FAMU Athletics Sponsor Guide

The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide 1

The Strength of Striking with RATTLER Athletics | 2011-12 Sponsorship/Donor Guide2

3 Discover the Strength of

Striking with Rattler Athletics

4 Who Are You Striking With?

6 How Can You Strike With Rattler Athletics? 6 Striking Sponsorship Packages

8 Striking Signage Opportunities

9 Striking With Print Advertising

10 Striking At The Game/Special Event


Discover THE . . . STRENGTH OF Striking WITH RATTLER ATHLETICSWHY SHOULD YOU STRIKE WITH RATTLER ATHLETICS?EXPOSURE AND ASSOCIATION: As a Florida A&M University RATTLER Athletics corporate sponsor, your business will receive exposure and recognition in the greater Big Bend area. In addition to your association with Florida A&M University, you will also be associated with a rich tradition of athletic excellence covering more than 100 years.

COMMUNITY AND ECONOMIC IMPACT: Florida A&M University is an important player alumni and fans invest a great deal of money into the community and your business.

AFFINITY: College sports fans, especially Rattlers, show loyalty and frequently patronize sponsors of the RATTLER Athletics Department and Rattler Teams.

HOSPITALITY: All corporate sponsor packages include tickets and hospitality for your business or personal needs.

VALUE: investment.

SUCCESS: Marketing with RATTLER Athletics works! Every business can use more customers. Marketing through RATTLER Athletics provides a unique opportunity to build a loyal consumer base and bring more business through your doors.


WHO ARE YOU STRIKING WFlorida Agricultural and Mechanical UniversityFAMU (fam-yoo)

Location: Tallahassee, Florida, USA

Founded: October 3, 1887

Nickname: RATTLERS

School Colors: Orange and Green

Motto: Excellence with Caring

RATTLER ATHLETICS

BaseballBowlingMen’s & Women’s BasketballMen’s & Women’s Cross CountryFootballGolfSoftballMen’s & Women’s SwimmingMen’s & Women’s TennisMen’s & Women’s Track & FieldVolleyball

As of August 2011


G WITH?Florida A&M UniversitySTRIKE WITH CHAMPIONS!13 National Championships

Black College National Titles – Football: 1938, 1940, 1942, 1947, 1953, 1957, 1959, 1961, 1964, 1977, 1978, 1979, and 1998

NCAA National Championship – Football: 1978

National Minority College Golf Championship: 2000

Conference Championships: 180

CHAMPIONSHIPS BY CONFERENCE:Southern Intercollegiate Athletic ConferenceSIAC - (1925-80): 79

New South Women’s Athletic Conference(1985-94): 1

Mid-Eastern Athletic ConferenceMEAC - (1980-83;; 1988-Present): 100

As of April 2010


TIMBER STRIKES Package

Signage at Bragg Memorial Stadium and The Lawson Multipurpose Center

Full-page ad in the STRIKE Football Magazines

Company mentions at all RATTLER Sporting Events

Logo and Link Placement on the RATTLER Sports Website

Four (4) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)

Scorers’ Table Signage (Multi-Year Advertisers Only)

Game Day Sponsorship for one home Basketball Double Header Game

Multi-year Investment: $17,500 (3-year Minimum)Single-year Investment: $20,000Package Value: $25,500

Historical in nature, the “Timber” rattlesnake is the snake

It is a

States (along the coast from southern Maine to the northern

parts of Florida, and many other states east of the continental

The timber rattlesnake has larger fangs and a higher

SIDEWINDER STRIKES Package


Full-page ad in the STRIKE Football Magazines

Logo and Link Placement on the RATTLER Sports Website.


