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3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com 2015 MEDIA KIT 20th Anniversary Tarrant County’s News & Arts Weekly print • online • mobile

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Page 1: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

2015 media kit20th anniversar y

Tarrant County’s News & Arts Weekly

p r i n t • o n l i n e • m o b i l e

Page 2: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

CAlenDAr

All issues are supplements or expanded sections except best of. best of is the full issue, magazine style.

extra distribution destinations include Convention and Visitor bureaus,bookstores, hotels, convention centers, and more!

Special Issues, Sections, Insertions, and GuidesNCaa Championship Game January 7

Valentine's day Guide February 4 & 11

St. patrick's Day Section march 4 & 11

eatS Restaurant Guide march 25

Gallery pages march 11 & 18

Final Four Guide april 1

Spring education Guide april 1 & 8

Visionary awards april 2

brewfest april 18

Summer Guide may 20

music awards Guide June 17

Summer education Guide July 15 & 22

Gallery pages Aug 26 & Sept 2

best of 2015 September 23

Fall education Guide october 7 & 14

Halloween Section october 21 & 28

turkey Awards (best of parody) November 18

Holiday Guide November 24

New Year’s eve Guide december 23 & 30

EATS 3/25/15Full color, glossy restaurant magazine inserted 3/25, then distributed at destinations year ’round

BEST OF 9/23/15Premium issue (stitched, trimmed and wrapped)covering what is best in tarrant County & distributed at destinations year ’round

September 25-October 1, 2014 | F R E E | fwweekly.com

SummEr 5/20/15Full color, glossy magazine inserted 5/20, then distributed at destinations from may - Sept

hOlidAyS 11/24/15Full color, glossy magazine inserted 11/24, then distributed at destinations from nov - Dec

Page 3: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

ReSkiN

• 100% homepage impression*

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3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

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• Impression tracking supported• File format JPG/GIF• File size limit 90 KB or less• Reskins are fi xed to the page following the user as scroll is engaged

ReSkiNproDuCtion DetAilS

Page 5: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

online

LEADERBOARD TOP 728 x 90 pixels25K impressions $25050K impressions $425100K impressions $500Flash or Rich Media files additional $752 RECTANGLE 300 x 250 pixels25K impressions $22550K impressions $425100K impressions $475Video ads additional $100

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Fort Worth Weekly can build your web ad at no additional cost to you. Logo and additional art or fonts to be used must be provided. Deadline for art submission is one week prior to run date. Client supplied ads submitted exceeding maximum file size of 150 KB will be adjusted for optimum load time. Standard formats accepted are GIF (static or animated), JPG and SWF. Image resolutions should be 72 pixels per inch and RGB color. See rates for premiums on flash media files.

More than 1.8 million page views and more than 300,000 unique visitors each month

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Page 6: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

proDuCtionrequirementS

REQUIREMENTS• Adsmustbeproducedtospecificpagesizes(i.e.:FULL,1/2h,1/4v)• 30%pressgain,85linescreen,highlights3-8%,shadows72-78%• Minimumresolutionof150dpiforphotos,300dpiforlineart• Blackandwhiteadsmustbesavedasgrayscaleorlineart• AllcoloradsmustbeconvertedtoCMYK.NoRGB,Laborindexcolors.• Pleaseuse100%Black(notCMYKblack)fortext

ACCEPTABLE FILE FORMATS• Adobe Acrobat .pdf file (PDF/X-1a:2001), high resolution with all fonts

embedded,andCMYKcolor• AdobePhotoshopfiles(psd,jpeg,ortif)150dpiminimum, 300dpi preferred

The Fort Worth Weekly is produced on a Macintosh platform and is unable to support Windows or PC-based documents. We cannot accept files in Pagemaker, Corel Draw, InDesign, Freehand, Microsoft Publisher, PowerPoint or Word.

ELECTRONIC AD SUBMISSION• Ad files under 5mb should be emailed directly to your Account Executive.• Ad files over 5mb may be uploaded to our FTP site: address: ftp.fwweekly.com username: weeklyftp password: hamilton

Fort Worth Weekly deadlines for art are the Fridays prior to publication date.

The Fort Worth Weekly will provide typesetting and professional ad design assistance to display advertisers at no additional cost. The Fort Worth Weekly does not accept responsibility for the printing quality of client-provided ads. If advertiser chooses to provide a camera-ready ad, it must be in a digital format and follow these guidlines.

FULLJUNIOR

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1/3v

4.92”w x 7.45”h

1/3H

1/4ST

1/4V1/4H

1/6sq1/8H

10”w x 3.63”h 2.38”w x 11.25”h4.92”w x 5.54”h

10”w x 2.69”h 2.38”w x 2.69”h4.92”w x 3.63”h2.38”w x 7.44”h

4.92”w x 2.69”h2.38”w x 5.54”h

1/6ST 1/8V

1/12H1/12V 1/16v

4.92”w x 1.74”h2.38”w x 3.63”h

Page 7: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

About uS

Publisher & [email protected]

Associate Publisher/Adv. [email protected]

Retail Sales [email protected]

General [email protected]

[email protected]

Associate/A&E Editor

[email protected]

Classified Sales [email protected]

Since1995,Fort Worth Weekly hasprovideda vibrant alternative toNorthTexas’ often-timidmainstreammediaoutlets byofferingincisive,irreverentreportagethatkeepsreaderswellinformedandthepowers-that-beworried.

