Filmart_2011_05_AWP.indd 1-3 2010/10/12 10:04:25 AM

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I N D E X

FILMART – Asia’s World Entertainment Market 2

Why Exhibit at FILMART ? 3

Thematic zone – TV World 5

Thematic zone – Animation & Digital Entertainment World 6

Thematic zone – Equipment and Post-production Services Pavilion 7

Concurrent Events 8

Screenings 11

Value-Added Services 12

Seminars and Special Events 13

FILMART 2010 By the Numbers 14

How Do We Promote FILMART ? 16

How Can You Promote Yourself Via FILMART ? 17

FILMART on the News 18

Exhibitor and Visitor Testimonials 19

FILMART – Fair Details 21

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Asia’s World Entertainment Market FILMART just celebrated its 14th edition with great success in March 2010. As a leading event in Asia and an important film market in the global film calendar, it attracts renowned producers, distributors, investors and professionals from around the world to launch full scale promotion, network with key industry players and negotiate deals. 2010 Highlights Group pavilions organised by China Film Promotion International <China>, Unifrance <France>,

JETRO & UNIJAPAN <Japan>, KOFIC <Korea>, FINAS & MDeC <Malaysia>, Center for International Trade Expositions and Missions with the Animation Council of the Philippines, Inc <Philippines>, Association of Independent Television Production Companies Singapore (AIPRO) <Singapore>, Taipei Film Commission & Taipei Audio-Video Production Association <Taiwan>, Department of Export Promotion <Thailand>, UK Film Council <UK>, Israel Export Institute <Israel>, PPFI <Indonesia> etc. New pavilions were also organised by Shanghai Zhangjiang Animation & Technology Co., Ltd. <China>, Korea Creative Content Agency (KOCCA) <Korea>.

TV World: The thematic initiative was joined by 157 companies to explore global TV business

opportunities through various activities, including an elaborated International TV Forum. Animation & Digital Entertainment World: A total of 88

exhibitors from digital content hotbeds such as Chinese mainland, Japan, Hong Kong, Malaysia, the Philippines, Singapore and Thailand.

Equipment & Post-production Services Pavilion: A total of 37

leading companies from Australia, Japan, Hong Kong, Singapore, Malaysia, Thailand and Ukraine showcased their state-of-the-art products and services. In particular, the Association of Motion Picture Post Production Professionals (AMP4) returned to FILMART with 13 member companies to form the Hong Kong

Motion Picture Post Production Pavilion which featured the latest service and technology of post production (in particularly on the 3D technology) provided by Hong Kong companies.

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Why Exhibit at FILMART? Heading into its 15th year in 2011, FILMART has firmly established itself as Asia’s World Entertainment Market. An on-site survey conducted by an independent agent, Oracle Added Value, rated FILMART as “the most important film-trade platform in Asia.” Tap into an Extensive Business Network

FILMART 2010 attracted 548 exhibiting companies from 29 countries and regions ( 8.5%)

4,943 trade visitors from 51 countries and regions ( 9.8%)

John Chong Chief Executive Officer Media Asia Group Limited, Hong Kong

“We attend FILMART every year since it performs very well, the number of buyers keep increasing which brings us a lot of business. It is important for FILMART to become an international must-go market for film industry, thus it is able to attract buyers.”

Meet Key Players from Across the Entertainment Industry

FILMART actively promotes cross-industry and multimedia convergence

Exhibitors from areas of film, TV, animation, digital entertainment, equipment and post-production

New initative on TV documentaries launched in 2010.

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75% of market players whose major market is Chinese Mainland and expect an increase in business volume in the coming year. 80% agreed that Hong Kong is the best platform to reach out to Chinese mainland buyers*.

Gain Access to the Chinese Market

Heavy presence of Chinese mainland companies and buyers Take advantage of the Closer Economic Partnership

Arrangement (CEPA)# between Hong Kong and the mainland by lining up with Hong Kong registered companies

> Cantonese films co-produced by Hong Kong and the mainland can be distributed and screened in

Guangzhou Province

> Hong Kong-produced Chinese language films, with the Hong Kong producer owning over 50% of the copyright, are free from the import quota.

> Hong Kong registered companies can establish wholly-owned companies to construct or renovate cinemas

> Hong Kong registered companies enjoy the same maximum number of TV drama episodes as mainland companies.

