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Gamification Basics
Gamification brugt til motivation ved arbejdsgange og formidling
- FU Temadage november 2016
Michelle Andreassen – 2016 @ITAddiction
©2016 Michelle Andreassen @itaddiction
Michelle Andreassen •Adjunkt (IT på Erhvervsakademi Aarhus) •Gamification og UX Designer •Cand.IT med speciale i gamification
FANCEY.DK
©2016 Michelle Andreassen @itaddiction
Agenda
•Gamification intro
•Spilelementer og –mekanismer
•Quiz
•Gamificationområder og -eksempler
•Motivation
•Gamification frameworks
©2016 Michelle Andreassen @itaddiction
Definition af Gamification •Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems
©2016 Michelle Andreassen @itaddiction
Definition af Gamification •Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems
•Gamification is using learning from games to address real-world challenges, taking in lessons from psychology, strategy, technology and design.
©2016 Michelle Andreassen @itaddiction
The Magic of Games
•”Games are unnecessary obstacles that we volunteer to tackle” - Bernard Suits
©2016 Michelle Andreassen @itaddiction
The Magic of Games
•”Games are unnecessary obstacles that we volunteer to tackle” - Bernard Suits
•”Games are work we volunteer for” - Jane McGonigal
©2016 Michelle Andreassen @itaddiction
The Magic of Games
•”Games are unnecessary obstacles that we volunteer to tackle” - Bernard Suits
•”Games are work we volunteer for” - Jane McGonigal
•”A game is a problem-solving activity, approached with a playful attitude” - Jesse Schell
©2016 Michelle Andreassen @itaddiction
Spilelementer •PBL – Points, Badges, Leaderboards
240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
©2016 Michelle Andreassen @itaddiction
Spilelementer •PBL – Points, Badges, Leaderboards •Avatars
240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
©2016 Michelle Andreassen @itaddiction
Spilelementer •PBL – Points, Badges, Leaderboards •Avatars •Progress Bars/Levels
240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
Lvl 1
©2016 Michelle Andreassen @itaddiction
Spilelementer •PBL – Points, Badges, Leaderboards •Avatars •Progress Bars/Levels
•Belønninger •Håndgribelige
240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
Lvl 1
Congratulations! You have earned a coupon for a
bagel.
©2016 Michelle Andreassen @itaddiction
Spilelementer •PBL – Points, Badges, Leaderboards •Avatars •Progress Bars/Levels
•Belønninger •Håndgribelig •Uhåndgribelig
240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
Lvl 1
Congratulations! You have earned a coupon for a
bagel.
Congratulations! You have earned
access to the Mystery Castle.
©2016 Michelle Andreassen @itaddiction
Spilelementer •PBL – Points, Badges, Leaderboards •Avatars •Progress Bars/Levels
•Belønninger •Håndgribelig •Uhåndgribelig
•Quests
240 pts
1. 310 Mom
2. 265 Dennis
3. 240 You
4. 185 Sister
Lvl 1
Congratulations! You have earned a coupon for a
bagel.
Congratulations! You have earned
access to the Mystery Castle.
©2016 Michelle Andreassen @itaddiction
Spilelementer som hjælper på indlæring • Historier • Karakterer • Genkendelse • Niveauer • Udfordringer • Held • ”Replayability” • Æstetik • Tid • Kontinuerlig feedback
©2016 Michelle Andreassen @itaddiction
Dopaminsystemet
Belønninger øger niveauet af dopamin i hjernen.
Det samme gør stoffer!
©2016 Michelle Andreassen @itaddiction
Belønningssystem
• Continuous
• Fixed Ratio
• Fixed Interval
• Variable Ratio
• Variable Interval
©2016 Michelle Andreassen @itaddiction
Motivation
Motivation er et begreb, som beskriver den drivkraft, der får mennesker til at handle som de gør. Motivation er en proces hvor en målrettet aktivitet initieres og fastholdes.
©2016 Michelle Andreassen @itaddiction
87% af de ansatte er ikke aktivt engagerede i deres arbejde.
