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The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
1
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
2
“Network marketing has come of age. It’s undeniable that it has become a
way to entrepreneurship and independence for millions of people.”
—STePhen covey, Author of The Seven Habits of Highly Effective People
Nearly everyone has heard of Network Marketing.
If someone hasn’t heard of ‘Network Marketing’ then there is a very good chance that
they may have bought a product from a Network Marketing Company without realizing
that it was a Networking company!
The reality is that the Network Marketing industry is, large, successful and everywhere!
The downside of this reality is that many people are wondering if the halcyon days of
Network Marketing are over and that the potential for this growth of this business op-
portunity has died.
How Wrong They Are!
The biggest boom in our history which is happening RIGHT NOW has just begun creating
a ‘Once-In-A-Lifetime’ opportunity for people like you.
This Report gives you the facts and explains why…
The future of employment is self-employment. Direct selling is one of the
few business opportunities that offers average people, with above aver-
age ambition to achieve an above average lifestyle, peace of mind and
financial security.”
—daRRen haRdy, Publisher of SUcceSS Magazine
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
3
The Success Formula
“Success is simple. Do what’s right, the right way, at the right time.”
aRnold h. GlaSGow
If you study the history of nearly all successful people, you will find a simple ‘Success
Formula’ in action which simply states that to create extra-ordinary success you need to
be… ‘In the Right Place [industry], At the Right Time, With the Right Business’.
Obviously the more CONFIDENT you are that you have this critical Success Formula in
place, the more EXCITED and Confident you will be about your business.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
4
Executive Summary
Why Network Marketing is the ‘Right Place at the Right Time’ Today is as Follows….
1. Network Marketing is a SECURE Industry as it’s first growth boom which has
already happened has established the Network Marketing industry in over 50
countries. This has been the result of and been driven by some major trends.
While this provides us with some confidence about the industry this is not a
‘given’ for driving major future growth.
“Direct selling is actually one of the oldest, most respected business mod-
els in the world and has stood the test of time.”
—donald TRUMP, Billionaire Businessman
2. The biggest growth boom yet to come in the Network Marketing industry his-
tory will be created by what we call the Intrapreneur Revolution.
The word ‘Intrapreneur’ is a termed coined by American management technology to
define someone who is an employee that acts like an ‘Entrepreneur’ but within the
security of a company. So for example an employee of Lockheed who is asked to start a
new division for his company is an ‘Intrapreneur’.
Why is this Important? It is critical to understand this because the bulk of new entrants
to Network Marketing (95%) are NOT ‘Classic’ Entrepreneurs. ‘Classic’ Entrepreneurs
are those big risk-takers who go out
in to unchartered waters pioneer-
ing unproven new companies, in-
dustries, concepts and ideas with
a high degree of risk with much to
lose or gain.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
5
The thing about Network Marketing is that it is ESTABLISHED now with great systems and
proven products, the risk and newness of this industry has diminished. As a result it has be-
come an attractive proposition to people who want to start a business but without the inher-
ent risks and money involved of something that is not proven. Enter… “the Intrapreneur!”
The good news is, that within network marketing, right now, there are new develop-
ments for the first time ever, that are going to enable these so-called Intrapreneurs to
be empowered to succeed on a massive scale. This in itself will create an Exponential
Growth boom. (More About How Later)
3. The next generation of Intrapreneur leaders will be developed using new Devel-
opmental training Programmes based on the new 100% Success Method. This
means that literally ‘anyone’ can make big money fast.
Before I start…It is a pity I have to say this yet recently the Internet has been overwhelmed with ‘Exclu-sive Reports’ with titles like the ‘Death of Network Marketing’ and ‘The Seven lies of Network Marketing’.
All of them are written to recruit you into their new online marketing Scheme. They are very negative about the current Network Marketing industry using flawed logic based on a fundamental ignorance of Network Marketing or any other business. They lack in-tegrity or competence so I wanted you to know this..…
1. Total independence. My company and I are Leadership & Development spe-cialists and we are independent of all companies. You will NEVER be offered a business opportunity from us.
