Final I-pad Mktg

8/3/2019 Final I-pad Mktg

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What is an i-pad???? Is it a Phone?

Is it a Laptop?

Is it both Phone and Laptop?

Its Both and much more


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Introducing the iPad


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Introduction

Apple Inc. was founded by Steve Jobs and Steve Wozniak in1976.

It is an American multinational corporation with a focus on

designing and manufacturing consumer electronics andclosely related software products.

Apple launched ipad in us market in March 2010 andworldwide market in June to July 2010

The company operates 194 retail stores in the United States,and more in the United Kingdom, Japan,canada.


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Architecture Of iPadArchitecture Of iPadThe A4 Processor

It is a 32bit-ARM based system-on-chipdesigned by Apple.

It is first used in iPad.It was first announced onJan 27, 2010, during Apples Latest creationevent.

It runs at 1GHz and contains a Cortex-A8 CPUcore with a power VR SGX graphics processor.

It was custom designed by Apple engineers to

be extremely powerful and efficient.

It makes iPad fantastic for everything fromproductivity applications and to games.

The A4 chips is so power efficient that it helpsiPad get up to 10 hours of battery life on asingle charge.


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Technical SpecificationsTechnical Specifications

Size and Weight

Height: 9.56 inches (242.8mm)

Width: 7.47 inches (189.7 mm)

Weight: 1.5 pounds (0.68 kg) Wi-Fi model;

1.6 pounds (0.73 kg) Wi-Fi + 3G model


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Display

9.7 inches (diagonal) LED-backlitglossy widescreen Multi-Touch displaywith IPS technology.

1024-by-768-pixel resolution at 132pixels per inch (ppi).

Fingerprint-resistant

Support for display of multiplelanguage and charactersimultaneously.

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TechnicalTechnicalSpecificationsSpecifications


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Capacity 16GB, 32GB or 64GB flash drive.

Sensors Accelerometer Ambient light sensorThree axis gyro

Battery and Power Built-in 25 watt-hour rechargeable lithium-polymer battery.

Up to 10 hours of surfing the web on Wi-Fi, watching video, orlistening to music.

Charging via power adapter or USB to computer system.



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Wireless and CellularWi-Fi Model:

Wi-Fi (802.11a/b/g/n)

Bluetooth 2.1+ EDR technology

Wi-Fi + 3G Model:

UMTS/HSDPA (850,1900,2100 MHz).

GSM/EDGE (850,900,1800,1900, MHz).

Wi-Fi (802.11a/b/g/n).

Bluetooth 2.1+ EDR technology.



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Models and prices


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iPad Accessories

Ipad case

Ipad Dock Keyboard

Ipad Dock

Ipad camera connection Kit


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Reasons to buy ...

1) Undeniably cool...looks like a giant ipod and the looksuprises quite nicely.

2) The best e-reader.

3) Helps for business, access mails, share documents,presentation etc..

4) Gamming.

5) Makes it easy to share media.

6) User friendly applications.

7) Status Symbol


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Mobile Browsing

Google maps

Itunes Music and Videos

Photos

Youtube

e-book reader

Appstore

Connectivity

Motion games

Applications


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1. Acer Iconia Tab A100 2. Acer Iconia Tab A500

3. ASUS Eee Pad Transformer TF101

4. Barnes and Noble Nook Color

5. HTC Flyer

6. Lenovo IdeaPad K1

7. Lenovo ThinkPad Tablet

8. Samsung Galaxy Tab 10.1

9. Toshiba Thrive

10.Vizio Tablet

12/09/11


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v/s


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12/09/11

Apple iPad Samsung Galaxy Tab

Screen 9.7 inch LED 7 inch TFT

Resolution 1024x768 1024x600

Operating System iOS 4.1 Android 2.2

Storage 16,32,64 GB 16 & 32 GB

Multitouch Yes Yes


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Features Apple iPad Samsung Galaxy Tab

Calling No Yes

Battery Upto 10 hrs Upto 7 hrs

Camera No Yes

Bluetooth 2.1 3

12/09/11


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SWOT ANALYSIS

Strength Sufficient resources assigned to process the product

Ipad is attractive to both men and women

Ipad Superior quality to compete

Previous products has good name/standing

Ipad has enhance major technology

Ipad is a Wi-Fi device


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SWOT ANALYSIS

Weaknesses

The product line is thin, incapable to develop in othermarket

The price is high, which might switch customers to rival

competitors

Beginning new product while niche market is being directedby other rival competitors

Poor advertisement plan, customers are not correctly

introduce to the important use of ipad


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OPPORTUNITIES

Chance to exploit strong finance

Build up excellent support for prospect money value

Chance for rapid market development-education gadgettalented to read eBooks

Chance for developing market trend


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THREATS

Persistent market entry by new rival

Risk of not attracting intended customers-hence lossinstead of profit

Exposed to the risk of business rotation


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MARKETING MIX

PRODUCT

Ipad is a mobile gadget that read e-books glance webs, writeand receive mails

Sight movies and photos

Wi-Fi connectivity

Battery last 10hours

PRICE

Initially, ipad 16GB without 3G connectivity will be price at

$499

Ipad 64GB with 3G connectivity will be price at $829

Six month later, ipad 32GB will be price at $399 and ipad64GB will be price at $599


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MARKETING MIX CONTINUES

PlaceIndirect distribution via intermediaries

Transport the products by lease truck to intermediaries

Warehouse the products close to intermediaries- for easytransport and minimise cost.

Promotion

Advert on Television and Magazines with focus on:

Target market

Time to reach target market

Attain the objective at the lowest feasible cost


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It uses the new 1Ghz Apple chip, so the processing is muchmore faster.

Any existing iPhone App can be used.

Its portable, smaller in size than a laptop.

It has user friendly interface.

It has 10hrs of battery life best compared to that of laptop.

Can be used for both business as well as entertainment

Apple appstore has got millions of applications, whereassamsung has got only thousands of them

Accessibility-Voice over.

Advantages


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No support for flash based applications.

Multi- tasking is difficult.

No support for SD card memory slots.

Built in USB slots missing.

Disadvantages


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Less at your handsmore at your finger tips


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conclusion

The name iPad is a killing word, morethan a product, its a statement, an idea and

potentially a prime mover in the world ofconsumer electronics


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Thank you

Documents

Final I-pad Mktg