5
CaDiAt ToLkT

HG CANDIDATE TOOLKIT · bhbcR\b MaR QRbWU]RQ c^ O^^bc _aWeMcR _a^SWcb_ cVRh MZfMhb SMWZ c^\RRccVR]RRQb^ScVR_R^_ZR\FVMcpbfVhfR]RRQM:^\Rb 8dMaM]cRR\ $"/7"44&3 FVR_aWeMcR\MaYRcVMbSMWZRQc^\RRccVR]RRQb

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: HG CANDIDATE TOOLKIT · bhbcR\b MaR QRbWU]RQ c^ O^^bc _aWeMcR _a^SWcb_ cVRh MZfMhb SMWZ c^\RRccVR]RRQb^ScVR_R^_ZR\FVMcpbfVhfR]RRQM:^\Rb 8dMaM]cRR\ $"/7"44&3 FVR_aWeMcR\MaYRcVMbSMWZRQc^\RRccVR]RRQb

CaDiAt ToLkT

Page 2: HG CANDIDATE TOOLKIT · bhbcR\b MaR QRbWU]RQ c^ O^^bc _aWeMcR _a^SWcb_ cVRh MZfMhb SMWZ c^\RRccVR]RRQb^ScVR_R^_ZR\FVMcpbfVhfR]RRQM:^\Rb 8dMaM]cRR\ $"/7"44&3 FVR_aWeMcR\MaYRcVMbSMWZRQc^\RRccVR]RRQb

I pledge to reject any developer and real estate contributions

that my campaign may be offered, and to return any

developer and real estate money that I have already taken.

— HOMES GUARANTEE CANDIDATE PLEDGE

STANDARDS

VeTiG DoAtOnSTANDARDS + TIPS FOR

Reject corporate donations (monetary orin-kind)  from real estate firms, developers,big landlords, construction companies, andany other affiliated entities.

Reject corporate donations (monetary orin-kind) from LLCs associated withlandlords and/or properties.

Reject donations from law firms that deal inreal estate law and/or represent landlordsor real estate developers. For donationsreceived from individual lawyers, we askyou to review and return these donationsat your discretion. If this individual isdirectly involved in representing realestate interests, we recommend that youreject or return the money.

Reject individual donations from real estatedevelopers, executives, and big landlords.

Reject donations from PACs and otherpolitical committees funded by the realestate industry to promote their interests.

In this context, we define landlordcontributions to come from individuals whoown multiple units and/or properties andhave taken steps to formally incorporatetheir business. For individuals renting outrooms or houses, we ask you to reviewand reject or return at your discretion.

We encourage you to review all donationsover $200 to ensure they are incompliance with these standards.

RESOURCES Federal Election Commission Database

OpenSecrets.org

SAMPLE NOTE FOR RETURNING DONATION

Thank you for making a donation to my campaign for Congress. I was excited to publicly announce last week that Ihave taken the Homes Guarantee Candidate Pledge. The pledge is one way I am demonstrating my commitment toending the affordable housing crisis in our district and our nation. Specifically, by advancing the Homes Guarantee,a grassroots-backed plan to guarantee safe, accessible, sustainable, and affordable homes for all. For this reason,your donation, while well intentioned I'm sure, is inconsistent with the values of my campaign and the people-powered movement backing it. Please find a check for the full amount here enclosed. My Finance Director can bereached at [email address] if you have further questions.

Page 3: HG CANDIDATE TOOLKIT · bhbcR\b MaR QRbWU]RQ c^ O^^bc _aWeMcR _a^SWcb_ cVRh MZfMhb SMWZ c^\RRccVR]RRQb^ScVR_R^_ZR\FVMcpbfVhfR]RRQM:^\Rb 8dMaM]cRR\ $"/7"44&3 FVR_aWeMcR\MaYRcVMbSMWZRQc^\RRccVR]RRQb

CaVaS ScIpHOMES GUARANTEE

NOTE: These scripts utilize deep canvassing techniques, which call on canvassers toshare some of their personal experiences and stories to foster a deeper conversationwith voters and to connect personal experience to policy solutions and campaigns.Deep canvassing is focused on self-persuasion and active processing, creating spacefor folks to reach conclusions in their own way. Deep canvassing scripts are meant to be flexible and free-flowing, providing a guideto start a conversation, while also allowing canvassers to go off script and responddirectly to the people they are interacting with.

Hi, is [[ VOTER NAME ]] home? My name is [[ NAME ]]. I’m here today on behalf of [[ CANDIDATENAME ]]. We’re going door to door to talk to voters about thehousing crisis and how they’ve been impacted by rising rents,gentrification, bad landlords, and other experiences withhousing. Housing is personal to me because [[ take some time here totalk about your self-interest and stake in addressing the housingcrisis ]] How have you been impacted by the housing crisis?

CANVASSER:

→ Allow time for response. Listen to answer, look for points of connection.

