GROW WITH US - radissonhotelgroup.com Resources/RHG/U… · power of the Radisson brand to bring more ... exceptional experiences across dining, ... Radisson RED® presents a playful

GROWWITH US

We provide meaningful, delightful and inspiring experiences for our guests, and insightful and responsive support for our hotel owners. We’ve aligned around the power of the Radisson brand to bring more flexibility and approachability that you won’t find with other brands. We thrive in the presence of uniqueness and we are here to think with you to help you succeed.

We are experts in managing relationships and brands, with the best people in the business to drive our development. With a robust and successful rewards program, meetings offering, recognizable brands, and an expert panel of advisors, the possibilities for growth are endless. We’re here to help create engaging conversations that drive loyalty and passion for our unique offerings.

John KiddChief Executive Officer and Chief Operating OfficerRadisson Hospitality, Inc.

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W E S T R I V E T O M A K E

EVERY MOMENT MATTERAND BEST PARTNERBY BEING A TRUE HOST

AT

H O T E L G R O U PRADISSON

TM

2. GLOBAL PORTFOLIO OF BRANDS – We have engineered our global portfolio of brands to meet the needs of the changing travel sector

• Clear brand segmentation with no overlapping • Investing in our brands and hotels

3. SIGNIFICANT INVESTMENTS IN REVENUE OPTIMIZATION – Over the next five years, we plan to make investments in marketing, data intelligence and revenue management

• Guest and market intelligence hub• Focus on pricing, forecasting and revenue management system

4. SIGNIFICANT INVESTMENTS IN INFORMATION TECHNOLOGY – Over the next five years, we are also planning to make investments in our platforms and technology

• Comprehensive and step change IT program for integration• Updates to Property Management and Distribution Systems• Platform for CRM, loyalty platforms and campaign management

1. TRUE OPERATORS – Radisson Hotel Group is a unique company run by true operators, offering the right solutions and services for each situation

• Our experience includes managed, franchised, leased and owned hotels• Personalized owners value proposition• Pragmatic win-win solutions

7. RESPONSIBLE BUSINESS – We believe in a thriving, sustainable and responsible business model that supports our people, communities and the planet

• Ethical business practices• Carbon reduction and sustainability practices• Employee programs to build Better Futures

9. TEAM WITH A COMMON GOAL – Our team is aligned around a common goal to be a top hotel group in the world

• Obsessed with making Every Moment Matter• Aligned culture and talent management strategy

8. CREATING A VALUE PROPOSITION IN EVERYTHING WE DO – We aim to transform all we do into a value proposition to our owners

• Ensuring our brands are relevant to owners• Aiming to create a revenue advantage• Aiming to create a cost advantage• Engaging with our owners

5. POWERFUL COMMERCIAL DRIVERS – Our commercial drivers will aim to drive revenue across the system

• Multi-brand direct booking platform• Revamped rewards program• Strong meetings and conference offering

6. PRAGMATIC AND APPROACHABLE – Our solutions for owners and developers are unique and customized to fit your needs

• Personalized, transparent approach• Bespoke solutions• Exceptional global support team

GLOBAL & GROWING

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Radisson Hotel Group is one of the world’s largest and most dynamic hotel groups with eight distinctive hotel brands, made up of 1,423 hotels in destinations around the world.

From Radisson Collection™ to prizeotel, the Radisson Hotel Group is proud to offer hotel brands that fit a wide range of travelers and budgets. We focus our work on delivering memorable moments, acting as a true host and being the best partner.

