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Well Positioned Research HelpsAttract Great Franchisees
SRS CANADA
Exclusively Retail.Extensive Solutions.
Tenant RepresentationDispositionConsultingFranchisee RecruitingFranchisee Marketing
2EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
3EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
4EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
“If I gave my customers what they wanted, I would have built faster horses”
Henry Ford
5EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
What is the number 1 item a franchisee wants to
know from you?
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Support?
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Concept?
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Location?
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A great site that instantly resonates and is backed up by great research puts
your franchisee in a decision making mode.
10EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
ResearchRoad Map
DemographicsBarriers to Success
Engagement
11EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
If you can’t convince your franchisee of the quality of your site selection you’ve
lost them.
12EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
13EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
14EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
15EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
16EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
17EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
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People buy from peopleAnd people buy on emotion
S. Saraga
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What are they looking for:
• Credibility• Established track record of success• Intelligent decision makers• Positive environment• Empowerment• Someone who has their back• TRUST
20EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
21EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
22EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
How do you determine your plan?
• Look at your data• Look at your demographics • Tease out commonalities• Identify mirror markets• Identify shovel ready real estate• Put it all together in a pretty and easy to
understand map
23EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
Aerial View of Commercial Sectors
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Aerial View of Competitors
25EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
“Anything you can imagine, you can achieve.”
Walt Disney
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Burger King Tour Video
27EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
How do you qualify?
• If your chain isn’t big enough do the research on your competitors
• If competitors don’t exist build a hypothesis on data from foreign markets and add a Canadian filter
• Keep and track all of your data so one day it can become useful information
28EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
“You don’t skate to where the puck is, you skate to where the
puck is going to be.”
Wayne Gretzky
29EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
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Innovator
31EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
Who else wants to see this data:• Banks• Landlords• Family• Influencers
32EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
Email Questions to:[email protected]
Or add me on LinkedIn
34EXCLUSIVELY RETAIL. EXTENSIVE SOLUTIONS. © SRS Ontario LP., Brokerage
© SRS
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Section Heading/Paragraph IntroParagraph Heading Level 2 (Not all caps)
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Section Heading/Paragraph IntroPARAGRAPH HEADING LEVEL 1 (ALL CAPS)
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Section Heading/Paragraph IntroCATEGORY HEADING
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Paragraph text by default is 10 point to allow for plenty of text on the page. You may also use 12 point font for more sparse pages, but it is best not to combine the two different font sizes on the same page. When using 10 point font for a paragraph you should set line spacing at exactly 15 point. When you using 12 point paragraph font you should use exactly 18 point line spacing.
When using 12 point paragraph font you should increase your category and paragraph headings to 12 point font as well.
.EMF filesTurn vector graphics into .EMF files in Illustrator before inserting them into PowerPoint for crisp, clean graphics that can be resized and edited just like InDesign or Illustrator.
Blue Gradient Image OverlayThis can add interest and help white text be more legible over the image. Set both gradient stops to SRS blue and 1 to 0% opacity and 1 to 100 opacity. Adjust the angle to suit your needs.
Blue Image OverlayWhen you want to add interest to your background, but keep the focus on the content, add a box filled with SRS blue set to 10-20% opacity.
Table & Grid LinesTo give a subtle division, but not distract from your content, set your grid lines to .75” and the color to our light gray on a white background and our medium gray on a blue background.
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