REACH PARTNERS

ONSHARP CASE STUDYHASHTAG STRATEGYCONTENT CALENDAR

SOCIAL MEDIA TRAININGCOMMUNITY MANAGEMENT

MEET REACH PARTNERS

REACH PARTNERS IS AN EVENT MANAGEMENTBUSINESS LOCATED IN FARGO, ND. THEY

SPECIALIZE IN CONNECTING RESOURCES ANDSERVICES NEEDED TO MAKE PROJECTS A SUCCESS.

IT'S NEVER GOOD TO DRIVEWITHOUT A ROAD MAP

THE ISSUE

IT'S NEVER GOOD TO DRIVEWITHOUT A ROAD MAP

ESPECIALLY WITH LOTS OF TRAFFIC

THE ISSUE

HAVING A MAP ALLOWS YOU TO MAKE STRATEGIC TURNS

HAVING A MAP ALLOWS YOU TO MAKE STRATEGIC TURNS HAVING A MAP ALLOWS YOU TO MAKE STRATEGIC TURNS ULTIMATELYLEADING TO YOUR FINAL DESTINATION.

WE HAVE

ONSHARPREACH PARTNERS

BUT WE REALLY DON'TKNOW WHERE TOSTART.

ONSHARPREACH PARTNERS

WE NEED A ROAD MAP.

SO BASICALLY...

ONSHARPREACH PARTNERS

ONSHARPREACH PARTNERS

THE STRATEGY

WE GAVE REACH PARTNERS A ROAD MAP ON HOW TO PROMOTE AND ENGAGE

ATTENDEES OF THE WOMEN'S HEALTH CONFERENCE

CHECK OUT THEIR ROAD MAP

READ ON

REACH PARTNER'S ROAD MAPDeveloped Content Calendar

Track and measure social effectiveness

Created Hashtag Strategy

Social media management and training

DETAILS

TRACKING

REACH PARTNER'S WAS NOTUSING ANY MEASUREMENT

OR TRACKING TOOLS

INTRODUCING AND SETTINGUP TRACKING TOOLS

ALLOWED THE TEAM TOMEASURE PROGRESS AND

EFFECTIVENESS

DETAILS

CONTENT CALENDAR

REACH PARTNER'S SOCIALCHANNELS FOR THE EVENTLACKED CLEAR DIRECTION

CREATING A CONTENTCALENDAR PROVIDED

STRUCTURE +

MADE EFFORTS MORESTRATEGIC

DETAILS

HASHTAG STRATEGY

REACH PARTNER'S DID NOTUNDERSTAND THE REACH

HASHTAGS COULD PROVIDE

CUSTOM EVENT HASHTAGSALLOWED CONVERSATION TO

BE CAPTURED+

PROVIDED OPPORTUNITIES FORDISCUSSIONS

+EVENT PROMOTION

DETAILS

COMMUNITY MANAGEMENT

ONSHARP MANAGED ALL SOCIALCHANNELS DURING THE EVENT

EVENT PLANNERS NEEDED TOFOCUS ON MANAGING THE EVENT

DETAILS

SOCIAL MEDIA TRAINING

VENDORS AT THE EVENT DID NOTUNDERSTAND HOW TO USE SOCIAL

MEDIA TO ENGAGE WITHATTENDEES

ONSHARP TRAINED VENDORSPARTICIPATING IN THE SUMMIT ONHOW TO USE SOCIAL CHANNELS AND

HASHTAGS TO CONNECT

DETAILS

SET-UP NEW CHANNELS

REACH PARTNERS WAS NOT USINGINSTAGRAM, BUT SEVERAL

ATTENDEES USED THIS CHANNEL

SETTING UP INSTAGRAM REACHED ADIVERSE, UNIQUE AUDIENCE

200+ LIKES 41%+ REACH

THE IMPACT

REACH PARTNER'S CAMPAIGNBOUNCE RATE

1.9%THE AVERAGE BOUNCE RATE

FOR A SUCCESSFULCAMPAIGN

40%

A MAP DOESN'T GUARANTEEYOU'LL MAKE IT TO WHERE YOU

WANT TO GO...

BUT ONSHARP'S STRATEGIC PLANNING +

EXCEPTIONAL CUSTOMERSERVICE DID."

LET ONSHARP HELP BUILDYOU A ROAD MAP

ONSHARP.COMFARGO, ND

@ONSHARP