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Information Update
Google and OthersMay 2011
Inbar Yasur
www.hipusit.info
2
What I will cover
• New Google tools…and others
• Localization
• New search strategy building options
• Google News
• Statistical information
• Personalization vs. Privacy
• Image Search
• More Google tools
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New Google tools…and others
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From Karen Blakeman’s Presentation
New Google tools…and others
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Google: inconsistent and irreproducible results
Results depend on:
• Country version used
• Browser / Version of browser
• Operating system
• Logged into a Google account or not
• Web History
• Searcher location specified or not
• Language
• To which server Google happens to send your search
New Google tools…and others
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What has been happening over the last year in Google?
• Personalization
• Localization
• Social Media Search
• New Search Features
• New independent tools:
• Google Arts
• Google Body Browser
• Google Boutique
• And more….
New Google tools…and others
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New Products – How do I know about them?
• Google new products
• Google labs
• Google blog
New Google tools…and others
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Google Patents - New Sidebar Option
www.google.com
• Restrict by filing date / issue date
• Filing status
• Application / Issued patents
• Patent type
• Utility / Design / Plant….
• Sorted by relevance / by date
New Google tools…and others
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Patent Search – Espacenet: New interface & capabilities
http://www.epo.org/searching/free/espacenet.html
• Espacenet offers free access to more than 70 million patent documents
worldwide, containing information about inventions and technical developments
from 1836 to today.
• RSS
• Export (CSV | XLS )
• Download Covers / Create Reports
New Google tools…and others
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Google Recipes - New Sidebar Option
www.google.com
• Ingredients: Yes / No
• Cook time:
• Less than 15 min/ 30 min / 60 min
• Calories:
• Less than 100 cal / 300 cal / 500 cal
New Google tools…and others
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Google Places - New Sidebar Option
• Clustered / Organized results
New Google tools…and others
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Google Realtime
Google Real Time Search now includes more sources beyond
Twitter, Google News and Buzz posts:
• Google Blog Search links
• Newly created web pages
• Freshly updated web pages
• FriendFeed updates
• Jaiku updates
• Identi.ca updates
• TwitArmy updates
• MySpace updates
• Facebook fan page updates
• Quora
• Gowolla
• Plixi
• Me2day
• Twitgoo
New Google tools…and others
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Google Realtime - Twitter
New Google tools…and others
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Google Realtime – Facebook and others
New Google tools…and others
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Google Display “latest”
New Google tools…and others
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Google Preview
Click on magnifying
glass next to page title
New Google tools…and others
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Localization
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Google Local Search
• Google.co.uk
• Google.de
• Google.com.au
• Google.ca
• ……
Localization
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Google Local Search – Manipulating Google
• http://www.google.com/search?q=messi - Default - Search Messi from your local Google
• http://www.google.com/search?q=messi&gl=us&hl=en – Search Google US in English
• http://www.google.com/search?q=messi&gl=sp&hl=es - Search Google Spain in Spanish
• Internet Country Codes Extension List – Link• Language Codes - Link
Localization
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Google Shopping – Set Your Location
Spain, Italy, Netherlands, Australia
Localization
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New search strategy building options
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Search Tool Summary and Comparison (Google, Yahoo, Bing)
http://www.rba.co.uk/search/compare.shtml
New search strategy building options
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New Google Search Operator – AROUND(n)
An undocumented search operator called AROUND(n) will help you find
documents where the distance between two search terms is around ‘n’
New search strategy building options
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New Google Search Operator – AROUND(n)
• AROUND might be useful when:
• The documents are rather long (think book-length articles)
• Searching for quotes, speeches or a song that’s stuck in your head, but you
can only think of a few words from it
New search strategy building options
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New Bing Search Operator linkfromdomain:
• Limit search to sites linked-to from a URL
This new operator was created to show a user what websites a domain is linking to.
It is the opposite of the "link:" operator that returns information
regarding what websites are linking to that specific domain.
New search strategy building options
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Link Popularity
http://www.linkpopularity.com/
• Link popularity gives the total number of web sites that link to your site
.
