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Franchisee Success

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Presented to Boost Juice Franchisees at their 2013 Fiji conference. As a Ex-Boost Franchisee I was perfectly placed to hand on some of my success tips.

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Page 1: Franchisee Success
Page 2: Franchisee Success

Elizabeth Gillam-Franchisee

Success

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8 Years as a Boostie…..

#silverfox @lizzymaygillam

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Love the Brand

• The Music

• The Bright Lights

• The Noise

• The Boostie singing and dancing while making my drink

• You are a reflection of the brand

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Love the Brand

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Love your Team

• 80% of your problems come from 20% of your staff• Be firm but fair• You are responsible for establishing the culture in your store• Give respect to earn respect

My secrets• 3 strikes and you’re out!• Do jobs better than any one of your staff• Work in store• Always be “UP” when working in store• Avoid being a seagull• Get rid of some staff• Have Team Meetings

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Know your business• Have a business plan

• What turnover can I achieve?• What am I going to do to increase sales• How am I going to improve profitability• Can I increase customer loyalty• Do I have the right staff• Staffing – How do I communicate with them and how do I reward

them• What are my goals and missions?

• Know your KPI’s (key performance indicators)• Labour• Sales per labour hour (s/lh)• Average Transaction Value (ATV)• Cost of Goods Sold (COGS)

• Rosters

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Wellbeing

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Technology

• Factory in your hand!!!• Google Account• Sync your contacts, calendar and your

emails• Apps!!!!!

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Love your FBC

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Why does Franchising work for me• Marketing• Product development• The menu and pricing is refreshed yearly for me• Products are sourced for me at the best price to

ensure that I am making the best profit I can• Shopfits are designed for me and are within

current trends• Leasing is negotiated down to industry best• Conferences

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Newbies – this is for you!!!

• Work out your KPI’s and monitor them daily• Empower your employees• Use professionals with Franchise experience –

Lawyer, Accountant and Bookkeeper• Schedule everything• Take a proper holiday and leave the team to it!• Body text to go here over these lines

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Old Dogs – I should share these tips• Plan to exit the system• Full Lease• New Shopfit• 3 years of financial records prepared• Be aware of selling costs both broker and

franchisor• Have money to payout your suppliers etc on day

of settlement

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Where to from here• Mentoring• Website – www.elizabethgillam.com

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And the book….