FSE Barrackpore

7/24/2019 FSE Barrackpore

1/17

ASM:Mr Tamajit

ChakrabortyHQ:BarrackporeMonthly Business Review : June

2014


2/17

Highlights : Month

ACHIEVEMENTS CNCERNS

Barrackpore H.Q. done 11! "#! gro$th.

Major concern is Berhampore H.Q.%&!

'onmo(ing prod)cts like*ejac+,-/anic-0oliast-2ashisma-Momesone start mo(ing in

Barrackpore H.Q.

2omela " Morr are degro$ing.

3n B)rd$an H.Q. non mo(ingprod)cts like /anic ,!-Tebinacr.-Momesone start mo(ing.

3n B)rd$an " Berhampore 4illarbarands are major concern.3nBerhampore 5eethrom is concern.

3taspor61&+!7-Tonenglo6&8!7-Tebi

na6+1!7-2ashisma6+9!7-Treti(a6+1!7 brands are sho$ing gro$th.

Stockiest " chemist co(erage in

Berhampore H.Q.Stockiest problem in Barrackpore.

Barrackpore H.Q. achie(ed 1,#!$itho)t Morr 08!.

Ha(e to impro(e proper *r. ollo$)p in Berhampore H.Q.

rite on : 4erormance- ;ro$th- Targets- 4eople- ork


3/17

Competitors Acti(ities or the month

Co!"#ny Co!"etito$ 1 Co!"etito$ 2 Co!"etito$ %

C=M

=anba>y?atakinabal)to)r in 1 th.

@)ne or Sotret .

4)lsonB)dhapest to)r

in a)gastCosme *r.

'ational to)r.

CMMS* or locone(ery month Abot or 0olihair

3pca orAc)trate

Conerenceparticipation in 5one ;lenmark H"H or 4;T

;its S)n car kid. Ajanta idbi gitcard

;lenmark 8,,,

git card orhair#)"pisot

Books

Brand Campaign6Themene$ indicationetc7

3pca Ac)tratebag kit

Brand 2a)nchCapt)re major initiati(es bei

ng taken by o)r competitors


4/17

Sales 4erormance: 0S

MONTH Ach(%) Cumulative

Name ofFSE:Tamajit Chakraor Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r%

(-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)

$artha$"$al 3.44 4.17 121 4.17 24 7.20 8.17 114 4.09 24

/u**ha*ev4.07 3.11 76 3.11 -9 8.50 6.55 77 3.28 -9

/i'0ajit3.76 3.81 101 3.81 -9 7.85 6.97 89 3.49 -9

FSO ,

FSETOTA111.26 11.08 98 3.62 1 23.56 21.70 92 3.62 1

bser(ation Comments:1.Berhampore " B)rd$an are degro$ing.Mejor concern is Berhampore+. Barrackpore is sho$ing good res)lt#. Ha(e to de(elop Berhampore " B)rd$an "maintain the trend o Barrackpore.


5/17

Brand 4erormance: 0S


Name of -SM Tar!et N"Sale Ach" #$M r% &'t * +r* ,th Tar!et N"Sale Ach" #$M r% (-'") (-'") (%) (-'") (%) .tr" .tr" .tr" .tr" (-'") (-'") (%) (-'") (%)

