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Danielle Ballesta Ilyn Mendoza Joana Miraflor Tala Moshref Norman Santos Section 4 May 8, 2015 PRODUCT DEVELOPMENT: FIGGY BALLS

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Medical nutrition therapy for renal disorders

Danielle Ballesta

Ilyn Mendoza

Joana Miraflor

Tala Moshref

Norman Santos

Section 4

May 8, 2015

Product development:figgy balls

1

Cardiovascular Disease #1 killer in America

Preventable

Figgy Balls food products

High quality functional whole foods

Rich in fiber, omega-3s, and antioxidants

No preservatives or additives

Healthy snack providing nutritional value

Product Description and use

2

Chia seeds

High in fiber, protein, antioxidants, omega-3s

60% ALA, 20% LA

Important ratio, anti inflammatory and prevents chronic disease

Helps lower TG, LDL

Increases HDL and PUFA

Flax seeds

High in protein, fiber, lignan

Lowers risk of cardiovascular disease, blood lipids

Hypercholestermic agent

Hemp seeds

High in Vitamin E, fiber

High quality proteins, includes all 9 essential AAs

INGREDIENTS

3

Sesame seeds

Phosphorus, calcium, potassium, vitamin E

Reduced plasma cholesterol and coronary heart disease

Dried figs

Highest in fiber and plentiful minerals

C dried figs contains 11.2% - 15.7% of DV

Highest in Mg, Ca, and Mn

Cacao powder

Polyphenols help reduce LDL and cholesterol, increases HDL

Suppresses atherosclerosis

Walnuts

Energy dense, elevate resting energy expenditure

Increases lipid profiles

Lowers cholesterol levels and CVD risks

Ingredients

4

Product Formulation

Trend in use of chia, flax, hemp, and sesame seeds

Health benefits

Market gap

Many bars use nuts and fruits

Usually one type of seed used

Healthy lifestyle trend

Consumer awareness of healthy food choices

Figgy Balls would benefit from market trend

Market Potential

6

TA. XT2 Texture Analyzer (prove attachment)

This was used to analyze the firmness/hardness of each product

Samples

8 samples of Figgy Balls and LRABAR ber

Results

CV > 5%

p 0.05) p = 0.19

Subjects preferred LRABAR ber

Why?

Well known brand similar to established granola bars on market

Figgy Balls are new, one-of-a-kind product

May not be used to different appearance, texture, or flavor

Limitations

Lack of sensory testing facility utilized

NUTR205 Lab, samples distributed all at once

Panelists were in presence of one another

Sensory Results

Hygroscope Water Activity Analyzer

Determines water activity

Water activity range

0.60 0.80 susceptible to food spoilage microbes

High amount of fats reduce shelf life

< 0.60

Microbial growth not possible / most bacteria will not proliferate

Results

5 samples each were used

P < 0.001

Shelf Life Estimates

Food and Drug Administration (FDA) requires most prepared food products to have nutrition labeling under guidelines

Excellent Dietary Source of Fiber

FDA requires 10% - 19% of DV

Figgy Balls contain 5g of fiber

20% of fiber DV

Healthy

10% of fiber DV

< 100g cholesterol

No Sugars Added

Regulatory Stipulations

Figgy Balls will be priced at $3.75 per package

Each package contains 2 Figgy Balls

Final price was calculated by using a 35% mark up on how much it costs to make each Figgy Ball

Price/Cost Evaluation

Food packaging plays an essential role in shelf life of its corresponding product

Barrier to:

Oxidation

Loss or addition of moisture

Vacuum packaging produced favorable shelf life results with granola bar (Padmashree and others 2013)

Packaging suggestions for Figgy Balls

Vacuum packaged

Refrigerated

Package Suggestions

Food Processor Nutrient Analysis

Nutrition Facts Panel

Serving size: 2 Figgy Balls

Fiber

Fat

Sugar

Nutrition Facts

Figgy Balls are a great, new snack product due to its functional ingredients, product performance and shelf life estimates

Market potential shows promise for growth due to latest health trends

Figgy Balls can be a great addition to ones diet, especially if the consumption of a generally healthy diet is ensured!

Conclusions