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AUTOMOBILEAUTOMOBILE

INDUSTRYINDUSTRY

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AUTOMOBILESAUTOMOBILES

A self-propelled passenger vehicle that usually has four wheels

and an internal-combustion engine, used for land transport.Also called motorcar.

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AUTOMOBILES

Two wheelers Three wheelers Passenger cars Commercial vehicle

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SCENARIOSCENARIO OF AUTOMOBILE INDUSTRYOF AUTOMOBILE INDUSTRY

According to SIAI the growth rate of automobile industry is 31.05%

per annum.

Automobile industry in India has an annual production of over 11

million vehicles and exports of 1.5 million.

Indian passenger vehicle market is dominated by cars (79%).

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AUTOMOBILE SECTORAUTOMOBILE SECTOR

automobile industry in India is the seventh largest in the world.

Chennai is the major chunk of India's car manufacturing industry and

hence known as 'Detroit of India'.

Car had touched the Indian streets for the first time 1898.

India is presently ranked 17th amongst auto car manufacturing

countries in the world.

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TOP TEN PLAYERSTOP TEN PLAYERS

Maruti Udyog Limited Hero Motors Limited

Tata Group

Bajaj Auto Limited Mahindra Group

Ashok Leyland

Yamaha Motor India Hyundai Motors India Limited

Toyota Kirloskar Motor Private Limited

Honda Siel Cars India Limited

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STATISTICSSTATISTICS

India stands second in the world small car market.

India is the 4th largest car market in Asia recently.

Passenger car market in India is the eleventh largest in the world.

Automobile sector contributes about 4% to the Indias GDP and 5% in Indias

industrial production.

Second largest 2 wheeler market in the world.

India is the fifth largest commercial vehicle manufacture in the world.

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Domestic Market Share for 2009-10

Passenger Vehicles 15.86

Commercial Vehicles 4.32

Three Wheelers 3.58

Two Wheelers 76.23

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ExportsExports

Automobile Exports registered a growth of 22.30 percent duringthe current financial year.

Automobile Exports Trends (Number of

Vehicles)

Category 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10

Passenger

Vehicles

129,291 166,402 175,572 198,452 218,401 335,729 446,146

Commercial

Vehicles

17,432 29,940 40,600 49,537 58,994 42,625 45,007

Three

Wheeler

s

68,144 66,795 76,881 143,896 141,225 148,066 173,282

Two Wheelers 265,052 366,407 513,169 619,644 819,713 1,004,174 1,140,184

Grand Total 479,919 629,544 806,222 1,011,529 1,238,333 1,530,594 1,804,619

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CONTRIBUTION TO EXPORTS BY MAJORCONTRIBUTION TO EXPORTS BY MAJOR

INDIAN PLAYERS IN PASSENGER CARINDIAN PLAYERS IN PASSENGER CARSEGMENTSEGMENT

Maruti udyog Ltd - 20%

Tata motors - 12%

Others - 68%

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SHARE OF EACH PLAYERSHARE OF EACH PLAYER

47%

13%

27%

2%2% 4% 2%3%

MARUTHI

TATA MOTOR

HYUNDAI

GM

FORD

HONDA SIEL

MAHINDRA & RENAULT

OTHERS

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BARRIERS TO ENTRYBARRIERS TO ENTRYLow High

1 2 3 4 5Economy ofscale

Brand identity

Product

differentiation

Switching cost

Access tochannel ofdistribution

Capitalrequirement

Access totechnology

Accessto rawmaterial

GovtProtection

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Barriers to ExitBarriers to ExitLow High

1 2 3 4 5

AssetSpecialization

Cost of Exit

GovtRestriction

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