24
Family. Fanatics. Farm.

Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Family. Fanatics. Farm.

Page 2: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Our MissionTo cultivate people and delight consumers

Kyle MathisonGrower - 4th Generation

World Famous Fruit is fruit with flavor that shoppers remember and trust.

We’re growing more Artisan Organics™ apples in modern

varieties that shoppers will enjoy.

West Mathison President - 5th Generation

Our family has grown apples and pears for over 100 years and five generations. Every day, we’re striving to cultivate people and produce fruit

that will delight consumers.

Tate MathisonDirector of Sales - 5th Generation

We’re always looking for the next great variety to elevate the fruit

eating experience. Rave® is a Stemilt signature apple and is outrageously juicy with a refreshing, snappy zing.

AboutStemiltWelcome To The Family

Page 3: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Stemilt president and 5th generation grower West Mathison is taking Stemilt to a place called Inspiration Orchard®. This place is where flavors grow because of a unity between the orchard locale, horticulturalists, rootstocks, varieties

and farming practices. This journey is endless and driven by our mission to delight consumers.

Inspiration Orchard®Where Flavors Grow

SweeTango®SweeTango® brand Minneiska cultivar apples are incredibly crisp and flavorful and are harvested in August. • Part Honeycrisp, part Zestar®, SweeTango® stands out visually and has a superior taste• Developed by the same University of Minnesota researchers that bred Honeycrisp and Rave®• Stemilt grows and markets the apple for the western United States as part of the national Next Big Thing growers’ cooperative

Rave®Rave® brand MN55 cultivar apples are outrageously juicy with a refreshing snappy zing. They are available in early August. • Cross between Honeycrisp and MonArk, a variety that colors and matures early in the season• Best used for fresh applications• Developed by the University of Minnesota researchers that brought Honeycrisp and SweeTango® to the world

Piñata®Piñata® brand Pinova cultivar apples are a Stemilt signature variety with year-round availability.• Known for its classic apple flavors and tropical twist, Piñata® is a culinary standout• Piñata® is best for cooking, baking or fresh snacking thanks to its crisp, juicy bite and unique flavor profile • Cross between three heirloom varieties: Golden Delicious, Cox’s Orange Pippin, and Duchess of Oldenburg

Page 4: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Honeyhill™Honeyhill™ Incredible Honeycrisp apples have the taste of fall all season long thanks to Stemilt’s attention to detail on growing fruit with high colorsand qualities.• Honeyhill™ brings horticultural practices, researched storage techniques, and a new late season sport of Honeycrisp (Royal) into this premium program for your category’s leading apple variety• Honeycrisp with high colors and good starch reserves result in great sugars and high acids to make Honeyhill™ stand out at retail

Aztec FujiAztec Fuji is a high-color, high-quality premium Fuji variety grown andmarketed by Stemilt and is a feature of our Fuji program. • Aztec is a strain picked with full color and desired starch reserves so that we can deliver a year-round consistent flavor profile for Fuji • We market this variety with the Fuji PLU to eliminate confusion at retail

Inspiration Orchard®Where Flavors Grow

Cosmic Crisp®Cosmic Crisp® brand apples are the newest apple variety on the market and available starting in December.• Large, juicy red apple with firm and crisp texture • Dream apple with perfect flavor and texture balance, longest storage and natural resistance to browning• Stemilt contributed to this apple’s development which paved the way for Stemilt to become a Cosmic Crisp® industry leader

Pink Lady®Pink Lady® brand apples were pioneered by Stemilt in Washington State following their arrival from Australia in the 1990s. • Grown in warm orchard locales like Mattawa and Pasco where this apple thrives • More than two decades of experience farming this apple has given Stemilt an advantage in producing Pink Lady® apples with high color, good sizing, and great eating qualities

Page 5: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Our Commitment To YouOperation Flavor is a 360˚ commitment to setting a newstandard for the flavor of pears. We will help grow yourpear category one flavor-first pear at a time.