2. Unique Expert Knowledge. Since 1992, I have advised governments, the me-dia, companies and individuals on the state and future of the Network Market-ing industry. I am also the world’s best-selling author on the future of Network Marketing with my book/audio selling 1.4 million copies in 20 languages.
3. Industry Confidence. Network Marketing is not dead, dying, crippled or col-lapsing as so many of these ‘Reports’ claim. I will explain the facts regarding why we have never been stronger and why we are about to become dramatically stronger.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
6
Right Place The most powerful trends in the world
“Even some of the greatest technology-led revolutions, or allegedly tech-
nology-led, really were only made possible because of trends already
present.”
SCoTT CooK
Being in the ‘Right Place’ is simply about being in a high growth industry and fundamen-
tally growth comes from powerful trends.
The more powerful and more numerous the trends, the bigger the boom in an industry.
Network Marketing is probably the only industry in the world with nearly ALL of the big-
gest trends in society behind it [big trends are called ‘revolutions’]. Some of the trends
that support Network Marketing are….
• How we live—the ‘Search for Lifestyle’ revolution
• How we earn—the Self-employment revolution
• How companies sell—the Direct Shopping revolution
• How we buy—the Consumer Experience revolution
• How we interact—the Social Media revolution
• How we connect—the Mobile revolution.
And then there are
• the Baby-boomers searching for new income
sources
• The ‘pressured’ Middle Class needing new
income sources
• The flood of women wanting time flexibility and
income equality…
Trends and their impact on Network Marketing is a fascinating area and for more infor-
mation read my 100% Confidence book—www.100percentsuccessstore.com.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
7
Right Time—A Secure Boom!
‘Nothing, not all the armies of the world, can stop an idea whose time has
come!’
vicToR hUGo
An industry can be positioned in front of the most powerful trends in the world, however
(and here is the proviso), to be successful in any industry you must get the ‘timing’ right.
So when is the ‘Right Time’ to be involved with an industry?
If you join an industry in the early stages of its Lifecycle [see the graph] frankly the risks
are so high very few people succeed. If you join an industry too late (ie the mature/de-
clining stage) in its Lifecycle then the opportunities are gone for the little guy.
The 1st ‘Establishment Boom
The ‘Establishment’ Stage is the first
big boom in any industry. It is when
‘entrepreneurs’ pioneer new compa-
nies, countries, products and systems.
Network Marketing has had its first
big growth boom that ‘Established’
the industry in more than 50 coun-
tries of the world.
So far this growth boom has created a US$100+billion global industry with over 1000 ‘Es-
tablished’ companies globally. 10% of these companies have sales in excess of $100mil-
lion and 1% with sales over $1billion.
“Direct selling has never gotten its due from Wall Street. It’s time we rec-
ognize that the direct sales model works, and it works well.”
“Mad Money” Market Guru JiM cRaMeR
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
8
This initial growth wave is still going on in many more ‘Emerging’ countries, such as India
and China, and will add maybe another $50bn per year over the next 10 years.
1st Wave Key points
• There is no question that Network Marketing is now a STRonG & SecURe busi-
ness. This does not sound a big deal yet I hark back to the 1990s when frankly I
lost count of how many companies closed down. Many people need to know how
strong Network Marketing is in order to feel confident enough to take action.
• In all of the 50+ Established Countries, the market is dominated by ‘Established
Companies’. The days where the market was driven by ‘Hot New Companies’
has gone. And this is good news because in ‘those days’ most ‘hot new’ compa-
nies did not survive. This is the tyranny of starting a company in the Birth stage
of an industry.
The future growth in this industry can only and ‘MUST’ come from the Estab-
lished Companies in the Established countries. This has issues attached such as
‘How do we create BUZZ for recruiting when everything is not NEW?’
This question of how we create New Growth in these Established countries is
the key question we must answer if we want long term, sustainable and massive
success!
• Being ‘strong and secure’ does not mean there is no potential for really big new
growth as the world’s top investors understand….
