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 FRANCHISEE AND R ETAIL MANAGEMENT  Post world war II scenario ( Turmoil and Transition).  Political Power Blocks.  Resource crunch ( rawmatls., lab or, capital, etc ).  Rebuilding of most economies.  India’s position in World Trade ( socialist ideologies). Problems which hamper growth:  High birth rates.  Illiteracy—one of the highest in the world.  70% of popn resides in rural India ( different sets of problems).  Poor industrialization.  Political instability.  Closed door policies ( lack of reforms).  LPG and signing of WTO accord. Retailing in the world:  History – How Walmart began.  Current status.  Brief on Retailing in India – PDS, KVIC .  Outlook for the future. Pre-requisites for Retailing :  Good Infrastructure.  Efficient Transportation and communication.  Speedy legal redressal. Consumer Buyer Behavior towards Retailing :  Discount—Passed on to end user.  Perception of value.  Concept of “ shopping experience” Opportunities and Challenges pages 87 –91  Foreign Markets may be used to supplement domestic sales.  Foreign markets may have growth, if domestic markets shows decline or stagnation.  Goods, services or technology may not be available in foreign markets.  Less competition in foreign markets.  May have tax, or investment advantages.  Many countries are open to entry of foreign firms.  Communication has become far easier.

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