Here are some of our past Chinese mainland exhibitors:

- China Film Promotion International (CFPI) - China International TV Corporation (CITVC) - China Film Co-production Corporation - China Film Group Corporation

# For further information, please visit http://www.tid.gov.hk/english/cepa/

Market Your Products and Services Strategically

Tactically scheduled prior to Cannes, FILMART provides an ideal timeslot for Asian business and for closing deals at Cannes

Diverse advertising channels such as market screening, online screening room, fair directory, lightboxes, trailer display, and many more!

Take Part in a Wide Array of Special Events and Seminars

Dozens of events provide excellent occasions for networking and industry exchange Create hype for your company, artists and new titles by hosting your own events ________________________________________________________

CJ Entertainment Inc. <Korea> SVP, Head of Int’l Sales & Distribution

Kini Kim

“Hong Kong is a very important hub for film industry, I mean world film industry, because Hong Kong is known as a kind of martial arts, action movies long time ago, now they are making new faces for film owners, so that’s why the western people think Hong Kong is good place to find some chances to work with, so that’s why Japanese films, Korea films and Chinese films are all here together, even like many western companies are very interesting in Hong Kong market, and they are opening the sales booth here, and they are selling the titles and pitching the sales.”

Result of an on-site survey conducted by Oracle Added Value at FILMART 2010

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TV World Thematic Zone

FILMART breathed life into a new initiative in 2007 to keep up with the pace of an expanding TV industry worldwide. As a thematic platform co-organised by the Hong Kong Televisioners Association, TV World endeavours to drive more business opportunities for the small screen marketplace. Worldwide participants

157 exhibitors from 20 countries and regions grouped together to contribute to this initiative

90% of TV exhibitor respondents said they were able to achieve their objectives in FILMART, which top three objectives were: to establish new business contacts; to generate business; and to strengthen current business network.

TV World Screening

47 different titles of TV dramas, animation and documentaries were showcased.

International Forum

Top-notch speakers were invited to share the latest market trends and development, attracting more than 200 international broadcasting professionals to participate in the event.

Some of the key exhibitors who were part of TV World:

- China International TV Corporation <Chinese mainland> - Hunan TV Station <Chinese mainland> - Chengdu Television Station <Chinese mainland> - Tokyo Broadcasting System, Inc <Japan> - KBS Media <Korea> - FBNC <Vietnam> - Sanlih E-Television and Public Television Service <Taiwan> - ABS-CBN (Philippines) - Telewizja Polska <Poland> - And many more…

Toho Film Co. (HK) Ltd. <Japan>

Takemasa Arita Manager

“In terms of location, Hong Kong is very convenient location to come … and the city itself is very international, and also for us the timing of the market in March is a very good season. Because we usually disclose our new line up in December, so in March we still have many new titles that we can show and sale. Hong Kong FILMART is so far a very successful market, I mean for us, especially for the Asian sales.”

Co-organiser:

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Result of an on-site survey conducted by Oracle Added Value at FILMART 2010

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Since its inception in 2004, the pavilion has received high acclaims not only from the digital entertainment industry, but also filmmakers alike. The pavilion is poised to bolster further synergy across sectors and astound the market yet again in 2011! Participation from worldwide

With remarkable results achieved, a sustainable number of companies worldwide showed interest in exhibiting in FILMART under the umbrella of Animation and Digital Entertainment World. In 2010, there were a total of 88 companies participating in this show.

More International Players, Wider Scope

Companies from emerging digital entertainment hotbeds such as Chinese mainland, Malaysia, the Philippines and Thailand, as well as more established digital entertainment exporters such as Hong Kong and Japan.

Some of our prominent past exhibitors which resided in FILMART included:

- Animation Council of the Philippines Inc. <Philippines> - Association of Independent Producers Singapore (AIPRO)

<Singapore> - Multimedia Development Corporation <Malaysia>

An independent survey revealed that 75% of respondents regarded digital entertainment as an industry enjoying the greatest growth potential*.

- Nihon Ad Systems Inc. / Asatsu-DK Inc. <Japan> - Salon Films (H.K.) Ltd. <Hong Kong> - China International Cartoon and Animation Festival

(CICAF) - Exhibition Office <Chinese mainland> - Thai Animation & Computer Graphics Association

<Thailand> - Central Motion Picture Corporation <Taiwan> - And many more…

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Result of an on-site survey conducted by Oracle Added Value at FILMART 2010

Animation & Digital Entertainment World

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80% of film industry players are positive about the outlook of 3D film production in the coming year*.

