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Freesurf Magazine. May 2012
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Free in Hawai’i Malia Manuelphoto : kenworthy / a-frame
Ma
ga
zin
e
may V9#5 freesurfmagazine.com
G I R L S S U M M E Rof
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analogclothing.com
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DUSTY PAYNE Photo: Kenworthy
NIKE.COM/SURFING
MAGAZINE: FreesurfISSUE: MAYJOB NUMBER: Nike_6_Ads-XXXX_Dusty
SPECS:16.75 x 10.875" Trim17.25 x 11.375" Bleed
CONTACT:Kirsten Blair - Nemo [email protected]
10 freesurfmagazine.com
f r e e p a r k i n g /The pure, unadulterated look of stoke on Koa Smith’s face. Only a grom knows the feeling.
Photo : Pete Frieden
NO
V9
Table Of
CONTeNTs
16 editor’s NoteCrushing the big blue
56 apertureGroms shredding stylishly
36 summers buyers GuideThe latest and greatest goodies
42 Malia ManuelNew on Tour
26 leila HurstJunior World Champion
28 Girls of summerTalent & Grace
freesurf_sps.indd 1 13/04/12 10:30 AM
www.jambahawaii.com
apple ‘n greens acai fruit &
veggie bowl
orange carrot karma
NEW! ACAI FRUIT AND VEGGIE BOWLAcai & Veggie Juice Blend mixed with Bananas,
Strawberries and Blueberries then topped with Granola,
Fresh Banana, Almonds, Honey and Blueberries.
full servings of fruits and veggies
V9#5 MAYMalia Manuel
Photo : Kenworthy / A-Frame
E d i t o r i a l
Publisher : Mike Latronic
Editor -at- Large : Chris Latronic
Managing Editor : Matt Luttrell
Guest Editor : Tiffany Foyle
Photo Editor : Tony Heff
Art Director : Chance Carpenter
Multimedia Director : Tyler Rock
Copy Editor : Lauren Shanahan
Free Thinkers : Casey Butler, James Stone, Jordon Cooper
Staff Photographers : Eric Baeseman, Tony Heff, Mike Latronic, Tyler Rock
C o n t r i b u t i n g P h o t o g r a p h e r s
Nathan Adams, Erik Aeder, Kirk Lee Aeder, Jamie Ballenger, Brian Bielmann, John Bilderback, Chris Burkard, Tom Carey, Vince Cavataio,
Kanoa Dahlin, Hilton Dawe, Quincy Dein, Patrick Devault, Jeff Divine, Willi Edwards, Grant Ellis, Paul Fisher, Isaac Frazer, Pete Frieden,
Jeff Hall, Noah Hamilton, John Helper, Dave Homcy, Ha'a Keaulana, Ehitu Keeling, Kin Kimoto, Ric Larsen, Tracy Kraft Leboe, Bruno Lemos,
Mana, Mike McGinnis, Allen Mozo, Zak Noyle, Carol Oliva, Tom Sanders, Kaz Sano, Epes Sargent, Bobby Schutz, Jason Shibata, Batel Shimi, Pake Salmon,
Pat Stacy, Vince Street, Spencer Suitt, Bill Taylor, Steve Thrailkill, JP VanSwae, Jessica Wertheim, Jimmy Wilson.
S a l e s
Senior Sales Executive : Sean WingateAdvertising Executive : Shaun LopezBusiness Coordinator : Cora Sanchez
A d v e r t i s i n g I n q u i r i e s
Manuele [email protected]
808-638-7395
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AVAILABLE AT BoArdrIdErs CLuB NorTh shorE QuIksILVEr PoIPu
THE LANAI
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Editors notE :
This new millennium has ushered in a curious new
era in surfing. No longer is it an anomaly to see a
pretty, vivacious woman surfing better than you. It
is now commonplace. Radical tailslides, finners and
even airs have become de rigor for the new breed
of women surfers. This evolution was made appar-
ent during the 2011 Triple Crown. Carissa Moore’s
wildcard seed into the Haleiwa and Sunset events
had some of the men scared at the thought they
would fall to a woman (world champ or not). While
Moore failed to advance through a heat, the idea of
seeding the top women professionals in the men’s
events is certainly a valid idea.
2012 also marks the ten year anniversary since
Blue Crush opened in theaters. Love it or hate it,
the film has rippled through surf culture. More girls
surf now than ever before. Every facet of women
surfing is progressing, and the technical skills the
ladies now dish out on the waves is absolutely
phenomenal. Yet for all the progression, one bench-
mark remains to be broken by a woman. Pipeline.
When will a top woman surfer decide to dedicate
herself to surfing on the world’s greatest stage? To
date, Keala Kennelly has surfed the place best. It
should be interesting to see if Carissa Moore, Ma-
lia Manuel or Coco Ho is willing to dedicate them-
selves to earning a spot at the world’s heaviest
lineup in the next few years.