Two (2) Season Tickets to All Sports (Football, Men’s & Women’s Basketball, and Track & Field)

Game Day Sponsorship for one home RATTLER Basketball Double Header or Softball Game


The “Sidewinder” is a fascinating member of the rattlesnake

Although smaller in size, this

middle part of its body forward and then crawling in the same

HOW CAN YOU STRIKE WITH RATTLER ATHLETICS?STRIKING SPONSORSHIP PACKAGESRATTLER Athletics will customize a sponsorship package to help you reach your target audience. However, if you are looking for opportunities to reach the widest possible audience, there are packages designed to help you STRIKE with the RATTLERS and save money!


ROCK STRIKES Package


Half-page ad in the STRIKE Football Magazines

Logo and Link Placement on the RATTLER Sports Website.



Game Day Sponsorship for one home RATTLER Volleyball or Softball Game


rattlesnake helps it blend in extremely well in the rocky terrain

LADY RATTLER STRIKES Package

Signage during all Lady RATTLER sporting events (The Lawson Multipurpose Center, Lady RATTLER Softball Complex, and the Rattler Tennis Complex)

Logo on all Lady RATTLER Sports Schedule Posters

Logo Placement on the RATTLER Sports Website

Two (2) Public Address announcements at every Lady RATTLER home game

One Single-Sport Game Day Sponsorship (Basketball, Volleyball, Softball)


Multi-year Investment: $6,000 (3-year Minimum)Single-year Investment: $9,000 Package Value: $11,000

BANNER STRIKES Package

Signage at all Sports Venues(Bragg Memorial Stadium, The Lawson Multipurpose Center, The Lady RATTLER Softball Complex, The Moore-Kittles

the RATTLER Tennis Complex)


HOW CAN YOU STRIKE WITH RATTLER ATHLETICS?STRIKING SPONSORSHIP PACKAGESRATTLER Athletics will customize a sponsorship package to help you reach your target audience. However, if you are looking for opportunities to reach the widest possible audience, there are packages designed to help you STRIKE with the RATTLERS and save money!


The display of your company’s signage is ideal for building brand recognition and associating your business with RATTLER Athletics.

BRAGG MEMORIAL STADIUMStadium signage prominently promotes your company. Bragg Memorial Stadium seats

games each year.

Scoreboard Signage (Multi-year Only)Field House Signage (Multi-year Only)Video Board Logo (per spot per game)

Multi-Year Investment Prices are available.

ALFRED LAWSON, JR. MULTIPURPOSE CENTER & TEACHING GYMNASIUMArena signage provides fantastic year-round exposure to all men’s and women’s basketball games. The Lady RATTLER and RATTLER Basketball Teams play an average of 15 games each season. The facility seats up to 9,000 for athletic competitions. In addition to athletic

events, arena signage is also present for other special events.

Courtside Press Table Signage (Multi-year Only)Basketball Goal Support Padding (Multi-year Only)Video Board Logo (per spot per game)

Multi-year Investment Prices are available.

MOORE-KITTLES BASEBALL FIELD AND THE LADY RATTLER SOFTBALL COMPLEX Signage at the Moore-Kittles Field and The Lady RATTLER Softball Complex can promote your brand to students, faculty, staff and the local community.

Scoreboard Signage (Multi-year Only)


RATTLER TENNIS COMPLEXThe RATTLER tennis complex provides year-round exposure. In addition to home tennis matches of the RATTLER and Lady RATTLER tennis teams, signage is also present during community use events as well.

FENCE SIGNAGEMulti-Year Investment Prices are available.


PROMOTIONAL ITEM PRICINGSpecial print items are always desired at FAMU games. You will have the opportunity to place your logo, phone number and web address on each item along with the FAMU Rattler Logo.

SCHEDULE POSTERSYour company’s brand or logo will appear on the FAMU schedule poster for the selected sport(s). Schedule posters are distributed free of charge to students, fans and the FAMU community. Your logo will appear on posters throughout the year in residence halls, prominent campus locations and retail establishments.

POCKET SCHEDULE CARDSFAMU pocket schedules are distributed free of charge to thousands of RATTLER Athletic fans each season.