OUR BRAND PORTFOLIO

A collection of our finest hotels• Local lifestyle, extraordinary living• Development mainly by conversion

Our upscale brand• Balanced, natural and delightful• New build and conversions in primary and secondary locations

Individually designed upscale and upper upscale hotels• Memorable hotel stays with a personal touch• Mainly conversions in major cities

Our upper midscale, limited service brand• Delivering a heartfelt experience • New build and conversions in urban and suburban markets

Our upper upscale brand• Europe’s largest upper upscale brand• Memorable, stylish and purposeful• New build and conversions in major cities and higher end markets

Our lifestyle select brand • Connected, style-savvy and sociable• Mainly new constructions in vibrant urban destinations

Our upper midscale brand• New build and conversions in primary and secondary locations

Our new modern economy brand• Lifestyle-minded (co-launched with Karim Rashid), tech-savvy,

out-of-the-box

PREMIUM LIFESTYLE/AFFORDABLE LUXURY

UPPER UPSCALE

UPSCALE

UPSCALE SELECT SERVICE

UPSCALE / UPPER UPSCALE

UPPER MIDSCALE

UPPER MIDSCALE LIMITED SERVICE

MODERN ECONOMY

OUR BRANDS ARE

TO B

E

ENGINEEREDRELEVANT TO BOTH OUR

GUESTS & OWNERS

* Radisson Hotel Group does not offer franchises for Radisson Collection or Park Plaza® in the United States, Canada, Mexico or Brazil, but does offer management opportunities.

**Development opportunities for prizeotel are only offered in Europe, Middle East and Africa.

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A M E R I C A S

719ROOMS79,973

H O T E L S

E M E A

*

*504

ROOMS113,263HOTELS

ROOMS

A S I A P A C I F I C

31,1922 0 0 HOTELS

In operation and under development as of Year End 2017 In operation and under development as of Year End 2017*EMEA numbers are reflective of the following hotel portfolios: Radisson Hospitality AB; Edwardian Hotels London; PPHE Hotel Group

In operation and under development as of Year End 2017

G L O B A L

ROOMS224,4281,423 H O T E L S

OUR BRAND PORTFOLIO

W E L C O M E T O T H E E X C E P T I O N A L

Radisson Collection™ is a unique assortment of iconic properties. While the character of each hotel feels authentic to its locality, all offer the ultimate template

for contemporary living; united by bespoke design and a collection of

exceptional experiences across dining, fitness, wellness and sustainability.

OWNER VALUE PROPOSITION Allows individual identity, limited conversion costs, flexible terms

NUMBER OF KEYS 100 - 400

POSITIONING Premium Lifestyle / Affordable Luxury

LOCATIONS High profile locations in major, capital cities

and exclusive leisure destinations

PRODUCT Urban / Resorts

DESIGN STYLE Authentic Local Influence / Living Design /

Vibrant Social Scene

Franchised opportunities are not available for Radisson Collection® in the U.S., Canada, Mexico or Brazil.

5 HOTELS AT LAUNCH

F E E L T H E D I F F E R E N C E

400 HOTELS » 90,452 ROOMSIn operation and under development worldwide as of Year End 2017

Radisson Blu® creates memorable experiences in stylish spaces. By paying

close attention to the small details that make a big difference, we inspire

unforgettable experiences with every stay.

OWNER VALUE PROPOSITION Largest upper upscale brand in Europe,

competitive development costs

NUMBER OF KEYS 150+

POSITIONING Upper Upscale

LOCATIONS Key locations in capital cities, airport

gateways and major leisure destinations

PRODUCT Urban / Airport / Resorts

DESIGN STYLE Memorable / Stylish / Purposeful

S I M P LY D E L I G H T F U L


Radisson® enables guests to find balance in their hotel experience – with relaxing spaces, thoughtfully considered details

and unexpected delights.

OWNER VALUE PROPOSITION An efficient business model

and conversion friendly


POSITIONING Upscale

LOCATIONS Locations in capital and secondary cities,

with a mix of airport, urban, suburban and convention locations

PRODUCT Urban / Suburban / Airports

DESIGN STYLE Modern and timeless design with a

Scandinavian influence

E N J O Y I T !


Radisson RED® presents a playful twist on conventional hotel stays, offering hangouts

with a casual feel, buzzing social scenes and bold design personality.