The pavilion was inaugurated in 2006 to facilitate dealings between producers, equipment firms and post houses. In 2010, a total of 37 local & overseas companies showcased their state-of-the-art products and services. The pavilion is expected to grow bigger and better to catch up with the rapid development in audiovisual and shooting equipment and post-production services in the Asia-Pacific region.

Anchor companies who took to the fairground:

- Shanghai Zhangjiang Animation & Technology Co., Ltd. <Chinese Mainland> - Association of Motion Picture Post Production Professionals <Hong Kong> - Salon Films (HK) Ltd <Hong Kong> - Soundfirm Pty Ltd. <Australia> - Technicolor Thailand <Thailand> - Film.UA Distribution <Ukraine> - And many more…

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Result of an on-site survey conducted by Oracle Added Value at FILMART 2010

Equipment & Post-Production Services Pavilion

“I think Hong Kong is really an oriental Hollywood, which possess capitals as well as talents there. And we would be very happy if could play an important role with certain status there.” Jennifer JAO Director Taipei Film Commission <Taiwan>

Mr Craig Tanner - Co-Founder/Director/ Vfx Editor, Digital Revolution Studios

Vfx with Avatar and other 3D Movies

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Concurrent Events

Hong Kong-Asia Film Financing Forum (HAF)

Held concurrently with the FILMART for the fifth time, the 8th HAF was organised by The Hong Kong International Film Festival Society (HKIFFS), co-organised by the Hong Kong Trade Development Council (HKTDC) and the Hong Kong Motion Picture Industry Association Ltd. (MPIA), and sponsored by Film Development Fund (FDF).

A core event of the Entertainment Expo Hong Kong, HAF is Asia's premier project market designed to connect Asian filmmakers with upcoming film projects with internationally prominent film financiers, producers, bankers, distributors, buyers, and funders for co-production ventures. HAF is the ideal venue for discovering and investing in emerging Asian talent, and for first-look opportunities of their latest projects. Attended by more than 1,000 filmmakers and financiers from 35 territories, around 25 projects are selected annually to participate in the three-day event.

HAF Statistics

200+ project submissions annually

25 projects selected from 17 territories in 2010 500+ private meetings organised between financiers

and filmmakers

20% increase in China investor accreditation annually

HKD590,000 cash and in-kind awards in 2010

The 9th HAF will be held from 21-23 March 2011 www.haf.asia

Acclaimed filmmakers who have participated in HAF include:

Organiser Co-organisers

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Hong Kong International Film Festival (HKIFF)

The Hong Kong International Film Festival (HKIFF) is one of Asia’s most reputable platforms for filmmakers, film professionals and filmgoers from all over the world to launch new works and experience outstanding films. Screening over 290 titles from more than 50 countries in 11 major cultural venues across the territory, the Festival is Hong Kong’s largest cultural event that reaches an audience of over 600,000 including 5,000 business executives who attend the Hong Kong Film and Television Market (FILMART), a concurrent event of the HKIFF. Committed to discovering new talent, the Festival premieres the breadth of Chinese cinema and showcases Asian talents. As a lifestyle event, festival-goers can enjoy world-class films, attend seminars hosted by leading filmmakers from around the world, visit film exhibitions, join celebration parties, and more. The Festival draws extensive media coverage from over 560 global press members and continues to grow in vital importance as the premier platform to launch films to Asia. The 35th HKIFF will be held from 20 March to 5 April 2011. www.hkiff.org 2010 Statistics - No of screenings: 408 - No. of World/International/Asian Premieres: 65 - Total no. of attendance: 605,960 Organiser

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Asian Film Awards (AFA)

Inaugurated in 2007, the Asian Film Awards (AFA) is an international pioneering programme, honoring filmmakers with outstanding achievements in the field of Asian cinema. Eminent filmmakers and superstars from around the world are invited to bestow awards upon winners of each category, making the ceremony an elaborate extravaganza. A panel of jury, comprised of international professionals and prominent members in the community of world cinema, will select among eligible films produced in the region in that year and decide the award winners.