This issue sees the return of Tiffany Foyle. Tiff was
the editor of this publication back in 2008. For this
issue, Tiff caught up with new World Tour competi-
tor Malia Manuel to find out about life on the wom-
en’s tour. FreeSurf also got the chance to catch up
with some of Hawaii’s top female surfers. Finally,
the FreeSurf crew has collected all the must have
gear for this summer season to make your life that
much easier. Enjoy the longer days of summer!
- Matt Luttrell
162002
A u g u s t ,
No longer is it an
anomaly to see a
pretty, vicacious
women surfing
better than you.
rock
/ la
dysl
ider
.com
As the youngest ever U.S. Open of Surfing Cham-
pion at age 14, and the top competitor on the ASP
Women’s World Rankings at age 18 currently, Malia
Manuel is one of Hawai‘i’s next generation female
phenoms.
As one of the three Hawai‘i representatives cur-
rently on the Women’s World Tour, Malia, along with
Carissa Moore and Coco Ho, embody the next gen-
eration of locally grown, competitive female surfers
since the likes of Rochelle Ballard, Megan Abubo,
Keala Kennelly, and Melanie Bartels.
“Without watching their generation surf, we
wouldn’t be where we are today,” Malia relates.
“So I want thank them for paving our way.”
The Wailua, Kaua‘i native went to Kapa‘a High
School, but after some teachers were not support-
ive of her traveling for surf contests, Malia got her
GED in tenth grade. She grew up in a neighborhood
full of boys and is a self-professed tomboy.
“When I was young, every year I wanted to be
something different,” the hapa (Hawaiian, Filipino,
French, German) beauty confesses. “Like a teach-
er, stewardess, dancer, and so on. I never really
planned to be a competitive surfer. It was some-
thing I did for a social thing on the weekends. How-
ever, as opportunities started to arise, it was a path
I couldn’t give up and now I’m really happy to be a
part of this industry.”
Industry it is. With a very professional website and
all the sponsorships a surfer could want, Malia em-
bodies the next generation of female surfing—a
generation that is equal parts talent and lifestyle.
Her surf skills score points that keep her on tour,
but her good looks and feminine style sells prod-
uct that keep the wheels of the industry machine
turning.
O n T O u r
WITH MALIA MANUEL
What Happens When a Good Girl
surfer Grows Up?
HuMble cOnFidence is THe besT THing a wOMan can wear.“
heff
(life
styl
e)ke
nwor
thy
/ a-f
ram
e (a
ctio
n)
“Being from Kaua‘i, my style has a strong empha-
sis on comfort, functionality, and a casual allure,”
Malia says. “Usually, you’ll see me with a flower
in my ear. I like having a little Hawaiian twist to my
style and try to carry that wherever I may be.
While she says she doesn’t feel pressure to be
specifically feminine or girly in order to be relevant
in the surf industry, Malia does, for her own sake,
want to look presentably chic when she walks out-
side.
She adds, with wisdom beyond her years, “Humble
confidence is the best thing a woman can wear.”
Part of Malia’s confidence comes from fueling her
body right. Nutrition is important for her so she’s
pretty strict about eating organic and raw foods.
She admits that she is “quite obsessed” with
working out in addition to her clean diet.
Being self-disciplined is a huge feat at 18, but Ma-
lia says she has her family to thank for everything.
While she keeps her website and social media up
to date, her dad helps with equipment and is al-
ways good for a surf session after work. “My mom
being FrOM Kaua‘i, My sTyle Has a sTrOng eMpHasis On cOMFOrT, FuncTiOnaliTy, and a casual allure“ does so much for my career,” Malia says. “She ex-
ceeds what mothers should be doing. I’m so thank-
ful. She is the most proper, well-organized woman.”
Since Malia feels like surfing chose her and not the
other way around, she isn’t looking too far ahead
with her expectations of the future. “I haven’t even
thought about next year,” she admits. “Since this
season just started, hopefully I’ll be having a good
rhythm on the Women’s World Tour…. I just want to
keep healthy, live simply and enjoy my opportuni-
ties.” - Tiffany Foyle
MALIA @ A GLANCE
Favorite thing in the whole world : Hawai‘i.
Passions : I really enjoy being active. I love
running, hiking, and practicing yoga. I am also
passionate about health food and like to cook.
Dry Time : There’s a lot of down time while
traveling on the road, in between heats and
such. When the waves are flat I enjoy running
and walking around the towns we stay in. I’m
more of an introvert so I enjoy those types
of things.
Biggest Influence : Gabby Reece is a huge
inspiration. She has fulfilled her passion as a
professional athlete, gone above and beyond
as a host for several TV shows, and is a
family woman. She also is in top shape and
has circuit training classes to keep us Kaua‘i
ladies fit!
kenw
orth
y / a
-fra
me
Leila Hurst is a straight shooter and a do-gooder.
