CREATING CHARACTERSEDITION 1#

HANS BOODT.

NEW! CASUAL COLLECTION PAGE 6

INTERVIEW WITH THE CASUALS PAGE 16

EXCLUSIVE POSTER OF THE UGLY’S

HANS BOODT AT EUROSHOPHALL 4 D35

NEWS PAGE 3

CREATINGCHEARACTERS PAGE 4NEW BY! PAGE 6

OURSHOWROOM PAGE 20

2. Hans Boodt #1

CONTENT.

3.NEWS.Galaria Kaufhof: Projections of a lifestyle with “nature morte”

6.CASUAL COLLECTION.Hans Boodt mannequins intro-duces the new casual collection

8.CUSTOM.Custom made product by Hans Boodt Mannequins

4.CREATING CHARACTERS.We love to give birth tonew ideas

16.INTERVIEW.An exclusive interview with the Casuals

20.SHOWROOM.Hans Boodt mannequins provides an experience to its visitors

18.SHOPPING.A shopping report from Amsterdam

15.FACEBOOK.Hans Boodt and social media

22.ON THE STREETS.Get inspired by the latest fashion on the streets

23.PARTNERS.Hans Boodt world wide partners

Copyright by Hans Boodt Mannequins 2011

NEWS.

WHO WE ARE

MissionTo always provide a distinct vision and concept for each and every customer’s window display. To always provide customers more than just a product; to provide an idea, a message and an insight. To always provide new and im-proved fitted techniques and methods.

“When fashion innovators want to expose their brilliance, I want ‘Hans Boodt Mannequins’ to be on top of their plans of action” – Hans Boodt

CompanyThe Hans Boodt Mannequins em-ployees are the fuel and the soul that bring to life aspira-tions and ambitions; which makes sure the company breathes.

ClearAlways honest, reliable and transparent. We believe in the bonds of trust and their importance to long-term relationships.

VibrantAlways energetic and with a pulse. The restless approach to our creativity, entrepre-neurship and innovative approach for “fit to measure” solutions.

FashionOur passion and infatuation. Our solutions and tailoredapproaches are designed around fashion’s industry dynamics and its ever-changing nature.

3.

GALERIA KAUFHOF CREATES EXCLUSIVE WINDOW DISPLAYS.

GALERIA KAUFHOF

With over 138 locations in Germany and Belgium, Galeria Kaufhof, has become synony-mous with exceptional customer service, a substantial range of premium products and a wide assortment of international products.

Projections of a lifestyle with “nature morte”.“Ich freu’ mich drauf”

and character of the collec-tions; spray painted tattoos, intimate positioning; along with random and abstract de-signs that highlight the es-sence of the collections. Theyouth, creativity and uniqueness is luminous and unmistakably the outcome of a fresh collabora-tion.

For Kaufhof, presentation and demonstration on the store floors is the winning formula. This formula is a complex and harmonious fusion of accessi-bility, reliability, comfort, structure and appearance.

The results of the efforts deserved their own window dis-play- an exclusive segment with the latest collection of Hans Boodt mannequins in Galeria Kaufhof and during the Euroshop fair in Dusseldorf.Galeria Kaufhof’s booth at the Euroshop in February will fea-ture their collection on Hans Boodt mannequins boasting the collaboration between the two houses.

The merging of Galeria Kauf-hof’s talented Visual Merchan-disers and the vastly creative mannequin concepts by Hans Boodt could only produce exceptional results. Fun dis-plays of jumping janes clev-erly positioned show the youth

Mannequins come to life at Hans Boodt Manne-quins. We understand the fashion industry and its constant needs for progression and origi-

nality; every customer has a unique and up-to-date message to deliver. Therefore, we have

taken it upon us to make sure that clients get a tailored answer to every question and a

fitted solution for every problem.

With our multidisciplinary approach and our own studio, it is our duty to provide con-structive and creative insights. Continuous

experimentation, persistent research and

resilient determination are the key ingredi-ents for progression within the Hans Boodt domain. Rules are ignored, dictations are disregarded; at Hans Boodt nothing is dupli-cated or imitated. We love to give birth to new ideas. We create characters and we believe the creative process has a life of its own; we encourage it to awaken and grow. Each process is cultivated and developed with a thorough understanding of the environment and the needs of the market; every step taken is calculated yet sovereign. We are rebels with a cause.

CREATING CHARACTERS.