The Best Locales

• Pristine river valleys in close proximity to storage/packing• Grown by multi-generational farmers

RipeRite® Program

• R&D backed process for ready-to-eat pears• d’Anjou pears are ripened in two TarpLess® rooms• Vented Euro box is essential for uniform ripening

Code For Cooling

• Summer pears are cooled quickly after harvest for quality• Hydrocooling and jet cooling (16 coolers) capabilities

New CA Rooms

• 11 rooms at the Fresh Cube DC are engineered for pears and their airflow needs

ForecastingFor Freshness

• Supply and demand forecasting allows for fresh packing• Three packing lines give us great packaging flexibility

No Anti-RipeningAgents

• Stemilt and HI-UP are no longer using MCP agents on pears and haven’t since 2018

Turn Your Pear Category Around TodayStores that switched to ripened d’Anjou pears saw pear sales increase nearly 20% in just 12 weeks when compared to stores selling non-ripened d’Anjou pears. Bottom line = ripened pears delight consumers!Source: Pear Bureau NW study

Rushing Rivers®PearsOur Operation Flavor Promise

www.Stemilt.com/tkrr www.Stemilt.com/rr

Page 6: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Rushing Rivers®PearsBranding + Intent Segmentation

Increase Purchase Size with Lil Snappers® 3lb. Pouch BagsWhen comparing the Lil Snappers® 3lb. bag pear user and the 12/2lb. bag pear user, retailers found that the 3lb. bag sold 225% more volume and 152% more dollars than the 2lb. bag. When Lil Snappers® 3lb. bags are compared to the U.S. composite, the Lil Snappers® retailer saw increases in both dollars (152%) and volume (169%).*Source: Stemilt Fruit Tracker™ study *Percentages were calculated off per thousand dollars of produce sales to equalize factors

• Retail dollar driver • Primary consumer

• Primary driver and majority of pear display• Use Stemilt’s new Farm + Famous tote program to encourage larger purchase sizes and great looking displays

• Monthly promotion is a must with 2 to 3 items per ad• Online home delivery and curbside is a must but bulk will not be the volume driver

ItemSegment

ProductPositioning

PromotionalStrategy

• Parents with kids• Convenience• Seniors• Wellness

• Segment is growing rapidly with wing displays and secondary display all built with the display ready cartons they arrive in• Integrate Lil Snappers® with your bulk pear displays when possible for cross category success

• Great liner promotions with bulk pears being the primary segment• Lil Snappers® pears are a must for online home delivery and curbside pickup• Brand loyalty make repeat purchases key

• Parents with kids• Convenience• Seniors

• This segment drives the category in volume spikes with wing displays and seasonal cross- category display work

• This is the ultimate grab-and-go item to build volume and dollars on pears• It also is a great value item for online home delivery and curbside pickup

• Retail dollar driver• Primary organic consumer

• Segment fits well with your organic pear category • One SKU is ideal for regular business with seasonal promotions featuring up to 4 items

• Organic bulk is an item that needs promotion and fits well in cross-category organic ads

Bulk With PLU

Lil Snappers® 9/3 lb.

Rushing Rivers®5 lb. & 4 lb.

Bulk Organic

• Parents with kids• Convenience• Seniors• Wellness

• This segment displays best right out of the display ready cartons as a wing display• Lil Snappers® bags also work well in bookshelf refrigeration as they stand-up and have great identification

• This can be a great way to build an organic pear category with volume and dollars on a smaller volume segment• Liners under the bulk conventional pear promotions can help drive sales

Organic Lil Snappers® 12/ 2lb.

