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Facebook Facebook in 10 Minutes a in 10 Minutes a Day Day Social Media for Small Social Media for Small Business Business Robin Heppell presents… Robin Heppell presents…
Facebook in 10 Minutes A Day - Social Media for Small Business
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http://www.localbusinessgurus.com/smcv10/ Presented at Social Media Camp 2010 in Victoria, BC Go to the link above for handouts and worksheets
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1. Facebookin 10 Minutes a Day Social Media for Small Business
Robin Heppell presents
2. Local Business is Relationships 3.
Fraternities: Freemasons, Eastern Star, Knights of Columbus,
Elks
Service Clubs: Rotary, Kiwanis, Lions
Civic: Town council, Parent Advisory
Sports: Coaching, Managing, Participating
Business: Chamber, Leadership Groups, BNI
Conventional Places to Network 4. Social Media Plan
Try to incorporate these strategies for your Plan
Activity look (MINE) for Friends
Be seen daily (regularly), but dont be loud
2 ndDegree Business Promotion
5. Activity MINE for Friends
Upload contacts from Outlook or other webmail accounts
(Dont invite people though who arent members)
Search Local Groups & Fan Pages and see who are mutual
friends
Join if appropriate, but not necessary
Search (Hang Out with) the Popular People
6. Be Seen Daily
Be Positive & Optimistic with Status Updates and
comments
Use the Like option gets you on the radar without saying
anything
7. 2 ndDegree Business Promotion
Come to our Holiday Memorial Service
Just finished setting up all of the Poinsettias for our Holiday
Memorial Service(add pic)
8. Create Expert Status
Be seen as the [Your Business] expert in your community
Connect with other local businesses and Cross Promote
Source [Your Business] Related articles
Customized iGoogle Homepage
9. Gather Useful Information 10. Bonus: Leverage Old
Networks
Since you are going to be spending time at these events and
meetings anyway
Update your status when appropriate
Take your camera or video camera & take pics and vids of
Awards Ceremonies, Recitals, Civic events and then TAG!!!
11. 10 Minutes a Day - 4 Quarters
Show that you are a family person, good member of the
community, add photos of local events
25%: Liking, Commenting on Others
Congratulate, Birthday Wishes
25%: Disseminating Useful Information
Use Information Dashboard by Google
25%: Business Updates & Event Promotions
Use an indirect tone when talking about work
Use Facebook Ads to promote Events
12. Slides, Handouts, Worksheets
www.LocalBusinessGurus.com/smcv10
13.
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