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Indian Information School Syllabus
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PG Diploma in Mass Communication
28 | Page
Orientation Course in Communication and Media
Indian Information Service
Group A
13 January 2014 13 October 2014
INDIAN INSTITUTE OF MASS COMMUNICATION
Learning without thought is labour lost and thought without learning is perilous.
Confucius
Phase I (Months 1 to 3)
Lectures, Seminars, Workshops, Field Study, Assignments
Phase II (Months 4 to 6)
Lectures, Seminars, Workshops, Field Study, Assignments
FTII Attachment
Parliamentary Attachment
Phase III (Months 7 to 9)
Lectures, Seminars, Workshops, Field Study, Assignments
Attachment at private TV/Radio Station
District Attachment for Research Project
NGO Attachment at home station
Bharat Darshan
Each of the probitioners will be required to submit a dissertation on development communication issue.
Workshops
Workshop on gender sensitization
Workshop on Human Rights
Workshop on Interpersonal communication
Workshop on time management and collaboration skills
Workshop on voice-modulation
Workshop on facing the camera
Introduction
Officers of the Indian Information Service, Group A join the Government after appearing for the prestigious Civil Services Exam. However, the content of the Service differs dramatically from other Civil Services. An IIS officer has to walk a very thin line between being a government servant and a private practitioner of mass communication. At different stages in his/her career, an IIS officer is expected to manage a newsroom, a public relations portfolio, a newspaper, magazine or book, advertising as well as visual publicity. As with other Group A services of the Government of India, the Indian Information service is broadly shouldering responsibilities of a managerial nature in the field of media and communication, with all-India transfer liability. Training of IIS officers thus needs to encompass aspects of the media and communication requirements of the Central Government that the officers will manage during their career.
As per the Personnel Policy of the Ministry of Information & Broadcasting (Annexure I), IIS officers have a two-year training programme, including three months at the National Academies, nine months at the Indian Institute of Mass Communication, New Delhi and one year On-the-job training. After undergoing a Foundation Course at the National Academies, Officer Trainees (OTs) join at the Indian Institute of Mass Communication, IIMC for professional training where they are led through a programme that includes theoretical orientation, skill enhancement and an overall personality development. At the end of the first year of training, OTs are expected to know and understand not only the Indian media and communication industry but also be able to demonstrate their skills in media technology and have a clear concept of the underlying forces that are shaping the media-scape today. Besides, a clear understanding of government functioning and process is a must to enable OTs to meet the challenges of governance in this multi-multi-media world. The main objective of the training is to create a cadre of officers who are excellent Media Managers and Information Advisors; effective public communicators and PR professionals; good Public Service Broadcasters and IEC & Social Marketing experts.
Keeping the above in mind, the course has been structured so as to give an overview of all related fields, with practical inputs, hands-on training and classroom sessions. The course is divided into ten papers which will form the core of the training, besides outstation and in-station attachments (Annexure II)
Objective of the Course
The main objective is of equipping the Officer Trainees with knowledge and skills to manage efficiently and professionally communication and media products, services, and organizations/departments
To provide in-depth knowledge of how markets are organized in each of the major segments of the media industry(publishing, broadcast, movies and the internet)
To develop a critical understanding of contemporary social, cultural and economic processes and to relate these to the rapid and ongoing transformation in the media and communication fields across diverse sectors.
To orient the Officer Trainee to the various theoretical frameworks of communication, to understand these changes
To provide hands-on knowledge of the practical usage of communication technology,
To critically analyze the governments role in the context of media, across the spectrum, with thorough knowledge of government processes in administrative and financial matters.