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
9
Follow the Expert Investors…
“After years of skepticism, the investment community is finally waking up
to the viability of direct selling as a good investment opportunity. They’ve
become true believers.”
DOUG LANE, Jefferies Analyst
If you want to know the industries to be in, then a good yard stick is to look where the
smartest investors are putting their money. Warren Buffet, the world’s most successful
investor said of his Direct Sales company:
‘it’s one of the best investments I ever made’
One of the world’s most successful venture capital company’s in Silicon Valley is called
Sequoia Capital. They are famous for their investments in smart businesses in ‘soon-to-
boom’ industries. Imagine if you have invested at the same time as they did in these
companies!!
Apple, Personal Computers, 1973
Cisco, Telecoms 1987
Yahoo! Web Portal 1995
Paypal, Online Payments 1999
Google, Online Search 1999
LinkedIn, Social Media 2003
Zappos, Online Retailer 2004
Youtube, Video hosting 2005
Network Marketing, 2011
In February 2011, Sequoia Capital invested in its first Network Marketing company. It
was in a company without a unique product category [jewellery and women’s accesso-
ries] so the investment was an ‘industry play’—in short, they invested in the potential
of Network Marketing industry. Another good indictor for you!
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
10
“The rapid growth dynamics both in terms of consumers purchasing
products and associates participating as direct sellers is driving strong
interest from private equity groups and strategic acquirers in direct selling
companies.”
—loRin deMoRdaUnT, Managing Director, McColl Partners
The Media Are Also Talking…
The confidence in Network Marketing is reaching across the
world and the media are also taking note of what’s happening
as a July 2011 Wall Street Journal insert states ‘
‘$125billion in revenues in 150 companies through more than
75 million men and women who are changing lives serving oth-
ers. This is the story of direct selling…
NoTE—97% of the Direct Sales industry is Network Mar-keting companies
Also in July 2011, leading business Inc. magazine reported…
…multi-level marketing-building a network of agents who sell, and get commission from
both sales and signing on more agents—is a proven formula for exponential growth.”
The key words here are ‘EXPONENTIAL and GROWTH!’
Everyday another magazine or newspaper reports on a Network
marketing company’s success, new awards won, pioneering tech-
nology or charitable giving. Or they report on another success
story of a local person who has made good in Network Marketing. Articles have obvi-
ously been appearing for years yet the volume and quality of coverage is UP! And it’s an
important trend.
Yet all this is not why I am excited…
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
11
The Intrapreneur Revolution
The fact that the Network Marketing is strong with huge trends driv-
ing it and hot emerging markets is not big news. The Biggest news
to hit Network Marketing since Amway won its court case against
the FTC in 1979 which sparked the first global boom is… that it is the
Intrapreneur Revolution within Network Marketing that will spark
our next boom.
In a nutshell, this ‘revolution’ is emerging because the need to focus
on classic entrepreneurs to ‘establish’ companies and markets has
now gone. This strategy has been hugely successful as the previous pages have revealed.
For this secure business foundation, the next generation of leaders are being developed
through new business programmes specifically designed to recruit and support the ‘In-
traprenuer’. As by doing so it adds 1900% MORE people into the potential leadership
pool of Network Marketing. The impact on networks will be transformational and the
growth will be exponential.
What are Intrapreneurs?
Many years ago I noticed that business-builders seemed to fall into two distinct groups.
One acted like ‘classic entrepreneurs’, they accepted the risks of pioneering this new
industry and took massive action when they joined the business.
Some of these people were naturally confident with business, some had a compelling
motivation [normally a financial crisis of some sort] and the rest were just carried away
by the excitement of the new boom they had joined so they took massive action which,
they would readily admit, was out of their normal conservative nature.
These are the people who pioneered our industry and are the success stories you will
hear about in every successful business.