She’s assertive, but approachable, with an endear-
ing, self-deprecating sense of humor. She’s also
the current Junior Women’s World Champion.
Growing up on Kauai’s North Shore allowed Leila to
fully utilize and hone her natural ability. “The waves
are always really good and you’re always bettering
your surfing,” she says. She’s focused almost exclu-
sively on competition surfing since the age of 10,
but these days, her objectives are enjoyment and
life experience. Her competitive style, while clearly
potent, is also relaxed--unless, of course, her fate
is out of her hands, like at World Junior Champi-
onships. The world title contender was not in the
water during the Burleigh Heads final. She was bit-
ing her fingernails while watching her friend, Alessa
Quizon, take down Aussie Philippa Anderson.
“I had never been in that position before--not hav-
ing any control over winning or not,” she says. “I
didn’t even want to watch and I felt like I was going
to throw up. It was super weird, but I’m happy it
turned out the way it did. Alessa is such a good
friend of mine, it was cool to be able to have that
moment with her.”
Snagging a spot on the Women’s Tour isn’t an ur-
gent priority for the 18-year-old and she’s not sure
whether she’ll go for another junior title. “I’ll be do-
ing some QS events and contests, for sure,” she
says, “but I’m not going to be bashing my head
into the wall if I don’t qualify this year. Vans has all
these trips set up for me. I’m surfing and going to
shoot and film. The CT is in my future, but it’s not
right this second.”
“Vans is really into lifestyle, and it’s better to live
like that: being yourself,” she says. “They just want
me to enjoy surfing. They’re really mellow and I’m
a way happier person being a part of their team.”
this is leila
Leila actually moved to Newport Beach last year to
be closer to her sponsors. “Newport is okay,” she
hedges. “We’re so spoiled [on Kauai]. It’s hard be-
ing fully clothed everywhere I go. [Laughs.] And it’s
so hard for me to get used to wearing a wetsuit.
Other people who grew up there are psyched in a
wetsuit. But it’s fun.”
Leila emphasizes that her world doesn’t begin and
end with waves. “My sister Sophia has spina bi-
fida and she’s physically disabled,” Leila explains.
Leila and Sophia recently teamed up with Life Rolls
On, a non-profit that helps people move past pa-
ralysis to live exciting and fulfilling lives. Vans cre-
ated a video about their experience and posted it
on Offthewall.TV. Leila’s developing a foundation of
her own, though she’s hesitant to talk about it--“in
case it doesn’t work out.”
“It’s not really going yet,” she says, “but some-
thing’s going to come out of it because I’m really
passionate about it and so are my sponsors. You
have to watch the movie. It’s really cool.”
Further conversation about life outside of surfing
reveals that food and travel are Leila’s other pas-
sions. Leila reckons that traveling is the best possi-
ble education. “I love seeing all of the different cul-
tures. I think a lot of the time, people get really
over traveling--especially professional athletes,
because they’re doing their jobs--but we’re so
lucky to be able to travel the world.”
Ultimately, Kauai is home, and that’s her favorite
place to be. I ask her to forgive my cheesiness
and tell me what being from Hawaii means to
her. “It MEEEEEEAAANS,” she begins theatri-
cally, “that… shizzle. I don’t know. It’s definitely
a sense of pride. I’m just so lucky.”
--Casey Butler
this is leila
hank
/ a-
fram
e
They have their own promotional websites before
they have driver’s licenses. They have sponsors be-
fore they get braces. They have magazine spreads
and surf video sections before they can legally see
Rated R films. But most of all, they are young, fun
and fearless.
G I R L S O F S U M M E R Hawaii’s Hot Up-and-Comers
They are the next generation of female surfers who
are the hybrid of sheer competitive talent and a
marketer’s dream in a tiny bikini. They can be con-
test or lifestyle surfers since they grew up in a time
when the surf game is as much about a bag full of
surf tricks as it is aesthetic appeal.
For any sport that is also a big industry that sells
product, being physically attractive and talented is
the winning combination. These girls of summer
seem to intrinsically know and exemplify this at
younger ages than ever before.
Let’s meet the ladies, shall we?—TF
G I R L S O F S U M M E R
roxy
Name : Alessa Quizon
Age : 18
Hometown : Makaha
School : Waianae High School
Best Result : 2012 Billabong ASP World Junior
Gold Coast Champion
Best Advice : No matter what, win, lose,
always keep a smile on your face.—Dad
Best Maneuver : Ah, I don’t have one. Just the
basics.
Double Grab Air - Old or Gold?
I think any air is pretty awesome.
Scariest Moment in the water : I would have to
say just recently I had a contest to do at Gum’s.
It was like six feet closeout beach break and I got
sucked all the way to Backdoor and got pounded.
That was a little bit of a freakout.
Last Facebook Status Update :
I deleted my facebook.