New search strategy building options
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Blekko – SEO inbound Links
http://blekko.com/
New search strategy building options
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Searching by domains
• gov.*
• Returns only results from countries which use the .gov.* domain
New search strategy building options
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Searching by domains
• Generic Top-level Domains – Link
• Country code Top-level Domains - Link
New search strategy building options
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GovScan: Search all local government websites
http://govscan.com/
• GovScan searches more than 5,000 city, town, county, and state government
websites within all 50 United States
• GovScan searches thousands of local government websites to bring you
targeted, precision results.
Specialized search engines
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Google News
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Google News Archive Search
http://news.google.com/newspapers
• A collection of hundreds of newspapers, scanned and digitized.
Google News
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Google News - “Follow News” Button
http://news.google.com/
• Google News has quietly added a new button that allows you to easily
bookmark
frequent searches and create custom sections within your personalized Google
News home page
Google News
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Google News - “Follow News” Button
http://news.google.com/
Bookmarking Your Searches
Clicking on that link will bring back search results for that topic, making it an easy way to keep track of your favorite topics.
Google News
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Personalized Google News
• Google News had been redesigned with new personalization features that let
users tell Google which subjects and sources they would like to see more or
less often.
• If you’re logged in -- you may also find stories based on articles you’ve clicked
on before based on your news related web history.
• Google found in testing that more users clicked on more stories when they
added this automatic personalization, sending more traffic to publishers.
Google News
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Google News: Turning off Personalization
• Click on the “Standard U.S. Edition” link at the bottom of Google News. This will not
delete any of your News settings or Web History. It will switch you to an impersonalized
version of Google News for the duration of your current session.
(To switch back, click on “Personalized U.S. Edition”.)
• Delete your web history. (Google News may take some time to update.)
• Log out of your Google Account.
Google News
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Newsy
http://www.newsy.com/
• A multi-source online video news service that monitors, analyzes and presents the
world's news coverage
• Human editors summarize the news
• Links to original sources
• Example
Google News
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Statistical information
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Google Internet Stats
http://www.google.co.uk/intl/en/landing/internetstats/
• Google Internet Stats aims to be a repository for data points, organized by
broad
categories, market sectors and verticals.
• Data come from various sources, but mostly trade groups and market research
firms cited in third party publications.
Statistical Information
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Google Internet Stats
http://www.google.co.uk/intl/en/landing/internetstats/
Statistical Information
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Google Public Data Explorer
Data Visualization
• 27 Datasets including more than 300 data metrics.
• Upload your own dataset with Google’s Dataset Publishing Language (DSPL),
Statistical Information
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Think Insights with Google
http://www.google.com/think/insights/
a website where Google will publish their data-supported insights about digital marketing
trends.
From papers to case studies to videos, Think Insights represents the ongoing work Google
is doing to better understand how people use the web, and how marketers are adapting to
this changing terrain.
Statistical Information
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Worldmeter
http://www.worldometers.info/
This is a great little site. You can see figures for the current world population, births
this year, births today, death this year, yesterday, and net population growth for
today, government and economics, society and media, the environment, food,
water, energy, and health.
Statistical Information
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Worldometer
http://www.worldometers.info/
• Worldometers is part of the Real Time Statistics Project, which is managed by
an international team of developers, researchers, and volunteers with the goal
of making world statistics available in a thought-provoking and time relevant
format to a wide audience around the world.
• Sources are carefully selected to include only data published by
the most reputable organizations and statistical offices in the world.
Statistical Information
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OFFSTATS – Official Statistics on the Web
http://www.offstats.auckland.ac.nz/
• The OFFSTATS database provides access to free statistics from official sources on the
web.
• Web links are arranged by country, region or subject.
• The database can be searched by a single category, or a combination of categories.
• All of the content of the database is held in the public domain and is available through the
Internet.
Statistical Information
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IHME – Institute for Health Metrics and Evaluation
http://www.healthmetricsandevaluation.org/
The Institute for Health Metrics and Evaluation (IHME) at the University of
Washington has created a user-friendly, searchable data catalog for global
health, public health, and demographic data .
Statistical Information
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IHME – Institute for Health Metrics and Evaluation
http://www.healthmetricsandevaluation.org/
The Global Health Data Exchange (GHDx) offers a search engine and intuitive
user interface to make finding data easy. The GHDx contains useful data
sources, data providers, and the information needed to easily create citations –
some of which are difficult to locate or scattered among different resources.