The other group were not as confident in success or did not have such an urgent moti-
vation and so were slower to take action. They openly needed much more support and
more detailed structure and systems.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
12
To give the latter group a name I borrowed a term from US Management theory used by
companies such as IBM and Lockeed Martin to describe those managers who took on
the responsibility to develop new businesses for the company AND who had their com-
pensation based on the financial success of the unit. They had to act like entrepreneurs
yet with the security of the organization. So they were called ‘Intra-entrepreneurs’ or
Intrapreneurs.
You can see that the mentality of entrepreneurial action within the security of a proven
system is very similar to this group within a Network Marketing business and thus they
are ‘self-employed Intrapreneurs.’
The key point to understand is that Intrapreneurs have a very different development
profile and support requirements to classic entrepreneurs. And if Intrapreneurs don’t
get these special requirements met, they rapidly lose confidence and thus quit.
Intrapreneur Facts
• Intrapreneurs are officially ‘entre-
preneurs’ because they start and
invest in a ‘business’.
• However, unlike ‘classic’ pioneer-
ing entrepreneurs, they are risk-
averse and therefore need to build
their confidence that they will be
successful BEFORE they take massive action to succeed.
• They need structure, detailed systems and 1-1 competence based coaching to
build their confidence in success.
• Some Intrapreneurs will join a Networking company to build a business yet
many will start off focusing on the Customer opportunity and then after a period
of time decide to build a business.
• There is no formal research on the percentage of all business builders who could
be classified ‘Intrapreneur’ yet after many years of field experience evaluating this
phenomenon, my estimate is that they are 95% of the total Opportunity Seekers
who join a Network Marketing business today. Leaders tell me that 99% of women
would consider themselves Intrapreneurs rather than ‘classic entrepreneurs’.
Can you understand the difference between classic entrepreneurs and Intrapreneurs?
Opportunity Seekers
Entrepreneur
Intrapreneur
opportunity Seekers
Entrepreneur
Intrapreneur
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
13
“One reason I have such strong respect for network marketing is that it is a genuine equal- opportunity business. Network marketing casts a very wide net. When you look closely at the more than 60 million people world-wide who are engaged in the business, you’ll find people of every color and creed, every age group, and every level of background, experience and skill.”
—RoBERT T. KIYoSAKI,
author of Rich Dad Poor Dad and The Business of the 21st Century
Why couldn’t Intrapreneurs succeed in past?
The classic recruiting claim in Network Marketing is that ‘everyone can succeed!’ This claim was technically correct yet the reality was something different.
Pioneering an Industry
To pioneer the industry of Network Marketing, we needed those classic big risk-taking Entrepreneurs because they are the only people who can create results in the unin-formed and skeptical market place.
They are the people who will invest in a new unproven business with no security of in-come. Their confidence in their success is based purely on what they think the potential
of the market is.
We called these pioneers ‘Network Leaders’ because their success was based on the
building a network, in a new company/industry. This is why very quickly all success-
ful Network companies were driven by and incorporated a Network Leadership Pro-
gramme [often called MLM Programmes] so that they could be effective at finding and
driving new Entrepreneur Network Leaders. And years ago when we where pioneering
Network Marketing this was the correct thing to do. But times have changed, and so
must our ‘Methods’ change.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
14
All Entrepreneurial MLM Network Leader Programmes are based on three
key parts:
1. Mass recruiting (a numbers game) to find the FEW Entrepreneurs types in
those many that are sponsored. ‘Throw the mud against the wall, and see
what sticks!’
2. A Simple Basics System as Entrepreneurs are rarely coachable or want
detailed systems.
3. Mass Inspirational Support to drive sponsoring and motivation. Inspira-
tion based on inspirational concepts such as meetings, events, webinars
and mass training.
So what does all this mean?
Major Point
• This is the key point in this whole report that…
these ‘Entrepreneur’ programmes do not provide the support Intrapreneurs NEED so they will quickly lose confidence and quit.
• This is the reason why…
So many people claim to ‘struggle’ at Network Marketing even though they
follow ‘to the letter’ everything they are advised to do. The reason they quit
is because THEY ARE Intrapreneurs and they are not getting what they need!