Course ContentsPaper I: Communication Concepts & Communication ResearchPaper II: Interpersonal and Visual CommunicationPaper III: Print CommunicationPaper IV: Broadcasting Tools and TechniquesPaper V: Advertising, Media Planning & Public RelationsPaper VI: Web and Mobile CommunicationPaper VII: Government & MediaPaper VIII: Development and CommunicationPaper IX: Government Functioning & Feedback StrategiesPaper X: Media ManagementPaper I: Communication Concepts and Feedback Strategies (Theory: 50 marks, Research Project: 50 marks)
Communication: concepts, process and functions
Society, culture and communication media
Communication theories & Models
Origin and growth of the Mass media
mass communication and individual,
information needs, patterns of human behavior,
comprehension, credibility, formation of attitudes,
impact, motivation and action
Language, mass communication and society
Communication dynamics
Public speaking
Team building
Interpersonal Communication
Entertainment, Education and Communication
Folk Media
Field Publicity
Body language
Importance of Kinesics
Social Mapping
Transect walk
Communication Research
Definition, scope and relevance
Research Design
Quantitative & Qualitative Methods of Research
Sampling Techniques
Formal and Informal Schedules
Research tool design & development
Method of data collection
Data analysis
Presentations of Data
Analysis of data and report preparation
Presentation of the Report
Participatory Research & Appraisal
Participatory Learning for action
Tools & techniques
Monitoring & Evaluation of communication
Suggested Readings for Paper I
1. The process and Effects of Mass Communication, ed. by Wilbur Schramm, 1971
2. Methods in Social Research by William J Good and Paul K Hatt (Macmillan), 1967
3. Introduction to Communication Studies, , Fiske J,1982, Methuen, London
4. Theories of communication: A Short Introduction Armand Mattelart & Michele Mattelart, Sage
5. Thinking through Communication, Sarah Trenho,m, Allynx, Bacon, Singapore, 1999
6. Communication: An introduction - Denis McQuail
7. Media Sociology - David Barret, Sage Publications
8. Introducing Communication History - Richard and Turner, Mayfield, London, 2000
9. How to Research - Blaxter, Hughes, Tight - Viva Books, 1999
10. Many Voices One World, Kac Bride et al, Kogan Page, London, 1986
11. Mass Communication in India, Kewal J Kumar, Jaico, 2001
12. Dictionary of Media and Journalism, Singh CP, IK International, Delhi-2004
13. The Basics of Communication Research, Baxter, Leslie A, Australia: Thomson Wadsworth, 2004
14. A guide to Empirical Research in Communication: Rules for looking, Sumser, John, Sage Publications, New Delhi, 2001
15. Interpersonal Communication: Everyday Encounters, Wood, Julia, , Australia:Wadsworth Thomson Learning, 2002
Journals/Magazines
Communication Theory
Communicator
Journal of Communication
Australian Journal of Communication
Paper II: Interpersonal and Visual Communication(Theory: 50 marks, Project/Assignments: 50 marks)
Visual communication
Visual perception and visual persuasion
Concepts and functions graphic communication
Design principles
Study of type and type faces
Use of colors in design
Design applications: layout, logo, trade mark, etc.
Use of visuals in different media
Photo Communication
Understanding Camera
Composition Techniques,
Photo feature
Photo Journalism
Film communication
Film as a medium of mass communication, policies governing films
Evolution of Indian Cinema
Interface of film industry and government,
Regulatory mechanism, film as a potential export commodity
Visual Journalism
Visual story telling trends
Ethical issues
Monitoring & Evaluation of communication
Suggested Readings for Paper II
1. Traditional Folk Media in India - Dr Shyam Parmar, Research Press, 1995
2. Fundamentals of Copy & Layout, Albert Book and Dennis Schiel (USA : National Text Book Company, 1997)
3. Graphics for the Desktop Publishing, Brucet Paddock (New York : Management Information Source Inc, 1993)
4. Essential Skills : Photographic Lighting, John Child and Mark Galer (Oxford Focal Press, 1999)
5. Corporate Media Production, Roy Dizazzo, Focal Press, 2002
6. Basic of Video Sound, Des Iyver, Boston Focal Press, 1999
7. Basics of Video Production, Lyver and Swainson, Boston Focal Press, 1999)
8. Art and Production, N N Sarkar, New Delhi : Sagar Publication, 1995
9. Information Technology, Williams & Sawyer, Tata McGraw Hill 2000
10. Television Production Handbook, Herbert Zettl, Australia, Thompson, 2002
11. Visual Communication: Images with Messages by Paul Martin Lester, Thomson Wadsworth, 2006
12. Visual Communication: Integrating Media, Art and Science by Rick Williams & Julianne Newton, 2007
Mag/Journals:tc "Mag/Journals\:"
Better Photography
Practical Photography
Paper III: Print Communication(Theory: 50 marks, Assignments: 50 marks)