CategoryTarget

Page 7: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

#1 Kid Size FruitProgramFamily Friendly Pouch Bag Program

Fuji7 41839 00588 9

Gala7 41839 00590 2Golden Delicious7 41839 00724 1Granny Smith

7 41839 00591 9Honeycrisp

7 41839 00592 6Piñata®

7 41839 00594 0Pink Lady®

7 41839 00593 3Red Delicious

7 41839 00723 4

ApplesBartlett

7 41839 00714 2Bosc

7 41839 00720 3Concorde

7 41839 00710 4d’Anjou

7 41839 00712 8Red Pears

7 41839 00719 7

PearsFuji

7 41839 00725 8Gala

7 41839 00596 4Granny Smith

7 41839 00597 1Honeycrisp

7 41839 00722 7Piñata®

7 41839 00599 5Pink Lady®

7 41839 00598 8

Organic ApplesBartlett

7 41839 00785 2Bosc

7 41839 00788 3Concorde

7 41839 00728 9d’Anjou

7 41839 00786 9Red Pears

7 41839 00787 6Tosca

7 41839 00732 6

Organic Pears

9/3 lb.Pouch Bags

12/2 lb.Pouch Bags

What’s The StoryLil Snappers® is a complete line of kid sized apples, pears, and organics that markets intent to parents buying healthy snacks for their kids.

Why Lil Snappers® WorkLil Snappers® are available in 3lb. pouch bags, an ideal size for familiesand their store trip frequency. This package size lets you set a good retailprice and drives more volume than smaller pouch bag sizes.

Stemilt Supports BrandWe support Lil Snappers® beyond the point-of-sale. This brand has placement in consumer media and with social media influencers, especially around key promotional times like Back-to-School.

www.Stemilt.com/tkls www.Stemilt.com/ls

Page 8: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

DRC 9/3 lb.L: 23.375” W: 15.75” H: 7.25”27 lb. net29 lb. grossCase Cube = 1.54 ft3

60 per pallet, 5ti x 12hi @93”

DRC 12/2 lb.L: 23.375” W: 15.75” H: 7.25”24 lb. net26 lb. grossCase Cube = 1.54 ft3

60 per pallet, 5ti x 12hi @93”

Lil Snappers® Lane Table Display• Build secondary displays for key locations• Place two back-to-back for island display• Use to cross merchandise apples in various store areas• Fast pop-up thanks to one-piece construction• Bar coding for D.C. receiving

Family Friendly Pouch Bag Program

www.Stemilt.com/tkls www.Stemilt.com/ls

Display BinL: 44.75” W: 14.5” H: 30.5”50 per pallet

Lane Table Display BinL: 16.25” W: 16” H: 36.25”100 per pallet

#1 Kid Size FruitProgram

Page 9: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

36% of Stemilt’s Piñata® apples areORGANIC!

Merchandising Tips• Use Piñata® as a feature in multi-variety ads from November through July• Tell the special Piñata® story through POS signage and tropical-themed cartons or pop-up display bins• Promote intent packages like Lil Snappers® kid sized Piñata® apples or 5lb. Piñata® Apple Lover pouch bags• Use our social toolkit to spread the word about the tropical apple• Use demos and produce display contests to add in-store excitement around Piñata®

Exterior

Full red to stripy red over a yellow-orange background

Interior

Bright white and full of juice

Experience

Crisp and juicy with classic apple flavors and a tropical twist

Piñata®ApplesTaste The Tropics Year-Round

What’s The StoryThe Piñata® brand Pinova cultivar apple is a Stemilt signature variety with a tropical flavor twist. This culinary delight comes from three heirloom varieties – Golden Delicious, Cox’s Orange Pippin, and Duchess of Oldenburg. The firm skin and juicy bite make this apple a culinary standout.

When is Piñata® Available?Piñata® is available year-round

Page 10: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

www.Stemilt.com/tkpa www.PinataApple.com

8/5 lb.Pouch BagUPC: 7 41839 00697 8

9/3 lb. Pouch BagUPC: 7 41839 00594 0

Point-of-Sale

Organic 9/3 lb. Pouch BagUPC: 7 41839 00599 5

DRCEuro

StandardCarton

Piñata®ApplesTaste The Tropics Year-Round

Page 11: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Farm +FamousNEW! Paper Tote Program

What Is The Farm + Famous Tote? A new, grab-and-go pack to help sell bulk apples and pears. It’s a paper tote bag packed in a display-ready Euro box with an earthy design that highlights the important work farmers do.

Why Farm + Famous Totes WorkThey offer retailers a grab-and-go pack that displays instantlyand meets consumer demand for sustainable packaging.