Over the years, prominent guests, stars and filmmakers who attended the AFA include: Oliver STONE, William HURT, Donatella VERSACE, Amitabh BACHCHAN, Barrie OSBORNE, Harvey WEINSTEIN, Luc BESSON, Arthur COHN, ZHANG Yimou, BONG Joon-ho, John WOO, TSUI Hark, Peter CHAN, FENG Xiaogang, LU Chuan, Leon DAI, YUKISADA Isao, JIA Zhangke, WEI Te-Sheng, Johnnie TO, HOU Hsiao-Hsien, Brilliante MENDOZA, Jet LI, Rain, Andy LAU, Joan CHEN, Tony LEUNG Chiu-wai, Michelle YEOH, Brigitte LIN, MOTOKI Masahiro, WANG Xueqi, Tony LEUNG Ka-fai, CHANG Chen, ZHOU Xun, SHU Qi, SONG Kang-ho, JEON Do-yeon, NAKATANI Miki, GUEY Lun-Mei, Priyanka CHOPRA, Sandy LAM, Stephanie SUN, Denise HO, Justin LO, Alan and LI Yuchun and many more. The crowning awards presentation ceremony promises an evening of glitz and glamour that befits the honouring of the highest achievements in Asian cinema. The 5th AFA will be held on 21 March 2011.

www.asiafilmawards.asia

Organiser

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Screenings Market Screenings

A successful screening is key to the success of a movie. As a FILMART exhibitor, you can use our screening facilities exclusively as a springboard to reach your target buyers at an attractive rate!

Access our well-equipped, conveniently located screening rooms within minutes

Promote your screenings by our official website, e-newsletters and brochures for FREE

2010 Statistics and Highlights

No. of screenings: 268 No. of world / international premieres: 54 The Berlinale Crystal Bear Award winner, Echoes of the Rainbow, was also

screened at FILMART

Premieres at FILMART 2010:

MICMACS Rock On TAJOMARU

Premieres will be given discounts and have priority in choosing timeslots and venues

Walking to School Umbrage

HKIFF Industry Screenings@FILMART (HIS) FILMART collaborated with the Hong Kong International Film Festival (HKIFF) to launch the HKIFF Industry Screenings@FILMART (HIS). HIS is an initiative especially set up to offer market access to leading Asian film directors and film companies. In 2010, 30 films were showcased at HIS, including 14 world premieres, 2 international premieres and 7 Asian premieres. Some of the outstanding titles are: WANG Quanan’s Apart Together (China) won the Silver Bear for Best

Script at Berlin International Film Festival in 2010 Teddy CHEN’s Bodyguards and Assassins (China/Hong Kong) (HAF 2003

Project) won the Audience Award at Terracotta Far East Film Festival 2010; Best Film, Best Director and other 7 awards at the Hong Kong Film Awards 2010; Best Actor and Best Supporting Actor at the Asian Film Awards (AFA) in 2010

Arvin CHEN’s Au Revoir Taipei (Taiwan) won the NETPAC Award at the

Berlin International Film Festival in 2010; Audience Award at the San Francisco International Asian American Film Festival 2010

World premieres screened at HIS including: After All These Years, Ant City, Distant Thunder, The High Life, Tangle, Breakup Club, Gallants, Fire of Conscience, Quattro Hong Kong, The Family Complete, The Arrival, Seven Days in Heaven, Zoom Hunting and Crossing Hennessy.

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Value-Added Services One-Stop Consultation

FILMART is not just a melting pot for international wheelers and dealers, but it is also a congregation point where professionals from related sectors meet:

Profit from FREE on-site consultation service on financing, legal, marketing and licensing issues

Meet specialists who have strong expertise in bridging your company to the China market, as well as helping your firm go international

Priority booking for exhibitors

Pre-market online booking available

Some of the Professional Consultants at FILMART 2010: - Ms Charmaine Koo, Deacons - Mr Peter Kostense, Fintage House - Kenneth Huen, Huen & Partners Business Matching

Pinpoint your target buyers, distributors and agents using our FREE on-site Business Matching Service

Our dedicated staff will carefully arrange meetings that will maximise your opportunities

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Seminars & Special Events Every year, we invite top-notch experts from around the world to share their views on the hottest issues. Apart from that, numerous premieres, exhibitor forums, press conferences, luncheons, receptions and parties are also held during FILMART to offer participants extra networking and sponsorship opportunities.

