FASHION TV"Shaping the trends to come"

“TV Loves Mobile”

Budapest, June 2004

Xavier LECLERC

• Founded in 1997, Fashion TV is an independent channel which is the only global 24/7 TV network dedicated to Fashion, Beauty and Style.

• After only 7 years, FTV became:– One of the major thematic channels in the world– A worldwide brand– The media of reference for Fashion & Beauty

• FTV developed the concept of glamour entertainment by offering to its viewers an exclusive access to the front rows of all fashion shows around the world, from the most famous (Milan, NYC, London, Paris) to the upcoming ones (Bangkok, Shanghai, Melbourne, Cape Town, Warsaw, Zagreb…).

FASHION TV : a success story

"I see it first on FTV“

• Fashion, as a passion or profession (B2B)

• Music: trendy & modern

• Beauty of the images: models and clothes

• Strong representation in public places: bars, clubs, gyms, SPAs, hair salons, hotels, airports, lounges…

4 Reasons to watch FTV

• FTV always implemented an innovative business model in tight relation with combined network operators:

Subscription fees

Airtime & Program Sales

Merchandising

Strategy

Fashion TV is present in 132 countries

on 5 continents and reaches 138 million households through

32 satellites and over 1,000 cable networks.

Europe 38.9 millions28.2%

Asia 78 millions56.5%

Africa/Oceania 2.7 millions 2%

America 18.4 millions 13.3%

Global Reach

"I see it first on my mobile“

Why today?

Mobile Operators want to push their subscribers to switch from 2G to 2.5G & 3G services.

Aim of Mobile Operators: increase consumer data consumption and their ARPU by offering easy to use applications and attractive services.

Strategy for 2004 & 2005:Focus on value adding services, including video content, to give evidence to switch to 2.5G and 3G platforms.

Content acquisition is key for the success of the Operator’s strategies.

Operators need to have addictive content to push data consumption and lead the customers to log on several times per day.

• FTV’s quick development is due to its technologically at the edge policy:

A primary network in MPEG2 (Eutelsat HotBird, Asiasat, Intelsat, EuroBird) to ease the delivery of the signal to cable networks & DTH platforms;

Key terrestrial free to air agreements aimed at increase the channel’s popularity;

A complementary broadcast in MPEG4 (partnership with Eutelsat) for the broadband operators;

Why today?

• Mobile Development is natural in FTV’s strategy.

– FTV is a channel, not just a content provider;

– Mobile as part of FTV’s wide

distribution network;

– Mobile broadcast is part of FTV’s core

business and the business model is similar to

carriage fees.

Why today?

Fashion TV benefits from three advantages:

1. Attractive content: People, glamour, sexy, trendy and chic (images and videos);

2. A worldwide brand, as FTV beneficiates from a high end image, strong brand awareness and an easy concept to communicate on;

3. An innovative and ready to be launched video for mobile offer to lead customers toward the use of 2.5G and 3G.

Key targets:

FTV viewers fit perfectly the core targets for new mobile services.

Global Symbol:

F.TV is recognised as a global symbol for the newest designer trends, the lifestyle of fashion professionals and the glamour of models

Why choose FTV?

• FTV focused on a clear theme and developed original & strategic editorial choices geared at creating a globally attractive channel.

• A subtle mix of beautiful imagesand trendy music

• Catwalks are at the heart of FTV’ s programming but new magazines (Designers@Work, One day With a Model) and series (Shoot Me, FTV Model Awards) are being developed.

1. Content

• Fashion TV is now an international brand, with strong added value and an high end image;

• Various products and franchises support Fashion TV around the world (CD’s, FashionBars, Fashion TV Parties, FTV Model Awards…)

• Operators do not have to educate their subscribers about what their offer is;

• 3G phones are fashionable “must haves” for FTV viewers

• Cross-marketing opportunities (launch parties, program sponsoring…)

FOR

Global Brands

TO

Global Audiences

2. Worldwide Brand

1. Fashion TV’s video offer is based on the following principles:

– Strong refreshment (up to 3 new clips per day)

– Flexible duration :• 10 to 60 sec video clips adapted to GPRS • 1 to 3 minutes video clips adapted to UMTS

– Three thematic easy to identify: • Fantastic Fashion, • Gorgeous Guys, • Gorgeous Girls

With music !

2. 24/7 MPEG-4 signal for live streaming to your subscribers.

3. Content Offer

Young, urban, trendy, active people !!!

• Men (67%) Women (33%)

• Adults between 18 & 49 (78.4%) with its core group 24-39 (50,2%)

• 67% of viewers are A & AB.

• 3G phones are fashionable “must haves”

• High spenders, technology sensitive, travelers, active, receptive to publicity, plugged-ins, early adopters & trend-setters

Source: EMS 2003, BARB 2003

4. Viewer ship

57,6%

59,2%

59,5%

59,5%

60,2%

61,5%

64,3%

55,0%

66,4%

0% 10% 20% 30% 40% 50% 60% 70%

Average

Eurosport

EuroNews

MTV

Bloomberg TV

CNN Int'l

CNBC

BBC World

Fashion TV

4. Viewer ship

FTV ranks 1stas 2 out of 3 FTV viewers are Heavy

Mobile Phone Users.

FTV viewers are used to out of

home viewing !

FTV is broadcast and well known in all the territories where videoservices are being launched and services have been launched inmany countries:

France Orange (2.5G & 3G)UK O2; T-Mobile; Flix; VodafoneIsrael Cellcom (2.5G & 3G)Italy TIM (3G); H3 (3G) Hong Kong Hutchinson 3GThailand Samart (2.5G)Japan FOMA (3G)Finland DNA (2.5G)

FTV is currently discussing with Operators and partners ( network providers) in numerous other countries around the globe

Achievements

• FTV is looking at all innovations to be a first mover:

– IP TV (xDSL; Wi Max…)

– DVBH experiments (Finnish Mobile TV)

– “A la carte” video based services

• FTV’s strategy for the future is threefold:

• Increased localization

• Innovative programming

• New technology services such as the mobile market

What Next ?

Contact

Contact :Xavier LECLERC – Business Development

12 rue Hamelin75016 PARIS

Tél. +33 1 45 05 45 45Fax. +33 1 45 04 45 44Email: xavier@ftv.com

Any questions ?