How2Recycle ApprovedThis paper package is 100% recyclable and featuresHow2Recycle labeling on the bottom of the tote bag to help shoppers know how to recycle the package.

Euro Box Specifications• 8/4lb. Euro footprint box with snap-on lid• 32 lb. per case• 55 cases per pallet• 5ti x 11hi• Random-weight tote bags• Cashier will use PLU stickers on the fruit to ring up the bag

Page 12: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

OmnopolySet The Mix For Bricks AND Clicks

Use The 4PsTo MerchandiseApples & Pears ForOmni-Channel Sales Success• Product = Pick the mix from the Players• Price = Set a good retail price for omni-channels• Placement = Build displays instantly with DRCs and Euro cartons• Promotion = Plan multi-variety mega ads this fall and winter for both print and online ad versions

What Is Omnopoly? The COVID-19 pandemic has transformed grocery shopping habits and made omni-channel sales more important for the produce department. Stemilt’s brands and product mix are segmented and ready to help retailers sell fruit for both in-store and online (grocery pick-up/delivery) shopping channels.

The Players:• Lil Snappers®: This top-selling 3lb. pouch is a great grab-and-go pack to feed families.• Apple Lover: The 5lb. Apple Lover pack targets the stock-up shopper who is making fewer trips to the grocery store because of COVID-19.• Farm + Famous Tote: Sell bulk apples and pears in a NEW random-weight paper tote bag. It comes ready for display in an Euro box to help with quick pick-ups on in-store purchases.• Artisan Organics™ Apple Lover: Organics are in hot demand and this 5lb. pack helps boost purchase size while store trip frequency is down.• Rushing Rivers® Pears: Boost the average purchase size of pears both in-store and online with this 4lb. and 5lb. bag line-up.• Fresh Blenders®: This value offering of 5lb. bags is ideal for the health-conscious shopper who uses extra apples to juice or make smoothies.

Meet The Players

Easy Pallet Display BinsL: 40” W: 40” H: 35” Click to view how to assemble display

Page 13: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

3 lb. Pouch2 lb. Pouch

TRAY TOP - HIGH GRAPHIC EURO BOX - HIGH GRAPHIC

What’s The StoryThe Cosmic Crisp® WA 38 cv brand apple variety is a Honeycrisp-Enterprise cross brought to us by Washington State University’s world-class tree fruit breeding program. Stemilt was part of WSU’s early development of the apple and is an industry leader of the variety today. Stemilt is planting and producing Cosmic Crisp® at a rapid pace so it is available to you and your customersfor extended periods of time.

When Are They Available?Cosmic Crisp® is available starting in December

What Cosmic Crisp® OffersIt’s the dream apple with the perfect flavor and texture balance, longest storage, and natural resistance to browning.

Exterior

A large, juicy, red apple with a firm and crisp texture

Interior

Ample sweetness with a flesh that is naturally slow to brown when cut

Experience

The perfect flavor and texture balance makes this apple go beyond

expectations for snacking, baking, and entertaining.

www.Stemilt.com/tkcc www.Stemilt.com/cc

CosmicCrisp®Imagine The PossibilitiesTM

UPC List4 lb. Pouch Bag7 41839 00676 35 lb. Pouch Bag7 41839 35005 7

2 lb. Pouch bag7 41839 35002 63 lb. Pouch bag7 41839 35003 3

Page 14: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

What is the Apple Lover Pack? This line of 5lb. and 4lb. pouch bags is a proven way for you to increase the volume of apples you sell AND market intent to your best apple shoppers. Promote Apple Lover packs in-store and online with core varieties available year-round.

