geostellarsolarenergymarketplacegrowthroundinvestorpresentation2014-01-20-140120144416-phpapp01

8/12/2019 geostellarsolarenergymarketplacegrowthroundinvestorpresentation2014-01-20-140120144416-phpapp01

1/20

2014 Geostellar

Investment Opportunity


2/20

2014 Geostellar

The Solar Energy Marketplace

2

http://www.geostellar.com/

Simply enter a street address to:

1. Compare Solar Plans

2. Select a Solar Provider

3. Benefit from Solar Energy!
http://www.geostellar.com/https://itunes.apple.com/us/app/solar-mojo/id720891584?mt=8http://www.geostellar.com/http://www.geostellar.com/


3/20

2014 Geostellar

Media Raves for Kayak of Solar

3

In a first on Monday, an online marketplace will allow

U.S. homeowners to weigh options for going solar as

easily as they can compare prices for airline tickets.

http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-

energy/

http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202

http://gigaom.com/2013/12/02/data-startup-

geostellar-launches-super-simple-way-to-see-

solar-panels-options-on-your-roof/

http://www.fastcoexist.com/3023089/getting-solar-

power-is-now-as-easy-as-buying-a-plane-ticket

A Look at Solar EnergyGeostellar CEO David Levine on

how the company finds the best

and most cost effective solar

energy plans for each customer.

With Solar Mojo, now figuring out whether

solar makes sense for your home takes as much

effort as typing in an address. Behind the

scenes, there's some big calculations going on.

Big data and low prices will be at

every solar buyers fingertips.

http://www.greentechmedia.com/articles/read/Ge

ostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-

Solar

Introducing a drop dead simple way to

see if solar panels would work and be

economical on your rooftop.
http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.greentechmedia.com/articles/read/Geostellar-Launches-Bid-to-be-the-Kayak-of-Rooftop-Solarhttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://www.fastcoexist.com/3023089/getting-solar-power-is-now-as-easy-as-buying-a-plane-tickethttp://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://gigaom.com/2013/12/02/data-startup-geostellar-launches-super-simple-way-to-see-solar-panels-options-on-your-roof/http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://in.reuters.com/article/2013/12/02/solar-geostellar-idINDEE9B106620131202http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/http://video.foxbusiness.com/v/2890154290001/a-look-at-solar-energy/


4/20

2014 Geostellar

Leadership Team

4

David Levine, CEO Executive operational roles at

Lanworth, Sewall, ImageTree

Executive Director, NationalTechnology Transfer Center

Founder, CEO of HuskyLabs,Ultraprise, Gamebryo

Mike Rhodes, CFO CFO, Crystal Media Networks

VP Finance, MCG Capital,United Technologies

Breighton Dawe, CTO Chief Architect, Katera, Gamebryo

Technical Director,AT&T, AOL

Senior Software Engineer,Atari

Corey Ramsden, Director BD Fellow, DC Sun President, Fund for International

Service Learning

Project Manager, Kenergy Solar

Systems Director, smarthinking Michael Reece, VP Engineering

Engineering Manager, Snapfish,HP

Principle Architect, FriendFinder, Director of Engineering,

KnowledgePlex Technical Leadership Roles at

Vinq, iAsiaWorks,GlobalCrossing, HuskyLabs


5/20

2014 Geostellar

Solar Before // A Complicated Prospect

5

Roof shading, azimuth, tilt, weatherIntegrator, workmanship,warranties, liability

Installation Sites

Panels, inverters, racking

Utilities

Rates, load, interconnection

Financing

Leases, PPAs, Loans

Equipment

Jurisdictions

Incentives, permitting,regulations


6/20

2014 Geostellar

Super Simple Solar

6

Multi-sided Platforms (MSPs) often occupy privileged positions in their respective industries; most other

industry participants revolve around and depend on MSPs in important ways.http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/

Solar

Plans

Property

Owner

CommunityPartner

Solar

Provider
http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/


7/20

2014 Geostellar

Rationalized Market = Win/Win

7

6kW Solar Array Current Solar Market Geostellar Marketplace

Property Owner Pays $24,000.00$4.00 per watt (Each opportunity

priced between $4.25 and $3.30

based on location, competition,

etc).

$22,800.00$3.80 per watt (Standardized pricing

based on configuration, location

approximately 5% below market.)

