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Self-service carwash
Contact:
www.myndipesula.eu
[email protected]
6 098 098
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PITCH
Mündipesula is a leading self-service carwash service in Estonia
since 2013 with 35% of
market share in self-service car washes at the moment. We have
ten car washes in Estonia for
now. They are located in Tallinn, Haapsalu and Narva.
The feedback from customers until now has been very positive,
stating that our self-service
solution helps save time and makes the process itself an
interesting experience. Mündipesula
carwash is located near major shopping locations in different
cities and countries.
Our company consists of only a few, but very ambitious and
professional employees, and we
are using only the newest high-level technology at our
self-service car washes. We also have
two different loyalty programs for customers - first is offering
our clients opportunity to
forget about all the coins, cash and just pay using our loyalty
card and the second one is like
Netflix or Spotify of car wash industry, allowing customers to
pay conveniently at the wash
giving them the opportunity to save up to 40% from each
wash.
He have desire to grow, so with funding we want to 7 new car
washes in different cities.
Previously, we have only focused on the Estonian market but we
also plan on entering the
neighboring markets of Latvia, Lithuania and Finland. Later we
will launch also an
application with all our locations, instructions and payment
options.
PROBLEM & SOLUTION
Every car needs washing, even if the owner does not always want
this. A regular wash
preserves the car’s paintwork and a clean car always looks neat
and tidy. In winter, you want
to wash your car more often, because it gets dirty faster. But
there aren’t enough hand car
washes at all, which results in queues, sometimes even for
several hours, and not everyone
has time for that. In addition, such washes are quite expensive,
especially if you try to keep
your car clean by washing it several times a month. This is
where self-service car washes
come to the rescue. Among their advantages are: price,
possibility of choosing the washing
mode and duration (you can wash it for 20 minutes or for 5
minutes - you decide), quality
(just wash off the dirt or make a thorough wash with chemistry).
Obviously, self-service car
washes offer the best value for money.
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PRODUCT/SERVICE DETAILS
Today, Mündipesula is the most innovative chain of self-service
car washes in Estonia,
operating in three cities – Tallinn, Haapsalu and Narva. Most
car washes are located in
Tallinn and there are 10 stations in total.
Only the best and highest quality equipment is used to provide
the service, and customers are
often given a choice. If the customer wants to wash a car with a
high-pressure wash, then
these are high-pressure guns. However, some of our customers
prefer to use brush pistols, so
we have installed brushes in some of the wash areas.
The innovative Mündipesula offers various payment solutions:
• Coins
• Tokens
• Credit or debit card
• Loyalty program card
• Paypass application
• using Smartphone (mTasku, Monyx, etc.).
Mündipesula car washes have a total of 8 different washing
functions. Only the best
chemicals, not damaging paint, and many great scents (lime,
cherry, etc.) are used for
washing. Differences in colours and odours allow customers to
see and feel that the washing
functions are different and that a real variety of chemicals is
provided. It also creates
customer confidence in the car wash and improves the quality of
the washing.
Mündipesula products are distinguished from other car wash
detergents by a rigorous process
of selecting the chemical products they use. Different washing
programs require functioning
of various car wash detergents and chemicals to allow the
customer to see great results as
well as the difference between different washing programs. As
mentioned above, car wash
products are added with different colours and scents to ensure
that only good feedback from
customers is obtained and every customer feedback is highly
valued.
As our customers are really important for us, we offer different
opportunities to pay for
service. Clients can pay with coins, credit cards, mobile phones
apps, loyalty or Subscription
cards. We launch two different loyalty programs which offer our
clients different
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opportunities. Our first loyalty program is offering our clients
opportunity to forget about all
the coins, cash and just pay using our loyalty card. Clients can
upload money on card via our
webpage or directly in Mündipesula car wash. Loyalty card is
also giving our clients a free
bonus of a vacuum cleaner session.
Our second loyalty program is a subscription of “Subscription”
card. This is like Netflix or
Spotify of car wash industry. This card allows customers to pay
conveniently at our car wash
and gives them the opportunity to save up to 40% from each wash.
“Subscription” has three
different level for discount and washing time (Average washing
time is 400 sec = 4€) - MINI,
MIDI and MAXI. You can read more about “Subscription” in the
document we have added.
BUSINESS MODEL / TRACTION
During our first year we opened two self-service car washes. For
now, we have ten car
washes in three different cities (Tallinn, Narva and Haapsalu)
in Estonia. Interest in self-
service car wash services. is growing due to the fact that
self-service car wash technologies
are growing and developing constantly. If, for example, 5 years
ago there were only 4
functions at the car washes, then at the moment there are
already washes with eight functions,
including the super-foam function (M-power), which has become
very popular with the
customers. Also, the turnover and income of our company is
growing every year, which
indicates that people have a great interest in self-service car
washes and there is a demand.
