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Presentation 2009

Fantastic Media Bluetooth Marketing Presentation

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Page 1: Fantastic Media Bluetooth Marketing Presentation

Presentation 2009

Page 2: Fantastic Media Bluetooth Marketing Presentation

Fantastic Media is a fast-growing company based in Daresbury, Cheshire. Who have the potential to revolutionise interactive marketing.

Fantastic Media has developed BlueBroadcaster. Using technology originally designed by Ericsson as an open standard for wireless networking.

BlueBroadcaster is specially programmed to enable interactive communications to be sent to mobile phones, lap tops or portable hand held devices within a defined location.

The product’s potential as an interactive marketing tool is phenomenal

The Fantastic Story…

Page 3: Fantastic Media Bluetooth Marketing Presentation

May 30th 2008 over 200,000 visitors packed into the city’s new £1bn Liverpool One shopping development on the first day of trading. If you had a BlueBroadcaster campaign running in the Liverpool One shopping centre you could have reached a potential audience of 200,000!

London museums can expect to receive around 21,000 visitors per weekThe new Hull Truck Theatre will have 440 seats. If you had a BlueBroadcaster in a location near the theatre you could reach this many people as they approached the theatre.

UK Town football clubs can have attendances of between 300 to 5,000. These people could be your audience with a BlueBroadcaster.

If you are a business owner how many people pass your reception each week? You could build your brand to each person in the vicinity.

Facts and figures…

Bluetooth broadcasting is all about reaching a target audience within a defined proximity, here are some facts and figures to set you thinking about the possibilities for your clients next campaign.

Page 4: Fantastic Media Bluetooth Marketing Presentation

Why BlueBroadcaster?

Cost Effective

Measurable

Direct

Efficient

Environmentally Friendly

Flexible and Mobile

Page 5: Fantastic Media Bluetooth Marketing Presentation

Where can you use Bluebroadcaster?

Shopping Centres

Sports Stadiums

Exhibition Halls

Bars & Clubs

Entertainment Venues

Promotional Events

Train & Bus Stations

Airport Lounges

Conferences

Trade Shows

Field Marketing

Poster Sites

Kiosk’s

Page 6: Fantastic Media Bluetooth Marketing Presentation

Marketing via BlueBroadcaster uses cutting-edge, state-of-the-art technology to get the message across, even to people who can sometimes be difficult to reach.

For example, imagine investing in a development of beautiful apartments. Using BlueBroadcaster you could attract the attention of passers by and even invite them to download pictures of the designer interior. More interest means more negotiating which means a more profitable business.

A marketing campaign designed for BlueBroadcaster is cool, fun and easy to instigate. Furthermore it’s one of the most cost-effective forms of marketing available today!

What are the advantages?

Page 7: Fantastic Media Bluetooth Marketing Presentation

Big brands like Virgin, Miller and BMW along with a growing number of small to medium-sized businesses who broadcast directly from their business premises to passing trade!

Bluebroadcasting is the ideal retail tool, able to market promotions and incentives to passers by.

Who’s already on board?

Page 8: Fantastic Media Bluetooth Marketing Presentation

Recipient receives message from ‘The Mill Live’ or the other Miller bar with an invitation to hear a piece of music from new live bands. 8 different mp3 music casts distributed from three bars over a three month period.

Cost’s:to install software for this campaign was £399 per bar i.e. £1197 for three bars.

to successfully communicate with the first 2,000 people was £1197 which is just 60p a person.

Repeating the campaign until 18,500 people had been successfully reached required no more software spend, bringing the cost down to just .06p per person* 60 bars over 6 month period have reached 450,000 people and successfully sent 55,000 messages.

Result: 214,000 mobiles reached214,000 mobiles reached18,500 uploads18,500 uploads

Case Study Miller campaign

Page 9: Fantastic Media Bluetooth Marketing Presentation

Fantasticmedia can help you design and implement a full bluetooth advertising campaign bespoke to your business or client . As well simple text and images, our bespoke ad campaigns can broadcast rich content including:

Need something a little different

Page 10: Fantastic Media Bluetooth Marketing Presentation

Becoming a Fantastic Media distributor is a great way to increase your profits and just as importantly to be able to offer a really exciting product to your clients.

Reseller Information

£200.00 per/hour £200.00 per/hour

averageaverage

£1500.00 per/hour £1500.00 per/hour

averageaverage

£12,500.00 per 30 £12,500.00 per 30

seconds averageseconds average

£550.00 per/campaign £550.00 per/campaign

averageaverage

As you can see by the average cost’s for traditional advertising mediums, there is a gap in the market for a reasonable priced form of advertising format.

The average cost for the above methods of advertising equates to £3687.50£3687.50 per hour approx

How do our competitors prices compare?How do our competitors prices compare?

RadioRadio NewspaperNewspaper TelevisionTelevision Leaflet / FlyersLeaflet / Flyers

Page 11: Fantastic Media Bluetooth Marketing Presentation

Who can be a reseller?Virtually anyone can benefit from becoming a reseller whether in the retail, corporate or public sectors. Why be a reseller?

Your clients will associate you with leading edge technology.

It is a new reason to introduce more clients to your business and increase your turnover

Adds a new dimension to the services you create for your clients meaning you can lever increased levels of business

This is a fantastic way to generate more profit.

More Reseller Information

Page 12: Fantastic Media Bluetooth Marketing Presentation

BlueBroadcaster is completely permission-based and will only communicate with recipients who have agreed to receive messages. Once a message has been declined it will not be resent to the same recipient during the same campaign.

Does it comply with regulations?

Yes…

Page 13: Fantastic Media Bluetooth Marketing Presentation

What sort of other services do

Fantasticmedia provide?

Fantasticmedia is able to provide a wide range of packages to help with the provision of additional customer requirements

BlueBroadcaster BlueBroadcaster

Bluetooth Advertising Bluetooth Advertising

NetworkNetwork

BlueBroadcaster BlueBroadcaster

Bluetooth Marketing Bluetooth Marketing

SoftwareSoftware

BlueBroadcaster BlueBroadcaster

Bluetooth Touch Screen Bluetooth Touch Screen

Kiosk UnitKiosk Unit

BlueBroadcaster BlueBroadcaster

Bluetooth Standalone Bluetooth Standalone

Server UnitServer Unit

BlueBroadcaster BlueBroadcaster

Bluetooth Hot Spot TeamBluetooth Hot Spot Team

BlueBroadcaster BlueBroadcaster

Bluetooth Advertising Bluetooth Advertising

CreativeCreative

BlueBroadcaster BlueBroadcaster

Bluetooth Marketing Bluetooth Marketing

TransmittersTransmitters

BlueBroadcaster BlueBroadcaster

Bluetooth Advertising Bluetooth Advertising

Mobile SoftwareMobile Software

BlueBroadcaster Car and BlueBroadcaster Car and

Commercial Fleet Commercial Fleet

InstallationsInstallations

BlueBroadcaster BlueBroadcaster

Bluetooth Campaign Bluetooth Campaign

ManagerManager

Page 14: Fantastic Media Bluetooth Marketing Presentation

Thank you for your timeThank you for your time

And I look forward to receiving your And I look forward to receiving your

feedback…feedback…