Credentials 2011 | TWO Social | Social Media Agency

8/2/2019 Credentials 2011 | TWO Social | Social Media Agency

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Credentials 2011 page 2

Increasingly organisations

are realising the importance

of strategies to converse and

engage with stakeholders. As the

communication landscape continues

to evolve, organisations can nolonger rely upon traditional

channels to communicate eectively

with all audiences.

FROMCOMMUNICATIONTO CONVERSATION




Use of and engagement with Social

Media in Australia extends much

further than social networking.

Social Media engagement also

encompasses the nature and format

of the content we interact with, which is increasingly through

video, imagery and audio content.

SOCIAL MEDIAIN AUSTRALIA

77% watch 28.2% upload

74% message 24.6% feed

62% read 29% write

I M A G E R Y

B

L O G G I N G

M I C R O

B

L O G G I N G

R S S

W I D G E T S

N

E T W O R K S

C H A T

F O R U M S

P O D

C A S T I N G

V I D E O

63% listen

48% play

72% view 84% belong

ranked no 10in sydneyranked no 6in australia

S O C I A L

G A M I N G

TABLE:

Sourced from Neilsen Australian Online

Consumer Report 2011




With the rise in smartphone usage

in Australia (now ranked second in

the world in terms of penetration),

apps are seeing some big numbers

and marketers need to take note.

Understanding why people download will help inuence that action.

APPDOWNLOADS

Friends

online

Wordof mouth

Hear them talkedaboutin the media

Otherpeopleonline

Advertising

Browse the

App Store

Search

^62% ^62%

Free apps are

more popular

than paid apps

^18% ^18%

^33%

FREE = 10

$$ = 5

^29%

^24%

AWARENESS OF APPS DOWNLOADS / MONTH

App

App

App

App

App

App

App

App

App

App

App

App

App

App

App

TABLES:






Desktop Laptop Mobile Game Console TableteReader

PVR/TV

^95%

^77%

^52%

^18%

^10% ^9%

AVERAGE TIME ONLINE EACH WEEK

24.9 hr/wk

23.6 hr/wk

21.7 hr/wk

21.0 hr/wk

18.8 hr/wk

0 5 10 15 20

16-24

25-34

35-44

45-59

60+

FURTHERMORE, SOCIALNETWORKS ARE THE

PREFERRED CHOICE FOR16 - 24 YEAR OLDS

DEVICES SUPPORTINGMOBILITY ARE ON

THE RISE!

TABLES:






READING OTHER PEOPLE’S REVIEWS, DISCUSSIONS,COMMENTS ON BRANDS, PRODUCTS, SERVICES

WATCHING ONLINE VIDEO ABOUT BRAND,PRODUCT, SERVICE

CLICKING FACEBOOK ‘LIKE’ BUTTONFOR A BRAND OR ORGANISATION

DISCUSSING / COMMENTING ON BRAND,PRODUCTS, SERVICES

CONNECTING WITH BRANDS THROUGHSOCIAL NETWORKING SITES

POSTING REVIEWS OF BRANDS,PRODUCTS, SERVICES

LISTENING TO AN ONLINE REVIEW OF BRAND, PRODUCT, SERVICE

^73%

^59%

^46%

^43%

^42%

^33%

^30%

26%

12%

7%

7%

17%

13%

15%

Current yearLast year

BRAND ENGAGEMENT

AND SOCIAL MEDIA

TABLE:






SOURCES:

1. ZenithOptimedia, 2. eMarketer 3. Facebook, 4.

Facebook and Flickr, 5. You Tube, 6. Facebook, 7.

LinkedIn, 8. Jebullas.com

...AND DIDYOU KNOW?

Total advertising spending in Social Media is currently $449.7 billion per year1

US companies using Social Media tools for marketing purposes grew by 15% from 2009 to 20102

50% of active Facebook users logon to Facebook every day3

Flickr contains about 5 billion photos, Facebook over 100 billion4

48 hours of video are uploaded every minute to YouTube5

70% of Facebook users live outside the US6

150 years of YouTube video are watched every day on Facebook5

The most common last name of people on LinkedIn in Australia are Smith, Jones, Brown and Lee7

485 professionals list ‘winemaker’ as their job description on LinkedIn7

Wikipedia hosts 17 million articles and authors total over 91,000 contributors8

It took Google+ 16 days to reach 10 million users. It took Facebook 852 days8




have conversationswith your

stakeholders

We help you...




Valuable and sustainedengagement with your

stakeholders

What does this

mean for you?




To interact eectively with your

audience through Social Media you

need to engage both defensively

and oensively; communicate your

proof points and substantiate your

credibility before discussing your messages.

SOCIAL MEDIAENGAGEMENTSTRATEGY

OFFENCE

me ss ag e m es sa ge m es sa ge

E n g a g e m e

n t

DEFENCE

Sales Message

Brand Substantiation

proof proof proof

TABLE:

TWO Social Media Engagement Strategy



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SOCIAL MEDIA

HAS AN IMPACTON THE COMPANYVALUE CHAIN

SENIOR LEVEL

MARKETING

PUBLIC RELATIONS

SALES

HR

“I am an opinion

leader with a robust

knowledge base.

I want to raise

awareness”

“I need channels to

place our content,

and therefore build

traffic”

“I want to know and

respond to what the

public is saying

about our products

and services”

“I want

networking tools

to create

new business”

“I want

to locate new

employees and add

value forexisting ones”

TABLE:

Sourced from elliance.com




Eective use of Social Media

is so much more than creating

a Facebook Page. You need

to determine strategy before

determining the most appropriate

content for your audience and which channels work best. How

will your organisation manage the

conversations you are creating

through Social Media channels?

SOCIAL MEDIACHANNELMANAGEMENT

• Advertising

• Planning & buying

• Development

• Design

• Tracking tools

• Management

• Engagment

• Strategy

• Planning & Big Idea

CONTEXT

&

CREATIVITY

CONTENT

CHANNEL

COMMUNITY

• Application development

• Podcasts

• Blogs

• Micro-blogs

• Video

• Imagery

• Interviews

• Competitions

WE CANHELP WITH ONE

OR MANY ASPECTSTO ENSURE THESTRATEGY ISCOMPLETE




It’s not just about the data when

it comes to reporting; it’s about

time spent extracting meaningful

information to help with key

decision making. We combine the

‘what’ with the ‘why‘ to look beyondthe numbers. Our understanding of

the social landscape has allowed us

to develop value around the metrics

including; themes, inuencers,

motivations, etc.

SOCIAL MEDIAINTELLIGENCE

A VARIETY

OF

LISTENING TOOLS

SOCIAL

MEDIA

INTELLIGENCE

HUMAN

SCREENING

INSIGHTS




WHO DO WEDO IT FOR?



follow @



83 Alexander Street

Crows Nest

NSW 2065 Australia

T +61 (0)2 9966 2200

F +61 (0)2 9966 4811

E [email protected] B daemongroupblog.com

twosocial.com

tweetnoevil.com.au

follow us @twosocial

follow us twosocial

Documents

Credentials 2011 | TWO Social | Social Media Agency