OWNER VALUE PROPOSITION Stands out of the crowd, efficient operating

model and simple design turnaround


POSITIONING Upscale select service

LOCATIONS Central and gentrified new-build locations

in vibrant, urban destinations

PRODUCT Urban (select service)

DESIGN STYLE Boldly Playful / Confidently Simple /

Naturally Casual

S M A R T , E N G A G I N G S E R V I C E

41 HOTELS » 8,578 ROOMS

Park Plaza® hotels’ trend-setting designs capture the energy and style of each

individual location. An upscale hotel brand for business and leisure travelers, offering stylish guest rooms, outstanding meeting

spaces and dedicated staff who offer reliable service that is flawlessly delivered.

OWNER VALUE PROPOSITION Recognized as the third largest international

upscale/upper upscale brand in London

NUMBER OF KEYS 200+

POSITIONING Upscale / Upper Upscale

LOCATIONS Capital cities and key business

and leisure destinations

PRODUCT Urban / Resorts / Airport

DESIGN STYLE Unique / Cosmopolitan

In operation and under development worldwide as of Year End 2017

Franchised opportunities are not available for Park Plaza® in the US, Canada, Mexico or Brazil.

F E E L G O O D


Park Inn® by Radisson delivers stress-free experiences, good food and upbeat

environments. We positively lift our guests’ moods for a happy stay – with clever use of color, inspired, contemporary design, and friendly, personalized service with

surprising, feel-good extras.

OWNER VALUE PROPOSITION A cost-effective brand with lower

capital investment


POSITIONING Upper Midscale

LOCATIONS Conveniently located in capital and secondary

cities, near airports and railway stations

PRODUCT Urban / Airport / Suburban

DESIGN STYLE Positive / Inviting / Connected

I L O V E T H I S C O U N T R Y ℠


Inspired by a sense of belonging, community and shared experiences, Country Inn & Suites® by Radisson

delivers a heartfelt experience through inviting design, products and services so that all guests feel like they are welcome

and that they matter.

OWNER VALUE PROPOSITION A modern and adaptable prototype

with broad consumer appeal


POSITIONING Upper Midscale Limited Service

LOCATIONS Primarly suburban, rural markets with

limited urban and airport locations

PRODUCT Suburban

DESIGN STYLE Contemporary Architecture /

Warm / Approachable

NEW BUILD COST PLAN Flexible prototype that can adapt to multiple geographic locations

A F F O R D A B L E H I G H D E S I G N

10 HOTELS » 2,285 ROOMS

prizeotel is a cool, high design hotel concept affordable to guests. Every bold and

distinctive detail is designed by top New York designer Karim Rashid, ensuring every

prizeotel is a signature brand hotel.

OWNER VALUE PROPOSITION Lease driven brand with limited investment

and unique, awarded design


POSITIONING Modern Economy

LOCATIONS What started in the German port city of Bremen has continued in Hamburg and Hannover, with plans for other cities in

Germany, Austria, Switzerland and beyond

PRODUCT Urban / Airport / Suburban

DESIGN STYLE Urban Flair / Distinctive

In operation and under development worldwide as of Year End 2017

prizeotel is not available for development in the Americas

CREATE DEMANDWe aim to help increase your hotel’s reach and revenue by partnering with online travel agencies and other third parties. With a robust and successful rewards program, meetings offerings, recognizable brands and an expert panel of advisors, the possibilities for growth are endless. We’re here to help create engaging conversations that drive loyalty and passion for our unique offerings.

RADISSON REWARDSRadisson Rewards™ provides members an enhanced experience from time of booking to checkout and every moment in-between. Members enjoy Member Only Rates, have access to exclusive benefits and can earn free nights across the Radisson Hotel Group portfolio of hotels.

DRIVE MEETINGS & EVENTSWe’ve realigned our Sales and Distribution resources globally to deliver a clear strategy across our brands and put our customers center stage. Our team includes 160 sales employees across 12 sales offices throughout the world focusing on Business Travel, Meetings & Events and Leisure segments. This team focuses on putting meetings and events at the center of what we do, and aims to produce revenue growth from this sector. Our Radisson Meetings™ program offers a robust program for meetings and events designed to make every event unique for your clients.

REVENUE GENERATION

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Aiming to drive total revenue growth.

