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Fashion FeteNYC2013

Networking with a Fashion Backdrop

A Fashion and Networking EventInternational Fashion | Live Entertainment | Sampling & Giveaways | Live Drawing

Wardell Duncan - Pres/CEO The Vision 3 Group

Tiffani Knowles - Managing Editor NEWD Magazine

Dear Potential Sponsor,

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” -Coco Chanel

Fashion Fete, a dynamic networking party with a fashion backdrop for urban professionals

ages 21 - 45. Fashion Fete is offering the latest in social event marketing and the greatest

form of consumer pull marketing for your product and service.

At Fashion Fete, you – the sponsor - will be the star. You will receive a plethora of perks such

as strategic product blog marketing, unique event presentation space, radio, online and television advertisement, viral promotional videos, a social media push, logo recognition on event paraphernalia and on-the-spot consumer test experiences of products/services, etc.

“With the help of social and mobile marketing, prevalent!marketing trends over the past

decade have evolved from primarily push strategies into pull based approaches. What does

this mean?! Pull marketing is about encouraging your prospects to seek you out because

you offer them something of value, something that aligns with their immediate wants and

needs.” – SnapGiant.com

At Fashion Fete, we will partner with you on introducing your product to our demographic of

vibrant consumers using unique pull marketing strategies sure to galvanize the masses in

attendance, converting them into loyal customers.

Our event will be held at a high-traffic venue in New York City and attended by some of tri-

state’s top influencers and socialites like music industry execs, financiers, editors, models,

photographers, make-up artists, hair stylists, designer/stylists, entrepreneurs, etc.

The event includes the following features:

! International cuisine!Product Giveaways! International fashion show!Speed networking!Dancing

!Live mannequin showcase!On-Camera Interviews with attendees!VIP Photo Shoot!Swag Bags!Live Drawing

We invite you to take advantage of this coveted opportunity to integrate your business into

this sensational 2013 summer event!

Cordially,

Tiffani Knowles

Partnership Coordinator

Summary of Event Components

Date and Time: Monday, August 19, 2013

6 – 10 p.m.

Sponsor Arrival: 4p.m.

Venue:M1-5 Lounge

Tribeca Section of New York City

Press Check-in: 5 p.m.

Host Models Promoting Your Product: At the start of the evening, two host models will be

assigned to your brand. They will assist your team in distributing paraphernalia and

giveaways and ensure that your team has all its needs met that evening.

Mannequin Models Promoting Your Product: Depending on your

product promotion, you will be assigned two mannequin models

who will wear your product as part of a live statue showcase.

Once the press arrives, your marketing representative will be

whisked away for pre-event interviews with representatives from

various television, radio, magazine and internet media outlets.

Potential Consumers Experiencing Your Product: As audiences

arrive prior to the main event, they will have the opportunity to

take photos, ogle the live mannequins and sample your

products/services during your live demonstrations.

Main Event Showcasing Your Product: During the main event, the

“fashion in motion” showcase, your fashions will be featured as

the grand finale designs. Opening the showcase will be

independent designers from the tri-state area, the Caribbean,

Europe and Africa. This event will be interspersed with sponsor

interviews, live local business spotlights and exciting on-the-spot

audience interviews for all to see.

Potential Consumers Winning Your Product: At the end of the night, a live drawing – which

hosts have promoted all night and that our audience members have waited for with

bated breath- will showcase items courtesy of our sponsors.

Potential Consumers Sampling Your Product: Swag bags of your sample products, to which

audiences have already been introduced, will be handed to our event goers as they

leave. Expected results = A Highly Attached Customer

EVENT DETAILS

GUEST DEMOGRAPHICSTarget Age Range: Millennial Generation - 21 -45

Expected Number: 500+

Target Psychographics: Young urban professional adults, beauty&fashion

enthusiasts, socialites, business owners

Target Ethnicity Market: 60% Black |20%Latino | 15%White| 5% Other

Expected Industry attendees: Entrepreneurs, music industry execs, models, photographers,

make-up artists, fashion designers,

stylists, talent agents, promoters,

fashion bloggers, local media in

print, radio and television

Celebrity Invites include: Kelli Daniels from HBO’s The Wire;

Edwina Findley from HBO’s Treme;

*Je remiah Ab iah f rom MTV’s

Made;*Janette Bayardelle from

Broadway’s The Color Purple; *Marie

Ojambo, Miss Africa NYC; *Tiah

Knox, Miss Full-Figure USA

*Celebrity attended past Fashion Fete event.