Name : Bailey Nagy
Age : 16
Hometown : North Shore, Oahu
School : Kahuku High School
Best Result : 3rd Place, Pipeline Women’s Pro.
Best Advice : Gather your marbles.
—Rainos Hayes
Best Maneuver : Probably top turn or bottom turn.
I don’t do anything crazy like airs or anything.
Double Grab Air - Old or Gold? Old.
Scariest Moment in the Water : Getting taken
over the falls on a ski while I was towing Phan-
toms. It was scary. My vest ripped open and I had
to take an 8-foot set on the head, which sucked.
Last Facebook Status Update : I actually
deactivated my facebook account believe it or not.
Name : Brianna Cope
Age : 17
Hometown : TK
School : Kaua’i High School
Best Result : Won the North Shore Surf
Shop Pro Junior at Sunset Beach
Best Advice : Never give up.—Sister
Best Maneuver : I like throw tails.
Double Grab Air - Old or Gold?
Depends on who’s doing it.
Scariest moment in the water : I don’t get that
scared, unless it’s huge, like ten-hundred feet.
Last time I remember being scared was when I
surfed the beach park and it was 8-foot closeouts.
The jet skis couldn’t even take us out.
Last Facebook status update : “Waves are fun.”
heff
heff
heff
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Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Friends,Family, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, FunFamily, Fun
HOKULANI’S STEAK HOUSE
Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast Breakfast ••••••••••••••• Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch Lunch • • • • • • • • • DinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinnerDinner
Name : Kelia Moniz
Age : 19
Hometown : Honolulu, Hawaii
School : Class of 2011
Best Result : 2nd Swatch Pro China 11’
Best Advice : A smile makes all the difference!
Best Maneuver : Smile
Double Grab Air - Old or Gold?
Hmmm Gold! I think they’re cool!
Scariest Moment in the water : About three
years ago one of my lovely friends Coco took me
out on a nice size day at Sunset and I swear I saw
my life flash before me! Big waves aren’t
my thing.
Last Facebook status update : “Love me a cold
rainy sunday to do absolutely nothing!”
Name : Honolua Blomfield
Age : 13
Hometown : Sunset Beach, Oahu
School : Waialua High & Intermediate
Best Maneuver : Helicopter
Best Placing : 2nd at U.S. Championships
Best Advice : Hard work will always beat talent
when talent refuses to work hard!
—Coach Mike Fowler
Double Grab - Old or Gold? Old
Scariest Moment in the water : At ‘Ehukai during
the last Junior Pro, I got pounded a lot. The sets
just kept coming and I couldn’t get back out.
Last Facebook status update : “So I’m giving up
candy. If you see me with candy, I give you my
permission to take it from me and eat it all right in
front of my face. Please help me make it through
the next month candy free!”
Name : Dax McGill
Age : 14
Hometown : North Shore, Oahu
School : Hawaii Tech Academy Home School
Best Result : NSSA 2012 Hawaiian Open
Women’s Champion
Best Advice : Actions speak
louder than words.—My Dad
Best Maneuver : Air
Double Grab Air - Old or Gold? Gold
Scariest Moment in the water : Last contest
[Pipe Pro], I was paddling back out, and I got
sucked down to Off-the-Wall as I was trying to
paddle back out to Pipe. All of a sudden a second
reef roll in comes through. I’m paddling up the
face of it, like, ‘Oh no, I hope I don’t get lipped by
it. I had to underdunk it. I came so close,
I was screaming.
Last Facebook status update : “Day one of
Regionals. So stoked to start off.”
heff
heff
heff
OAHU // Ala Moana Center • Waikiki • Koko Marina • Windward Mall • Pearlridge • Waikele MAUI // Queen Ka‘ahumanu Center • Kukui Mall • Lahaina BIG ISLAND // Queen‘s MarketPlacew w w . l o c a l m o t i o n h a w a i i . c o m
Name : Mahina Maeda
Age : 14
Hometown : Sunset Beach, Oahu
School : Kahuku High Intermediate
Best Result : 2nd at North Shore Surf
Shop Pro Junior at Sunset Beach.
Won at the NSSA’s at Salt Creek.
Best Advice : Keep on believing in yourself. Don’t
let anyone get in your way. I just thought of that.
Best Maneuver : People love my bottom
turn, I guess.
Double Grab Air - Old or Gold? Old
Scariest Moment in the water : I’ve never seen
a shark. There’s nothing scary about the water for
me. I love the ocean.
Last Facebook status update : I don’t post any
facebook updates. I post Instagram photos instead.
Name : Moana Jones
Age : 12
Hometown : North Shore, Oahu
School : Home schooled
Best Result : 3rd at NSSA
Best Advice : I don’t know.
Best Maneuver : Power turns.
Double Grab Air - Old or Gold? Old
Scariest Moment in the water : Getting worked
at the last contest at Ehukai.
Last Facebook status update : Can’t remember.