SYSTEM CONTRIBUTION

SYST

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ES

S I N T E L LI

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BU

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S INTELLI

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OPTIMIZE RATEAs the world of data analytics evolves, we’re continuing to migrate to a business intelligence model to better analyze performance, identify potential opportunities and/or challenges and evaluate associated activities and solutions to help drive revenue. Radisson Hotel Group also offers Advance Revenue Management System capabilities powered by IDeaS G3 Revenue Management System (G3 RMS), technology which helps hotels compete by automatically delivering revenue-maximizing decisions daily, so your team can review and manage tactical decisions on an exception basis – helping hotels focus more on strategic revenue decisions and guest experience.

LEVERAGE GUEST EXPERIENCETo ensure the optimum guest experience, we strive to deliver our brand promise every day and leverage our customer experience management initiative to form stronger relationships with our guests. We provide an integrated communications and PR strategy, including unique content across media and social channels that shares a consistent brand message and corporate purpose. Our multi-platform campaigns will help drive stakeholder engagement and position you as an industry leader.

CAPTURE ONLINE BUSINESSOur team of digital experts will help you create innovative multi-channel campaigns that will share relevant news and content to drive customer engagement across all channels. We’re here to help you choose the best web-based platforms, mobile sites and applications to help drive direct online business and aim to optimize online revenue by increasing traffic on our brand.com websites.

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DEVELOPMENT PHASE We have a full team of specialists available to optimize the space utilization for each hotel. From new build to conversion hotels, our team is experienced in adapting the best solutions to your asset to maximize the efficiency of the development. We work in parallel with you and external consultants to bring the vision of each project with clear innovative technical solutions and in-house expertise.

MANAGED HOTELSRadisson Hotel Group also offers solutions to manage hotels. From a very early stage, our commercial team helps ensure that the hotel produces income as quickly as possible. We offer daily support from key experts in revenue management, online distribution, sales, marketing, finance, human resources and operations.

FRANCHISE SERVICESAt Radisson Hotel Group, our franchisees are highly valued team members. To best support you, we provide each owner with a dedicated Franchise Service Specialist who’s there to help you and connect you with the company resources you need. We also offer dedicated regional support to owners, general managers, management companies and sales teams through an experienced Regional Director who is available for consultation, planning and on-site visits to assist with operations, sales, revenue management, quality/guest experience and training.

Radisson Hotel Group is here to support you every step of the way, from concept planning until the opening/operation.

THE BEST PARTNER DURING EACH PHASE OF YOUR INVESTMENT

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PROJECT DEFINITION & SPACE PLANNING Not every hotel is the same and we embrace that by providing tailored guidance on hotel facilities to align with market demand and the brand standards. We’re here to advise you on design and space planning to optimize operational flow throughout the hotel.


PROJECT MANAGEMENT

We will also support the design planning and execution of the hotel. This ensures that it eventually creates the necessary experiences that are relevant to the guests and within the business environment in which it operates. There is a big difference between how a hotel should look and how it actually looks. We bridge that gap to our owners!

FUTURE OPENINGSWe know that a successful launch is key to hotels. To secure business on the books prior to opening, we have a variety of dedicated pre-opening activities that will provide excitement around your opening.

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PROCUREMENT Our owners have access to a comprehensive list of furniture, fixtures, equipment and operating supply products and services under a negotiated corporate agreement. You will benefit from Radisson Hotel Group’s managed supply network built to service markets across the world.

Our dedicated and professional supply chain management team are here to assist hotels in sourcing needs and you’ll have the opportunity to utilize a world-class e-procurement platform that helps simplify the whole procurement process, reduce cost and create value.

OWNER PRIVILEGESOwners have access to all our properties at preferential rates and you’ll have access to Radisson Rewards exceptional benefits, including special discounts, accelerated earning, premier customer service benefits and more.

OUR PEOPLEWe know that people are at the heart of a successful hospitality business. Our people are committed to extra thoughtful care and are obsessed with delivering an amazing hotel experience. While each of the 95,000 team members at Radisson Hotel Group play a unique role, they all serve as brand ambassadors working to turn guests into passionate brand advocates.