• Those Entrepreneurs that do succeed do not understand why so many struggle
[the Intrapreneurs] as it seems to them that their programme provides EVERY-
THING needed for success.
• So many Intrapreneurs quit feeling unsuccessful and thus the public are still
skeptical about the credibility of the Network business opportunity and keep
asking ‘is this pyramid selling?’
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
15
• Incorporating growth strategies such as the introduction of new products, tech-
nology, tools, training or strategy do not significantly ever increase the success
rates of networks.
• Many people cannot sponsor because they lack the confidence in the potential
and success of Network Marketing. The problem is that you NEED THAT CONFI-
DENCE to be able to look some in the eye so you can recruit them knowing for
sure in your heart you are offering them a great opportunity.
And the big one…
It is only logical that if the vast majority of people lack what is required for them to be
successful they will quit and thus creating sustainable growth is impossible.
And that’s it. There is nothing ‘wrong’ with the business of Network Marketing, just
there is ‘Something Missing’.
To create a Network that works effectively, existing programmes need upgrading to ADD
an ‘Intrapreneur’ Leadership Programme.
5%
95%
100% Success
“I now understand what was missing after years of struggle :-)”
diana c, Sweden—100% Success Method™ follower
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
16
Some Points to Mention
1. You don’t get rid of the Entrepreneur Programme as
you still want the Entrepreneurs!
2. The Intrapreneur Programme needs to be
added and the focus of the complete Net-
worker Programme is placed on Intra-
preneurs as they are 95% of the people
and need more support.
3. Now 100% of people that join Network Mar-
keting can succeed, thus it is called the ‘100% Success’
Method™ of building a Network.
4. With 100% being developed using specific programs rather than
5%, this 100% Success Method now delivers the highest performance achiev-
able in Network Marketing across the board.
“After 23 years in this business and 20 years at the top, I am staggered at
the impact of this coaching on my new people. The confidence, the action,
the excitement is like nothing I have experienced. This IS the Missing Link.”
Sally P, USa—100% Success Method™ follower
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
17
“After 1 month of your
training I went from District
Manager to Area Man-
ager—now on my way to
Region. I have told my team
that if they do not subscribe
to your training—I cannot
help them! I am grateful
you have made this invalu-
able training available to all
who are READY!”
SandRa G, USa—100%
Success Method™ follower
‘Ed, you would not believe
what happened to my team
with this simple change in
focus to ‘developing people’
rather than just trying to
‘find leaders’. We tapped
into the power of network-
ing and my team exploded
in confidence and growth!
From no growth to 25% per
month.’
ToMMi J, USa—100%
Success Method™ follower
Big Questions
1. Do Intrapreneurs have what it takes to succeed?
The ‘Old Mindset’ of Network Marketing is that ‘only a few
have what it takes to succeed.’
The above sentence is a classic entrepreneurs mindset
and it is why the key business building strategy in Net-
work Marketing for a long time has been focused on
mass recruiting to FIND the FEW who would succeed!
‘A quintessential numbers game!’
The reality is that anyone can master the ‘five skills’
of a Network Opportunity [yes, there are five] with
the right system and support and be successful. I have
proved this time and time again.
The point to remember is that; You do not ‘FIND’ an Intrapreneur, you DEVELOP an Intrapreneur with the right programme that works for
them.
What is exciting is that with the 100% Success Method
we are not changing companies, products, plans, peo-
ple or the company system. We are simply applying a
Method that is specific to developing these valuable
people so they can be successful .
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
18
2. Can Intrapreneurs be motivated for Mas-sive Action?
As the Stages for Network Success™ graph shows be-
low, to create a six figure independent income [stage
3], you must first create Momentum Growth [stage 2].
The key to creating momentum is creating sponsoring
speed. This comes from Massive Urgent Action for a
sustained period of time, known as the TAKEOFF.
The problem is that the TakeOff stage is a big commit-
ment of time and effort and not an appropriate start-
ing point for low confidence people!
