Facebook Ad Strategies for Small Business

FACEBOOK AD STRATEGIESFOR YOUR SMALL BUSINESS

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

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MARKETING 101Fundamentals of Marketing

. . .

www.yourmarketingcoachonline.com

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WHATWE

AREGOING

TO COVERTODAY

• Complete Marketing Funnel• 6 Steps to Creating an Ad• How to identify your Market• How to design an ad• Highlight the differences between different

ad types• How Facebook offers the MOST targeted

ads online (today)• Create an ad in minutes!!!!

. . .










COMPLETE MARKETING FUNNEL

. . .


Facebook Ad

Traffic

Landing Page

Lead Capture

Email Follow up

Nurture

Sales Page

Sell









6 STEPS TO CREATING AN AD

1. Identify your goals2. Define your target market3. Set your budget (know your conversions)4. Design your ad5. Create your ad6. Launch / Track / Measure / Re-Define

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IDENTIFY YOUR GOALS

Page / Fan Likes ->-> ????Website Traffic ->-> SalesCapture Leads ->-> SalesWalk In Traffic ->-> SalesPromote an Event ->-> Sales

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DEFINE YOUR TARGET MARKET

• Demographics: Age, Gender Education Work Relationship

• Geo Targeted (Location)• Interests• Behaviors• Connections

Only people connected to (your biz) All ***Advanced***

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SET YOUR BUDGET

Refer back to your goals.

EXAMPLE: $200 a week Facebook Ad Budget

Selling $100 “widget”

50 Leads --> 5 Sales @ $100 ea = $500 Revenue

Worth It? YES!!!!!!

. . .










ONLINE MARKETING FUNNEL

. . .


Facebook Ad

Traffic

Landing Page

Lead Capture

Email Follow up

Nurture

Sales Page

Sell









DESIGN YOUR AD

Simple ImageEye Catching

Minimal Words on the Ad itself600 x 225 pixels (News Feed)

511 x 511 (Status) – Boost Post100 x 72 – Event Ads

1. Ask a Question2. Make a Promise3. Eye Catching Image

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CREATE YOUR AD

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LEFT MARGIN

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YOUR CAMPAIGN GOALS

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INVEST IN FACEBOOK MARKETING

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• 20% text limit• Grid tool https://

www.facebook.com/ads/tools/text_overlay

• 511 x 511 pixels




https://www.facebook.com/ads/tools/text_overlay









. . .


• Can choose where audience “lands” (Landing View)

• 600 x 225 pixels










. . .


• CTA Button Option• 600 x 315 pixels










. . .


• 100 x 72 pixels










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• You must set up offer on your page first before you can pay to promote









WHY FACEBOOK ADS?

Absolute MOST Targeted Ads!!!!FB is #1 Most Trafficked SiteAds are EVERYWHERE on FB

Increasing number of searches happening within FB

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TRACK / MEASURE / RE-DEFINE

. . .









QUESTIONS


. . .










WHATWE

COVEREDTODAY

. . .


• Complete Marketing Funnel• 6 Steps to Creating an Ad• How to identify your Market• How to design an ad• Highlight the differences between different

ad types• How Facebook offers the MOST targeted

ads online (today)• Create an ad in minutes!!!!









ACTION STEPS1. Create your first Facebook Ad2. Attend my next webinar

. . .


http://yourmarketingcoachonline.com/upcoming-webinar








MARKETING STRATEGY

How to attract, promote, and sell