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FACEBOOK FOR SMALL BUSINESSES
WHY YOU NEED FACEBOOK
How to connect with existing and potential clients
How to provide clients with current business information and products
How to give clients business information
Who to connect with
Likes
HOW TO CONNECT WITH EXISTING AND POTENTIAL CLIENTS
Who is your target market?
Who are your ideal customers?
Who should you invite to like the page?
HOW TO PROVIDE CLIENTS WITH CURRENT BUSINESS INFORMATION AND PRODUCTSWhat do your customers find interesting?
• What are they most likely to click on?
• What do you want them to know about your business?
The Big 3
• Be authentic• Be responsive• Be consistent
HOW TO GIVE CLIENTS BUSINESS INFORMATION
BE CLEAR
• What do you want them to know• What products you sell, what services you offer
• What do they need to know• Location, hours, contact information, website
WHO TO CONNECT WITH
Who is your target market?
Who can you connect with now
Who would you like to connect with?
LIKES
What is a ‘Like’
Why do we like things
HOW FACEBOOK WORKS
Suggested information to post
How to update your page
Insights and How to use them
SUGGESTED INFORMATION TO POSTWhat are you trying to promote?
• What are your clients interested in
• Who are they
Offers/ Specials/ Promotions/ Giveaways
SUGGESTED INFORMATION TO POST
Top 10 Tips
• Engaging copy, images, videos• Create a two way conversation • Share discounts• Provide access to exclusive information• Be timely• Conversational calendar • Schedule post• Target posts• Use link posts to drive people to your website• Review post performance
HOW TO UPDATE YOUR PAGEContent has been found, or created, now what?
• How does it look?• What are you posting• When are you posting it• Who are you posting it for
SCHEDULE YOUR POSTS
• On Facebook, or Hootsuite*
INSIGHTS AND HOW TO USE THEM
Post engagement metric
Engaged users
Click through rates
INSIGHTS AND HOW TO USE THEM
WHAT TO POST
Pictures vs Text posts
How to engage clients
Keeping it professional vs adding your personal touch
PICTURES VS TEXT POSTS
PICTURES VS TEXT POSTS
HOW TO ENGAGE CLIENTS
Ask for engagement • Questions• Fill in the blanks• Photos that ask questions
KEEPING IT PROFESSIONAL VS ADDING YOUR PERSONAL TOUCH
Have a strategy
• What is your goal?• What tone/identity are you trying to spread for your business• What content gets the best reaction?
KEEPING IT PROFESSIONAL VS ADDING YOUR PERSONAL TOUCH
BE HUMAN!
Example • “XYZ Coffee is $2”• “Today, I’m drinking XYZ coffee. Its delicious and only $2! –
Kate”
WHAT HAPPENS WHEN FACEBOOK IS UTILIZED CORRECTLYEngaged Users
“Ripple effect” of engagement
Keep the momentum going
RIPPLE EFFECTMore Reach, or
new client
Friends check out page, or have now heard of business
Your friends see post you like
Like Post