An Entrepreneur programme expects everyone to GO
FOR MASSIVE ACTION from Day 1 and Intrapreneurs
simply do not have enough confidence to do this.
If you want Intrepreneurs to join and succeed in your
team you must have a concept I call ‘Sponsoring for
Discovery Stage.’™
“To my mind, anyone
following the ‘Discovery’
process will experience a
transformation in their
attitude to NWM. This has
elevated NWM from a place
of suspicion to a place of re-
spectability. From ‘Get rich
quick’ with all the negative
connotations that comes
with that to the status of
a potentially high paying
‘professional’ business. The
pressure is off new people
and they have a clear path
to follow—how good is
that!”
RoBERT WEBB, UK—100%
Success Method™ follower
“I love the Discovery check-
list as it definitely makes it
very achievable. In this busi-
ness we lack a fundamen-
tal pre profiling tool and I
believe you have succeeded
with this!”
CATHERINE CooKE,
Australia—100% Success
Method™ follower
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
19
Sponsoring for the Discovery Stage is a totally new
paradigm for Sponsoring in Network Marketing that
I have developed and Intrapreneurs are NOW finding
it 100% easier to sponsor business builders, especially
their friends and family, as it eliminates the pressure.
Sponsoring for Discovery basically eradicates some of
the biggest nightmares people have about sponsoring
and the success rates are incredible as well as bringing
much more credibility to the process.
How to ‘Sponsor for Discovery’ is one of the five key
networking skills and details are found in the 100% Suc-
cess Mastery programme.
www.100percentmethod.com
“This is a great way to take
the pressure off the new
prospect right at the start.
Meaning they can relax and
enjoy the process while we
are also coaching and ex-
posing the business to them
and in many cases working
out our relationship with
them too. At the moment I
feel we force them into this
position and some stick and
some don’t.”
ANDY MAILE, UK—100%
Success Method™ follower
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
20
3. Why do Intrapreneurs quit?
Entrepreneur Network programmes assume that
people will self-learn the skills for success with some
‘mentoring’ and lots of inspiration. The inspiration,
self-learning and the results produced creates confi-
dence and self-motivation.
But be VERY clear about this….Intrapreneurs Do NoT
self-learn and self-motivate until they are producing
enough results. Their Mindset is totally different to
that of Entrepreneurs.
So if you only use an Entrepreneur Focused Pro-
gramme, this is why all the Intrapreneurs struggle or
fail and why it is so hard to create growth that lasts.
As the graph explains, Entrepreneurs take Route A be-
cause they take action quickly after joining and this
creates results which builds their confidence. Every-
one else takes the Route B pathway where it is per-
fectly normal to have a drop in confidence and moti-
vation ‘initially’ as they learn the skills of the business.
This drop in confidence is called going into the Moti-
vational Dip.™
“I definitely believe it this
INNOVATION will change
my/our businesses for
the better—especially in
relieving the pressure,
eliminating the failure fac-
tor and again raising the
professionalism of how we
do things. I want to have a
business—not a wild ride
that only a few people
make it through without
adverse effects.”
linda, USa—100% Success
Method™ follower
“I just started to build up
a network, there are lots
of stuff here that I did not
know about. The coaching
is really essential amongst
other things. I see other
people in the organisation
“throwing” in people in
order to get titles … but it
takes time to build a steady
organisation. Thanx Ed for
the clarity!”
oliveR T, USa—100%
Success Method™ follower
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
21
The only way to get 95% of all business builders who
join your team [Intrapreneurs] to keep working towards
success is to build their confidence through getting com-
petent at skills. Feeling competent at something builds
confidence. And the key to this confidence is ‘one-to-
one’ competence based coaching.
This is Not ‘life coaching.’ Not ‘mentoring’. Not ‘business
coaching’. It is a specific, simplified coaching designed
for the unique Networking Marketing world. I have been
pioneering this coaching for 15 years and the results are
TRANSFORMATIONAL! I can literally rejuvenate a team
in weeks. See www.100percentmethod.com
“The facts are in my face.
