dart

The Team

Sindhura,

Amanda,

Alex,

Marshall,Networking

Lean Launchpad

Marketing

Organization

The Pain

Chaotic kids Overworked Mother

The Solution

Dart grocery delivery service allows customers to sit back and have groceries delivered to their door

The Research Method

227 Face-to-Face Customer

Development Interviews

The Value Proposition and Data

Interest in Service64%

156 Interviews

Recipe Box96%

42 Interviews

Flat Rate 60%

156 Interviews

The ArchetypeQuintessential Customer

36 Years OldLives in Affluent Suburb

Spouse Works Full-time

Three Children: 8, 4,

and 2 years oldHousehold

Income >$100,000Works Part-Time from

Home

Market Entry

Cuyahoga County

~115,000 Households

Finalize Business Model

Expansion from Target Market

Criteria

High population

High income

High precipitation

Expansion Model

Buffalo, NY

Pittsburgh, PA

Columbus, OH

The Channel

Customer Relationship

Get

Social Media and Google Adwords

Keep

Loyalty rewards

Excellent customer service

Grow

Referral program

The Revenue Streams

Delivery Fees: $15

Reducing cost of groceries

The Recipe Boxes

Box is delivered with ingredients and instructions

Choose your criteria Occasions Number of people Dietary restrictions Ethnic options

The Competition

The Ask

$50,000 50% Website Development;

Hosting/Merchant accounting 25% Marketing Outreach 15% Operations 10% Computer HW/SW

12% Equity

Thank You

The Business Model

AppendixAPPENDIX

What is unique about your product? Dart differentiates itself by offering a 2 in 1 service. We give our customers

the convenience of picking groceries online and having them delivered to their front door.

What do your sales numbers look like? We have no sales numbers as of now but we expect to have data to show

investors within 7 months. We anticipate web development to take 6 months and 1 month of operational organization. This time frame works well with our student schedules as well as we’ll be on summer break and have time to fully dedicate to this company.

What does it sell for? What does it cost to produce? For the revenue stream we have come to the conclusion after researching

the market that $15 for each delivery is reasonable for our target customer. Although we’ve worked out our revenue stream but we need more time to finalize cost structure.

Appendix

How much of your own money do you have invested into this business? $0. We’ve really been inspired by Steve Blank and his Lean startup

methodologies.

How much debt do you have? $0. We’ve really been inspired by Steve Blank and his Lean startup

methodologies.

Is your idea patented? No but we will look into it the pros and cons of doing it.

Can this idea be licensed? Yes this idea can be licensed. Licensing is an attractive low-risk

alternative to manufacturing products and taking them to market yourself but because we want to see our idea through to its fruition we are not considering licensing our idea out to a manufacturer.

How does this business scale? This business is entirely scalable. After entering the market in Cuyahoga county we

would finalize our business model and there is nothing stopping us other than fiscal resources from us expanding further within Northeast Ohio. Our scalability will be very literal and fruitful but we would be facing more gradual growth rather than exponential.

How do we get this to your target market? We plan on getting our target market, which is mothers with young children, by utilizing

social media and guerilla marketing as much as possible while also using google ad-words for further marketing. Once something like a partnership is formed we will also work to include dart marketing within the store to really expand the audience or these advertisements.

How many competitors do you have? We have many and we are very familiar with their specific services and business models

and have continuously tried to differentiate from them and we believe that our business model as of now is unique among all of our competitors which really makes us different not only within our service but also with what niche market we serve

4 main competitors, instacart, peapod, freshdirect, blue apron

Appendix How many total owners are there?

There are 4. We are all co-founders of this company but as we asked, we are hoping to get one of you as well on to our team with partial equity stake.

What skills do you have that are going to make this a success? We all have individual talents and are all go-getters. From this class we’ve all

developed the entrepreneurial mindset and each of us is willing to go the extra mile or step up the plate if something needs to get done. We freely bounce ideas off of each other and our team is often described as a “well-oiled machine”

What are you going to do with this investment? We are asking for 50,000 and 12% equity

50% Website Development; Hosting/Merchant accounting merchant account is a type of bank account that allows businesses

to accept payments by payment cards, typically debit or credit cards 25% Marketing Outreach 15% Operations 10% Computer Hardware and Software