Why Apple Lover Works• 5lb. and 4lb. sizes increase shopper purchase size • Available in both conventional and organic • Works for your in-and-out promotions and grab-and-go options• Makes a great everyday item sold in a different location from your main apple display• Easy item to add for online purchases

Wait, There’s More!• Gusseted pouch bag has a sturdy resealable zip lock and stands up on display and in the refrigerator at home• You can build instant displays at retail thanks to this pack shipping in our Inspiration Orchard® DRC or Artisan Organics™ DRC

5 lb. Pouch

Display Ready Carton8/5 lb. Pouch & 9/4 lb. Pouch | L: 23.5” W: 15.5” H: 11.5” | 40 lb. Net, 42 lb. Gross, Case Cube = 2.42 ft3 | 40 per pallet, 5ti x 8hi

FUJI: 7 41839 00694 7GALA: 7 41839 00693 0

GRANNY SMITH: 7 41839 00699 2GOLDEN DELICIOUS: 7 41839 00700 5

PIÑATA®: 7 41839 00697 8PINK LADY®: 7 41839 00696 1

RAVE®: 7 41839 00679 4RED DELICIOUS: 7 41839 00695 4

GALA: 7 41839 00741 8PINK LADY®: 7 41839 00742 5

RAVE®: 7 41839 00738 8SWEETANGO®: 7 41839 90006 1

FUJI: 7 41839 00 685 5GALA: 7 41839 00683 1

GRANNY SMITH: 7 41839 00682 4PIÑATA®: 7 41839 00680 0

4 lb. Pouch 5 lb. Pouch

The AppleLover PackPromotable Volumes For Both Online and In Store Shopping

Page 15: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

What is There’s an Apple for That?Bring some fun to your monthly bulk apple promotions with our There’s an Apple for That merchandising program and the menu of options to bring it into your stores.

POS Signage

Celebrate a unique quality for each Stemilt apple variety and call out your

Apple of the Month via 11x7 signage

Pop-Up Display Bins

Use bins for large apple displays or to merchandise apples in a secondary

location

Display Contests

Drive apple sales with a Stemilt sponsored display contest between

your produce managers

Dietitian Tie-Ins

Elevate apple promotions and focus on the nutritional powers of this

super fruit by letting us work with your in-store dietitians

Digital Media Toolkits

Highlight your apple promotions on all of your digital channels with our complete and customizable digital

media toolkit

There’s An AppleFor ThatYour Themed Apple Merchandising Menu

Page 16: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

There’s An AppleFor ThatYour Themed Apple Merchandising Menu

Geo-TargetedSocial AdsWe’ll boost your apple promotions through creative social ads on Facebook and Instagram to reach your shoppers and your keymarket cities.

Meet Tim & JocelynStemilt’s apple concierge crew

Don’t Forget!AppleForThat.Stemilt.com is the website where we answer questions shoppers have about apples. Head there for tips, tricks, and recipes to educate shoppers about the flavors and best uses of the Stemilt apples you carry.

www.Stemilt.com/tktaaft

Page 17: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

• Retail dollar driver • Primary consumer

• Parents with kids• Convenience• Seniors• Wellness

• Heavy apple users • Value shoppers

• Juicing / blending user

• Primary apple display year-round• Secondary displays for promotion and new item introduction• Stemilt’s new Farm + Famous tote can increase purchase size on profitable segment

• Primary bag display but can adapt to book shelf refrigeration unlike poly bag• Makes great satellite /wing displays using display ready carton it comes in

• Self displays fruit for large purchase sizes in an attractive display ready carton that’s stackable and builds beautiful displays• Item able to stand-up on table/bin displays

• Best displayed in wing or satellite display as it’s truly an impulse item

• Best dollar driver for category• Two promotions per month (average) with heavy focus on fall• A must for online shopping, but can be challenging for building purchase size

Build A SuccessfulIntent Based CategoryBranding & Intent Segmentation

• Great cross-category promotion that drives better retail dollars than lesser regarded poly programs• Great grab-and-go option that begs to be picked up quickly• Proven driver for online home delivery and curbside shopping with great branding, packaging, and repeat purchase-ability

• Drive volume with promotion due to its 5lb. united size and easy ring on self-service registers• Easy grab-and-go item with handle• Ultimate sales vehicle for online home delivery and curbside pickup• Deliver as premium item with easy flavor identification and storage

• Great grab-and-go store promotion item• Great item to feature online for those who blend and need value that is denoted in packaging and branding

Bulk With PLU

Lil Snappers® 9/3 lb.

