Final OB presentation

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    WHAT VALUES CAN LOOK LIKE :

    TeamworkListening to and respecting each other whilst working together to

    achieve mutually beneficial results.

    Honesty

    Being open and honest in all our dealings and maintaining the

    highest integrity at all times

    Excellence

    Always doing what we say we will and striving for excellence and

    quality in everything we do.

    Commitment

    Working with urgency and commitment to be successful from

    individual and company perspectives.

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    MARICO

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    BUSINESS DIRECTION

    We commit ourselves to improving the quality of

    people's lives in several parts of the world, through

    branded Beauty & Wellness products and solutions.

    We shall offer brands that enhance the appeal and

    nourishment of hair and skin through distinctive

    products and services based on the goodness of

    coconut, other natural substances and the underlying

    science of hair care and skin care.

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    We shall make available brands that contribute

    to healthy living, through, both products drawnfrom agriculture offered in natural or processed

    forms, and services.

    We shall develop, in parts of the world beyondthe Indian Subcontinent, a franchise for our

    branded products and services.

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    Product portfolio that rides a trend.Globally, it isvery difficult to run a business that is against aconsumer trend; it brings into question thelong-term sustainability of a business.Our

    products and plans fit into the trend of wellness.Today, wellness is half a leg for us we havesalt, oil, but there are a lot of products to be

    plugged in.CEO CONSUMERPRODUCTS DIVISION

    SAUGATA GUPTA

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    Job Satisfaction

    Meaning How content an individual is with his/her job.

    The happier people are with their jobs the more satisfied

    they are said to be.

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    Job Satisfaction and ProductivityAre the 2 related?

    Gallup reports that highly satisfied groups of employees often

    exhibit above-average levels of the following characteristics:

    Customer loyalty (56 percent)

    Productivity (50 percent)

    Employee retention (50 percent)

    Safety records (50 percent)

    Profitability (33 percent)

    Org. with more satisfied employees are more effective than the org.with fewer satisfied employees.

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    Attitude-Behaviour Relationship

    Attitudes: evaluative statements or judgments concerning objects,

    people, or events.

    Initially a strong link between the 2 was expected.

    However, Various studies conducted do not confirm the link.(eg.

    Fishbeins attitude model).

    1 researcher L. Festinger said that the cases of attitude following

    behaviour show effects of cognitive dissonance.

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    Cognitive Dissonance

    Meaning: Is an uncomfortable feeling caused by holding 2 different

    ideas simultaneously.

    According to the theory provided by L. Festinger people try to

    reduce dissonance and ways to reduce dissonance:

    Changing attitudes, beliefs and actions.

    Find more consonant elements to outweigh dissonant ones.

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    Perception

    Meaning: A process by which individuals organize and interpret

    their sensory impressions in order to give meaning to their

    enviornment. For eg: 1 employee may view an office as a great

    place to work while another may not like it at all.

    Peoples behaviour is based on their perception of what reality is not

    on reality itself.

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    Factors influencing perception

    Internal factors influencing perception:

    Personality (eg: age,sex,race,dress)

    Habits (individuals perceive objects according to their habits ashabits die hard.)

    Economic and social background (Well to do emp. have a morepositive attitude towards work).

    External factors influencing perception:

    Size (usually larger objects are more easily perceived) Contrast (eg. Plant safety signs, black lettering on yellowbackground)

    Situations (eg: favourable work env. develops a positive attitude)

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    Thank You!