1omela &2!m3.78 2.64 70 0.88 -32 7.90 5.98 76 0.99 -32

Tretiva1.58 1.58 100 .53 31 3.30 3.13 95 0.52 31

Morr ( 0ith

F+%) 1.14 0.67 59 0.22 -26 2.39 1.73 72 0.29 -26

3ta'4or0.31 0.66 215 0.22 163 0.64 1.20 187 .20 163

$311A- TOTA16.81 5.55 81.50 1.85 14.23 12.04 85 2

5/ 6 Hair0.40 0.65 161 0.22 0 0.85 0.995 117 0.17

5/ 6 Forte0.23 0.23 100 0.08 -19 0.48 0.38 78 0.06 -19

Toe!lo0.25 0.40 160 0.13 65 0.53 0.72 136 0.12 65

Teia0.38 0.36 95 0.12 31 0.79 0.66 83 0.11 31

-O7TH TOTA11.26 1.64 130 0.55 2.65 2.755 104 .462

E8aic0.15 0.09 64 0.03 -12 0.30 0.22 73

0.03

7 -12

1a'hi'ma 0.028 0.028 1000.00

9 382 0.056 0.082 147

0.01

3 382All

(al)e in =s. 2acs


6/17

Brand 4erormance:Barrackpore



1omela &2!m0.92 0.76 83 0.76 -18 1.92 1.82 94 .91 -18

Tretiva0.79 0.78 99 0.78 29 1.65 1.78 108 0.89 29

Morr ( 0ith

F+%) 0.49 0.22 45 0.22 -55 1.04 0.55 53 0.27 -55

3ta'4or0.17 0.46 252 0.46 184 0.35 0.89 255 0.45 184

$311A- TOTA12.37 2.22 94 2.22 4.96 5.04 102 2.52

5/ 6 Hair0.16 0.22 140 0.22 0 0.34 0.39 118 0.20 0

5/ 6 Forte.08 0.075 92 0.07 -8 0.17 0.11 66 0.06 -8

Toe!lo0.09 0.26 273 0.26 121 0.20 0.43 216 0.22 121

Teia0.13 0.14 109 0.14 83 0.26 0.27 103 0.14 83

-O7TH TOTA10.46 0.695 151 .695 0.97 1.2 124 0.6

E8aic0.03 0.008 23 .008 0 0.069 0.032 47 .016 0

1a'hi'ma .009 0.028 300 0.02 0 0.018 0.056 300 .028 0Morr F 9%

0 0.57 0 0.57 0 0 0.57 0 0.57 0

All (al)e in =s. 2acs


7/17

Brand 4erormance:Berhampore



1omela &2!m1.36 0.85 63 0.85 -43 2.83 1.49 53 0.75 -43

Tretiva0.39 0.27 68 0.27 24 0.81 0.54 67 0.27 24

Morr ( 0ith

F+%) 0.35 0.31 89 0.31 33 0.73 0.85 117 0.43 33

3ta'4or0.07 0.18 243 0.18 1877 0.15 0.23 147 0.11 93

$311A- TOTA12.17 1.61 74 1.61 4.52 3.11 69 1.55

5/ 6 Hair0.09 0.10 116 0.10 0 0.19 0.19 100 0.09 0

5/ 6 Forte0.08 0.12 149 0.12 -1 0.17 0.22 127 0.11 -1

Toe!lo0.056 0.048 86 .048 -17 0.12 0.08 68 0.04 -17

Teia0.11 0.14 127 0.14 144 0.23 0.21 90 0.10 144

-O7TH TOTA10.336 0.408 121.4 .408 0.71 0.70 99 0.35

E8aic0.08 0.082 102 .082 -22 0.17 0.172 101 0.08 -22

1a'hi'ma 0.009 0 0 0 0 0.018 0.017 92 .008 0Morr F 9%

0 0.27 0 0.27 0 0 0.27 0 0.27 0



8/17

Brand 4erormance:B)rd$an



1omela &2!m1.49 1.03 69 1.03 -33 3.13 2.67 85 1.33 -33

Tretiva0.40 0.53 133 0.53 39 0.84 0.80 96 0.40 39

Morr ( 0ith

F+%) 0.30 0.14 47 0.14 -31 0.63 0.34 54 0.17 -31

3ta'4or0.07 0.02 37 0.02 -35 0.14 0.09 61 0.04 -35

$311A- TOTA12.26 1.72 76 1.72 4.74 3.90 82 1.95

5/ 6 Hair0.16 0.33 207 0.33 0 0.33 0.41 124 0.21 0

5/ 6 Forte0.067 0.03 42 0.03 -62 0.14 0.05 34 .023 -62