Growth & History of the Print Media
Evolution of Printing as means of communication
Evolution and early history of Press
Role of English Press in freedom struggle
Role of Language Press in freedom struggle
Role of Press in making of modern India
Press since Independence
Press Laws and Ethics
Laws, Ethics, Conventions and Norms
Constitution and Press Laws
Laws of libel and defamation
Contempt of Court and Contempt of Legislature
Official Secrets Act and Right to Information
Copyright and IPR
Self-regulation and Media Ethics
Press Council of India
Case Studies
News Reporting and Editing
Basic elements of news report
Structure of news report
Reporting Set-up
Developmental and popular interest approach
Investigative and interpretative reporting
Feature & Opinion Writing
News and non-news features
Interview based features
Special articles
Backgrounders
News Writing & Editing
Writing a news story
Headline writing
Editing symbols
Newspaper Vocabulary
Suggested Readings for Paper III
1. The Press by M Chalapathi Rao (National Book Trust)
2. History of Journalism - Parthasarthy Rangaswami
3. Encyclopaedia of World Press
4. Indian Journalism, Nadig Krishna Murthy
5. History of Indian Press, J Natarajan
6. Press Laws by DD Basu (Prentice Hall)
7. Press Laws - Subir Ghosh
8. The Dawn of Hope Ali Ashraf, Northern Book Centre
9. Philosophies of Communication and Media Ethics : Theory, Concepts and Empirical Issues Kiran RN, BR Publications
10. Press As A Leader of Society IIMC
11. A short History of Assamese Newspapers - Profulla Chandra Borua, Sahitya Ratna Prakashan
12. Ethics in Media Communication:Cases & Controversies, Louis Alvin Day, Australia, 2003.
13. Mass Communication Law and Ethics, Roy L Moore, New Jersey, 1999.
14. Ethics & Journalism, Karen Sanders, New Delhi, 2003.
15. The International Libel Handbook: A practical guide for journalists, Butterworth,1995.
16. Press Laws and Ethics of Journalism, P K Ravindranath, Delhi, 2004.
17. The Law of Public Communication, Kent R Middleton, New York, 2001.
18. The Taming of the Press: Cohen V Cowls Media Company, Elliot C Rothenberg, London, 1999.
19. Modern History of Indian Press, Sunit Ghosh, Delhi, 1998
20. The Press in India: Perspective in Development and Relevance, K S Padhy and RN Sahu, New Delhi, 2005.
21. Editing for Print, Geoffrey Rogers - Mocdonald Book, 1993
22. Editors on Editing, HY Sharda Prasad, National Book Trust, 1993
23. Editing Today, Ron F Smith and Loraine MO Connel - Lowastate University Press, 1996
24. Elements of Style, William Strunk Jr, Macmillan (Revised by EB White)
25. The New Fowlers Modern English Usage, R W Burchfield, Oxford
26. Creative Editing, Dorthy A Bowles, Australia, Thomson Wadsworth, 2004.
Journals/Magazines
Journal of Mass Media Ethics
Paper IV: Broadcasting Tools and Techniques(Theory: 30 marks, Assignments: 70 marks)
Growth & History of the Broadcast Media in India
Introduction to radio and television journalism
Formative research: the importance of research in building up a story/programme
Conducting Interviews for both radio and television
Getting Vox Pops
Anchoring panel discussion
Horizontal Thinking; Making best use of resources to produce programmes for more than one medium on a given topic.
Radio tools and techniques
Scripting
Understanding sound, mikes, using and taking care of the tape recorder.
