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Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

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Page 1: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let
Page 2: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

How to Capture, Captivate and Self-Motivate Franchisees to Follow and

Apply Your Proven System

“Everything you always wanted to know about…”

Page 3: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

Jim Cavale COO - Iron Tribe Fitness, LLC

Tom Scalese, CFE CEO - East Coast Wings & Grill

Dan Martin, CFE CEO – IFX Online

Page 4: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tips Checklist

CONSIDER

IMPLEMENT

DONE

Page 5: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Checklist Goal

CONSIDER

IMPLEMENT

DONE √

Page 6: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Opportunities

Page 7: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

How to produce coachable, high performance franchisees who work together to apply your system.

Page 8: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tom

How to produce coachable, high performance franchisees who work together to apply your system. 1)Sales Process: an “optimal” franchisee 2)Franchisee Engagement 3)Lead by Example

Page 9: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Dan

How to produce coachable, high performance franchisees who work together to apply your system. 4) Milestones: Jumping through hoops 5) Set Incremental Expectations 6) Target an Exit Strategy

Page 10: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Jim

How to produce coachable, high performance franchisees who work together to apply your system. 7)Being Intentional…

a. Mandatory Initial Qualifying Webinars b. Qualification Exercises c. Access to Training during Due Diligence d. “Set-up” Phone Call

Page 11: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

How to establish real-world Incremental Expectations that franchisees can achieve to advance their business growth.

Page 12: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tom

How to establish real-world Incremental Expectations that franchisees can achieve to advance their business growth. 8) Corporate Engagement 9) Communication 10)Metrics and Benchmarks 11)Drive EBITDA

Page 13: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Jim

How to establish real-world Incremental Expectations that franchisees can achieve to advance their business growth. 12)“Passion Report”

a. Teaching Key Metrics b. Understanding Key Metrics c. Creating 1st Year Monthly Goals

Page 14: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Dan

How to establish real-world Incremental Expectations that franchisees can achieve to advance their business growth. 13)Proactive: “Franchisees Don’t Know…” 14)The Spirit of Competition 15)Channeling 16)Going Visual

Page 15: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

What Self Analytics work best to dramatically increase franchisee buy-in and participation?

Page 16: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tom

What Self Analytics work best to dramatically increase franchisee buy-in and participation? 17)Transparency 18)Committees 19)Clarity

Page 17: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

How to leverage peer groups and focus groups to improve your system in a constructive and productive way.

Page 18: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Jim

How to leverage peer groups and focus groups to improve your system in a constructive and productive way. 20)Establishing Relationships 21)Creating a Culture of Feedback

Page 19: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tom

How to leverage peer groups and focus groups to improve your system in a constructive and productive way. 22)Rewards Platform 23)Blue Ribbon Panel 24)Committees

Page 20: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches.

Page 21: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Dan

How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let Them Choose 27)Remember the “Majority”

Page 22: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tom

How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 28)Brand Culture

Page 23: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In

Key Strategies

Page 24: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Jim

Key Strategies: 29)Learn from Your Mistakes 30)Leadership Development Program

a. Create a Culture of Accountability and Feedback b. Personal Mission Vision + Values = “Why” c. Leveraging HR to hire “Leaders” d. Being Proactively Honest

Page 25: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In: Tom

Key Strategies: 31)Focus on the Bottom Line 32)Transparency + Communication + Clarity =

Culture 33)Listen 34)Brand Mentors

Page 26: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Franchisee Buy-In Jim Cavale COO - Iron Tribe Fitness, LLC [email protected]

Tom Scalese, CFE CEO - East Coast Wings & Grill [email protected]

Dan Martin, CFE CEO – IFX Online [email protected]

Page 27: Franchisee Buy-In · Franchisee Buy-In: Dan . How to turn Buy-in Situations into Buy-in Solutions using New Proactive Support Approaches. 25)Involve – Involve – Involve 26)Let

February 22-25, 2014 | New Orleans Convention Center/Hilton Riverside & Towers | New Orleans, LA

DRIVING GROWTH in CHALLENGING TIMES

Give Us Your Feedback! • Log on to the IFA App. • Find our session under the appropriate day on the Schedule Tab. • Click on the green button that says “Tap

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