Toe!lo0.10 0.097 95 .097 44 0.21 0.21 99 0.11 44

Teia0.14 0.08 57 0.08 -32 0.296 0.18 61 0.09 -32

-O7TH TOTA10.467 0.537 115 .537 0.976 0.85 87 .425

E8aic0.03 0.002 9 .002 0 0.063 0.019 29 .009 0

1a'hi'ma 0.009 0 0 0 0 0.018 0.009 50 .004 -45Morr F 9%

0 0.84 0 0.84 0 0 0.84 0 0.84 0



9/17

6 0ig in 2acs7

A"$'14

M#y'14 Jun'14 (TR'1 Jul'14

Au)'14

Se"'14 (TR '2 H'1

*$i!#$y S#les

Sales Dal)e6lacs7

1,.& 11.,E

4erormance ! 9& E9

H $+e$s ,A-

Sales Dal)e62acs7

,.%#,

! to Sales &.E& ,

Institution $+e$ ,B-, C$" #n+ Ten+e$ Bus-

Sales Dal)e62acs7

, ,

! to Sales , ,

R.RR ,C- ,Retu$n .oo+sRe/ei"t Re"o$t-

ie E"i$y 3$e##)e

Sales Dal)e62acs7

,.% ,.188

! to Sales .8# 1.+E%

SRCN ,5- , S#les Retu$nC$e+it notes-

Sales Dal)e

62acs7 ,.,1 ,.1+

! to Sales ,.,E# 1.1%

Tot#l ,A6B6C-

S#les V#lue,7#/s-

101 018

9 to S#les 81 1%8

B)siness Hygine

6 H rder limit 7


10/17

Acti(ity S)mmary < 0Ss

C#ll Ave$#)e

A"$ M#y Jun Jul Au) Se" Cu!*#$th#"#l

E.&9 1,.#9

Bu++h# 9.+ 9.9,Bisw#;it 9.9& E.#E


11/17

'o. o Missed Calls < 0Ss

Misse+ 5$s ,Not !et even on/e-

A"$ M#y Jun Jul Au) Se"

*#$th# #8 Bu++h# , 11Bisw#;it 9 &


12/17

ork Analysis

>o$ An#lysis #n+


13/17

'e$ C)stomer Creation:5one

RI ,Rs 7#/s-

Sl N#!eS"e/i#lity

*l#/eH(

A"$ M#y Jun Jul Au) Se"

1 SS#+hu +e$ Bwn 02

2BNMon+#

l." Bwn 01

% BBisw#s *e+ Bwn 014

Suhen+uBisw#s

*e+ B" 04

8Sou)#t#Bisw#s

5e$ B" 001

BBisw#s ." B" 001

D 5S#$!# ." B" 001

=R#;en+$#"$#s#+S#$!#

." Be$ 0008

S!it$# ." Be$ 001

10S#n/hit#

T$i3e+i.yn Be$ 0008

11

'on prescriber to prescriber con(ersion in /one


14/17

Strategy >ec)tion 6Acti(ity 4lan Ds >ec)tion7

'ameo 0S

4eriod

S/ienti/Jou$n#ls


15/17

Sales 4lan: Month and IT*


N#!e


16/17

Q)erriesN#!e No oF (ue$ies Sent Ee/ute+

1B)ddha de(;)ha

1 1

2Bis$ajitBho$mick

,

%4artha pratimpal

1 1

4 0S #

8 0S 2


17/17

MoM or 'e>t =e(ie$Con/e$n A/tion Ti!elines In/h#$)e St#tus

1B)rd$an sho)ldachie(e 1,,!Jtly

0ollo$ )p =3-'e$ ,billing *r.con(ersion-Morr 0 r>.increase

@)ne end 0S-=SM

2Barrackporeother brand ,.

to ,.%8

Camp. =C4A-;4-C4ollo$)p.

June 0S=SM

%;ro$th brandypm ,.88 to ,.%8

A++ new R To 1 to +$

June 0S=SM

4@)ne tgt 1.81$ith Morr 0 1 lac

18 days mail-$eeklystockiest ollo$ )p-aggressi(e demandor Morr 0

June 0S=SM

8BarrackporeMorr -,,, to+8-,,,

Select pre(. => *r.and *emand "ollo$)p 0S

June 0S=SM

Barrackporepiller br.. to.8,

*$o"e$ RI June 0S=SM

D Be$h#!"o$elo!el# G !o$$

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FSE Barrackpore