4. Hans Boodt #1

Love [luhv] -nounto have a strong liking for; take great pleasure in.Give [giv] –verbto make, do, or perform: to give a start.Birth [burth] -nounany coming into existence; origin; beginning: the birth of an idea.

CREATING CHARACTERS.

5.

6. Hans Boodt #1

F 2205

M 2201

M 2204

M 2203

F 2204M 2202

COLLECTIONCASUAL

The casual collection has been anatomically restyled. After a yearlong investigation by our Market Research & Trend forecast-ing department and requests from clients, we decided to design a smaller fitting male model for the Casual Collection. He rep-resents the young Alpha-Male in his mid-twenties.

Above you can see some images of the 9 new poses available in realistic and available in abstract style matte black. There is of course the possibility to have the color customized upon request.

7.

CUSTOM.“FIT TO MEASURE THINKING” MENTALITY

JC RAGS

SCOTCH & SODA

8. Hans Boodt #1

Every brand has their own Identity: Logos, Letterheads, Inte-rior Decoration, Colors, and Typeface. Every brand has their own Corporate Mix: Personality, Behavior, Symbols and Communi-cation. Every brand has their own Vocation: Mission, Values and Objectives.

Hans Boodt Mannequins recognizes this and knows how to develop a mannequin that fits seamlessly into an existing concept. After fully understanding what the client desires the process begins- from zero. The preliminary stage of development begins with a moodboard; a compilation of the ideas, insights and inspira-tions. From there, the first sketches are born.

Custom Made Products by Hans Boodt Mannequins then takes over and elevates the design to a higher level. This feature allows the creation of distinctive elements to compliment a design; a way to highlight particular traits and/or characteristics of a product. Custom Made Products has become Hans Boodt Mannequins’ specialty. It’s what Hans Boodt Mannequins knows how to do best; conceive distinctive products to highlight the client’s point of sale that is balanced between cost and quality.

The “Fit to Measure” mentality provides clients with the whole process, from start to finish; moodboard, keywords, materials, poses, faces, accessories, sampling, feedback, adjusting, or-dering, producing, delivering, evaluation and after sales.This is what Hans Boodt Mannequins passionately do; they make it and customize it for you. Personally.

MEN AT WORK VIKTOR & ROLF

WE

G-STARDEPT

9.

10. Hans Boodt #1

PRENATAL

THE STING

THE STING

THE STING

KIPLING

Ugly Collection

Casual Abstract Collection

BECOME OUR FRIEND ON FACEBOOK

SAY WHAT?HANS BOODT ON FACEBOOK

15.

the “infamous” socialite couple; The Casuals.

16. Hans Boodt #1

INTERVIEW.Hans Boodt: First of all, thank you for this interview! I know your schedules are very tight and your spare time very limited.

Casual Female: Of course!!! Any time for you, I am a very big fan of all your work. This is a really exciting opportunity.Casual Male: Oh, absolutely. We are happy to be here!

Hans Boodt: Thanks. So, it seems like it has been a great beginning of the year for both you. How has 2011 been so far?

Casual Male: Yes, it really has. 2011 has been very hectic so far. We both have been booked for many runway shows and fashion shoots and it seems that it will be a very busy and productive year to come. But don’t get me wrong, I really love being this busy.

Hans Boodt: Well, your professional lives are no secret! But what about your free time, don’t you like to take it easy?

Casual Male: I think it is very important to keep a balance. Too much of anything is not healthy and in order to continue doing what we love, we have to find stability. We make sure we find time to relax and do what we love.

Hans Boodt: Like what?

Casual Male: Sometimes just tak-ing the bicycle around Amsterdam or having a picnic at the park. Any-thing that feeds the Soul as they say.Casual Female: Having a glassof wine at the Westerpark or just soaking up the sun is re-ally a highlight. I also definitely like the Amsterdam culture of the museas. There is always something new to see and there are so many of them. And of course a bit ofshopping therapy around the “nine streets” of Amsterdam!

Hans Boodt: You mentioned Dusseldorf. So your next trip: will that be business or pleasure?

Casual Male: A bit of both actual-ly. We will be featured at the Eu-roshop trade fair but we will also make some time to visit the city. Go shopping and have some dinner at the most popular restaurants.Casual Female: Definitely. Last time we really didn’t have the chance

and I really love visiting European cities. Something we like doing on our spare time as well actually. We also join the Hans Boodt team at saturday night.

Hans Boodt: Hence the excitement for Dusseldorf I suppose!

