About The Stark Inc.

• Stark is a technology start-up committed to bringing the best and innovative technology to users around the world.

• We are taking communication experience to another level.

“Make It Real”

Network 4g LTE

Size 4.7 inch

Resolution 1440 x 2560 pixels (554 ppi pixel density)

Protection Corning Gorilla Glass 4 Protection

Processor Qualcomm snapdragon 810 64-bit Octacore

Camera Primary camera - Dual lens 16 mp holographic cameraSecondary camera – 5 mp

OS Cynogen os with (Android Lollipop 5.0.1)

Ram 3 Gb Ram

Battery 3200mah

Sensonrs Accelerometer, gyro, proximity, compass, barometer, gesture, heart rate, Holoscreen Sensors

Key features of Stark Holophone

• Hologram Compatible Screen • Kodak Holographic Photos

Hologram Calls Another Level Gaming Experience

Product• Availability in two screen sizes –

4.7inch & 5.5inch.• Provide Holo OLED display for

making screen hologram compatible.

• Will be available in 2 different colors.

• Provide 16 mp Holographic dual camera.

• Limited Edition• For first 1 lakh customers cloud

storage of 80gb will be available.

Pricing

• Pricing Strategy – Market Penetration

• Pricing Approach – Value for money

Xiaomi Mi4 Rs 20000

Oneplus One Rs 24000

HTC Desire 820 Rs 22000

Samsung Galaxy A5 Rs 24000

Stark Holophone Rs 20000Apple iphone 5c Rs 25000

Place

• Retail Based Distribution Strategies –

Customer need to register for phone online on Flipkart and first registered 10,000 customers will get Holoband for free.

Production by -

Stark Inc.

Retailer –Flipkart

Customer

Promotion• Holophone will be launched in India

by Mr Amitabh Bachchan .• Stark’s 5200mah PowerBank Will

be available for all Holophone Registered users just for just Rs 300.

• All cars by Hyundai of range above above Rs 5 lakh will get a brand new Stark’s Holophone completely free.

• Advertisement will be shown on different channels to make customer aware and Digital marketing will also be used for it.

• Company’s tagline “Make It Alive”

SWOT Analysis Strengths•Provide most innovative features in a phone at mid-Range price.•First phone in the world with 320gb internal space.•Celebrity brand ambassadors.•Can create a buzz in the market by providing limited stock.•Lots of Apps and features in android market

Weakness•Brand is new in the market.•Neck to neck competition at mid-range Phone market.•Customer Loyalty is going to be a biggest challenge for Stark Inc.•After sale services sited as week

Opportunities•Limited manufacturing units.• Growing young population.•“Make in India Plan” will help our firm in making future plans.

Threats•Biggest threat for our company is we are dealing online only.•.Threat from Mid-Range price well known brands •Government Regulations in countries.•Relying only on E-commerce

STP Analysis Of Stark Holophone

Segmentation –• Low Income Groups - Prefer to high Price-Performance ratio

smartphones.• Middle income groups – Consider Price-performance ratio and

unique functions of the phone.

Targeting –• We are targeting those young customers who want to change

there user experience to completely new level and for all IT and Graphic & Designing firms.

Positioning

References• Perner,L.2010. Segmentation, Targeting, and Positioning. University Of

Sothern California.[Online] Available at : http://www.consumerpsychologist.com/cb_Segmentation.html

• Gsmarena,2015. Samsung Galaxy S6.[Online] Available at : http://www.gsmarena.com/samsung_galaxy_s6-6849.php• Mbaskool,2013. Micromax Mobiles.[Online] Available at :

http://www.mbaskool.com/brandguide/mobile-handsets/449-micromax-mobiles.html

• Make It Alive......... Thank you