Getting it right first time, every time Correct as at August, 2011
Getting It Right The most common compliance enquiries 1What is the difference between a warm and cold market? 2What marketing techniques can I use to promote my ACN Business? 3If I want to create my own marketing material, what must I do?
Warm Market Your warm market consists of people you already know. For example friends, family or people referred to you by friends and family. To identify warm market leads, use the Memory Jogger found on MyACN and in the Team Trainer Success Booklet.
Cold Market A cold market is defined as random individuals who have no personal, business, social or acquaintance relationship with you.
Cold Marketing Techniques Examples of cold marketing techniques include, but are not limited to Mass Advertising Purchased Leads / Lists Mass Email Distribution Trade Show Participation Door-to-Door Selling Telemarketing / Cold Calling Pamphlet Distribution / Letterbox Drops
Warm vs. Cold Examples You must not use cold marketing techniques to promote ACN Services. If you are sitting on a plane, next to a stranger can you promote ACN Services? No The ACN Opportunity? Yes Can you letter box drop a flyer to promote ACN Services? No The ACN Opportunity? Yes, but it is not recommended
How Can I Promote MyACN Business? The ACN Business is based on relationships and warm marketing techniques. ACN provides you with a wealth of compliant, professional marketing, product and training materials including but not limited to flyers, brochures, websites, emails, DVDs, videos, PowerPoint presentations and magazines to help you promote your ACN Business and acquire customers.
Creating Your Own Marketing Material Only RVPs and above can produce Independent Marketing Material*. 1.The Marketing & Advertising Guidelines on MyACN provides clear direction on self-published marketing material advertising ACNs Products and Services and the Opportunity. 2.The Marketing Approval Process on MyACN, enables RVPs and SVPs to determine if their marketing materials meet the guidelines before submitting them to ACN Marketing & Compliance. *Effective 1 September 2011
1.Marketing, advertising and communication materials must NOT incorporate proprietary information including logos, trademarks, names and images that belong to either ACN or any of its Partners such as Powershop and M2. Examples Can you use an image from acnpacific.com.au? No. Can you use the Powershop logo? No. For RVP and SVP Produced Marketing Material
2.Marketing, advertising and communication materials must not make any claims or promises related to earnings/income, savings, rates or pricing, whether expressed or implied, in relation to ACN or any of its Partners such as Powershop and M2. Examples You must not guarantee a customer will save money by using Powershop. You must not suggest a customer will save money by using Powershop. For RVP and SVP Produced Marketing Material
A condition of ACNs Agreement with Powershop is that Independent Representatives must not: 1Use or replicate in any way, any of Powershops marketing or communication material 2Create any material that mentions Powershop or Energy in any context or capacity 3Upload any Powershop marketing material to the World Wide Web or social media platform (including but not limited to Facebook and You Tube) Failing to comply may result in termination as an ACN Independent Representative. Powershop
Example An ACN Independent Representative placed unapproved ACN and Powershop proprietary graphics, logos and marketing material on their website and uploaded an unapproved Powershop multimedia presentation to YouTube. This breaches both the Representative Agreement and ACNs Agreement with Powershop. Powershop
The things you can do 1Refer customers to the ACN Powershop sign- up page on acnpacific.co.nz 2Refer customers to the Powershop website powershop.co.nz 3Use official marketing and communication material (approved by Powershop) found on MyACN
Powershop Conditions of ACNs Agreement with Powershop 1.A Representative must pass the online Powershop Accreditation Quiz 2.ONLY the Customer can sign themselves up 3.A Representative must check and be confident that the Customer has a computer in their home with Internet connection 4.The Customer MUST have an email address
Getting It Right First Time, Every Time ACN Policies & Procedures Outlines everything you and your team need to know to grow and manage your businesses the right way Refer to Section 1.2 - Marketing and Advertising Policy Available to EVERYONE Sent to new Representatives in their Team Trainer Kit Online via Representative sign-up Online via MyACN
Getting It Right First Time, Every Time Powershop Compliance The Four Essentials Document on MyACN Compliance & Marketing Training Presentation on MyACN Protect your business, the integrity of ACN and the Opportunity for all