Casual Female: [Laughing] Yup! Dance parties and staying up is an indulgence! We don’t like it every night, but when we want to go out dancing, we don’t want to be told when the party is over.Casual Male: [Takes out his iPad] Here, these are some of the pic-tures from last time.

Hans Boodt: It looks like you had a lot of fun! And I see you already have an iPad. I thought there was a waiting list!

Casual Male: Well, I was clever enough to pre-order mine. But the waiting list was a stunt I think. I don’t think they had one.

Hans Boodt: So I take it you are both very tech-savvy?

Casual Male: Well, I love Apple products. They have really made my professional life easier. My sched-ule is crazy so it’s like I have a PA.Casual Female: Oh come on! Not only professionally. Imean of course they have simpli-fied our life, but I think it has brought a lot of entertainment as well.

Hans Boodt: So the latest gadgets are a must have?

Casual Male: Definitely. No doubt.Casual Female: And a great pair of heels!

Hans Boodt: For dancing right?

Casual Female: [Laughing] Yes. But you never know when they might come in handy!

Hans Boodt: Well, hope you have a good and successful time in Dusseldorf with all the other colleagues!

Hans Boodt’s Intimate Interview with the“infamous” socialite couple; The Casuals.

17.

SHOPPINGAMSTERDAM

The last weeks of January were very exciting for Hans Boodt

Mannequins; this season, Amsterdam was the city of choice

for inspiration. Amsterdam has proven to be THE

city for staying up-to-date with the latest denim trends or just a fresh perspective on what is going on in the retail world.

SCOTCH & SODA

DIESEL

18. Hans Boodt #1

H&M

9 STREETS

DENHAM

DENHAM

9 STREETS

ESPRIT

19.

ANYONE THAT HAS VISITED THE HANS BOODT MANNEQUIN SHOWROOM HAS AGREED ON ONE THING: IT IS AN OVER-WHELMING, EYE CANDY EXPERIENCE THAT AWAKENS THE SENSES. Hans Boodt Mannequins Showroom is always up to date and never styled the same way twice; the showroom settings get restyled and renewed approximately 4 times a year.

Along with the strong interior elements- steel, wood and brick- the area is always easy to adapt to the constant styling and gives it a multi-dimensional feeling.

SHOWROOM.

20. Hans Boodt #1

The showroom’s 1800m2 aspira-tion is to boost your crea-tivity and inspire you with numerous platforms of in-sights and creations.Every room, every wall and every floor provides count-less themes for Visual Mer-chandising, Store Fronts, Vitrines, and Displays making sure visitors get an outlook on every possible opportunity Hans Boodt Mannequins have to offer.

21.

Simple and bold details such as a fire place, vast chandeliers, a fully equipped kitchen and several lounge areas make the showroom stimulating yet comfortable. Visitors also have access to the showroom for VM meetings, presentations or for a con-ference. Privacy,catering and screens are available for every need.The Hans Boodt Mannequins Showroom provides an experience to its visitors. Come visit us.

22. Hans Boodt #1

Paris Pitti Uomo Milan

London Pitti Uomo Seoul

ON THE STREETS.

2011Hans Boodt gets inspiration on the streets all over the world hereby a short compilation what

we see now!

Seoul

23.

WWW.HANSBOODT.COM

HANS BOODT WORLD WIDE

South AfricaHollywood Displaysinfo@hansboodt.nl

GreeceVenus Figuresinfo@hansboodt.nl

Headquarters / ShowroomHans Boodt NetherlandsMerwedeweg 63336 LG Zwijndrecht+31 (0)78 6231100info@hansboodt.nl

JapanPeeress International Associatesinfo@hansboodt.nl

United KingdomProportion Londoninfo@hansboodt.nl

CanadaRHOinfo@hansboodt.nl

United Aran EmiratesCDSinfo@hansboodt.nl

ItalyArredoshop Italia Srlinfo@hansboodt.nl

AustriaDecopoint Handelsagenturinfo@hansboodt.nl

FinlandDecoGalax Oyinfo@hansboodt.nl

Belgium / FranceGroupe CTNinfo@hansboodt.nl

USAManex USAinfo@hansboodt.nl

IrelandCork / John Riordaninfo@hansboodt.nl

SwedenArndorff Retailinfo@hansboodt.nl

GermanyHans Boodt Mannequinsinfo@hansboodt.nl

WE ARE YOUNGINNOVATIVECREATIVEDUTCHREBELLIOUSCUSTOMIZEDPERSONALEXPERIMENTAL