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This is an exciting time for Radisson Hotel Group and our team members around the world. We are committed to building our organization with a powerful value proposition for our owners that focuses on branding, revenue, cost, flexibility and simplifying the way we transact. As our organization continues to transform, the power of the Radisson brand will bring new synergies across our portfolio and elevate awareness to our guests. Across the world, we are redefining and clarifying our brand architecture to create more value for our owners and offer exciting, new opportunities for future investors.

As part of our five-year strategy in the Americas, we see significant room for growth across all brands and have identified key target markets where we plan to be very aggressive with our Radisson Blu and Radisson RED brands, particularly in the U.S. We plan to tighten the consistency and quality of our core Radisson brand hotels, while introducing a refreshed visual identity, product design and guest experiences.

We aim to accelerate the transformation of our Country Inn & Suites by Radisson hotels to our Generation 4 product, which has been well received by our Generation 4 owners and has resulted in improved NPS scores from our customers. Also based on our European prototype, we see Park Inn by Radisson as a fresh and exciting brand in the Americas, delivering friendly service with surprising feel-good extras, that appeals to both business and leisure travelers.

Our redefined revenue generation model is supported by a refreshed loyalty program Radisson Rewards and Radisson Rewards™ for Business offering new enhanced benefits and rewards to guests and professional partners. Radisson Meetings, our new robust meeting and events offering, delivers a personalized program designed to make every event unique and memorable.

We are committed to productive, long-term relationships that position our owners and investors for today and the future. We hope you will join us on this journey.

Ken GreenePresident, AmericasRadisson Hospitality, Inc.

APPROACHABLE,& N I M B L ERESPONSIVE

THE DEVELOPMENT TEAM

Greg Burgett Director, Development

KY, OH, PA, WVgreg.burgett@

radissonhotels.com

Dinesh Chandiramani VP Regional Development

West US, Canadadinesh.chandiramani@

radissonhotels.com

Joe Stokes Director, Development

GA, NC, SCjoe.stokes@

radissonhotels.com

Terry Sanders Chief Development Officer

terry.sanders@ radissonhotels.com

Ray Bodnar Director, Development

AL, AR, LA, MS, TNray.bodnar@

radissonhotels.com

Jamie Pomeroy Director, Development

IA, KS, MN, MO, ND, NE, SD, MB, SKjamie.pomeroy@

radissonhotels.com

Charles Isola Director Development

OK, TXcharles.isola@

radissonhotels.com

Amit Patel Director, Development

AK, ID, MT, OR, WA, WY, AB, BCamit.patel@

radissonhotels.com

Chris Stanley Director, Development

CA, HI, Guamchris.stanley@

radissonhotels.com

Bill Balletto Director, Development

FLbill.balletto@

radissonhotels.com

Ryan Foley Director, Development

IL, IN, MI, WIryan.foley@

radissonhotels.com

Mark Williams VP Regional Development

East US, Canadamark.williams@

radissonhotels.com

Gerardo Valdés Mingramm Director, Development

México gerardo.valdes@

radissonhotels.com

AMERICAS WEST LATIN AMERICAEAST

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radissonhotels.com©2018 Radisson Hotel Group. All Rights Reserved. Radisson Hotels International, Inc.; Country Inn & Suites by Radisson, Inc.; Park Hospitality LLC. 701 Carlson Parkway, Minnetonka, MN 55305. This offering is made by prospectus only. Minnesota Franchise Registration Numbers: F-1559, F-990, F-7614, F-7304, F-4054. Radisson Hotel Group does not currently offer Radisson Collection or Park Plaza franchises

in the United States, Canada, Mexico or Brazil, but does offer management opportunities. Development opportunities for prizeotel are only offered in Europe, Middle East and Africa.

Documents

GROW WITH US - radissonhotelgroup.com Resources/RHG/U… · power of the Radisson brand to bring more ... exceptional experiences across dining, ... Radisson RED® presents a playful