And additional functions at our self-service car wash and the
loyalty programs help us sell
more services and increase margins.
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YEAR REVENUE REVENUE WITH FUNDING NEW CARWASHES
2016 577 000 €
2017 651 000 € 2018 814 000 € 2019 850 000 € + 2 2020 990 000 €
1 377 000 € + 7 2021 1 400 000 € 2 499 000 € + 12 2022 1 700 000 €
3 646 500 € + 17 2023 2 000 000 4 947 000€ + 5
Our key figures:
- Over 1 million washes have been made through our self-service
car washes.
- Within 6 years we have opened 10 car wash places.
- More than 3 300 followers on Facebook page (nr.1 page compared
to other similar pages.)
- More than 1 700 clients using our loyalty programs.
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TRACTION & ACCOMPLISHMENT
Mündipesula itself has almost all the expertise required, and it
only purchases technical and
maintenance services for its car wash bays. All service, sales
and marketing management
takes place internally. Every week, the board has meetings to
discuss future plans, ideas, and
review the status quo of the company.
Marketing
Digital platforms like Facebook, Instagram, YouTube and others
are used as the main
marketing channels. When necessary, online marketing is also
combined with offline
marketing, and goals and target audiences are reviewed. A
marketing plan is drawn up for
each quarter, and at the end of each month, the achievement of
goals and the spread of
messages are checked.
Every month newsletters are sent to our clients and news is
updated on the website. In
addition, various campaigns and special offers are introduced
every month.
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Communication with our customers takes place both online and
offline. Each customer
always has the opportunity to visit the office of Mündipesula to
ask for help or discuss ideas
and thoughts.
We have also created a live chat service on our website for our
customers to get help quickly
and easily 24/7. Our customer service is always available to our
customers.
The value chain
Before opening new car wash bays, Mündipesula conducts
background research and contacts
customers for expansion plans. The research helps to understand
which location would be
most suitable, and long-term lease negotiations will take place
with either the shopping centre
or the landowner. Leases are always long-term, to ensure the
work of the self-serve car wash
for at least 3-5 years. Before opening a new bay, a marketing
plan will be developed and
customers and interested parties will be informed. There is also
a service schedule to ensure
all the stations are maintained.
MARKET
Mündipesula is the leading self-service car wash company in
Estonia and we have 35% of the
market share in self-service car wash. Previously, we have
focused on the Estonian market.
We will continue to focus on the Estonian market for another
year to get even better
understanding of our clients and their needs – so that we would
be able to offer the equipment
and chemicals necessary for them.
At the moment, our competitors are similar self-service car
washes and portal-automatic
(Pesutänav, eesti.k.) car washes. The latter most often use gas
stations and their price is
usually twice as high. Self-service car washes and handwashing
possibilities exist on the
same market – this is due to the fact that customers want to
wash their car quickly and are
really interested in just hand-wash possibilities, instead of
opting for maximum package of
services.
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TRACTION & ACCOMPLISHMENTS
Six years of work have showed that our idea is working and
clients love our self-service car
washes. With 6 years we opened already 10 self-service car
washes in three different cities in
Estonia (Tallinn, Narva, Haapsalu). In 2013 we have already been
supported by EAS and this
is showing, that not only we believe in our idea, but also other
companies. Also already in
2019 we bought one big car wash in Tallinn from our competitor
Wash24.
• Self-service car wash technologies are growing and developing
constantly and we are
using only the newest high-level technology.
• Some of our carwashes are located in underground parking’s so
they are warm and
perfect to use in winter time.
• Some of our carwashes are open 24/7, so it is easy for
costumers to wash car
whenever they want that.
• Turnover and income of our company is growing every year and
is really stable.
• We have strong team with all necessary qualities and our team
is growing every year.
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• There is a lot of different opportunities to pay for car wash
– credit card, coins,
loyalty or “Subscription” card. Also is it possible to pay via
mobile phone apps. We
are one and only self-service carwash, that is offering all this
payment methods.
• Our self-service car washes have already 8 different functions
and we were first on
the market that included super-foam function (M-power) to our
car washes. M-power
function become very popular with the customers.
• We are first self-service carwash, that have launched loyalty
program “Subscription”,
that help us sell more services and increase margins.
HOW WE’RE DIFFERENT
Our car wash network has many significant advantages that make
us market leaders in self-
service car washes.