No growth for 2 years.
One week on your course
learning how to coach and
four weeks later my team
doubles. Why didn’t I learn
this before? Everyone must
do this. Everyone. Now. Im-
mediately.”
ToM P, canada—100%
Success Method™ follower
Why is this so cool….
It may seem very simple yet the impact of adding an Intrapreneur Programme to your
Network will be literally transformational.
“It helped to launch your course! It has given people focus and energy to do
the things they know and learn to increase results with existing businesses
and create a more empowering environment for my team!!!”
cRaiG w, UK—100% Success Method™ follower
Think about this for a moment. There is a real possibility that 19 out of every 20 people
in Network Marketing have been working the wrong method for them and have de-
veloped under the wrong programme. They love the company, products, people and
business concept YET their system was missing something. And what was missing guar-
anteed they would not have the confidence to succeed. Wow!
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
22
“Finally I understand where I am going wrong. I feel like weeping as all of
the frustrating days thinking I was doing it wrong.”
ToMMI F, The Netherlands—100% Success Method™ follower
All Network Systems, all over the world are similar. They operate using, what I call, the
OLD Method of network building. You can of course create growth YET it is very hard to
do and the growth will not last simply because of the Attrition rates.
All you need to do is to ensure that your Network System evolves to follow the 100%
Success Method. The Intrapreneurs will be supported as they need. Confidence rockets
and so teams go into massive action. Surely, this is what we want!
“This has changed the whole way of my coaching and the team are gain-
ing so much confidence from this. Brilliant.”
GaRy T, UK—100% Success Method™ follower
You can DO THIS TOO!
95% of the readers of this Report are Intrapreneurs.
If this is you, I trust you also understand that not only is the business much more power-
ful by the integration of the 100% Success Method, But also, YoU can succeed NoW!
Just make sure you learn the 100% Success Method™
http://100percentmethod.com/
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
23
The Future
All industries grow in lifecycles and following an Establishment boom comes a bigger
Boom!
The Network Marketing industry is already strong and secure. All it needs to go to the
NEXT Level was the evolution of the ‘methodology’ of network building!
This is now possible and you can find out more at www.100percentmethod.com.
It is important to note that the focus is not on dou-
bling numbers in the industry, the focus is on dou-
bling the productivity and success of the people who
would normally join. It is much easier, faster and
definitely much more of a positive approach to the
business!
And it is the ONLY strategy that will create sustain-
able growth in the Established countries of the world
which its why I can see the industry doubling in sales
(currently US$100bn) within 10 years. Using the 100% Success Method (Intrapreneur
Programme) will promote the biggest, fastest growth period in our history.
“I have been glued to the computer, soaking in the training. Absolutely the
best. Ed connects all the dots to make this business plan work. Thank you,
Thank you, Thank you.”
MaRlene—100% Success Method™ follower
And you can be part of this, because you can learn the skills and build your confidence
to become part of the NEXT Generation of Leaders.
One final note…
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
24
A last note for the skeptics…
Franchising is the big brother industry of Network Marketing because they both offer a
‘systemized’ business opportunity to the public. What is useful to know is that franchis-
ing developed much earlier than Network Marketing and they also tar-
get ‘Intrapreneurs’! Their history is worth noting because there are so
many parallels with Network Marketing…
Franchising’s ‘Establishment’ Stage was in the 1960’s and 1970’s when
the business concept boomed across countries like the USA and UK.
Not surprisingly, their growth strategy was based on recruiting entre-
preneurs and selling them a franchise system.
Not surprisingly, the Intrapreneurs who joined were not supported properly so failed in
such large that numbers that it caused governments to regulate the industry to protect
the public.
