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@ValeraMariscal Gamification, Psychology, cognition and gamification,

Gamification: Psychology Inside (Gamification World Congress 2014)

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Gamification, is based in psychology and need to be inspired by the psychological research and scientist. But gamification will inspiring psychological future research too… Gamification designers must be in touch with some psychological theories and concepts.

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Page 1: Gamification: Psychology Inside (Gamification World Congress 2014)

@ValeraMariscal

Gamification,

Psychology, cognition and gamification,

Page 2: Gamification: Psychology Inside (Gamification World Congress 2014)

@ValeraMariscal

Behavior

Page 3: Gamification: Psychology Inside (Gamification World Congress 2014)

@ValeraMariscal

Activity Loop

Boost Action

Feedback

Page 4: Gamification: Psychology Inside (Gamification World Congress 2014)

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Behaviorism

S ? R

Page 5: Gamification: Psychology Inside (Gamification World Congress 2014)

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Behaviour Change and HR

Game

Design

Conscious

Typology

Metrics

Training

¿Learning?

Visible

Visible

Player Black box ?

Page 6: Gamification: Psychology Inside (Gamification World Congress 2014)

@ValeraMariscal

Richard Bartle Acting

Interacting

Word Players Killers

Socializers Explorers

Achiervers

Page 7: Gamification: Psychology Inside (Gamification World Congress 2014)

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Progress

Page 8: Gamification: Psychology Inside (Gamification World Congress 2014)

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Yes

No

Later

Maybe

Page 9: Gamification: Psychology Inside (Gamification World Congress 2014)

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Page 10: Gamification: Psychology Inside (Gamification World Congress 2014)

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We are Human

Page 11: Gamification: Psychology Inside (Gamification World Congress 2014)

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Innovation

Page 12: Gamification: Psychology Inside (Gamification World Congress 2014)

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Looking Inside the Black Box

Albert Bandura ” Social Cognitive Theory ” “self-efficacy”

Solomon Ash ”Conformity”

Heiner, Weiner “Attribution Theory”

Martin Seligman “Positive Psychology”

Richard M. Ryan, Edward L.Deci “Self-determination Theory”

Mihály Csíkszentmihályi “Flow”

Donald Broadbent ”Selective Attention” ”Short-Term Memory”

Jerome Bruner “scaffolding”

Jean Piaget“cognitive development”

Page 13: Gamification: Psychology Inside (Gamification World Congress 2014)

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Embodied Cognition

http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all

Page 14: Gamification: Psychology Inside (Gamification World Congress 2014)

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"Cognitive Hexagon"

Page 15: Gamification: Psychology Inside (Gamification World Congress 2014)

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cc

The Cognitive Architecture

!   Cognitive architectures represent attempts to create unified theories of cognition, including concepts as reasoning, planning, solving problems, learning, perception, action, motivation, attitudes, and emotions.

Unconscious

Action

World

Awareness

World

Page 16: Gamification: Psychology Inside (Gamification World Congress 2014)

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Psychometrics

More Accurate, fiability, scientist

Source: http://www.cubiks.com/

Page 17: Gamification: Psychology Inside (Gamification World Congress 2014)

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Reveal

! sss

Page 18: Gamification: Psychology Inside (Gamification World Congress 2014)

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Game Assessment

Gamificación para la evaluación y el desarrollo.

Mayor objetividad y precisión Mide comportamientos reales

Abarata costes Más atractivo

DIRECCIÓN PERSONAS - LIDERAZGO ORIENTACIÓN AL LOGRO PLANIFICACIÓN Y ORGANIZACIÓN TOMA DE DECISIONES TOLERANCIA A LA PRESIÓN

Page 19: Gamification: Psychology Inside (Gamification World Congress 2014)

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Enactive Cognition

Page 20: Gamification: Psychology Inside (Gamification World Congress 2014)

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Development

Page 21: Gamification: Psychology Inside (Gamification World Congress 2014)

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Development on the go

!   Gamification increase your skills, and your way to live.

Enactif

Page 22: Gamification: Psychology Inside (Gamification World Congress 2014)

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World

Player

Game

Design

Visible

Conscious

Unconscious

Assessment Training

Learning

Enactive Development

& Psychometrics Metrics

Cognitive Approach and HR

Cognitive architectures

Page 23: Gamification: Psychology Inside (Gamification World Congress 2014)

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?

Page 24: Gamification: Psychology Inside (Gamification World Congress 2014)

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You are in Barcelona

in #GWC14

Page 25: Gamification: Psychology Inside (Gamification World Congress 2014)

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Rational Animal

! sdfasdfasdfas

…but animal

Page 26: Gamification: Psychology Inside (Gamification World Congress 2014)

@ValeraMariscal

@ValeraMariscal