• An important difference being a big advantage is that our
network already has 10 car
washes that serve several Estonian cities at once.
• Another advantage is the versatility of our washes. Some of
them has 8 functions,
with the most popular “super foam”, which is gaining popularity
among customers. It
helps to clean a car from dirt quickly and efficiently.
Mündipesula is the only self-
service car wash chain that offering this function.
• Our washes have availability of various modern methods of
payment for services at
our washes. This creates a friendly environment for customers of
all ages and with
different financial opportunities. Everyone chooses the most
convenient payment
option for them.
• We have main special feature of our wash is the subscription
program. Thanks to this
option, our customers have the opportunity to become a member of
the program and
receive a discount upon each car wash.
We always closely monitor the technical and aesthetic condition
of our washes and washing
boxes. Our employees put a lot of effort into creating a
friendly technical environment for our
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customers. We have equipped our sinks with modern and convenient
devices and options so
that everyone would feel comfortable visiting us.
We have thought everything through down to the smallest detail
when it comes to our
services. In addition to car wash, customers have an opportunity
to use vacuum cleaner, rug
cleaning, car dryer, and buy fragrances, wet wipes, anti-bitumen
spray and other necessary
and pleasant things needed for the salon from the M-kiosk.
Mündipesula is the only self-serve car wash station in Estonia
offering the possibility to wash
cars in warm underground car parks. It allows users to enjoy car
wash even in winter when it’s
freezing outside.
USES OF FUNDS & TIMELINE
We are going to invest the collected money in the development of
our washes in another five
largest cities in Estonia. There is also a potential to increase
market share from 35% to 50%
and open at least 10 new washes in Estonia.
In the future, there is the potential to open similar car
washes, with the latest technologies and
very convenient payment systems in other countries as well.
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Mündipesula has never raised money before and always tried to
cope on its own and use
traditional financing, but due to the popularity of self-service
car washes, there is a need to
open new car washes in different regions of Estonia and in other
countries. We have a desire
to grow faster. Financing from banks allows us only to get
access to equipment and in no
more than 80% of its value. Construction at our own expense
means an inability to open more
than 2 car washes a year.
Round A 2020 €1 000 000
Geographical expansion of presence in Estonia – open 7 car
washes €940 000
Advertising services through subscription €50 000
Work through the application aggregator €10 000
Round B 2021 €1 500 000
Scaling - expanding presence in Latvia €1 390 000
Create Mündipesula own application €80 000
Integration with third-party applications for drivers €30
000
Franchise €50 000
Round C 2022 €2 000 000
Scaling - expanding presence in neighboring countries Latvia,
Finland, Lithuania €2 000 000
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OBLIGATIONS TO INVESTORS, PROFIT DISTRIBUTION
At the end of each quarter, Mündipesula keeps its investors
informed on the progress of the
business. The investors are sent newsletters with results and
plans. In addition, every investor
has the opportunity to contribute and participate in generating
ideas and plans.
The financial aim of Mündipesula is to earn a profit for its
owners after one year and start
paying dividends in 2021.
Depending on the size of the investment investors, we are
including some gifts and discounts
on our products and services. Packages are available for pick-up
in Tallinn or can be sent via
Omniva or Smartpost.
360€ + - Investor’s package
• MINI subscription card (5 washes per month) for one year
• Free vacuum cleaner use
• Mündipesula branded card holder
1080€ + - Investor’s package
• MIDI subscription card (10 washes per month) for one year
• Free vacuum cleaner use
• Mündipesula branded card holder
• M-kit gift package
More than 2160€ - Investor’s package
• MAXI subscription card (20 washes per month) for one year
• Free vacuum cleaner use
• Mündipesula branded card holder
• Car detailing products as a gift
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RISKS AND MITIGATION
Mündipesula operates well on the Estonian market for now. There
are risks in all companies,
even in the largest and most famous companies. The Mündipesula
team thought through all
the possible risks before starting their business and minimized
them. The company has
existed for several years and the indicators are very positive
and stable every year.
Before we start entering new markets, we plan to launch a big
pre-marketing campaign to
gather interest from customers and get more information about
them and the new region.
At the moment, we are very active on the market and customer
reviews are good. Also, as
interest in self-service car washes is growing, people stop
buying equipment for washing at
home. Moreover, it was already said earlier that it is much more
convenient to wash at a self-
service car wash.
CONTACT
Our team at Mündipesula is always open to suggestions and
questions. If you would like to
communicate with our team, please write to [email protected]
or [email protected] and
insert the topic of the e-letter: FUNDWISE.