Gallup, State of the Global Workplace 2014
Mangel på motivation
©2016 Michelle Andreassen @itaddiction
Intern vs. ekstern Motivation
Drevet af ren lyst Drevet af ydre påvirkninger
©2016 Michelle Andreassen @itaddiction
Mål:
At skabe engagerende oplevelser som aktiverer den interne motivation
©2016 Michelle Andreassen @itaddiction
Gamification områder
Ekstern
•Marketing •Salg •Kundeloyalitet
©2016 Michelle Andreassen @itaddiction
Gamification områder
Adfærdsændring
•Sundhed & Wellness •Bæredygtighed (ressourcer) •Personlig økonomi
©2016 Michelle Andreassen @itaddiction
Gamification områder
Intern
•HR •Produktudvikling •Crowdsourcing
©2016 Michelle Andreassen @itaddiction
Player Centered Design
1.Know your player 2.Identify the mission 3.Understand human motivation 4.Apply mechanics 5.Manage, monitor and measure
Janaki Kumar and Mario Herger
©2016 Michelle Andreassen @itaddiction
Gamification Design Framework
1.Define business objectives 2.Delineate target behaviors
©2016 Michelle Andreassen @itaddiction
Gamification Design Framework
1.Define business objectives 2.Delineate target behaviors 3.Describe your players
©2016 Michelle Andreassen @itaddiction
Gamification Design Framework
1.Define business objectives 2.Delineate target behaviors 3.Describe your players 4.Devise activity loops
©2016 Michelle Andreassen @itaddiction
Gamification Design Framework
1.Define business objectives 2.Delineate target behaviors 3.Describe your players 4.Devise activity loops 5.Don’t forget the fun!
©2016 Michelle Andreassen @itaddiction
Gamification Design Framework
1.Define business objectives 2.Delineate target behaviors 3.Describe your players 4.Devise activity loops 5.Don’t forget the fun! 6.Deploy the appropriate tools
Kevin Werbach
©2016 Michelle Andreassen @itaddiction
•Etik -Spils manipulerende egenskaber bør ikke undervurderes – transparens er vigtig!
•Det må aldrig blive til ”Big Brother is watching! •Risiko for at skabe problemer istedet for at løse dem
-Udlov ikke belønninger I situationer som kan skabe fare
“If it ain’t broke – don’t fix it!”
Hvornår bør man ikke bruge gamification
©2016 Michelle Andreassen @itaddiction
Konklusion •Gamification har eksisteret i evigheder og er en naturlig del af vores liv •Hvis man bruger det forkert kan det skade arbejdsmiljøet, sammenholdet og endda motivationen •Når det bruges rigtigt kan det give værdi til både virksomhed, medarbejdere, kunder, studerende og alle andre som er involveret •Så sørg or at gøre det rigtigt! (Game Design Thinking)
©2016 Michelle Andreassen @itaddiction
Learn more Books: Kapp, Karl M. The Gamification of Learning and Instruction : Game-Based Methods and Strategies for Training and Education. Kumar, Janaki Mythily and Herger, Mario (2013): Gamification at Work: Designing Engaging Business Software. McGonigal, Jane. Reality is broken. Pink, Daniel. Drive: The Surprising Truth About What Motivates Us. Werbach, Kevin; Hunter, Dan. For the Win : How Game Thinking Can Revolutionize Your Business. Zichermann, Gabe. Gamification by design : implementing game mechanics in web and mobile apps. Links: Enterprise-gamification.com Gamification.co Yukaichou.com gamified.uk Qed.dk/michelle-andreassen Course: https://www.lynda.com/Higher-Education-tutorials/Gamification-Learning/173211-2.html
©2016 Michelle Andreassen @itaddiction
• Andrzej Marczewski’s Cards
Buy them here: http://www.gamified.uk/gamification-inspiration-cards/
Inspirationskort
©2016 Michelle Andreassen @itaddiction
Tak for kampen
Michelle Andreassen Email: [email protected] Twitter: @itaddiction