Breakthrough Idea Proposal

Mobo everywhere you

go

Ballesteros Lora, Pilar

Haye, Eloise

Krutiy, Anna

Agenda

Definitions and Demands in New MediaExamples from Market Sensing

Revolutionary Media Portable Internet Objective and Independent Easy to access, use and understand

Media Definition and Examples Information Exchange Receive & Communicate Information “Society’s Information Distributor”

Demand for Developments New ways to present information Easier to navigate More information and platforms

Problem: Consumer Expectations of New Media

Online Press High Usage: 90% of respondents use it at least once a day Preferred by Y-generation

Expectations for Future of the Press All will become digital Press and video interaction

Environmental Concern Take and throw away papers: 100% of interviewees Quotes: “hope they just go away,” “end of paper-newspaper”

Solution: Mobo Everywhere You Go

Mobo is Portable and easy-to-use gadget Uses hologram technology to projects information with one touch Provides latest news in real time Eco-friendly and doesn’t need a lot of energy power to function

Target From 15 year-old high school teenagers to 65 year-old retired adults Everyone interested in technology innovation and daily news

Positioning High tech holographic gadget accessible to everyone Sleek sophisticated design Voluntary subscription for consumers Personal, portable, easy-to-use, revolutionary intelligence system

Mobo Design

Market: Concept sensingHologram Technology

Why Innovative? 3-D Effect Visually more convincing and attractive Possibility of applying tactile features

Examples on Video Hologram TV: http://www.youtube.com/watch?v=thOxW19vsTg

Tele-presence: http://www.youtube.com/watch?v=rcfNC_x0VvE Hologram technology: http://www.break.com/usercontent/2009/6/amazing-hologram-technology-755405.html Tactile Holograms: http://www.youtube.com/watch?v=Y-P1zZAcPuw

Current Uses News Broadcasting Hologram TV Security Labels Special Effects Brand Protection Art Installations

Market sensing articles/online

If you could construct an ideal medium it would Give people easy access to diverse and fluid information Fact-checked and sort information with minimal mediation Bring information to people and be portable Have a personal approach enabling information tracking Provide high resolution graphics, moving pictures

Key figures, trends Time people spend communicating online

increased 18% since 2006 Social networking has grown 93% since 2006 Market trends are shaped by end-consumers Written press is expected to disappear

Plan of Execution

Consumers voluntary subscribe to receive the Mobo chip

The information available via Mobo uploaded by enterprises and news organizations

The information providers pay a fee to Mobo Corp. to reach a broader target and create consumers loyalty

Once the users have received a chip, they have access to any information concerning the companies and news organization they have chosen to have on their Mobo

Mobo alerts its user when information has been updated

Revenue Model

Fees from participating companies

Subscriber’s fee Advertising New Add-on platforms

Sustainability Impact

Paperless flow of news and information

Sustainable battery life savings

Eco-friendly material for the gadget

Rechargeable batteries

Thank you

Mobo, everywhere you go