FASHION STATSOver 4 million people are employed in the fashion industry, including

areas of design, manufacturing, distribution, marketing, retailing,

advertising, communications, publishing and consulting. (University of

Delaware)

Each year, over $250 billion is spent on fashion (including accessories)

in the United States and over $20 billion in revenue is generated

annually. (University of Delaware)

Manhattanites spend the most on apparel at $362 per month.

(University of Delaware)

By the time a 10-year-old girl is 50, she’ll have spent nearly 300,000

dollars on just her hair and face.” (Newsweek)

AFRICAN-AMERICAN CONSUMER STATSBlacks are more brand loyal than white consumers. Their buying power (which is projected to

reach $1.1 trillion by 2015), demand increased advertising targeted to African Americans

and media outlets directed toward the black consumer. (NewMediaMetrics)

African Americans were more attached than whites to 73 percent!of the 350 brands looked

at by the study. These brands included everything from Lexus and Google to Tide, Macy’s

and Oreos. (NewMediaMetrics)

Highly attached consumers both contribute 43.7 percent more revenue to a brand and are

43 percent more likely to talk about products and services to friends and family via social

channels.

African Americans top all other ethnic groups in the spending on automobiles, baby care

products, groceries, health and beauty products, personal care products, apparel,

electronics, movies and travel and entertainment. (New Media Metrics)

MILLENNIAL STATS

• Mil lennial col lege students (without full-time jobs) spend $784 a month on discretionary expenses, especially food and entertainment (Mooslyvania Marketing Agency)

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MARKETING AND PROMOTIONS

A highly attached consumer will not become attached to your product through a mere

television commercial or a magazine advert. They will become attached because we offer

a far more organic process, one that is experiential in nature and engages all of their sensory

receptors: visual, auditory, olfactory, gustatory and tactual.

Our goal is to expose your product/service to our consumers’ sensory receptors through our

professional marketing and promotional efforts. All will be executed by our Fashion Fete

collaborating team comprising New Jersey-based

event planner and promoter Wardell Duncan, New

York-based public relations expert Gabriella Cudjoe

Wilkes and New York-based online magazine and

radio station manager Tiffani Knowles.

The methods are as follows:

• Press release distribution to over 200 local media

• 5000+ flyer distribution per event

• Sponsor product reviews via high-traffic blogs

• 4-month social media campaign (FB, Twitter, Tumblr, LinkedIn, Pinterest,

Instagram, YouTube)

• Radio ads on over 15 local and internet stations

• Online ads on over 20 related

websites

• TV ads on 3 cable channels

• Promotional Video content with sponsor mentions and/or interviews

• Live broadcast of event to over 50,000 people

• Ads in over 10 College and free local newspapers

• Ads on over 10 college radio stations

• Ad on official venue website

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http://ivoryfem.com/press/

SPONSORSHIP LEVEL

AU COUTURE PACKAGE COST: $20,000

Au Couture advertiser may remain at the same cost for two consecutive years and has the

first right of refusal at the end of each contract period.