Soft Costs: Sales,

marketing, qualification,

design, financing, support

$4,680.00$0.78 per watt (Costs incurred by all

suppliers for customer acquisition)

$3,420.0015% transaction fee to Geostellar

from Solar Provider

Solar Provider Receives $19,320 $19,380

If your objective is to build a winner-take-all marketplace over a very long term, you want to build a platform that has the least amount of

friction (both product and pricing) High volume combined with a modest rake is the perfect formula for a true organic marketplace and a

sustainable competitive advantage. A sustainable platform or marketplace is one where the value of being in the network clearly outshines the

transactional costs charged for being in the network. This way, suppliers will feel obliged to stay on the platform, and consumers will not see

prices that are overly burdened by the network provider. Everyone wins in this scenario, but particularly the platform provider.

http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/
http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/http://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/


8/20

2014 Geostellar

Solar: A Considered Purchase

8

AARRR Metrics Cost of Unique Visitor Conversion Rate Referral Rate Spend per Closed DealGreatest Effect Optimized Channels

Low Cost, High Conversion (Affiliates, YouTube) High Volume (SEM/SEO, Social)

Product Releases

Transactions

Revenue

RetentionReferral

AcquisitionActivation

Create Demand

YouTube, Twitter,Facebook,

SEO/SEM,

Referrals,

Retargeting

Incubate Account

Alerts, group

emails, content

marketing, reviews,

sponsorships

Connect with Provider

Direct one-to-one emails,

modeling, customization,

consulting

Startup Metrics for Pirates

http://www.slideshare.net/dmc500hats/startup-metrics-for-

pirates-long-version

How to Succeed at Customer Acquisition

http://www.slideshare.net/saarsaar/why-most-startups-fail-at-

acquiring-new-customers-and-how-you-can-succeed
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/saarsaar/why-most-startups-fail-at-acquiring-new-customers-and-how-you-can-succeedhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-versionhttp://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version


9/20

2014 Geostellar 9

Barrier to Entry, Defensible Position

4. Type of equipment, installedcost, efficiency

1. Latitude and atmosphericconditions 2. Shadows, slope,

orientation

6. Financing programsand installationproviders, workmanshipand warrantees

7. Consumer behavior,psychographic anddemographic profiles

3. Buildable area, setbacksand obstructions

5. Load profiles,utility rates, incentives

Complete 1 meter Resolution Solar Simulationhttp://geostellar.com/solar-stories/science
http://geostellar.com/solar-stories/sciencehttp://geostellar.com/solar-stories/sciencehttp://geostellar.com/solar-stories/sciencehttp://geostellar.com/solar-stories/sciencehttp://geostellar.com/solar-stories/science


10/20

2014 Geostellar

Massive First-mover Advantage

10

Processed 1 meter resolution solarsimulations

for 57,237,631 properties

over 887,154 square kilometers

in 542 counties

covering most of the active solar

markets in the US


11/20

2014 Geostellar

Optimize Pricing to Individual Property

11

Connecticut Payback Year / Price Analysis CT: $3.50 optimal price

WV: $2.50 optimal price


12/20

2014 Geostellar

Grid Parity Means Growth!

12

Major Technology Cycles are 25 years long with the bulk of purchases in the last 10 years. Solar is entering its

15thyear. http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/
http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/http://bhorowitz.com/2011/06/18/debating-the-tech-bubble-with-steve-blank-part-i/


13/20

2014 Geostellar

Financial Pro Forma

13


14/20

2014 Geostellar

Capitalization

14

Use of Funds

Sales and

Marketing

Product

Development

Operating

Infrastructure

G&A

Raising $1M Series AA Management-led recapitalization

January 17, 2014 Reset all preferred shares to

common shares Growth round in a company withsubstantial assets and traction at aseed round price!

Previous Rounds $14 Series B May 2012

NRG Energy, DigitalGlobe,Maryland DBED, FFV $2M Seed Round April 2011

Flash Forward Ventures,Angels


15/20

2014 Geostellar

Next: Home Energy Beyond Solar

15


16/20

2014 Geostellar

Beyond: Commercial & Industrial

16


17/20

2014 Geostellar

Give the people what they want!

17

"Amazing website! I love that you can look at each home individually... I'll be sharing this with

friends and relatives. Traci I., Ketchum, ID

"I love the fact that Geostellar has put the effort into consolidating all pertinent information...

Thomas B., New Berlin, WI

"As a realtor, this tool is invaluable!... Thank you for doing the hard work to create this!

Louis S., Parrish, FL

"Very cool web site. I was very impressed that I could quickly compare options for both of my

properties in 2 different states!

Tom F., Bellevue, WA

"Great site and very easy to use!"Robert Z., Dover, MA

"I love this tool and will pass on to people Iam trying to influence into going solar.

Timothy F., St. Louis, MO

"Your website and your service is awesome!

Digendra R., Tyler, AL Ben Combee, Austin, TXhttp://www.geostellar.com/solar-stories/austin
http://www.geostellar.com/solar-stories/austinhttp://www.geostellar.com/solar-stories/austinhttp://www.geostellar.com/solar-stories/austinhttp://www.geostellar.com/solar-stories/austinhttp://www.geostellar.com/solar-stories/austinhttp://www.geostellar.com/solar-stories/austinhttp://www.geostellar.com/solar-stories/austin


18/20

2014 Geostellar

Agile Development Velocity

18


19/20

2014 Geostellar

Investment Opportunity Checklist

19

First mover advantage

Huge, fast growing market

High margin business

Disruptive to the energy industry

Massive value creation

Defensible position, serious tech

Strong management & board

Exit opportunities abound


20/20

2014 Geostellar

Lets Win!

Documents

geostellarsolarenergymarketplacegrowthroundinvestorpresentation2014-01-20-140120144416-phpapp01