TheWeekly’seditorialstaffmayhavemoredecorationspercapitathananynewsroominthecountry:onePulitzerPrizeandGeorgePolkAwardforcourageousreporting,plusnumerousawardsfromtheHoustonandDallaspressclubs,theStateBar,NationalWomen’sPoliticalCaucus,AssociationofAlternativeNewsweeklies,andInvestigativeReportersandEditors. TheWeekly makes a difference. Our stories have helped exposethecorruptionthatbroughtdownMCIWorldcom,sparked investigations of an alleged high-society pedophile, and helped victims of human trafficking,corporate racism, and government-sanctioned pollutionreceivejustice.

CONTACTS

OUR REAdERS

If you’re interested in being a Distribution point for

the Fort Worth Weekly please e-mail:[email protected]

60,000 copies of the Weekly are distributedthroughoutTarrantCounty includingFortWorth,Arlington, theMidCities,Southlake,Colleyville,andGrapevine,reaching130,000readerseveryweek. 2,000 Distribution points in high trafficareaslike:

Median Age – 39

Male – 52%

Female – 48%

Attended College or Post Graduate Studies – 72%

Single – 58.7%

Married – 40.5% 3 – Number of times a typical Fort Worth Weekly reader refers back to a particular issue

85 – Number of minutes a Fort Worth Weekly reader reads a particular issue

-Mediamark Research Inc. (MRI) Insert Study May 2011

Page 8: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

bunDleD rAteS

All rates are net, per week, and include alternate week newsletters and 25,000 online banner impressions. Additional banner impressions are $5 Cpm.

Sizes OpenRate 4Wk 8Wk 13Wk 26Wk

Fullpage $1,955 $1,646 $1,563 $1,491 $1,388

3/4page 1,525 1,289 1,226 1,171 1,093

Junior page (premium placement) 1,366 1,175 1,124 1,079 1,015

1/2page 1,015 858 816 780 727

1/3page 712 607 579 555 520

1/4page 582 499 477 458 430

1/6page 394 339 324 312 293

1/8page 344 308 286 275 260

1/12page 282 247 234 229 217

1/16page 250 220 212 205 195

COLO

R

Sizes OpenRate 4Wk 8Wk 13Wk 26Wk

Fullpage $1,855 $1,546 $1,463 $1,391 $1,288

3/4page 1,425 1,189 1,126 1,071 993

Junior page (premium placement) 1,266 1,075 1,024 979 915

1/2page 965 808 766 730 627

1/3page 662 557 529 505 470

1/4page 532 449 427 408 380

1/6page 369 314 299 287 268

1/8page 319 283 261 250 235

1/12page 257 222 212 204 192

1/16page 225 195 187 180 170BLAC

K &

WHITE

RETAIL BUNdLE RATES

RETAIL

BUNDLE

rATESFor print-only rates,

contact yourAccount Executive.

Page 9: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

newletterS

Contact your Weekly Sales Representative for more details and to place your advertisement today. Or Call

817-321-9700

TUESdAyS

ThURSdAyS

Reach our 19,000 subscribers with special offers and event information – your ad will

link directly to your website, print ad or coupon!

1 In-LineEventAdvertising/perweek1x $2004x $15012x $100

2 Anchor/perweek1x $1254x $10012x $75

Newsletteranchorpixels:280wideX167 high

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Page 10: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

eVeNtS

St. Patrick’s 2 day Party - MarchJustoffWest7th,FortWorth’s largestSt.Patrick’sDayCelebration.Livemusic,food,drinks.

BrewFest - AprilBrewsandmusicalongWest7thCorridor.Closedstreetsw/beer,foodandbrewingdemonstrations.

Visionary Awards - AprilThreeVisionaryAward finalists are chosenbasedonacommittee’s assortedartistic criteria andeachawarded$500 to spend as they choose.There is also theRahrVisionaryBrewlabelcontestandthepublicvotesonthewinnerattheparty.

Friday on the Green - April - NovemberFreemonthlyoutdoorfestivalwithlivemusic,food,drinksandmore.Average attendance in 2014 was 2,000 pershow.

Music Awards Festival - JuneAnnual concert series of nominated bands playing at variousvenuesalongWest7thStreet.

Music Awards Ceremony - JulyAnnualawardsshowannouncingwinnersoneweekafterthe Festival.

Events & Opportunities(Sponsorship, Logo Placement, Signage, Display, Tickets, Giveaways)

Forupdatedcalendar,gotowww.fwweekly.com

Page 11: Fww media kit 2015

3311 Hamilton Ave. | Fort Worth, TX 76107 | 817.321.9700 | www.fwweekly.com

uniqueSAugust 6-12, 2014FREEfwweekly.com

B Y E r i c G r i f f E Y

A photographer who cut her teeth in Fort Worth works to show real people in the Middle East.

MEtRoA summer jobs program teaches an unexpected lesson: Politics counts.BY JEFF PRINCE

ARtThe Jazz Age swings in Archibald Motley’s exhibit at the Carter.BY J IMMY FOWLER

Occupied Lives

BALLOT INSIDE

VOTENOW

Mobileanchors320px x 50px$200 per day

$800 for 5 days

PostItnotes(cover)$3,000Twoweekleadtimeminimum3

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