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Why Gamification in Recruitment?
Gamification in Recruitment
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
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Why Gamification in Recruitment?• When Gamification is
applied to the recruitment process, it brings several benefits. The process of candidate elimination is much faster as it allows companies to test specific skills like time management, creative and innovative thinking etc.
Why Gamification in Recruitment?• Gamification’s tool,
commonly known as “serious games”, has the potential to unearth the on-the-job performance of the candidate by providing him with a simulated platform of the job.it also helps in unveiling actual behavior and capabilities of the candidate.
Why Gamification in Recruitment?• Gamification is attractive
and came as an innovative platform for the companies. It thus helps in establishing the brand as a leader in its field, especially among youth.
Why Gamification in Recruitment?• Seimens introduced
Plantsville –that puts the player in the shoes of the plant manager at Seimen. Tom Warney, head of marketing and communications, sees it as a tool to incur interest among the youth for working with manufacturing industry.
Why Gamification in Recruitment?• This was helpful for the
company as well, because a player who has spent hours in virtually running a factory would perform better in real terms as he is already familiar with the whole process.
Why Gamification in Recruitment?• Another successful game
based on recruitment is My Marriot Hotel running on career page of Facebook where the visitors can experience virtually what it takes to manage process of Marriott hotel. Clicking on “Do it for real” directs you to the career page of Marriott.
Why Gamification in Recruitment?• The goals of both the games
are similar to those of the company’s requirements. Thus it simulates the work environment for the candidate making it easier for him/her to be more productive and also the company gets insight of the prospects that whether they will be able to survive the work pressure.
