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Building and Managing your Online Reputation
Today’s Host:Tyler CarterProduct Manager, Digital MarketingSesame Communications
Goal fortoday
Not Nervous
Cats!!!
Ms. Perri Lee Carter
“The beliefs or opinions that are generally held about someone or something”
Platform Purpose
Google Business Listing
Provide common information about your practice
Website
Meet the Doctor
Meet the Team
Office Location/Tour
Create a positive first impression that lasts
Social Media
Engage and Provide Value
Wait!
55:1
282,540vs.
7,169
Let’s Build
vs.
GMB
www.google.com/business
Home Page
NameAddressPhoneAmenities
Getting started with your photos
5 photos total -Doctor,Team,Office
Building Reviews
Text requests
Direct Link
Ask your patients for a review …
Why? 70%
Google My Business Posts
GMB posts tab view
How did you do?
• Service menu• GMB Posts last month• About us description• 5 pictures (Logo does not count!)
If you still aren’t convinced your Google listing matters …
Voice
Featured Snippets
New Google Features
Websites
Meet the Team, Doctor, and Office tour pages
Creative Team Page
Meet the Team
Meet the Doctor
Do You
OfficeTour
Google Listing
Website Services and Blogs – Content
Service Pages –Professional Tone
Blog Content –ConversationalTone
Social Media
Yes, but you probably new that
Facebookshow & tell
Instagram show me
Manage your Reputation
Can’t manage what you can’t measure
GMB Insights
Monitor your insights monthly
Managing Reviews
Ouch
Actively respond to both positive and negative reviews
GMB Questions, Posts, and Photos
Questions
Ask and answer 3 Questions
1 New GMB Postper month
1 New photomonthly
Managing your Website Content
Doctor, Team, and Office photos = Keep them current!!!
1 Service Page Per Quarter
Featured Snippet
Write 1 blog per month
Social Media Management
Tell us -monthlyblog post
Show us - bi -weekly video post
Recap
Purpose:● Engage and Value
GooglePurpose:● Provide Information
WebsitePurpose:● First Impression
Social Media
Purpose:● Engage and Value
Build:● Unique Info● Video● Articles● Community
GooglePurpose:● Provide Information
Build:● Reviews● Photos● About● Posts● Menu
WebsitePurpose:● First Impression
Build:● Hero● Team Pages● Office Tour● Content
Social Media
Manage:● Monthly blog post
shared to Facebook● Share 2 videos per
month to Instagram and Facebook
● Respond to comments, comment on others, and engage with your audience
GoogleManage :● Monitor Google
insights monthly● Respond to positive
and negative reviews● Ask and answer 3
questions ● 1 GMB post per month● Post 1 photo per
month
WebsiteManage :● Update 1 service
page per quarter● Write a monthly
blog● Keep team, Doc,
and office photos current
Social Media
Questions? Findme @ booth 301 or text me your info @ 509-301 -3115
References ● Future of SEO: https://sparktoro.com/blog/the -future -of-seo-has-never-been-clearer-
nor-more-ignored/● Stock photos used throughout presentation courtesy of Unsplash:
https://unsplash.com/● SAO - https://www.saortho.org/● Statcounter, GlobalStats - http://gs.statcounter.com/search -engine-market -
share/all/united -states -of-america/#monthly -201707 -201807● https://www.facebook.com/MurphyOrthodontics/● https://www.youtube.com/watch?v=aqxuffGHH -s● Google link shortener: https://goo.gl/● 98% of text messages read: http://info.dynmark.com/hs -fs/hub/307137/file -
650880813 -pdf/whitepapers/Intelligence_Review_Edition2.pdf
References Cont… ● 70% of consumers will leave a review if asked:
https://searchengineland.com/70 -consumers-will - leave-review -business-asked-262802
● Internet Trends 2018 - Mary Meeker: https://www.kleinerperkins.com/perspectives/internet -trends-report -2018
