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www.laurencejennings.com YOUR BRANDED CONTENT PLANNING AND EXECUTING FANTASTIC CONTENT-FIRST DIGITAL MARKETING

Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

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Page 1: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

PLANNING AND EXECUTING FANTASTIC CONTENT-FIRST DIGITAL MARKETING

Page 2: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

IT’S SIMPLE!

Page 3: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

ENQUIRY LEAD SALE

OWNED

DIGITAL CHANNELS

OFFLINE CHANNELS

PAID

DIGITAL CHANNELS

EARNED

DIGITAL CHANNELS

Page 4: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

BUT IT’S AN ONGOING PROCESS

Page 5: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

PLAN

CREATE DELIVER

REVIEW

YOUR BRANDED

CONTENT

Page 6: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

BEFORE YOU DO ANYTHING…

Page 7: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

ASK THE RIGHT QUESTIONS

Page 8: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

WHAT? WHEN? HOW? WHY? WHO?

YOUR BRANDED

CONTENT

Page 9: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

THEN…

Page 10: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

WRITE IT DOWN “86% of businesses are doing some form of content marketing but only 36% have a plan.” CMA - 2015

Page 11: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

EDITORIAL CALENDAR

DAILY TICKLIST

MONTHLY PLAN

OVERALL STRATEGY

YOUR BRANDED

CONTENT

Page 12: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

HOLD UP. DON’T FORGET TO PREP THE STAGE FOR THE SHOW

Page 13: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

ANALYTICS SETUP

CONNECTED CHANNELS

CONSISTENT BRANDING

YOUR BRANDED

CONTENT

Page 14: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

BUILD YOUR AUDIENCE

Page 15: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

USE HASHTAGS

FOLLOW & UNFOLLOW

CONSIDER PAYING

BE ACTIVE AND

ALTRUISTIC

YOUR BRANDED

CONTENT

Page 16: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

VOILA! NOW YOU CAN START CONTENT MARKETING

Page 17: Content Marketing - Planning and Executing Fantastic Content-First Digital Marketing

www.laurencejennings.com

YOUR BRANDED

CONTENT

SO TO RECAP:

• DO YOUR RESEARCH • PLAN WHAT TO CREATE • DECIDE WHERE TO SHARE IT • PREPARE THE CHANNELS • BUILD AN AUDIENCE • START THE CONTENT CYCLE


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