Statistical Information
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Personalization vs. Privacy
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Google History
http://www.google.com/ads/preferences/
Google automatically tracks your searches and what you click on:
• Results are “personalized” based on your searches and page views
• You do not have to be logged in to a Google account
• Stored in a cookie on your computer - machine and browser specific
Personalization vs. Privacy
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Google History
www.google.com/history
• View and search across WebPages you've visited in the past, including Google searches.
• Find trends in your web activity, such as your most visited sites and top searches.
• Get more personalized search results based on what you've searched for and which sites
you've visited.
• See personalized predictions in Autocomplete based on what you've searched for and which sites you've visited.
• Filter search results by pages you've visited before using the Search options panel.
Personalization vs. Privacy
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Google Personalization
www.google.com/history
• Signed-in personalization: When you're signed in, Google personalizes your search
experience based on your Web History.
• If you don't want to receive personalized results while you're signed in, you can
turn off Web History and remove it from your Google Account.
• You can also view and remove individual items from your Web History.
Personalization vs. Privacy
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Google Personalization
www.google.com/history
• Signed-out personalization: When you're not signed in, Google customizes your search
experience based on past search information linked to your browser, using a cookie.
• Google stores up to 180 days of signed-out search activity linked to your browser's
cookie, including queries and results you click.
Personalization vs. Privacy
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Google Personalized Search
www.google.com/history
Personalization vs. Privacy
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Google Personalized Search
www.google.com/history
Personalization vs. Privacy
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Google: Turning off Personalization
www.google.com/history
Since personalized search treats signed-in and signed-out users differently, the
instructions for turning off search history personalization are a little different in
each case.
Personalization vs. Privacy
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Google: Turning off Personalization
www.google.com/history
To disable history-based search customizations while signed in, you'll need to
remove Web History from your Google Account. You can also choose to remove
individual items. Note that removing this service deletes all your old searches
from Web History.
Personalization vs. Privacy
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Google: Turning off Personalization - Deleting Web History
www.google.com/history
While signed in to your Google Account:
• Click the gear icon at the top of the page.
• Select Account settings from the drop-down menu.
• On your account management page, click Edit next to "My products."
• Click Remove Web History permanently.
Personalization vs. Privacy
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Google: Turning off Personalization - Deleting Web History
www.google.com/history
If you aren't signed in to a Google Account, your search experience will be customized
based on past search information linked to a cookie on your browser.
To disable these types of customizations, follow these steps:
• In the top right corner of the search results page, click the gear icon, then select
Web History.
• On the resulting page, click Disable customizations based on search activity
Personalization vs. Privacy
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Google Interest Based Advertising
http://www.google.com/ads/preferences/
Many websites, such as news sites and blogs, join the Google Display Network, which
enables Google to show ads on their sites. While Google often shows you ads based on
the content of the page you are viewing, they also show some ads that you might find
useful based on the types of websites you like to visit.
Your interests are associated with an advertising cookie that's stored in your browser. If
you don't want Google to store your interests, you can opt out
Personalization vs. Privacy
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Google Interest Based Advertising
Personalize your ads by editing your interest
http://www.google.com/ads/preferences/
http://www.google.com/ads/preferences
Personalization vs. Privacy
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Google Interest Based Advertising – Opt out
http://www.google.com/ads/preferences/
Personalization vs. Privacy
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Google Dashboard
www.google.com/dashboard
Google Dashboard offers a simple view into the data associated with your Google
Account.
• Designed to offer you transparency and control
• Summarizes the data associated with each product you use when signed in to your
account
• Provides links to control your personal settings
• Covers more than 20 products and services including Gmail, Calendar, Docs, Web History,
Social Circle, Alerts and YouTube
Personalization vs. Privacy
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Google Dashboard – Social Circle
www.google.com/dashboard
• Google social search helps you find relevant public Web content from your social
connections (Primary & Secondary) when you are signed in to your Google Account.
• If you are among someone's social connections, your public content may appear in their
social search results.