Franchising Evolved in the 1980s
Franchising companies realized that the key to success was to deliver a secure franchise
system for Intrapreneurs. So they copied the industry leader, McDonalds Inc that had
created the Hamburger University in the 1960’s which taught a SYSTEM based on com-
petence and coaching [ie Like the 100% Success Method]! See www.mcdonalds.com
The industry evolved rapidly and results sky-rocketed! From a base that was the equiva-
lent size of the Network Marketing Industry today, the UK Franchising grew by 500% in
just 6 years! And now it is a global multi-trillion dollar industry and still growing. All this
because it switched strategy and focused on Intrapreneurs not classic Entrepreneurs.
The systems were adjusted accordingly to cater for Intrapreneurs and the rest, as they
say, is history!
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
25
“I am so impressed with this Method. I have been through the “Discovery”
stage with so many people but now I have a name for it. Now I can work
with them through this stage knowing the outcome is up to them (with
my help) and their commitment level/determination for their success in
business. You hit the nail on the head when you stated only 2% will actu-
ally be successful and we have been taught to go sponsor many in order
to get your 2% which creates much frustration and having to work with
many non realistic business builders. Why not put some focus on the 98%
too and see if they have the confidence / commitment or can help them
develop it? I think this training was great and can’t wait for you to fine
tune it and see the final result of your hard work and dedication!”
KELLY S—100% Success Method™ follower
Your Simple Choice
In 1995, I produced my first book explaining what I believed was the future of Network
Marketing. In the book I predicted our first growth boom that would take us from an ob-
scure industry with few established companies or countries to a global marketing force
and explained why.
“Two tutorials and my business is transformed. The people I sponsored are
finally working.”
dee d, Singapore—100% Success Method™ follower
I am pleased to say that the predictions came true [and the book became the worlds
best-selling ever industry book with over 1.4 million copies sold in 20 languages!].
In 2011, I am predicting the next growth boom will be based on a new business building
‘Method’ that I call 100% Success. www.100percentmethod.com
It will transform our industry because it transforms productivity, confidence and results
for the many, rather than just sponsoring endlessly to find those few entrepreneurs.
The Fantastic Future OF Network Marketing
© Ed Ludbrook & 100% Success Institute Ltd. All rights reserved. The 100% Success Method teaches you the skills to coach the Basics and to develop new leaders.
www.100percentmethod.com
26
“This is a fantastic day. I have done my first 15 minutes on your fantastic programme.
I hope many people will join this, because it is so good. I have read your books, I watch your web seminar, but this is the best. I am looking forward to educate myself to become a star. Everyday morning and evening I will be in.”
BENTE J, Sweden—100% Success Method™ follower
Your challenge is to learn this new 100% Success Method starting with ‘How do I coach the Basics in my team’. And become part of the future, not the past.
This new method means that ‘everyone truly can succeed’ in this industry. And this re-quires the development of skills which means people invest in learning BEFORE they are rewarded with results. Makes sense.
“I have learnt so much that I didn’t know in such a short time by repeat-ing the tutorials doing them again and again and again works. I am now sponsoring again! The best investment ever!!”
Steve M, UK—100% Success Method™ follower
With our highly connected world you can access the knowledge of the Method instantly and I hope you will do this today. I also hope that you realize that success will come from working with your upline to master those skills in the field with your system in your company.
Good Luck and God Bless,Rock n Rolled
“For the first time since I joined my company 12—13 years ago (good thing I love the products) I feel confident & have a system to work with. I’m starting to put it into practice. Ed is certainly brilliant. Thank you”.
Jan G—100% Success Method™ follower
What Next?
Go to www.100percentmethod.com
Discover how to develop Intrapreneurs into Leaders and the 100% success formula to
Network Marketing Victory
Go to www.100percentmethod.com
Network Coach Ed Ludbrook is considered the world’s expert on Network Leadership, which requires a fundamental knowledge of all aspects of Network Marketing. He has sold over 2 million books and audios in 20 languages, including the world’s best-selling book on the future of Network Marketing.
Ed’s passion is the development of the next generation of Network Leaders and to see Network Marketing reach its full potential. He rec-ognized 17 years ago that once the business had been established, a new business model would be required. After years of pioneering and proving in the field with spectacular results, the new 100% Suc-cess Method was born. See www.100percentmethod.com