Thank you for sharing that with me. [[ Respond to some of the points voter raised, share anypersonal stories or connections ]] I’m also here today on behalf of [[ CANDIDATE NAME ]] who isrunning on  a Homes Guarantee platform. The vision for theHomes Guarantee is pretty simple: we believe that in the richestcountry in the world, everyone should have a safe, accessible,sustainable, and permanently affordable home.

CANVASSER:

→ See how voter responds to this.

— SCRIPT CONTINUES NEXT PAGE —

Page 4: HG CANDIDATE TOOLKIT · bhbcR\b MaR QRbWU]RQ c^ O^^bc _aWeMcR _a^SWcb_ cVRh MZfMhb SMWZ c^\RRccVR]RRQb^ScVR_R^_ZR\FVMcpbfVhfR]RRQM:^\Rb 8dMaM]cRR\ $"/7"44&3 FVR_aWeMcR\MaYRcVMbSMWZRQc^\RRccVR]RRQb

I’m supporting [[ CANDIDATE NAME ]] because I know that theywill fight for a Homes  Guarantee and will work to address thehousing crisis we face here in our area.

CANVASSER:

— END OF SCRIPT —

Can we count on your support for [[ CANDIDATE NAME ]] on [[ ELECTION DATE ]]?

→   Allow time for consideration and response. Don’t break the tension by talking before they do!

Thank you for your time today. Please feel free to take thesematerials on [[ CANDIDATE NAME ]] and the Homes Guarantee.We plan to be in touch soon!

TALKING POINTS

The Homes Guarantee is a policy platform developed bygrassroots leaders and organizers from across the country whohave been directly impacted by the housing crisis. It putsforward a bold vision to push for structural change and shiftpower from landlords and real estate -- to tenants.

The Homes Guarantee calls for 12 million social housing units,massive reinvestment in public housing, a tenant bill of rights,and reparations for centuries of racist housing policy. It's is aclimate and racial justice intervention. It’s what we need to meetthe scale, breadth, depth of the housing crisis.

The private housing market is failing. It’s designed to make therich, richer, and more and more of us can't afford rent. Whensystems are designed to boost private profits, they always failto meet the needs of the people. That’s why we need a HomesGuarantee.

CANVASSER:

Page 5: HG CANDIDATE TOOLKIT · bhbcR\b MaR QRbWU]RQ c^ O^^bc _aWeMcR _a^SWcb_ cVRh MZfMhb SMWZ c^\RRccVR]RRQb^ScVR_R^_ZR\FVMcpbfVhfR]RRQM:^\Rb 8dMaM]cRR\ $"/7"44&3 FVR_aWeMcR\MaYRcVMbSMWZRQc^\RRccVR]RRQb

The private market has failed to meet theneeds of the people. We call forlegislation to build 12 million new units ofsocial housing to provide for 12 millionrenter households that are costburdened and for the millions who areexperiencing homelessness.

BUILD 12 MILLION UNITS OFSOCIAL HOUSING + END HOMELESSNESS

Public housing in the U.S. serves over 2million people and existing units requireat least $70 billion in repairs. Thegovernment must reinvest in publichousing, committing at least $30 billionannually for five years, totaling $150billion.

REINVEST IN EXISTINGPUBLIC HOUSING

Renters and bank tenants – another termfor homeowners – are subject tounpredictability of unregulated andpredatory industries that cause evictions,displacement, and foreclosure. We needa National Tenant Bill of Rights thatincludes Universal Rent Control, goodcause eviction, right to counsel, andmore to build the power of tenants.

PROTECT RENTERS +BANK TENANTS

The United States has never addressedthe brutality of indigenous genocide andslavery, as well as other racist housingpolicies like redlining. The HomesGuarantee embraces a reparativeframework that would compensatecommunities directly impacted byhousing discrimination, and push forracial impact analyses of housing policy.

PAY REPARATIONS FORRACIST HOUSING POLICIES

Speculation is the process of buyingproperty as a wealth building tool. Formany, housing is a necessity and notabout wealth.  We must end land andreal estate speculation and call for taxmeasures and legislation that willdecommodify housing and create asystem that is focused on meetingneeds, not profit.

END REAL ESTATE SPECULATIONAND DE-COMMODIFY HOUSING

The housing and climate change crisesconverge in the American household.We must upgrade existing housing stockand make it carbon neutral by fullyelectrifying buildings and retrofitting toreduce energy use. This will reducelong-term operating costs and energyconsumption, and create millions of jobsacross the country.

A GREEN NEW DEALFOR HOUSING

W NAiOaBeIeE I A In the richest country in the world, everyone shouldhave access to safe, sustainable, and permanentlyaffordable housing.

We believe that the people closest to the problemsare closest to the solutions. Our grassroots leadersare the experts of their own experience, and thisplatform has been shaped by the demands of peopledirectly impacted by the national housing crisis, andbuilds from a long tradition of tenant organizing.

LEARN MORE AT HOMESGUARANTEE.COM