Apple Lover 8/5 lb.

Fresh Blenders® 8/5 lb.

ItemSegment

ProductPositioning

PromotionalStrategy

CategoryTarget

Page 18: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

• Secondary display for specialty item with two weeks lead in time before holiday

• Primary apple display for organic shoppers• Secondary displays for promotion and new item introduction for organic products

• Primary bag displays in the organic section• Ability to become bookshelf display in refrigeration • Using organic Lil Snappers® display ready carton makes great option for satellite/wing displays

• Organic Fresh Blenders® are best shown in wing or satellite displays placed in organic section or produce department• Showcase along other organic produce items like spinach, carrots to encourage juicing and smoothies

• Great grab-and-go item for in-store purchases during holiday season• Make it an in-and-out promotion for two weeks before the holiday to drive category and increase purchase size

• Top organic driver for the category• Cross promotion with multiple varieties to elevate category• A must-have item for online shopping, but can be challenging for building purchase size

• Organic Lil Snappers® are great for cross-category promotions because of their grab-and-go capabilities and convenience for families• This brand is a proven driver for online shopping via home delivery or curbside• Heavy promotion during back-to-school times both online and in-store

• Organic Fresh Blenders® are a great grab-and-go in-store promotional item to build cross-category juicing/health promotions• Packaging makes this an easy purchase for organic shoppers who shop online and seek value and quality

• Holiday impulse buy

• Retail dollar driver primary consumer• Primary organic consumer

• Parents with kids • Convenience• Seniors• Wellness

• Juicing / blending user

Build A SuccessfulIntent Based CategoryBranding & Intent Segmentation

Holiday 8/5 lb.

Bulk Organic

Lil Snappers®Organic 9/3 lb.

Fresh Blenders®Organic 9/4 lb.

ItemSegment

ProductPositioning

PromotionalStrategy

CategoryTarget

Page 19: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

ArtisanOrganicsTM

Organic Pioneers Growing Modern Flavors

What’s The StoryAt Stemilt, organic fruit is a 30-year promise and our founding family’s passion. Our founder Tom Mathison boldly transitioned hundreds of acres to organic in 1989. His foresight helped Stemilt become a leader in organic tree fruits today. Our Artisan Organics™ program is focused on the future with growing modern flavors organically to delight consumers.

Tate Mathison

FujiGala

Granny SmithHoneycrisp

Piñata®

Pink Lady®

SweeTango®

BartlettBosc

Concorded’Anjou

Red d’AnjouStarkrimson

Tosca

Organic Apple Availability Organic Pear Availability

Page 20: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Artisan Organics™ Apple & Pear Program• Apple crops grown in modern, trellised orchards with strict harvest protocol for continuous supply most months of the year• Best pear locales in the world make it possible for us to grow this fruit organically• Dynamic controlled atmosphere systems extend storage life while maintaining quality and condition of apples• Small CA rooms designated for organics so that we can open new rooms often to maximize freshness• Organics packed on a dedicated organic line by trained teams

Current Artisan Organics™ Numbers• 27% of our apple crop is organic• 17% of our pear crop is organic

What’s The Future for Artisan Organics™?• Organic SweeTango®, Pink Lady®, and Honeycrisp will continue to increase in supply• Cosmic Crisp® will come on line organically in next 5 years

SEATTLE

WENATCHEESPOKANE

YAKIMA

PASCO

www.Stemilt.com/tkorg www.Stemilt.com/org

Page 21: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Grocery Pick-Up & DeliveryOur brands and packaged programs are proven items to sell online. We can help build your online item with:• Product Descriptors• Photos

Digital Media ToolkitsToolkits for branded and in-season fruits provide you with promotion resources,including:• Social posts and images • Ad photos

• Fact sheet and POS

Farm to ForkBring the grower to your store by sharing their unique story and our iconic orchard locales. Grower stories offer transparency to build trust with your shoppers.

