konser posteri sayfalara girilecek. 29/9/2014 Devlet erkan ile iletiime geilmesi 30/9/2014 Sosyal Medya iin Reklam filmi Youtube, Facebook, Twitter e zamanl girilecek. 1/10/2014 Bilet satlar balang tarihi Biletix 2/10/2014 Viral Reklam filmi Youtube, Facebook, Twitter e zamanl girilecek. 5/10/2014 Basn Bltenleri 7/10/2014 lk hafta satlan bilet says bilgisi (yksek olursa) Youtube, Facebook, Twitter e zamanl girilecek. 9/10/2014 nllerin Ahmet Kaya iin syledii szler Youtube, Facebook, Twitter e zamanl girilecek. 11/10/201 4 Trkiyede ilk hologram konser Ahmet Kaya rportaj Youtube, Facebook, Twitter e zamanl girilecek. 13/10/201 4 Kalan bilet says reklam (SON 10000) Youtube, Facebook, Twitter e zamanl girilecek. 15/10/201 4 Gelen nl kiilerin basn blteni 18/10/201 4 Viral Reklam filmi (Ahmet Kaya deyince) Youtube, Facebook, Twitter e zamanl girilecek. 22/10/201 4 Kalan bilet says reklam (SON 1000) Youtube, Facebook, Twitter e zamanl girilecek. 9. Konuk Listesi HOLOGRAM KONSER Tarih Grevler Notlar 28/9/2014 letiim Balang Tarihi Sosyal Medya etkinlik sayfalar alacak daha nceden belirlenen hashtag girilecek. Konser posteri sayfalara girilecek. 29/9/2014 Devlet erkan ile iletiime geilmesi 30/9/2014 Sosyal Medya iin Reklam filmi Youtube, Facebook, Twitter e zamanl girilecek. 1/10/2014 Bilet satlar balang tarihi Biletix 2/10/2014 Viral Reklam filmi Youtube, Facebook, Twitter e zamanl girilecek. 5/10/2014 Basn Bltenleri 7/10/2014 lk hafta satlan bilet says bilgisi (yksek olursa) Youtube, Facebook, Twitter e zamanl girilecek. 9/10/2014 nllerin Ahmet Kaya iin syledii szler Youtube, Facebook, Twitter e zamanl girilecek. 11/10/201 4 Trkiyede ilk hologram konser Ahmet Kaya rportaj Youtube, Facebook, Twitter e zamanl girilecek. 13/10/201 4 Kalan bilet says reklam (SON 10000) Youtube, Facebook, Twitter e zamanl girilecek. 15/10/201 4 Gelen nl kiilerin basn blteni 18/10/201 4 Viral Reklam filmi (Ahmet Kaya deyince) Youtube, Facebook, Twitter e zamanl girilecek. 22/10/201 4 Kalan bilet says reklam (SON 1000) Youtube, Facebook, Twitter e zamanl girilecek. 25/10/201 Bulumak zere gzm reklam filmi Youtube, Facebook, Twitter e zamanl girilecek. 10. TARGET People who are fan of Ahmet Kaya People who are want to see Ahmet Kaya People who do not go to the Ahmet Kayas concert 11. TACTICS Fan pages to be opened For twitter will create a hashtag Viral ads will be prepared about concert (when you say A. Kaya, some sentences about A.KAYA by celebs and Bulumak zere) For the best creative tweet with this hashtag #Geliyormusungzm gift tickets 12. TACTICS Creating a media relations strategy before the event Build a strong relationships with media members Preparing the media kit for media corporations that includes; Press Release Press Invitation Release Event schedule A picture of the organization team 13. IMPLEMENTATION Put together the organization team for working in harmony Decentralization in team in 4 main step; Communication, Logistic, Media Relations and Guest Relations Checklist Planning of the event day by existing min by min program Content of the event 14. EVALUATION Media feedbacks will be measured Collecting news about event Making a survey in event day to measure reactions Evaluating the ROO by measuring media feedbacks and instant reactions Data collection of event day for next events 15. RESOURCES http://www.tbmm.gov.tr/develop/owa/mv_e_posta_sd.uye_e_posta http://www.polyvision.com.tr http://www.turkcebilgi.com/ansiklopedi/ahmet_kayahttp://www.istan bulbaski.net 16. THANK YOU