Sound recording in various locations
Dubbing
Writing and Reporting for Radio News
Digital Audio Editing
Preparing a News Bulletin
Preparing a magazine programme
Community Radio
Growth and prospects of Community Radio
Radio as a medium for social change
Case Studies
Apna Radio
Television tools and techniques
Electronic News Gathering
Thinking in pictures and use of story boards
Location Shooting
Editing
Use of Graphics
Post-Production
TV News Bulletin-Theory and Practice
Suggested Readings for Paper IV
1. Radio : A Guide to Broadcasting Techniques by Elwyn Evans (Barrie and Jenkins)
2. Broadcasting and the People by Mehra Masani (National Book Trust)
3. Television & Social Change in Rural India Kirk Johnson, Sage Publications
4. The Radio Handbook, Carole Fleming, Routledge, 2002
5. Broadcast Journalism, Andrew Boyal, OUP, 1999
6. Broadcast News Writing, Reporting and Producing, Ted White (II Edition), Focal Press, 1996
7. Television News, Ivor Yorke, Focal Press, Oxford, 1995
8. AIR Style Book, New Delhi,1991
9. Before The Headlines - A Handbook of TV Journalism, CP Singh, Macmillan, 1999
10. Televising Your Message, Mitchell Wanda, National Textbook Company Illinois (latest edition)
11. CNN International Writing Guide (latest edition)
12. Broadcasting News : Writing, Reporting and Producing, Ted White, New Delhi, 2002.
13. Broadcasting Journalism : Techniques of Radio and Television News, Andrew Boyd,New Delhi, 2001.
14. Lectures on Broadcasting Journalism, P K Ravindranath, Delhi, 2004.
15. Digital Broadcasting Journalism, Jitendra Kumar Sharma, Delhi, 2003.
16. Broadcast Journalism in the 21st century, K M Shrivastava, New Delhi, 2005.
17. The Broadcast Journalism handbook:A Television News survival guide, Robert Thompson, Oxford, 2004.
18. Broadcasting and Telecommunication: An Introduction, John R Bittner, New Jersey, 1991.
19. News Flash : Journalism, Infotainment, and the bottom- line business of broadcast news, Bonnie M Anderson, San Francisco, 2004.
20. Broadcast News Writing stylebook, Robert A Papper, London, 1995.
21. Communication Media and Electronic Revolution, Aruna Zachariah, New Delhi, 2005.
22. Visual Journalism: A Guide for New Media Professionals, Christopher R harris, London, 2002.
23. Before the Headline: A Handbook of Television Journalism, Chandrakant P Singh, Delhi, 1999.
Journals/Magazines
Journal of Broadcasting & Electronic Media
Paper V: Advertising, Media Planning & Public Relations(Theory: 50 marks, Campaign/Assignments: 50 marks)
Advertising: concepts and principles
Evolution, relevance and classification of advertising
Advertising agency management, account planning, client servicing,
media planning, brand building
Role of creativity in advertising
Media planning in advertising
Strengths and weaknesses of various media.
Sources of media information
Media terminology: Circulation, Readership, Viewership, Listenership, Reach, frequency, OTS, exposure, Impressions, GRPs, TRPs
Media buying techniques
Information needs for making a media plan
Preparing a media brief
Developing media strategy and plan
Evaluation of Media Plan
Learning of relevant software
DAVPs media buying
Public relations
PR principles, tools, methods
Image management
Communication audit
Crises management
Case studies in PR and Govt./corporate communication
Suggested Readings for Paper V
1. Advertising, Dorothy Cohen, USA: Scott. Forsmon and co. 1988)
2. Advertising Management, Jaishri Jethwaney, Phoenix
3. Media Planning, Arnold Barban, USA NTC Business Book, 1997
4. Media Math: Basic Technique of Media Evaluation Robert Wall, Illinois NTS Business Books 1995
5. Ogilvy on Advertising, David Ogilvy, London, Prion Books, 1997
6. Uncommon Sense of Advertising: Getting the Facts Right , Sanjay Tiwari, Response, 2003
7. Public Relations, J Jethwaney, Sterling
8. The PR Style Guide, Brown Barbara Diggs, Thomson Wadsworth 2000
Media source books
Indian Newspaper society( INS)
Audit Buraeu of circulation(ABC)
National Readership Survey(NRS)
Indian Readership Survey(IRS)
India 2004
National Economic Survey
Journals
Journal of Advertising
PR Quarterly,
Journal of Public Relations,
Public Relations review
PR Strategist.
Advertising age
Campaign
International Journal of advertising
Journal of current issues and Research in advertising
Advertising and Marketing
Pitch
Paper VI: Web-based Communication(Theory: 50 marks, Assignments: 50 marks)
The Internet
Emerging trends in information technology and their impact on communication techniques
Multimedia Applications, Benefits and Problems
Internet as a research tool
Basic web design
Writing for the internet
E-Governance
Social media
Governance in the light of social media
New developments
Using social media to connect
Monitoring content
Metrics
Mobile Communication
The telecommunication sector in India: growth and prospects
Use of mobile communication for governance
Mobile communication and development
Case Studies
Regulating cyber space
Internet ethics; laws and issues:
IT Act; Convergence Bill;
Privacy - cookies, bugs, spamming and advertisers; security
IPR, copyright; opinion polls, bulletin board and Net communities
misinformation, cross-checking and objectivity
Net-poor and Net-rich. Types of connectivity & associated problems in a developing country like India
freedom of expression vs. content regulation; e-governance
Cyber journalists as publishers and entrepreneurs.
