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Content marketing talk by Adarsh Thampy at Wordcamp Pune 2013.
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Adarsh Thampy
Founder, Conversionchamp.com
Content Marketing, Jombay.com
Content Marketing
Brands that use content marketing
Case Study: Jombay.com
Leverage Content Marketing
Q&A
Test Domain: Registered on Dec 26th
Aim: To measure effectiveness of content marketing
Effort Taken: 15 high quality articles, 5 guest posts on PR 2-PR 4 sites, 1 Press Release, 5 blog comments
“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.”- Copyblogger
“We were able to launch KISSmetrics and get over 100,000 monthly organic visitors in less than a year, just through blogging and creating infographics.”- Neil Patel
Buffer App Grew To 70,000+ Users With A Solid Product & Content Marketing
“Mint owes much of its user adoption and brand success to its aggressively intelligent content strategy.”- Mashable.com
More than 8750 questions have been answered!
Zero Advertisements! Traffic from SEO and Social Media…
Started Content Marketing
Audience Persona
Value
DemographicHangouts
Forget the Hard Sell
Forget the Hard Sell
Think Pre-Sell!
Photo Credit: nicholsoncartoons
Photo Credit: Cognician
…Where Your Target Audience Hangs Out
“Content marketing is the only marketing
left”- Seth Godin
User acquisition cost via traditional marketing methods: Rs. 9150
Data for my first startup- a niche real estate portal for my city
Total Advertising Spend: Rs. 27500Leads: 3
Cost Per Conversion: 9166
Then I Tried Content Marketing + Adwords PPC…
Then I Tried Content Marketing + Adwords PPC…
Total Advertising Spend: Rs. 6000Leads: 13
Cost Per Conversion: 461.53
New User acquisition cost via PPC + Content Marketing: Rs. 500
Credits: 2013 B2C Content Marketing Benchmarks–North America: Content Marketing Institute/MarketingProfs
36% B2B marketers and 32% B2C marketers believe they are “effective” or “very effective” at content marketing
Photo Credit: BlogSpot
Image Credit: Huffington Post
Web: www.conversionchamp.comTwitter: @conversionchampEmail: [email protected]
