Expo Pro

Exhibition Operations and Marketing Communications

Campaign Kick-off Packages

helping you to get the most out of your next important exhibition

Established in 2009, Xcellent!

Events and Marketing delivers

specialist international B2b

marketing & event management

services and in-house

workshops.

Delivering practical solutions to

you, gained from over 21 years

worth of experience within

international events and

exhibition production

management and marketing

communications management.

Expo Pro - Exhibition Campaign Kick-off Packages

Delivering all of the essential exhibition activities to you in one practical

package. Pick out only what you need and

Go Expo Pro

Pre Event Operations and Marketing Expo Pro

Expo

Pro Plus

Advanced

Expo Pro

1. Develop Key Theme, Campaign Strap line and Key

Messages & Promotions Plan √ √ √

2. Produce Onsite Event Bible & Staff Brief - including 'Are you

chewing gum' onsite hints and tips workshop √ √ √

3. Establish KPI Goals √ √ √

4. Conference Speaker Biography and Submission

Development

√

5. Show guide Listings & Logo - via EAM username &

password and staff attendance registration √ √ √

6. Events website and email footer upload (using official

show graphics) √ √ √

7. Best of Show Awards submission & entry

√

8. Branded staff kit and event giveaways creation

√ √

9. QR code generation √ √ √

10. Onsite event branded datasheets

√ √

11. Onsite research development and upload online - for

additional onsite engagement and future demands insight

√

12. Social Media content creation (pre-event and onsite)

√ √

13. Corporate Presentation / picture based show reel film

√

14. Pre-event meeting online booking facility

√ √

15. Database marketing (own dbase) & official event invite

mailing √ √ √

16. Database marketing (trade show producer's marketing

opportunities)

√ √

17. Show Preview content (250-500 word promotional article) √ √ √

18. Media Kit (PR, onsite data sheets? USB) √ √ √

Onsite & Post Event

19. On-Site build up project management and booth staffing /

sales greeting / onsite research POA POA POA

20. Show Review (onsite audio-boom & social media)

√ √

21. Post event follow up & post event article and lead chaser

√ √

Expo Pro Package TOTAL £1,970 £3,125 £4,375

Post Event - Research & Newsletters - price on application (POA)

22. Key Headline Development & Findings from Research

23. Newsletter content development

24. Write stories for newsletter & 2nd Edits

25. Upload newsletter content onto campaign monitor

About Us

Beverley Rose- Ölmez is the owner of Campaign Kick-off Packages – part of Xcellent!

Events and Marketing.

Beverley has over 21 years of experience within international Event and Exhibition Production

and Marketing Communications Management gained via working for clients, agencies and

international trade show producers.

Delivering B2b marketing and events management services and workshops to Industry, Alliances,

Trade Associations and Development Agencies. Specialist experience within the following

sectors:

Aviation

Engineering Design

ICT & Digital

Manufacturing

Process Industries and Composites

Sustainability / Renewables

Field and Motor Sports

Other Services - Campaign Kick-off in house workshop titles:

'How to get the most out of your next international exhibition'

'How to develop market research for awareness and commercial gain'

Nominated finalist UK Interim Manager of the Year Awards 2014 (Marketing) I UK Register of Learning

Providers (UKPRN) No :10053959 I CIM Diploma in Marketing 1994 (Durham University)

Contact us

br@xcellenteventsuk.com

+44 (0) 7960 93 48 06

www.xcellenteventsuk.com