Name : Tatiana Weston-Webb
Age : 15
Hometown : Princeville, Kauai
School : Kapaa High School
Best Result : Probably the International Rip Curl
Grom Search Final Champion. Also Pipe Champ
when I was 14, but hopefully I will be getting
more soon.
Best Advice : My parents. “Breathe.
Stay focused.”
Best Maneuver : Off the lips. Barrels.
I don’t know, all maneuvers are fun.
Double Grab Air - Old or Gold?
Gold for me. Double grab is air is definitely gold.
Scariest Moment in the water : Would have to
be a two-wave hold-down I got at a wave on Kauai.
Last Facebook status update : Tomorrow is the
day, let’s do this Hawaii Surf Team.
heff
heff
ryan foley
As surfers living in Hawaii, we are fortunate. We
have an abundance of sunny weather, warm water
and great waves. All we need for a surf session is
our surfboard and boardshorts, making our pursuit
of wave riding quite simple. A lot of us practically
live in our trunks. While the surf industry contin-
ues to invent new fabrics and technology to make
the ultimate boardshort, the design and style have
changed very little since surfers first began order-
ing custom fitted surf trunks from M. Nii out of
Waianae and the H. Miura General Store in Haleiwa
back in the 1950s.
Which begets the question, why did you buy your
S u m m e r ’ s B u y e r s G u i d e
pair of boardshorts? Is it because Dane Reynolds
wears them? Maybe you dig Bruce Irons’ style and
want his signature trunk. Or perhaps you like the
fact that Billabong makes boardshorts out of plastic
bottles?
Personally, I choose my boardshorts on comfort and
durability. At present, I own 4 pairs. My Quiksilver
boardies are my oldest at 13 years. I bought them
at the Boadriders Store on Front Street in Lahaina
back in 1999, when people were starting to get
freaked out about Y2K. They are so old they have
lost color and have multiple holes, yet they feel like
my second skin. Two pairs of boardshorts are from
Patagonia. I love their shorts because Patagonia
makes odd number waist sizes, unlike most com-
panies. Another bonus is that Patagonia will fix any
damage to your boardshorts for free. Rounding out
my quiver of boardies are a limited edition pair of
Analog shaka shorts that photographer Mike Coots
photographed.
What each of these boardshorts have in common
is that they are things of beauty. Each are stream-
lined, light, and made with durable material. In
short, these boardshorts are perfection. Heres hop-
ing your next summer purchase lasts you 13 years.
S u m m e r ’ s
heff
OFF THE WALL Photo: Zak Noyle
Round Pin Model by Eric Arakawa: 6’6” X 18.31” X 2.31”
Ala Moana Center 808-973-6780
Hawaii’s
Biggest and
Best Selection
of Surf Gear
w w w . h i c s u r f . c o m
Company : Aerial 7Product : Phoenix HeadphoneDescription : the PHoEniX headphone is the perfect acces-sory to hear your tunes this summer. the mid-sized headphones deliver massive sound with a slim profile in-line microphone and adjustable headband for the perfect fit. Contact : aerial7.comPrice : $60.00
Company : Alpinestars Product : Hd2 Velocity BoardshortsDescription : 89% polyester / 11% elastane, nano stretch (8-way), sonic welded throughout slimmer, shorter, faster version of the Hd Boardshorts, 20’’ outseam performance fit. Contact : alpinestars.comPrice : $89.95
Company : AnalogProduct : seven MileDescription : 22” zip fly board short collaboration with the defend oahu Coalition and Hawaiian photographer Mike Coots with a portion of proceeds going to help protect communities on oahu from the dangerous effects of large-scale development. Engineered horizontal photo stripe and contrast waistband and side pocket. Anti-slip draw cord with anti-rash lycra at front fly and rise. signa-ture selvedge denim belt loop and branding detail. 100% Polyester 2 way stretch. Keep the Country Country.Contact : analogclothing.comPrice : $56.00
Company : Billabong Product : Party Wave tank Description : ringer tank top with a softhand frontscreen print. 50% rECYCLEd PoLYEstEr/ 50% orGAniCContact : billabong.comPrice : $20.00
Company : Box ElevenProduct : Hi/Lo dressDescription : this dress was designed and handmade on Maui with thrifted fabrics.Contact : box11designs.comPrice : $96.00
Company : CAMP ninE GrAPHiC sUrFBoArdsProduct : White surfboards are boring...get graphics. Description : Check it out today at our exclusive dealers:sUrF GArAGE : 808-951-1173driFt sUrF : 808-941-6699Contact : Campnine.comPrice : Varies
www.dragonalliance.com Fanning Owen Machado Evan Reef Seth J.D. Mikala
Shane Dorian
LEVI GONZALES Photo: Joe Foster
HERBIETM
WWW.DIZMEYEWEAR.COM
INTRODUCING THE DIZM ECO COLLECTION FEATURING HANDMADE RB CELLULOSE ACETATE
Handmade RB Cellulose Acetate is a 100% Renewable and Biodegradable (RB) plant based material. As opposed to being made from post consumer recycled products, our optical quality frames are made from renewable raw materials: cotton, wood and palm oil. With the appropriate environmental conditions the frames will decompose into water, carbon dioxide and biomass. No, they will not decompose on your face. Meets compliance with the American and European certification for biodegradation. These frames are lightweight, durable and allow for a variety of vibrant colors.