Stemilt U OnlineJoin us virtually to become an experton Stemilt apples! • Ideal way to train your entire produce team on apples• Earn a Stemilt certificate after completing the course

• Keywords

Dynamic Data Fruit Tracker™ is Stemilt’s fruit categorymanagement and consumer insightprogram and provides you with:• Regular emails with new episodes of Fast Facts: The Cast to share our analysis of the latest Nielsen data• Analysis of the data that you provide to Nielsen or Stemilt• Insights on apple and pear purchase preferences through consumer surveys that we conduct

36 SecondsThis email video series helpsyou stay up to date on all thingsStemilt in just 36 Seconds.

Crunch CircleOur monthly eNewsletter for your dietitian team includes:• Social Media Tips• Recipes• Digital Toolkits• Fruit Health Promotion Strategies

ResourcesRetailers NeedLaunch Your Very Own World Famous Promotions

Famous FindsFind out the hidden gems in our appleand pear manifest in this email video series.

Page 22: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Public RelationsWe build our brands through national and regional consumer PR activities to support trial at your stores. PR outreach includes:• Curated boxes shared regularly with media and food influencers• Experiential in-market or digital campaigns to earn media and social impressions

The Stem BlogWritten by our resident fruit experts, The Stem is our long-time blog about all things fruit:• Fruit Recipes• Snack Ideas• How To’s• Nutrition and Health

Consumer OffersFrom cooking masterclasses to simple snack recipe videos, our quarterly digital offers follow consumer trends and help inspire shoppers to eat more apples and pears.

Stemilt.comOur website was built to share the farm to fork experience with consumers, including:• Apple & Pear Variety Information• Fruit Recipes• Nutrition & Health Benefits• Organic Farming

Pip the ChatbotStemilt.com now comes with a friendly virtual assistant to answer top consumer questions about our fruits.

DelightThe ConsumerWe’re Supporting The Brands You Carry

Page 23: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

Stemilt’s PromiseStemilt founder Tom Mathison started Responsible Choice® in 1989. Today, it’s how Stemilt stewards an environmentally sustainable and socially responsible business. Responsible Choice® initiatives align with Stemilt’s core values and have three focus areas: people, planet, and profits.

Fun FactDid you know the ladybug is a well-known beneficial insect for orchards? Tom Mathison added the ladybug

to our company logo in 1989 to tell the world of his promise to always make theresponsible choice when growing/packing fruit!

ResponsibleChoice® Our Sustainability Roots Run Deep

Page 24: Family. Fanatics. Farm. · •ed process for R&D back ready-to-eat pears • d’Anjou pears are ripened in two TarpLess® rooms • Vented Euro box is essential for uniform ripening

ResponsibleChoice® Our Sustainablility Roots Run Deep

People• Company paid on-site health clinic (with pharmacy services) is run by our local hospital for all full-time employees and their dependents to access• Three on-site company paid health clinics at company orchards• Stemilt Café offers subsidized meals to employees during work hours• Stemilt sponsored college scholarship program awarded by the Washington Apple Education Foundation• Permanent orchard housing offers modern kitchens, laundry, living amenities, and rec space for our H2A harvest crews• Comprehensive benefit and 401k retirement programs that includes free consultation programs• Cultivando Excelencia / Nurture Greatness program focuses on culture, training, and development of our team members

Planet• Integrated pest management orchard programs• Natural bird deterrents (trained falcons, kestrel houses) to reduce bird damage to fruit• Zero waste approach in packing plants through a recycling / reuse plan that includes cardboard, metals, plastics, equipment, and green waste• Stemilt’s World Famous Compost Farm collects green waste from our orchards, local packing plants and the community to feed 1,500+ acres of orchards• LED lighting, motion detector switching, robotic doors and electrical power usage reduction programs• Distribution Center solar panels provide power assistance to our facilities

Profit• Computer modeling programs to maximize packaging needs to reduce line run times and achieve freshness• Pack scheduling that maximizes labor and asset management• Storage strategy that ties horticulture and sales together to store products• Fuel purchase program that controls vehicle fuel costs• New packing lines and distribution center technology to reduce labor and create efficiencies• Kaizen model for continuous improvement to increase efficiencies across the company