Professional seminars on hottest topics

Press conference to launch new titles

Networking luncheon & roundtable meetings

Press conference of renowned celebrities

Opening Ceremony of the Entertainment Expo

Film Premieres

Cocktail reception & parties

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FILMART 2010 By the Numbers

VISITOR PROFILE

VISITOR PROFILE Number of Visitors Local 2,531 Overseas 2,412 Total 4,943( 9.8%)

Breakdown of Overseas Visitors Breakdown by Nature of Business*

(All visitors)

*Visitors may be engaged in more than one business

0% 5% 10% 15% 20% 25%

Licensing

Film Financing & Banking

Digital Entertainment

Sales Agent

Post-production & Film Equipment

Distribution

Producing

Asia and Oceania24%

ChineseMainland

18%

Other Regions0.2%

Europe4%

Americas3%

Hong Kong51%

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FILMART 2010 By the Numbers EXHIBITOR PROFILE

VISIT

Number of Exhibitors Local 112 Overseas 436 Total 548 ( 8.5%)

Breakdown by Nature of Business* Breakdown of Exhibitors

0% 10% 20% 30% 40%

Post-produc tion

P re-production Services

A nimation & Digital C ontents

TV P roduction & Dis tribution

V ideo Dis tribution

Film P roduc tion

Film Dis tribution

0% 10% 20% 30% 40%

Post-produc tion

P re-produc tion Services

A nimation & Digital C ontents

TV P roduction & Dis tribution

V ideo Dis tribution

Film P roduc tion

Film Dis tribution

Europe12%

Asia andOceania

40%

ChineseMainland

22%

Hong Kong20%

Americas5%

Other Regions1%

*Exhibitors may be engaged in more than one business

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How Do We Promote FILMART? We capitalise on each and every viable means to promote FILMART to your target audience.

Extensive Media Coverage

Maximum exposure in leading industry magazines (e.g. Screen International, Variety, The Hollywood Reporter, etc), newspapers, trade publications and online media both regionally and internationally

Round-the-Year International Promotion

Promotion trips are made to meet quality buyers and key trade organisations in established markets (e.g. Cannes, American Film Market, etc) as well as new ones

All-Encompassing Event Website

FILMART’s well-liked official website features complete information about the event and encapsulates the latest industry news. URL: www.hktdc.com/hkfilmart

Targeted Direct Mailing and Regular e-Newsletters

Attractive DMs are sent to selected industry players from our huge database. E-newsletters featuring event and industry news are disseminated regularly to our international subscribers

Concerted Effort Across Hong Kong’s Entertainment Industry

FILMART has allied with the Hong Kong-Asia Film Financing Forum (HAF), Hong Kong International Film Festival (HKIFF), Asian Film Awards (AFA) and other concurrent key entertainment events to form the umbrella event Entertainment Expo, which capitalises on the joint promotional power and pulls in the most and the best of industry professionals

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How Can You Promote Yourself via FILMART? A wide range of advertising opportunities are available for brandbuilding and product promotion.

Fair Publications

You can place your ads in our Fair Directory, Fair Dailies, Daily Highlights and other fair publications to showcase your products and services

Advertising Screen

Our advertising screen situated at the heart of the exhibition venue has received tremendous response. You too can impress your target audience with a constantly looping trailer!

Lightboxes

Standing lightboxes are proven to be effective methods to announce your presence at the market

Lanyards, Badge Holders & Market Bags

Have every FILMART participant to promote for you! Advertise on our official lanyards, badge holders and market bags!

Special Events

Fit your own publicity needs by tailor-made premieres, luncheons, parties, receptions, press conferences, seminars and what not!

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FILMART on the News

FILMART – Gateway to Opportunity “Against the backdrop of an astounding boom in China’s box office, Hong Kong FILMART is a key place to do business in Asia.”

Screen International 22 March 2010

Hong Kong FILMART Sees Record Turnout “There was a sense of region reviving. The Philippines and Taiwan doubled their presence, and Malaysia, Thailand and Korea all upped their representation. And Europe was strong at FILMART, with big delegation from Germany and France, while Austria, Croatia and Latvia are also on board.”

