Externship Art Institute of California and

Blue Bug Graphic Design

By Kurt Labbe, Art Teacher

Dates of Externship

• Art Institute – Orange County2/2/09

2/25/09

• Blue Bug Graphic Design4/6/09

4/7/09

Industry Professionals

• Jenny Gonzalez– Director of Career Services

• Tricia Cook– Public Relations

• Julia Wolf– Blue Bug Graphic Design

Product Design

What goes into designing a product?

What is the Workflow?What do design teams do to come up with and design a product?

How do they decide what to make?

Where do they get their ideas from?

What is the process used to create something from scratch?

Concept to ProductHow is this achieved?

The Steps:

• Survey

• Demographics

• Image Board / Buzz Words

• Ideation

• Concepts

• Rendering

SurveySurveys are written to see what people want to buy.

What features are important to the buyer?

What are common likes / dislikes of potential buyers.

Demographics

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1020304050

60708090

1 2 3 4

Price

Milage

Safety

Surveys are tallied and the results will lead the design team in a specific direction.

Based on the results of the surveys the design team will come up with “Buzz Words” that describe the buyer and/or the product.

Image Board

The design team collects images that represent the buzz words and the data collected from the surveys.

The images are laid out and glued on a board for future reference.

In addition to images often times colors, textiles, and textures are added to the image board.

Image Board

IdeationBased on the image board artists begin to create multiple sketches to form a new idea.

Often times the sketches are very loose at the beginning. The design team then meets and refines the idea. Further sketches may be required.

ConceptsOnce an idea is selected artists will draw a few different concepts of the same idea. Shading and shadows are added.

RenderingEventually one of the concepts is selected by the design team and a finished rendering is created. This rendering is used for pitches, sales etc.

Rendering Examples

Rendering Examples

Careers in Industrial Design

• Consumer Product Designer

• Toy Designer

• Footware/Fashion Designer

• Sporting Goods Designer

• Furniture/Lighting Designer

• Housewares Designer

• Medical Product Designer