Software such as Adobe CS, Quark Express and others available
Suggested Readings for Paper VI
1. A Journalists Guide to the Internet, Callahan, Christopher, Allyn and Bacon, London, 1999.
2. Introduction to Information Technology, Turban, Rainer, Potter, John Wiley Publications, 2001
3. Online Journalism, Jim Hall, Pluto, 2001
4. Web Production (II edition), Jason Whittaker, Routledge, 2001
5. Using Information Technology, Brian K Williams, New Delhi, 2003
6. Information Communication Technology & Education, VC Pandey, Delhi
7. Cyber Cops, Cyber Criminals & Internet, Deepti Chopra, New Delhi, 2002
8. Information and Communication Technology: Recasting Development, Delhi, 2004
9. Digital Sub-editing & Design, Stephen Quinn, New Delhi, 2001.
10. Cyber Laws E, Commerce & M-Commerce, Tabrej Ahmed, New Delhi, 2003.
11. Cyber Crimes and Law, VC Dideja, New Delhi, 2002
12. Handbook of Cyber Law, Cakul Sharma, New Delhi:
13. Cyber Media Journalism: Emerging Technology, Jagdish Chakravarthy, Delhi, 2003.
14. Journalism Online, Mike Ward, London, 2002.
15. Multimedia: Concepts and Practice, Stephen McGloughlin, New Jersey, 2001.
16. Copywriting for the Electronic Media : A Practical guide, Milan D Meeske, Australia, 2003.
Paper VII: Development and Communication(Theory: 50 marks, Assignment: 50 marks)
Communication as a tool for Development
Development Theory:
Basic Definition
History
Concepts
Approaches/Paradigms
Indicators
Behavior Change Communication: Concept and Process
Concept of Information, Education and Communication, IEC
Planning an IEC strategy
Media Approach
Study of IEC structures in Specified Government
Departments: M/o H&FW, M/o Rural Development Communication
Methodology for IEC
Steps to start a Health Education Programme
Developing, monitoring and evaluation plan for IEC activities including materials
Social Marketing
Understanding social marketing
Designing the social product
Media options in social marketingtc "Media options in social marketing"
Case studies in social marketing
Reach and impact of social campaigns on various social segments - case studies
Health Communication
Overview of Health Issues-globally, in India
Communicable Diseases
Non-Communicable Diseases
Epidemics
Medical, Legal, Ethical Issues
Health Insurance
Case Studies in Communication of Health Issues
H1N1
HIV
Primary Health Care etc.
Environmental Communication
History of Environmentalism
Overview of Key Environmental Issues: Climate Change, Regulation, Pollution
Green Budgeting
Communication Aspects of Environmental Coverage
Case Studies in Communication of Environmental Issues
International Communication
Role of mass media in developing countries
Inter-Cultural Communication
World Information Order
News Manipulation/distortion
Suggested Readings for Paper VII
1. Facts for life A Communication Challenge UNICEF, India, 1993
2. Rural Development Journalism by Alan Chalkely (Press Institute of India).
3. A Manual of Development Journalism by Alan Chalkely (Press Institute of India)
4. Mass Media and National Development, Wilbur Schramm
5. Communication for Development in the Third World : Theory and Practice for Empowerment Srinivas R Melkote-H Leslie Steeves, Sage Publications
6. Farm Journalism in Kerala : Anikuma Vadavathoor : A book on Evolution and Present Status of Agricultural Communication in Kerala Ajith Books, Kochi
7. Knowledge Generation : Exchange and Utilization (ed) - Beal & Dissanayake, West View Press
8. One World Multiple Cultures, Jan Servaes
9. Indias Communication Revolution, Rogers & Singhal
10. Vikas and Vighyan Sanchar, Sanjiv Bhanavat, Jaipur, 2003.
11. Communication for Development: Experience from the Urban Environment, Edited by Catalina Gandelsonas, London, 2002.
12. Journalism: Changing Society Emerging Trends, Jagdish Chakravarty, Delhi, 2003.
13. Poverty the Global Challenge for Governments, Industry, Scientists and Civil Society, TERI, New Delhi, 2001.
14. Empowering The Indian City: Scenarios and Solutions, TERI, New Delhi, 2002.
15. Communication Technology and Human Development- Recent Experiences in the Indian Social Sector, By Avik Ghosh, Sage Publications, 2006.
16. Everybody loves a good drought by P.Sainath
17. Mobile Communication and Society: A global perspective by Manuel Castells et al, 2007
18. Political Economy of Communication in India by Pradip Thomas, Sage, 2010
Journals/Magazines
Paper VIII: Government & Media(Theory: 50 marks, Assignments: 50 marks)
Responsibilities of public communicators
Responsibilities Vs. accountability in the dissemination of information,
Feedback and monitoring communication for decision making.
