GUIDEPlanning

Everything you need to create memorable movie events

© Warner Bros. Entertainment Inc.

PlanFrom picking your titles to acquiring key funds, this section covers all you need to know to create movie magic in your community.

Select your movie. Check out the “Movies & TV” page on our website to view our newest releases, get inspired by popular programming ideas, or search by genre. If you don’t have time to plan, our Account Executives are happy to create the perfect, customized movie schedule for your organization.

Fund your event. Don’t have the funding to put on the event or series you want? Reach out to local businesses, or other community organizations, to see if they’d be interested in sponsoring any of your screenings. Log on to our website to download our free, customizable sponsorship guide to share with potential partners. It includes areas to write about your mission and sponsorship levels, as well as an application form to help you get started.

Enhance your event. Add to your screenings with the programming ideas found on our website and within our catalogs and regularly released toolkit – PressPlay.

Get inspired. For more ideas, check out how we help customers create successful, affordable programming by visiting the “Customer Stories” page of our website.

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New Releases Programming Ideas

Special Announcement Customer Spotlight

EVERYTHING YOU NEED FOR successful events, SIMPLY

Fall/Winter 2018 Programming Kit

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4 Helpful Tips FOR PLANNING YOUR MOVIE EVENTS

Movie EVENT & Programming IDEAS

The Star Celebrate the most wonderful time of the year by pairing holiday films with your festive programming events, like Breakfast with Santa, winter carnivals, light displays, parades, craft markets and tree lightings!

Wonder Park Hosting carnivals and festivals this year? Looking for simple ways to make them stand out? Include a popular new release! That way kids and adults alike can take a break from the crowds and activity whenever they need and enjoy an entertaining family-friendly film!

Programming IDEAS

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How to Train Your Dragon: The Hidden World Instead of training a dragon, do a free “How to Train Your Dog” program for families with new – or misbehaving – four-legged friends. The movie keeps kids occupied while parents learn how to discipline the family pet!

The Lego Movie 2: The Second Part Assemble your community for a movie magical event enhanced with a LEGO competition! Pick your challenge, like create the park in LEGO form, something wacky like a pineapple or keep it open to builder’s choice!

Event IDEAS

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Use movie programming ideas to complement an existing event or theme – like seasonal holiday programming or festive carnivals! Or, make a movie the focus and

simply enhance your showing with event ideas. Find suggestions for both below:

PromoteEverything is scheduled for the big event. Now, it’s time to promote! Find the tools needed to spread the word below.

Our customizable promotional materials make promoting your event a breeze. Just drop in the date, time, location and any other details relevant to your audience, then hit “print!”

Log on to swank.com/parks-recreation to download the following materials for almost every movie we license:

Don’t forget

Feature the event on your organization’s social media accounts! Here are some great examples from our customers:

TICKETS

Type Your Movie Information Here

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FLYERS

Type Your Movie Information Here

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POSTERS

Image courtesy of: Gwen G., Ballpark Village, St. Louis

Place ___________________Admission _________

Time ___________________Date _____________© Swank Motion Pictures, Inc.

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Brand YOUR MOVIE SERIESIf you plan on hosting regularly scheduled movie events in your community, consider branding the series for consistency.

First: Come up with a memorable name for the series like “Movie Mondays” or “Free Movie Friday” and be sure to stay consistent with the time, day of the week and location of your showings.

Next: Create a cohesive set of visuals, including posters, flyers, schedules, signage and social media posts. This goes beyond using the same logo to incorporate colors, fonts and the general aesthetic.

Investing time to properly brand your event will help you better reach your targeted audience, increase exposure and, ultimately, draw larger crowds.

Social Media CONTINUED

Image courtesy of: Angela H., City of Bellflower, CA Image courtesy of: Kimberly V., Downtown Grand Rapids, MI

ShareSubmit your story and inspire other parks departments.

Share WITH USOnce the work is done, all you have to do is watch your community have fun and make memories! Afterward, we would love to hear how it went and share your successes and ideas with other communities. To share your story and inspire other parks departments, fill out the form on our “contact us” page and upload photos from your event. Some great shots to include are group photos of attendees watching the movie, staff members selling concessions, any activities taking place before or after the movie or even photos of your event signage and promotional materials. As a special thank you for sharing your story, you’ll be entered to win a Snow Cone Machine for your community.

Movies in the Square are a great way for our community to come together for an evening of fun. Especially during the summer, it offers a great free activity for the youth in our area.

- Kaitlyn G.Public Relations & Marketing Representative

City of Sulphur, LA

Share your success stories and enter to win this snow cone machine!

The city of Sulphur, Louisiana, began holding their “Movies in the Square” series back in 2011. Over the past six years, they have learned a great deal about how to make a movie program a success, which they’ve shared below in their list of top tips and tricks:

• Create the perfect schedule by reaching out to your community to ask what they’d like to see in the movie lineup.

• Make sure to feature a mix of titles, both new and old, to appeal to everyone.

• Get creative with concessions, activities, themes and screened titles – it will only make the event more enjoyable.

• Don’t stress about the weather. Swank has your back by giving you up to a year to reschedule your showing.

• Go digital. Highlight your movie events on your organization’s website and social media accounts.

• Partner with local businesses and organizations for freebies or to run concession stands.

• Open up money-making opportunities to local nonprofit organizations.

City of Sulphur, Louisiana Movies in the Square

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