WYLAND
PRESENTS
Also Featuring:
WYLAND GALLERY HALEIWANorth Shore Marketplace
66-250H Kamehameha HighwayHaleiwa, HI 96712
808-637-8729
WYLAND GALLERY WAIKIKIWaikiki Beach Walk
270 Lewers Street, Suite I-102Honolulu, HI 96815
808-924-1322
DAVID WIGHT
KONIAKOWSKY • COLLEEN WILCOX • DERUBEISand many more..
www.signaturegalleries.com
WALFRIDO STEVEN POWER
Company : dAKinE Product : section Wet / dry surf PackDescription : trust your mission to dAKinE with the new section ultimate surf pack with waterproof roll top wetsuit pocket, built-in insulated cooler, fleece lined sunglass pocket, tarp wax pocket, water bottle pocket, and waterproof electronics pockets.Contact : dakine.com Price : $130.00
Company : diZM EyewearProduct : diZM dempsey (polarized) Eco Collection in cobalt blueDescription : Brief description of Product: Classic with a twist, the Eco dempsey features polarized lenses and a frame made from 100% biodegradable and renewable acetate!Contact : dizmeyewear.comPrice : $109.95
Company : dragon Product : Viceroy sunglassesDescription : the Viceroy sunglass is inspired by the vintage street scene, taking craftsmanship to the next level with intricate detailing and enduring aesthetic. the frame is a high quality acetate with spring hinges and gold ionized lenses. Contact : dragonalliance.comPrice : $120.00
AERIAL7 1PG./A7 Team/FreeSurf-Mag - 8.375”x10.875”
C
M
Y
CM
MY
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CMY
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A7 Team full page 4/4/12 9:15:14 AM
TANKP L A T I N U M
T A Y L O R K N O X
H E A D P H O N E
KEALAKENNELLY
Company : Fyasko Product : nostalgic board shortDescription : 18-inch, scalloped retro board short, fashion not function, get some throwbacks for your summer steez. Find them at Hi-tech Maui and online.Contact : fyasko.com Price : $51.00
Company : Hawaiian island Creations (HiC)Product : “Pidgin English” BoardshortDescription : Printed boardshort in HiC’s “octo stretch” fabric. includes lycra in fly and internal front rise for maxi-mum comfort while paddling and during long sessions in the ocean. HiC embroidery on waistband and island chain embroidery on pocket cap off one killer Hawaiian board-short. Find it at HiC stores across the Hawaiian islands. Contact : hicsurf.comPrice : $64.00
Company : Honey Girl Water WearProduct : JAiMiE rEVErsiBLE sPort toP WitH EMiLY BottoMsDescription : Halter top and bottom reverses to brown Contact : honeygirlwaterwear.comPrice : top $42 / Bottom $37
Company : Hurley Product : PHAntoM BLoCK PArtYDescription : A perfect blend of classic style and future-minded technology, the Block Party pairs a 19” outseam silhouette with Phantom performance fabric. Available at HiC.Contact : hurley.comPrice : $59.50
Company : Hurley Product : roYALE AnYWAY HALtEr & tiE sidEDescription : not your average bikini, the Anyway Halter can be worn and styled countless ways for a look that’s one-of-a-kind. Available at Local Motion.Contact : hurley.comPrice : top $49, Bottom $41
Company : island tAt ClothingProduct : ikaika rey (right), Bronze Queen (left)Description : ikaika Chest : 100% Pre-shrunk Cotton White Crew neck tee shirt, Light Grey Print, Also Avail-able in Black tee, Available sizes: small - 5XBronze Queen : 100% super soft Pre-shrunk Cotton, Black teardrop V neck tee, Bronze shimmer Print, Available sizes: small - 2XPriCEs And ordErinG inForMAtion AVAiLABLE onLinEContact : islandtat.comPrice : Varies
OahuOutrigger WaikikiHilton Hawaiian VillageWaikiki Beach WalkSheraton Princess Kaiulani KauaiPoipu Shopping VillageAnchor Cove
MauiWhalers Village, KaʻanapaliFront StreetLahaina Cannery MallSouth KiheiShops At WaileaBig IslandKona Inn Shopping VillageKings’ Shops Waikoloa
HONO-FREE SURF AD-MAY.12.indd 1 4/13/12 3:04 PM
Step up to the Helm with vintage inspired design and modern construction. For some different shades of Gray, point your phone here and see Alex handling.Follow his blog at www.turkeymelt.com.
