Sound Familiar?

You lead a company with limited or no formal marketing function, and you want to take your brand promotion to the next level.

Your portfolio includes smaller brands that you believe have more sales potential, but are currently under-represented in the market.

You have a busy, sales-oriented staff with no spare time to drive marketing initiatives, and you have limited promotional resources.

Your sales and distribution partners have been asking for better marketing initiatives to help them close more business.

You realize competition from larger players has increased due to their strong marketing efforts.

You know more can be done to grow market share, revenue and profit.

The Traditional Marketing Model

The In-House Marketing

Team

The Ad Agency and

Vendors

Set Brand Objectives

Devise Marketing Strategy

Craft Brand Positioning

Establish Customer Targets

Interact with Sales Force

Conduct Market Research

Set the Forecast

Handle Packaging/Labeling

Develop Creative Concepts

Craft Message Platforms

Design Sales Collateral

Develop Tactical Plans

Devise Media Plans

Produce Marketing Collateral

Establish Digital/Social Plan

Evaluate Results

&

The Pitfalls of the Traditional Model

Costly overhead

Long-term contracts

Full-time, permanent employees

Small brands get the

Agency’s “B Team”

More people to train and

manage

Means less

…for your business.

&

Why shouldn’t your brands get the

attention they need for growth, without

wasting valuable resources or employing

additional staff?

The Harmony ProcessTM

Lean Efficient Focused Professional

1. Your business, brands, markets and goals will be fully understood.

2. Your marketing plan will be prepared focusing on your objectives.

3. Your campaign will be efficiently created.

4. Every aspect of your plan will be professionally executed.

5. Marketing impact will be evaluated and reported to you.

Learn

Plan

CreateExecute

Evaluate

Eric Schreiber, President & Brand Champion

Brand Marketing and Sales Experience• 18 years client-side experience

• Strong strategic marketer

• In-line brand management

• 10+ new product launches

• US and Global expertise

• Effective sales force collaborator

Advertising Agency Leadership Expertise• 7 years agency-side experience

• Account, Strategy and Creative team leadership

• Creative platform development

• Positioning and message creator

• Multi-channel tactical planning and execution

• Metrics and ROI assessments

25-year career spanning consumer, animal health and human health marketing and advertising

Animal and Human Health Experience

Vaccines, parasiticides, pain management, nutritionals Companion animal, equine, dairy, distribution

Professional and consumer

Vaccines, oncology, multiple sclerosis Distribution

Professional and consumer

The Harmony Brand ChampionTM Independent expert partners are leveraged according to your needs

Brand ChampionTM is bothmarketing manager and

advertising manager

Client

GraphicDesigner

WebDeveloper

Copywriter ProductionManager

ConventionPlanner

A Fully Customized Solution

Duration: long or short-term, full or part time

Location: virtual and/or on-site location

Collaboration: tailored mix of partners as needed

Organization: flexible to work embedded in your

team

The Harmony Credo is to…

I. Operate ethically, professionally and transparently in all business dealings and relationships.

II. Use streamlined processes to maximize the return on your investment.III. Fully understand your business and brands before making any

recommendations.IV. Prioritize people and collaboration, focusing intensively on one-to-one

service.V. Recommend strategies and plans in the best interest of the brand.VI. Produce the highest quality end-product.

BenefitsQuality

• You get high quality marketing and advertising usually reserved for brands with large budgets.

Money

• You save money with no permanent, full-time employees to hire, train, or manage.

Time

• You save time by dealing with one person instead of multiple vendors.

Contact Information

Eric Schreiber, President and Brand Champion(610) 368-0815ericschreiber@harmonymarketingpartners.comwww.harmonymarketingpartners.com