FAN SOUVENIRS & GIVEAWAYSBeing a RATTLER Fan Souvenir sponsor is a unique opportunity to be part of the RATTLER’s co-branded souvenir program that includes items such as miniature footballs/basketballs/softballs/volleyballs, t-shirts, coffee mugs, key rings and more. The possibilities are endless! Souvenirs are distributed free of charge to thousands of RATTLER fans each year.

STRIKE FOOTBALL GAME DAYPROGRAM ADVERTISINGGame programs are used by fans as a year-round reference guide and are a great way to promote your company and/or your product.

Inside Front CoverInside Back CoverFull Page (Color)Full Page (Black & White)Half Page


STRIKING ON THE WEB

Website to reach a wide range of RATTLER fans.

RATTLER teams at www.FAMUATHLETICS.com .

Advertisement BannerPage SponsorsLogo and Link Advertisement



STRIKING AT THE GAMEGAME DAY SPONSORSHIPSRATTLER Athletic venues will host a variety of sporting events and activities, many of which are available for event underwriting and promotional tie-ins. These event sponsorships provide unique promotional access to RATTLER fans who will see, hear and interact with your message and product. Athletic

Event sponsorships are ideal for entertaining clients, prospects and business associates;; special hospitality areas for pre- or post-event receptions are available. Game Day Sponsorships are available for Football, Men’s & Women’s Basketball, Softball, Baseball, Volleyball, and Track & Field.

Title SponsorshipsSupporting SponsorshipsPre-Game SponsorshipsIn-Game Promotions and ContestsVendor Displays


SPECIAL EVENT STRIKESRATTLER Athletics special events provide a great marketing prospect for your company. In addition to the exciting, social, and sporting opportunities, there will be a large spectator presence and on-site media attention. This is a great opportunity for your company to gain a positive association with entertaining

athletic events that promote family and youth participation, community outreach, positive competition, a celebration of traditions, and a standard of excellence.

Includes but not limited to...

RATTLER Fan & Media DaysRATTLER Invitational Bowling TournamentRATTLER Invitational Golf TournamentFAMU RelaysAthletics Banquet


FAMU ATHLETICS BUSINESS PARTNER PROGRAMPURPOSE:FAMU Athletics is pleased to introduce the FAMU Athletics Business Partner Program. The Business Partner Program is a new initiative designed for North Florida businesses to show annual support for their hometown FAMU Rattlers. This program is designed to provide participating businesses valuable exposure and access throughout the year to our growing fan base, a proven loyal consumer group.

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FAMU ATHLETICS HOTEL PARTNERS PROGRAMPURPOSE:The FAMU Athletics Department is fortunate to have had a dedicated group of hotel partners that help annually contribute to its success.

IMPORTANCE:Department in terms of cost and convenience. Participating hotels are important partners of FAMUAthletics and are recognized annually for their commitment.

____________________________________________________________________________

FAMU ATHLETICS COURTESY CAR PROGRAMPURPOSE:The FAMU Athletics Department participates with area auto dealers and donors in the FAMU Athletics Courtesy Car Program. Members of the program directly impact the success of FAMU Athletics in the areas of recruiting, public relations and fundraising. Courtesy Car Program members also assist the department in attracting and retaining quality coaches and athletics personnel, and affording them the opportunity to visit hundreds of prospective student-athletes and FAMU supporters each year.

IMPORTANCE:and the Athletics Department in terms of cost and convenience. Participating dealers and donors are important partners of FAMU Athletics and are recognized annually for their commitment.


For more information, Contact

Angela Adams Suggs

FAMU ATHLETICS

Assistant Athletics Director for Marketing / Development

1835 Wahnish Way | Tallahassee, FL 32307

850-561-2177 (o) | 850-599-3810 (f)

[email protected]

www.FAMUATHLETICS.com

Choose To Strike

With Us!

Documents

FAMU Athletics Sponsor Guide