www.spyoptic.com
the helm_alex rocks
Company : My EvolutionProduct : summer Party shirtDescription : since 2002 My Evolution (ME)- to evolve from what was primitive to a state of evolution. A revolution for progressing lifestyle. this is our summer party design.Contact : myevolution.comPrice : Varies
Company : out Bluff LuresManufacturer : Eric BaesemanProduct : rahjahDescription : out Bluff Lures are great fishing lures to take with you on your next surf trip or in between flat swell spells. All lures have a stainless steel wire that runs from front to back. All hooks are gladiator 6x with triple strength split rings. Bruce irons, Jaimie o’brien, and ikaika Kalama have been test casters for out Bluff Lures and J.o.B. say’s he had a good strike on one!Contact : Find us on Facebook out Bluff LuresPrice : $9.99
Company : sACrEd Kine Product : Kine truckersDescription : Uniquely embellished, artistic trucker hats designed with a splash of paisley, some with swarovski Crystals and a diverse patten palate. the sACrEd summer 2012 line features also photographic series in a Men’s boxier fit, larger than the women’s hat selection. sACrEd is an island inspired line, created by an artist with an outdoor fantasy. sold at select retailers throughout the Hawaiian islands.Contact : sACrEdsurfhi.com Price : $32.00
Company : spyProduct : surfrider Hawaii dirkDescription : Mama didn’t raise a yes man… Put some tough on your face. A percentage of sPY + surfrider Hawaii dirk sunglasses sales go directly to the Hi chapter of the surfrider FoundationContact : spyoptic.comPrice : $129.95
Company : spyProduct : oMG!Description : As hot, smooth, elegant and grooving as the Kauai Girl that inspired it, the oMG! will keep aloha in your eyes and inspire breathless adorations about you, dawn to dusk, town or country.Contact : spyoptic.comPrice : $84.95
Company : spyProduct : John John Florence KubrikDescription : two first names are always better than one. inspired by classic rock and life on the rock, John John’s signature Kubrik features a matte black frame, gunmetal accents and black mirror lens.Contact : spyoptic.comPrice : $104.95
filtrate
Company : susuProduct : rubber beach sandals from hawaii. bright colors. 0% sugar. 100% sweetDescription : slogan- “always see the sunshine side”dealers - marqet, driftsurfhawaii, happy haleiwa, spiral girl, slipperhouse, surf n sea, island energy, san lorenzo, northshore swimwear, oshima surfContact : ameblo.jp/susu-hawaii/Price : $14.00
Company : t&C surf designs Product : t&C surf Junior rashguardDescription : description: solid or duall color block rashguard available in short or longsleeve in a variety of color ways. Contact : tcsurf.comPrice : $24.95
Company : tonic shopProduct : Luster : Leave-in conditioner & luxurious moisturizer. $14 threesome: 3-in-1 shampoo, condi-tioner and stimulating body wash. $12 the Chronic shampoo: daily shampoo specially formulated for normal and color treated hair. $14 the Chronic Conditioner: daily conditioner specially formulated for normal and color treated hair. $14Description : tonic products are good to you and Mother Earth: organic, free of sulfates and parabens, not tested on animals and environmentally friendly.Contact : tonicshop.com (promo code: freesurf)Price : Varies
Company : Vans Product : oG slipbright colors. 0% sugar. 100% sweetDescription : the oG slip sandal is a super comfy Vanslite compression molded footbed, a surf sider in-spired outsole and waffle tread pattern and classic prints and materials, the all new sandal sider is an innovative new sandal design with all the technology and style you expect from Vans. Available in four great models this season including a cool acid washed canvas and vintage aloha print. Contact : vanssurf.comPrice : $34 .00
LEARN MORE ABOUT THE HD2 VELOCITY BOARDIES
THE HD2 VELOCITY BOARDSHORT
NANO-STRETCH fabric technology provides 8-way “Perfect Stretch”, which allows complete freedom of movement, but never sags.
Water-Resistant Zippers for weight reduction and less drag.
Ultra-light, quick-dry, and non-rashing material.
Seamless technology throughout.
Heat-sealed reinforcement and stretchable seams.
Non-rashing, waffle-core waistband.
CARiSSA MOORE, leading the youth. Photo : heff
a p e r -t u r e
aperture : in youth we trust
KAOLi KAHOKULOA , committed.Photo : baeseman
KAiMANA JAqUiAS, flaring.Photo : jason shibata
LANDON MCNAMARA, perfect pipe line.Photo : heff
KOA ROTHMAN, tunnel vision. Photo : latronic
KEONi JONES, late afternoon spin. Photo : heff
kaleimaeolehandcrafted jewelry
Earth friendly Fine Silver Sunrise Shells and other designs available online at
www.96712jewelry.com or at the
North Shore CouNtry Market Open Saturdays from 8 am - 2pm
They Will Surf AgainWHO : Life Rolls On Foundation (LRO), founder Jesse Billauer, and 20 paraplegic and quadriplegic surfers.WHAT : The 2nd Annual Hawaii ‘They Will Surf Again’ eventWHEN : March 24, 2012WHERE : White Plains Beach, OahuHOW : With the help of qualified volunteers to assist, adaptive surfboards, and wheelchair ac-cessible equipment and beaches, paraplegics and quadriplegics are able to experience the freedom of surfing a wave.WHY : To improve the quality of life for people with
spinal cord injuries (SCI), using outdoor sports as a platform to inspire perseverance and infinite pos-sibilities.