• Industry Brand Exclusivity as Corporate Sponsor • Your Company Name Co-branded with Event Name• Pre-event Internet Giveaway Promotion• Product Reviews Post on High Traffic Blogs• Radio Mention (50)• :30 Radio Spot (100)• Inclusion in :30 Second TV Ad (12X)• Customer Product Test Experience (pre-event and at event)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3-month run)• Sponsor Video Commercials Projected at Event• Promotional Items in All Event Gift Bags• Event Press Release Mention• Stage Mentions at Event• Brief Presentation at Event• Presentation space at Event• VIP Event Invites • VIP Photo Shoot with sponsor name on step & repeat backdrop at Event• Instant Social Media Postings of Sponsor Photos and Happenings• VIP Press Coverage• T-Shirts with sponsor logo worn by event staff and participants (min. 10 per event)• Luxury Sponsor Giveaways at Event• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product

SPONSORSHIP LEVELLUXURY LINE PACKAGE COST: $10,000

• Radio Mention (30)• :30 Radio Spot (75)• Inclusion in :30 Second TV Ad (12X)• Customer Product Test Experience (pre-event and at event)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3-month run)• Sponsor Video Commercials Projected at Event• Promotional Items in All Event Gift Bags• Event Press Release Mention• Stage Mention at Event• Brief Presentation at Event• 8x10 presentation space at Event• VIP Event Invites • Sponsor name on step & repeat backdrop at Event• VIP Press Coverage• T-Shirts with sponsor logo worn by event staff and participants (min. 10 per event)• Inclusion in Prize Giveaways/Live Auctions• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product

SPONSORSHIP LEVELS

DRESSY CHIC PACKAGE COST: $5,000

• Radio Mention (30)• :30 Radio Spot (20)• Inclusion in :30 Second TV Ad (12X)• Customer Product Test Experience (pre-event and at event)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3-month run)• Promotional Items in All Event Gift Bags• Event Press Release Mention• Stage Mention at Event• 8x10 presentation space at Event• Inclusion in Prize Giveaways/Live Auction at Event• Sponsor name on step & repeat backdrop at Event• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product

SMART ‘N’ CASUAL PACKAGE COST: $2,500

• Radio Mention (10X)• Internet Viral Promotional Videos (major social media outlets)• Website Banner (3 month run)• Promotional Items in Event Gift Bags• Event Press Release Mention• Stage Mention at Event• Sponsor name on step & repeat backdrop at Event• Inclusion in Prize Giveaways/Live Auction at Event• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product

VENDOR LEVEL

Corporate Vendor: $2,000.00 1 Opening

1. Internet Viral Promotional Videos (major social media outlets)

2. :30 Radio Spot (10)

3. Press Coverage

4. Full Page Ad In Print And Online Directory

5. Table In A VIP Spot

6. Promotional Items in All Event Gift Bags

Mid-Size Business: $1,500.00 2 Openings1. :30 Radio Spot (5)

2. Press Coverage

3. Half Page Ad In Print and Online Directory

4. Table In A Prime Spot

5. Promotional Items in All Event Gift Bags

SPONSORSHIP LEVEL

Small Business: $1,000.00 3 Openings1. :30 Radio Spot (3)

2. Quarter Page Ad In Print and Online Directory

3. Vending Table

4. Promotional Items in All Event Gift Bags

New Business: $500.00 2 Opening1. Quarter Page Ad In Print and Online Directory

2. Vending Table

3. Promotional Items in All Event Gift Bags

Swag Bags Bonus: $250.00 3 openings1. Listing Online directory

2. Vending Table

3. Promotional Items in All Event Gift Bags

SPONSORSHIP LEVELS

Swag Bags: $200.00 10 openings1. Listing Online directory

2. Promotional Items in All Event Gift Bags

Swag Bags: $100 18 openings1. Promotional Items in All Event Gift Bags

SPONSORSHIP LEVELEVERYDAY WEAR PACKAGE COST: $1,000

• Radio Mention (3X)• Event Press Release Mention• Promotional Items in Event Gift Bags• Stage Mention at Event• Inclusion in Giveaways/Live Auction• Post Event Videos of Sponsor on Social Media• Post Event Photos of Sponsor on Social Media• Post Event Survey Results about your Product

SPONSORSHIP CONTACTTiffani Knowles

305-799-3685

fashionfetenyc@gmail.com