Ministry of Information & Broadcasting
Its role and relevance
Structure and functions
Media Regulation
Cadre Control
Strategic Plan 2011-17
Study of Media Units of I & B, Government of India
Press Information Bureau and Photo Division: Structure and function, mandate, Public Information Campaigns, case studies
Directorate of Advertising and Visual Publicity: Organisational Structure, functions and responsibilities, Multi-media campaigns, case studies, new avenues
Directorate of Field Publicity and Song & Drama Division: Structure and Functions; mandate, new initiatives, prospects; interface of DFP and Song and Drama Division
Directorate of Publication Division: Structure and Functions; mandate, new initiatives, Employment News and other publications.
Prasar Bharati, News Services Division, All India Radio and Doordarshan News: Structure and Functions; mandate, status of IIS in Prasar Bharati, new initiatives.
Electronic Media Monitoring Centre: mandate, structure and function; challenges and achievements
Suggested Readings for Paper VIII
1. Annual Reports of the Ministry of Information & Broadcasting, DAVP, Prasar Bharati, PIB etc
2. Mass Media in India, Publications Division
3. India 2011, Publications Division
4. Public Service Broadcasting in the Age of Globalisation, Indrajit Banerjee, Kalinga Seneviratne, Asian Media Information and Communication Centre, 2006
5. National Media Policy, ed. V S Gupta, Rajeshwar Dayal, Asian Media Information and Communication Centre, 1996
6. Pop Culture India!: media, arts and lifestyle, Asha Kasbekar, 2006
Paper IX: Government Functioning(Theory: 80 marks, Project/Assignments: 20 marks)
Administration and Finance
Transaction of business rules
Manual of office procedure
Procedure of putting up files, draft replies to Parliament
General Financial Rules, procedures in Govt.
Delegation of financial power rules
Preparation of budget
Project Management
Formulation & Appraisal
Planning, Implementation & Control
Monitoring and Evaluation
Preparing a Detailed Project Report
Right to Information
Enactment and implementation
Requirements
Central Information Commission
Case studies
Service & Conduct Rules
Leave Rules
Reservation in Service
Conduct Rules
Disciplinary Proceedings
Grievance Redressal
APARs
New Pension Rules
Suggested Readings for Paper VIII
1. Annual Reports of the Department of Personnel & Training
2. http://persmin.gov.in/otraining/Index.asp
Paper X: Media Management(Theory: 80 marks, Research Project: 20 marks)
Fundamentals of Management and Media Organisations
Basic Concepts and Evolution of Management Thoughts;
Forms of Organization; Organization Structure; Organizational Process; ---- Media Organisations, structure and administration;
Traditional setups to mega Corporations
Issues in Media Management
Human resource management and Organisational Behaviour
Introduction to Human Resource Management in Media;
Creating the Human Resource base
Developing Human Resources for media org.;
Monitoring and Evaluation;
Understanding OB and Individual dimensions of Organizational Behaviour;
Interpersonal and Group behaviour;
Motivating Employees at Work;
Organizational Dynamics in media organizations
Media Organisational Management
Broadcast Management
Magazine Management
Newspapers, Magazines and Their Electronic Ventures
Management Communication
Managing Across Media
Event Management
Suggested Readings for Paper X
1. Strategic Management in media by Lucy Kung, 2009
2. Newspaper Management by Gulab Kothari
3. Handbook of Media Management and Economics, Edited by Alan Albarran, Sylvia M Chan-Olmsted, Michael O. Wirth, 2006
4. Organisational Behaviour by K C S Ranganayakulu, 2005
5. Managing in the Media, by Peter Block, William Housley, Tom Nicholls, Ron Southwell, 2001
6. Media Management in the Age of Giants: business dynamics of Journalism, by Dennis F Herrick, 2003
7. Media Management: A casebook approach, by George Sylvie,Jan LeBlanc Wicks, Stephen Lacy, C. Ann Hollifield, A B Sohn, 2009
Mag/Journals:tc "Mag/Journals\:"
International Journal of Media Management
EvaluationTheory Examination
End-of-term exam: Papers I to X
Assignments/Projects/Research/Campaign Presentation
Through the training
Marking Pattern
Paper I to X: 100 marks each
Course Directors Appraisal: 100 marks
Total: 1100 marks.