“In the beginning, I was young and I liked all the attention. Now I’m older and like everyone else to have the attention. I’m like the proud father looking at everyone doing things for the first time, coaching them a little bit, letting them use my board, watch-ing them grow up and sharing whatever knowledge I have. I just play the wall and observe now.”—Jesse Billauer, Life Rolls On Founder
STATS :• Life Rolls On’s signature program, “They Will Surf Again,” hosts 9 events each year in 7 different states, including Hawaii, California, New Jersey, North Carolina, Texas, Florida, and Virginia.
• Currently, there are more than 5.6 million Ameri-cans living with paralysis.
• Jesse has been growing the foundation for the last 11 years and in 2010, Life Rolls On partnered with the Christopher & Dana Reeve Foundation to create one of the most dynamic paralysis resource organizations in the country. LRO now serves as a subsidiary of the Reeve Foundation and its West Coast headquarters.
hugh slice advisory
1.808.637.886667292 Goodale Ave. Suite A-3 Waialua, HI. 96791
Dr. John Jones
Dentistry
Surf with a smile
1441 Kapiolani boulevard suite 907, honolulu, hawaii 96814
808 955 0058
Open Daily from 11:00 am to 8:00 pmIn the heart of Haleiwa
637-0104
spaghettini 6/9/06 3:28 PM Page 1
Surfing JawsLegendary surf photographer Erik Aeder has just released a book document-ing the most famous big wave on the planet, Jaws. Aeder has been there since the beginning, and Surfing Jaws documents the evolution of the tow surf movement and the monstrous waves that have been ridden since the early 90s. It even shows a photo of Shane Dorian’s recent exploits at paddling the place.
The book gorgeously displays Aeder’s photos of Peahi, all the while properly conveying the otherworldly nature of the place. Huge gaping barrels and car-toon sized surfers on gigantic blue faces make the place seem like a futuristic version of surfing. The photos begin in 1993 when Laird Hamilton and Darrick Doerner first began tow surfing Jaws. Interestingly enough, a photo in the book shows Laird’s first wave at wave at Jaws, and it wasn’t of him towing but rather Laird paddling into one on his yellow and green Gerry Lopez gun.
Pipe Master Gerry Lopez wrote the introduction for the book, as well as the captions for all of Aeder’s photos. Lopez’s introduction is splendid and gives the proper context to his own personal history to the break. While the Hawai-ians called the place Peahi, Michael McCurdy, the man who showed it to Gerry Lopez had named the place Atom Blaster. Whatever name you choose, this wave is still the benchmark that all big waves are measured by.
You can purchase Surfing Jaws online at www.erikaeder.com/jaws-book/ or www.howiefrommaui.com/shop/surfing-jaws
innersection 2012 continues to be the year of Albee Layer. Fresh off his Surfline Punt of the Month win, the regular-footer from Maui has just won Taylor Steele’s 2nd An-nual Innersection contest. Albee’s winning video has just made him $100,000
richer and also keeps the Innersection crown in Maui, as 2011’s inaugural win-ner was Albee’s best friend Matt Meola. Coming in 2nd place this year was Jamie O’Brien, whose section gave Albee’s video a run for the money. When asked what he plans to do with this big paycheck, Albee said he is going to take his friend Dege O’Connell on a surf trip, and also start a food truck over in Maui. Congrats Albee!
Pyzel SurfboardsWe goofed! Back in our March Board Buyer’s Guide, we mistakenly left out Mr. Jon Pyzel’s phone number and website info! You can reach Jon Pyzel at 808-223-3305, email him at [email protected] or check out his website at www.pyzelsurfboards.com. Sorry about that John. In other Pyzel Surfboard news, be sure to visit freesurfmagazine.com as we catch up with Mr. Pyzel to check out John John Florence’s brand new quiver for the WCT event in Brazil. Good luck John John!
Shop online at www.pakaloha.com
... all you need is love!
815 Front St.Lahaina, HI 96761
(Located between Kimo’s & Cheeseburger In Paradise)808.661.6888
151 Hana Hwy. Unit 1Paia, HI 96779
(Paia Courtyard Market)808.579.8882
L a s t L o o k /Flynn Novak, finding paradise in Waimea’s Cathedral.
Photo : Clark Little