Variety 25 March 2010

Filmart Sales Heating Up

“The market is generating mostly positive reviews from sales and buyers. ‘It's busier than last year, the buyers are back, in terms of overall traffic, it's about the same but there are more people with intentions to buy,’ said Toho GM Takemasa Arita. ‘The attitude of the Asian buyer is more aggressive.’”

The Hollywood Reporter 23 March 2010

Signs of Strength at FILMART 2010

“Optimism is in the air as a busy FILMART draws to a close today (March 25), with several deals completed and record attendance at this year’s event.”

Screen International 25 March 2010

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Exhibitor Testimonials

“Hong Kong appears to be a good location because it was the first time for Sunny Side of the Doc to come to Asia, we need to be linked to an entertainment event. FILMART was one of the major events in Asia.” Pierre-Yves LOCHON CEO Sinapsesasia Ltd. <France> “At the first time I came to FILMART, it was basically a film related event. Then after years pass by, you see there is an emphasis on digital content and especially in animation. And also some cases for the mobiles, the mobile edition. So I think it is a good sign.” Kamil Othman Vice President, Creative Multimedia Department Multimedia Development Corporation Sdn. Bhd. <Malaysia> “For an important and historical company like Gaumont, it is very important to attend FILMART to take time to meet every buyer.” Cecile Gaget Executive Vice-President, International Sales and Acquisitions Gaumont <France> “We have sold nearly 20 movies in this exhibition. This is a huge success.” Zhou Tiedong President China Film Promotion International <China> “We haven’t been in other locations but I think Hong Kong is very promising and we know that it has expended well. There are many international producers, sales agents and buyers. It is a perfect gateway for starting Asia markets.” Latvia Reinis Kalnaellis Manager, Rija Films

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Buyer Testimonials

“It is very interesting to see from an Asia perspective what content is going on. Behind me, I have seen first 3D television set without glasses, which is certainly at first I can’t imagine that. It is a place I think any intelligence who wants to stanin the business need to keep an eye on.”

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Christopher Brough President MoviePlus (Canada) Productions Inc. <Canada>

“And for India, I look for some very masculine, some good action and that kind of films. Hong Kong makes lots of those films and the Chinese too. They are really good.” Rakesh Jain Managing Director JRD Entertainment PVT. Ltd. <India> “I think Chinese production has grown up definitely. There are more Chinese movies coming out. So it is better for us (to have) more varieties.” Amit Jumani Director WEG Entertainment Pvt. Ltd. <India> “I think there are a lot of exhibitors here than other markets in Asia, I think it’s the best destination so far.” Avinaash Jumani International Sales WEG India Pictures Pvt. Ltd <India> “It is the best event in Asia and Europe. More and more film makers in North America are discovering Hong Kong as not only an international destination for business but also for film making, marketing and networking.” James Hart Executive Producer LPE360 <USA>

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FILMART – Fair Details Date : 21-24 March 2011 (Monday to Thursday) Venue : Hall 1, Hong Kong Convention & Exhibition Centre, 1 Harbour Road, Wan Chai, HK Opening Hours : 09:30 – 18:00 09:00 – 17:30 (Buyer registration period) Organiser : Hong Kong Trade Development Council Supporting Organisations : 1. Federation of Hong Kong Filmmakers 2. Hong Kong Chamber of Films 3. Hong Kong Digital Entertainment Association 4. Hong Kong Film Development Council 5. Hong Kong, Kowloon & New Territories Motion Picture Industry Association (MPIA) 6. Hong Kong Televisioners Association (HKTVA) 7. Movie Producers and Distributors Association of Hong Kong Ltd (MPDA) Major Exhibit Categories : Distribution, production and acquisition of film, TV programmes, animation, digital entertainment/ games, digital effects and music, cinema operation, video and disc production, distribution and rental, terrestrial TV / cable TV / pay TV and satellite broadcasting companies, radio broadcasting, internet broadcasting, production and post-production services, film and broadcasting equipment and technology companies, service providers to the entertainment industry, licensing companies, festival / fair organisers, industry associations, finance, entertainment-related professional services.

CONTACT US Email : filmart@hktdc.org

Telephone : (852) 1830 668

Fax : (852) 2824 0249

Address : FILMART Team, Service Promotion Department Hong Kong Trade Development Council 38/F, Office Tower, Convention Plaza 1 Harbour Road, Wan Chai Hong Kong For further information on FILMART, please visit

http://www.hktdc.com/hkfilmart