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Fundraising: Integrated Marketing

JewishMiami.org

JewishMiami.org

Total Hits Unique Visitors

2009 2010 2011 2009 2010 2011

January 127,015 340,952 1,078,400 8,927 12,821 17,532

February 125,493 182,519 858,994 7,659 10,243 6,174

March 111,579 179,048 878,076 7,624 9,795 6,782

April 81,428 175,065 803,474 6,788 9,815 6,782

May 74,276 87,412 965,181 6,044 2,573 6,486

June 80,247 109,683 829,094 5,564 8,505 6,423

July 77,175 77,522 969,083 5,219 3,933 7,371

August 92,385 144,592 1,387,665 6,929 4,515 7,800

September 128,192 159,917 n/a 8,884 7,505 n/a

October 105,264 179,920 n/a 6,280 6,869 n/a

November 89,997 267,674 n/a 6,427 9,139 n/a

December 97,539 859,425 n/a 7,030 13,349 n/a

Average Monthly 99,216 230,310 971,246 6,948 8,255 8,169

Website Metrics

Many Ways to Get There:TheCommunityPost.com

TheCommunityPost.org

TheCommunityPost.net

JewishCommunityPost.com

JewishCommunityPost.org

JewishCommunityPost.net

JewishMiamiCommunityPost.com

JewishMiamiCommunityPost.org

The Community Post®

Officially Trademarked

Most Viewed Page onJewishMiami.org

Website Page Views:111,349 per month

Opens: 5,000 per mailing

Reader Clicks: 1,592 per mailing

The Community Post®

2006 2007 2008 2009 2010 20110

5,000

10,000

15,000

20,000

25,000

30,000

8,50010,000

14,000

17,000

26,260

29,737

Email Acquisition Growth

MIA NY LA BOS TOR

limit:5,000 --- --- --- ---

2,456 3,455 2,163 1,068 1,061

1,352 --- --- --- ---

4,387 2,334 2,201 975 1,644

75,324 --- --- --- ---

Friends

Fans

Group Members

Followers

Views

Online Followers

* 12% is the national average Open Rate

Emails Sent 3,230,669 Emails

Total Opens* 361,052 20.4%

Unique Opens (Individual Opens) 210,937 12%

Opt-Outs 1,663 3.89%

Annual Mailing Metrics

From August 2010 to August 2011

Current Mailing List: 29,737 Addresses

Messaging by Email to the Community

E-blast Samples (HTMLs)