• You can improve social search results for yourself by connecting accounts from other
services to your Google account.
Personalization vs. Privacy
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Scroogle.org
http://scroogle.org/
An ad-free Google search proxy which prevents the searcher's data being stored by Google
• Search Google anonymously
• Disables all search history
• Masks IP address, blocks cookies and search history
Personalization vs. Privacy
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ixquick
http://eu.ixquick.com/eng/
• Meta Search engine
• Does NOT record your IP address!
Personalization vs. Privacy
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Image Search
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Sort by subject in Google Images
www.google.com/imghp
• When searching for images, sometimes it can be hard to come up with exactly the right
words to describe what you have in mind.
• Click on “Sort by subject” in the left-hand panel to see images organized into categories
that will narrow down your search and help you find the exact image you want.
• Sorting by subject uses algorithms that identify relationships among images found on the
web and presents those images in visual groups,.
What’s really new in image search
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Sort by subject in Google Images
www.google.com/imghp
What’s really new in image search
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Google Images
File type Search
• SVGs -- Scalable Vector Graphics –
can be stretched to any size without
the quality of the image suffering.
Ideal suited for diagrams, maps,
logos, flags and scientific diagrams.
What’s really new in image search
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Google image slideshow:
View Google Image Search results as a slideshow
http://www.googleimageslideshow.com/
• Google Image Slideshow is a simple tool that shows Google Image search results as
a slideshow.
• To begin the slideshow all you have to do is type in your query and press the Enter
key.
Image search
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Icon Search Engine
http://www.iconfinder.com/
• Search through 155,664 icons or browse 765 icon sets.
• Clear, simple and easy to use.
• Clicking on the link takes you to a full size version, with rights, ratings and
download options.
Image search
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More tools
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Google Body Browser
http://bodybrowser.googlelabs.com/
• Google Maps for the human body
• Explore a body in 3D.
• The Google Body Browser is ONLY accessible using Google's Chrome Browser
or if you're running the Firefox 4 beta.
More tools
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Google Body Browser
http://bodybrowser.googlelabs.com/
More tools
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Human Body Explorer
http://dsc.discovery.com/tv/human-body/explorer/explorer.html
More tools
78
Visible Body: A Search Engine for the Human Body
http://www.visiblebody.com/start
A new search tool developed by researchers at Microsoft indexes medical
images of the human body, rather than the Web. On CT scans, it automatically
finds organs and other structures, to help doctors navigate in and work with
3-D medical imagery.
Subscriptions fees:
Individual Use: $14.95/month or $119.95/year
Business Use: $29.95/month or $239.95/year
Student/Teacher Use: $17.95/one term (5 months) or $35.95/two terms (12 months)
Demo
More tools
79
Google Science Fair
http://www.google.com/events/sciencefair/
• An online science competition open to all students aged 13 to 18 from around the world.
• A partnership between Google and CERN, The LEGO Group, National Geographic and
Scientific American.
More tools
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Boutiques: A Visual Fashion Shopping Spree
http://www.boutiques.com/
• Visual shopping experience created by Google.
• Browse for clothing, bags and accessories.
• One of the most aesthetically pleasing shopping sites.
• Create your own mini boutiques.
• View similar items or go directly to the merchant to buy.
More tools
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Boutiques: A Visual Fashion Shopping Spree
http://www.boutiques.com/
More tools
82
Google Art Project
http://www.googleartproject.com/
Explore museums from around the world, discover and view hundreds of artworks
at incredible zoom levels, and even create and share your own collection of
masterpieces to buy.
More tools
83
Art Finder
http://www.artfinder.com/
Art Finder is a free and simple to use website that lets you share art and discover
new art. After creating an account on the website you gain access to images of
countless paintings from artists, galleries, museums and collections from around
the world. The site features images, articles, and artist biographies.
More tools
84
European Virtual Muesume
http://www.europeanvirtualmuseum.it/virtuale.htm
Virtual Museum is a website that lets you browse a number of European museums
online, and explore the most remarkable items of European prehistoric culture
and heritage. You may browse and view items by country, museum, time period
BC and categories. Each item has it is own page with related historical &
archeological information and can be viewed as a 3D image.
More tools
Thank you!
